I wanted to share a quick thought that has been on my mind lately. There is a big difference between a resolution and a commitment. I have mentioned this thought in passing, but now I want to expand upon it.
You may desire to build your audience. You might also have a resolution this year, “I will build my audience by x% in 2013.” However, if you do not make a commitment to take the actions necessary, the resolution will only be a desire, a want.
I view desires or wants as the seed for change, but without water and sunlight and a plan that you put into action to provide everything for that seed to grow, nothing will change.
For 2013, let’s you and I make commitments to take actions for the changes we desire and want. Let’s create a plan and commit to bigger and better audiences. Let’s commit to finding you the best audiences for you.
After all, commitment could be the 5th C of audience development, if you commit to it!
Cheers to happy and loyal audiences,
Audience Development Specialists
“Never treat your audience as customers, always as partners.”
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