Quick thought for the day: Do you know who your arts people are in your neighborhood? Are there people in your community that are artists from a previous life that you are not connecting with? These are people that may have studied an art form previously and decided to do something else for their day jobs. They might also be arts administrators now.
These types of people are out there, and it would be a fabulous idea to find them and make a special connection to them. You see, I am one of these people. I have a degree in music. I know some people in my community know that I am one of the arts people, yet are they making an effort to invite me personally? Very few are. I usually attend when they extend this type of personal invitation too.
Also, don’t forget the people that you have worked with in the past (and have left on good terms). You could look up the history of who has worked at your organization in the past and rekindle the relationship.
I know there are others like me in your community, people who have arts in their lives past and present that are not attending your events. So, do yourself a huge favor and discover these people. You may find them casually in a conversation at the grocery story or online when they comment on an arts article, or in your database of past employees. Are you making note and following up with a more personal invite? Let me know what happens when you make this an audience development effort!