Daily Archives: February 13, 2012

Audience Development and the little appreciations

It’s time for the Monday Moment.  Last night, I received a call and let it go to my voicemail since I wasn’t sure who it was from.  The person left a voicemail, and it turned out the call was from a board member at a non-profit that we made a donation to.   I was very surprised to receive this appreciation call since we only donated $10.  If I had answered the phone, I’m sure I would have had a very pleasant conversation with her.  She would have been able to ask me questions to get to know me a little better and make note of what she had discovered for future reference.

Audience development is about getting to know people and also about showing that you appreciate your supporters.  Adding appreciation programs to your audience development plan, such as having your board members make quick thank you phone calls to your donors, is a great way to show your gratitude and to build relationships at the same time.

It’s time for you and your team to take these types of actions.  It does take some time and effort, but you will feel so much better knowing that you are being proactive toward building your relationships with people as well as building your support base for you, your art, and your organization.

Cheers to happy and loyal audiences,

Shoshana Fanizza

Audience Development Specialists



“Never treat your audience as customers, always as partners.”
~James Stewart

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