Tag Archives: Audience development and Care

A sick cat and audience development for the arts

CharliSome of you may know that one of my cats is very ill.  I have been back and forth to the vet many times in the past two weeks.  Both me and my cat are tired of the whole thing.  During the process, I realized that I am incorporating much of the advice I give to my clients for the 4th C of audience development, or the Care element of their plans.

  • I want to make my cat as comfortable as possible during this time.  I put an extra special soft blanket in her carrier to make the travels a little bit better for her.
    What are you doing to make your patrons more comfortable during their experience with you?
  • Her problem right now is not being able to keep food down. I am buying medicines and foods to help calm her stomach.
    What changes are you making to solve any problems your patrons are “ailing” from?
  • At the vet she sat in the corner, tired from the entire ordeal.  Today, I am “hearing” that she needs a little bit of time before another round of medications begin.
    Are you listening to what your audiences prefer?  What are you doing to accommodate their schedule, their needs? 
  • I was rewarded this morning when she began to eat a good breakfast.  After weeks of not being able to keep her food down, she seems to be doing a little better.  She purred when I pet her too.
    Caring for your audiences will have their rewards.  They will want to give back if you cater and care for them. 
  • I know that I will have to make decisions that will benefit her even if she doesn’t take to it from the start.  What makes this easier is her trust in me.
    If you care for your audiences, over time, they will start to trust your judgement even if they don’t completely agree with you. 
  • My cat has been with me for 14 years.  I couldn’t imagine my life without her.
    Just like a relationship with a pet, your relationships with your audiences can be loyal and long lasting if you keep caring for them throughout the relationship. 

Which brings me to the moral of this little cat tale (and tail).  If you care for your audiences through every experience with them, they will become happy and loyal audience members.  They will want to support you since they now know that you care for them too.  In the end, you can’t imagine your life without an audience, and when you care enough, they will not be able to imagine a life without you and your art.

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

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“Never treat your audience as customers, always as partners.”
~James Stewart

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How to go the extra mile for great audience development

The other day I ordered a latte, and I forgot to let them know what kind of milk I wanted.   The person behind the counter asked me if I wanted skim or whole, and I was able to get what I wanted based on their thoughtful follow up question.  I have been to other coffee shops that did not ask, and it wasn’t until that first sip that I realized that I didn’t get what I wanted.

Yes, it was my “fault” for not asking in the first place, but when the person behind the counter at the first coffee shop went the extra mile and asked me that question, they were able to create a much happier customer.

Are there questions you could be asking your audiences that would help them become happier?  Are there conveniences that you could add to make their experience a little easier?  Are you getting to know your audiences to the point that you would already know what extra questions to ask or what extra conveniences to automatically add?

Think about it and then challenge yourself to go the extra mile.  When you care and automatically give more than what is necessary to make their experiences better, the better off you will be too.

Cheers to happy and loyal audiences,
Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

FacebookTwitterLinkedin

“Never treat your audience as customers, always as partners.”
~James Stewart

Although we are not a non-profit, if you would like to support ADS to continue our work, you can donate here.

My eBook

New eBook!  The How of  Audience Development for the Arts: Learn the Basics, Create Your Plan

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Putting the Care into audience development

I have not posted about the 4th C of audience development in a while which is Care.  In order to build a happy and loyal audience, we need to show that we care about our audience members.  I would like to share a personal story that can relate.

My family was one of the families that was evacuated during the Fourmile Canyon Fire in Boulder, CO.  We had to take our three cats to the Humane Society of Boulder Valley.  I was so grateful that my cats had a place to stay while we were at a friends’ house (cat allergies and dogs prevented us from bringing the cats).

I decided to visit my cats every day to show them they were still cared for.  I think these visits helped them feel a little less scared.  It made me think about the Care in audience development.  Are you “visiting” your audience when they are not with you?  Are you following up to make sure they are cared for?  They may scare away if they are not cared for.

The perks of me visiting my cats every day were many.  My cats were a little more comfortable due to these visits.  I brought some food for them and gave them some stretch time away from their cages.  Being there every day opened me up to volunteering an hour or so to help out during a time extra help was needed, which of course made me happy to do something kind for their kindness.  Lastly, my kitties became momentarily famous since we were available for an interview for our local paper.

I tend to believe that Care can be the bringer of good opportunities when we open this door of audience development.  Imagine what happy and satisfied audience members can bring!

So how do you put more Care into audience development?  Here is a top 10 list:

1.Provide solid follow-up if they need support.

2. Implement changes to the best of your ability that will make them more comfortable.

3. Give them an outstanding experience – high quality.

4. Thank them before, during, and after the event.

5. Give them your enthusiasm and passion for your art – Care about your art is contagious.

6. Ask for their opinions -get their feedback and show them you have listened.

7. Provide impeccable customer service before, during, and after the event.

8. Build a relationship with them. Let them have center stage at times by listening to their life stories.

9. Ask them to get involved in ways that they are comfortable and wanting to get involved.

10. Find a way to do something special for them – send a birthday greeting, special coupon or gift to show your appreciation.

Adding Care to your audience development will add so much more.  Most of the time I find that adding Care adds audience!

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza
Audience Development Specialists
http://www.buildmyaudience.com
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“Never treat your audience as customers, always as partners.”
~James Stewart

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