For this Monday moment, I wanted to share with you my hunt for a better pillow. After months of having a crick in my neck due to having the wrong pillow, I am now on the hunt to find the pillow that is right for me. I thought this was going to be quite the pillow fight, but I found out that Bed, Bath and Beyond has a fabulous return policy. You can keep trying pillows and returning them until you have found the right one. There are no restrictions!
Pillow number 1 failed after a 3 night trial. It was too firm. I went back for pillow number 2, which is very promising since it has a slightly cushier support.
Here’s the sleeper audience development advice in all of my pillow talk – wouldn’t it be neat if all cities had a trial system where people could find the arts discipline that they would enjoy, that would be the right fit for them? I have heard of a few libraries that have a check out card available that functions as a one-time pass to an arts event, but perhaps another program similar to the pillow program at BB&B would work better. This way, people could try out arts events until they find exactly what makes them happy. Some restrictions may need to be applied, but the spirit of a good arts hunt could be a great way to develop a new audience.
Maybe you are not down with this idea, but do me a favor and at least sleep on it.
Cheers to happy and loyal audiences,
Shoshana
Shoshana Fanizza
Audience Development Specialists
http://www.buildmyaudience.com
“Never treat your audience as customers, always as partners.”
~James Stewart
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