Tag Archives: arts branding

Be an artist and a business for audience development

Tonight I will be giving a presentation on Audience Building for All and the Top 20 Tips for Increasing Everything.  If you are in the Boulder/Denver area, check it out and join me!  One of the points I will be discussing is the tip to be your artist self and be creative.  It is a little ironic that sometimes in attempts to appear business-like, we are ditching our creative selves and instead showing the world a version of us that is not really us. Rather we are projecting what we think people want or “expect” us to look like or be as a business.

An arts business is a business, yes, and we have to run the business like a business.  This, however, does not mean that we can’t have a little fun, that we can’t be our unique, visual, colorful selves.  In fact, the more we can show our true colors, the easier it will be to attract the right types of people for our audiences.   Think about the regular business world.  The companies that are standing out are using the arts to make them sparkle.  We need to be doing this too!

The good news, we are getting a little better at this.  I had done a quick study on orchestra and theatre company sites two years ago.  This first round of looking was a little dismal with similar, non-artsy sites.  Today, I am starting to see more individual personalities and more artistic natures in the redesigns.  Hurray!

This philosophy can be carried through to all that you do.  Is your artist self shining through? Is your marketing and branding specifically your artsy you? Do the visuals, colors, and messages you send out into the world speak your individual artistic language?  Do the letters you send out have your special tone of voice and artistic feel?  Do your programs have the creative spark that set you apart?  Buttom line, are you being your unique artistic self in everything that you do?

In the end, yes, we do want to appear professional, yet we also want to impress as the creative artists that we are.  This step will help you to stand out and gain the right audiences specifically for you.  It may also make you feel good and honor that being your crazy artist self in our inundated business world is a better way to go.

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

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“Never treat your audience as customers, always as partners.”
~James Stewart

Please consider supporting ADS so we can continue our work.  Donate here! 

***Purchasing my book will help support ADS and our mission.***

My eBook

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The Knights Who Say Niche for arts audience development

niche

noun

1. an ornamental recess in a wall or the like, usually semicircular in plan and arched, as for a statue or other decorative object.
2. a place or position suitable or appropriate for a person or thing: to find one’s niche in the business world.
3. a distinct segment of a market.
4. Ecology . the position or function of an organism in a community of plants and animals.
adjective5. pertaining to or intended for a market niche; having specific appeal: niche advertising.

All Monty Python kidding aside, I would like to see more artists and arts organizations say niche.  I was looking at a theatre organization’s website yesterday, and despite the photos and marketing jargon being of a unique quality, the description and the overall look and feel of the organization did not separate them from everyone else.  In a time where it seems like there is an arts organization born every minute and a deep ended pool of individual artists of all kinds, having a niche should be mandatory.What makes you unique or different could make the difference in obtaining the right audiences for you and your art.  Taking the time, money and energy to create your niche brand is the best way to put your money and hard work to good use.  You can still be a theatre, orchestra, dance company, visual artist, film organization, etc., etc., without being exactly like another.  People will still recognize the type of art that you do, and they will also recognize why you are special in our world of art.

Take a look around you.  What arts brands stand out for you?  What arts organizations and artists grab the spotlight and are gaining the best audiences for themselves?  I assure you that these are the organizations and artists that are part of the fantastic group of The Knights Who Say Niche!

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

FacebookTwitterLinkedin

“Never treat your audience as customers, always as partners.”
~James Stewart

Although we are not a non-profit, if you would like to support ADS to continue our work, you can donate here.

***Purchasing my book will help support ADS and our mission.***

My eBook

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Filed under arts management, arts marketing, Audience Development

Branding properly for arts audience development

Last week, I gave you taste of a blog that has been in the works.  We decided to simply add to this post here at our blog home.

We started with our first screenshot, and we asked you to guess what type of theatre company this is.  This is my first attempt at an audio blog.  Please push play for the audio samples directly below the pictures.

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Cheers to happy and loyal audiences,
Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

FacebookTwitterLinkedin

“Never treat your audience as customers, always as partners.”
~James Stewart

Although we are not a non-profit, if you would like to support ADS to continue our work, you can donate here.

My eBook

New eBook!  The How of  Audience Development for the Arts: Learn the Basics, Create Your Plan

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Audience Development and Branding

I have been working on a blog for my friends at #2amt.  If you are not familiar with 2amt, they are a group of enthusiastic theatre associates that enjoy sharing information and ideas.  I encourage you to take a look at what they have to offer.

The blog is about branding for the arts, and it will be available later this weekend.  Here is a teaser of what is to come:

Push Play!

I will be posting the link to the #2amt blog when it is ready.  Have a great weekend!

Cheers to happy and loyal audiences,
Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

FacebookTwitterLinkedin

“Never treat your audience as customers, always as partners.”
~James Stewart

Join us for our next webinar:
March 16th – Noon ET

Working with Mobile Technology to Develop Your Audience
With the rapid adoption of web-enabled cell phones, smartphones and tablet computers, what options are available to arts professionals who want to engage their audiences via mobile devices? How can artists and organizations implement these options cost effectively without taking focus away from the art?

Shoshana Fanizza, Audience Development Specialists
Co-hosted with David Dombrosky, Chief Marketing Officer, InstantEncore
Co-produced with David Weuste, Rosebrook Classical

To Register: Click Here! 

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Although we are not a non-profit, if you would like to support ADS to continue our work, you can donate here.

My eBook

New eBook!  The How of  Audience Development for the Arts: Learn the Basics, Create Your Plan

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Filed under arts management, arts marketing, Audience Development