I have a quick thought today. Are you participating in the arts as an audience member? Yes, you might be the artist or the behind the scenes administrator, so you are participating in the arts. However, I feel one of the reasons the audience is getting less and less is because some of us are not being good audience members to other artists and arts organizations.
We are also not participating enough in spreading the word. It is rare when I receive an email from an artist about something other than their own personal e-Newsletter. When was the last time you as a musician (hi musicians), spread the word about an upcoming performance for your own group or another group you are not performing in? Theatre people, you happen to be better than most of us, but you could also share more. Dance people, you are also becoming better at spreading the word, but you all could share in the responsibility. Museum folks, yes, you can be more enthusiastic about sharing word about an exhibit.
It is not so cut and dry anymore. Share the enthusiasm for your art and for others’ art! Become an audience for other artists and arts organizations. Artists and the arts administrators could be more a part of the audience development game. Instead of simply relying on the few arts marketers out there, maybe we all could start participating more.
Matchmaker for the Arts