Tag Archives: Audience Development Specialists

What new services would you like to see from ADS (Audience Development Specialists)?

Can you spare a quick moment for a quick survey?  I could use your help.  Thank you and Terrific Tuesday to you!

Advertisements

1 Comment

October 15, 2013 · 10:08 am

Update and a little crowdsourcing ask…

Today I am putting a deposit down for a new website.  I will be working with David Weuste of Rosebrook Classical.  Check them out for your arts digital needs!  Basically, I am switching over to a WordPress format so I can begin rolling out some new services and products.  My blog will also be moving, but we will be doing this as seamless as possible for you.  You probably will not know the difference except for some new additions on the blog itself.  We are aiming for a November 1st date.  Cross your fingers for me!

I am slowly updating ADS Services.  I have an entire line of workshops available now.  There will be more webinars added in the future too.

I am debating on the format for my second book, The Tao of Audience Development.  I was going to categorize some of my blog postings from 2008-2010, a volume 1, “best of” approach.  Do you like this idea?  Would it be better to simply start a new book which may have some similar ideas, yet be written specifically for a book format?  Or, do you think people would respond to help pick the best blog posts over the years and have the book be crowdsourced in this way?  I could use some of the statistics from the blog to guide me as well.

Let me know your thoughts.  I am hoping to have another eBook out by the end of this year with all of the philosophies behind audience development that have come to me.

Thank you in advance for contributing, and I look forward to hearing from you!

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

FacebookTwitterLinkedin

“Never treat your audience as customers, always as partners.”
~James Stewart

Please consider supporting ADS so we can continue our work.  Donate here! 

***Purchasing my book will help support ADS and our mission.***

My eBook

Leave a comment

Filed under Arts, Audience Development

ADS Events for arts audience development!

I am very excited to tell you that our 2013 event calendar is now bursting with new opportunities to learn about and discuss audience development methods and ideas.  Here is what we have planned for this year:

  • A monthly #auddev chat on twitter with a different co-host and topic each time.  These are free and open to everyone that is interested in chatting about today’s hot topics.
  • Quarterly Webinars (March-June-September-December) with a few freebies throughout the year –  thought provoking presentations by some of the best audience development minds of our times. Our September slot is still open, but we hope to fill it soon.
  • G+ Hangout Brainstorm Groups – Monthly group sessions with plenty of “AHA” and “great idea!” moments.  This is an inexpensive way to work with me and other arts people around the globe for new ideas to build your audience.
  • Regional Workshops – We are planning 2-3 regional workshops for the year.  Check back at this link for details.

Also in the works are:

  • An Inspiration Page – a resource for current audience development inspiration
  • Mini-Podcast  – weekly mini-podcast on a current topic
  • Tip of the Day Capsules – A set of tips to get you in the audience development mindset
  • Stop the Tape – educational video segments to teach you the how of audience development
  • Two new books for 2013
  • Audience Development Projects – Regional/National Projects to help boost arts audiences
  • Other video and audio content – useful tools for audience building

Of course we will still have:

  • EMazing Newsletters to highlight the best in audience development ideas
  • Twitter ARTicles
  • ARTS Mag! updates
  • Weekly blog posts

As mentioned before, I intend to make 2013 the year of Content and Connections.  My goal is to provide you with a variety of educational and idea provoking tools to help you build the best audiences, happy and loyal ones!

Thank you, and I hope you will sign-up and participate this year!

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

FacebookTwitterLinkedin

“Never treat your audience as customers, always as partners.”
~James Stewart

Please consider supporting ADS so we can continue our work.  Donate here! 

***Purchasing my book will help support ADS and our mission.***

My eBook

Leave a comment

Filed under Audience Development

Audience Development Specialists News!

I have a great deal of new adventures to share with you.  Next week I will be back to regular blogging, but I thought I would take a moment to update you.

  • I signed up for Soundcloud. I have not added that many tracks yet, but this will be the future location for my Audience Development Tip of the Day clips.  I also will be sharing tracks from my clients.
  • I have joined the board of the Boulder County Arts Alliance.  With many arts alliances and councils having a challenging time in this economy, I want to make a difference for our local organization.  There will be new projects that I will be able to share with you as I venture through my 3 year term.
  • For today only, you can get my book for 20% off the already ridiculously low price.  Use the code JEKYLL when you order.
  • Next week will include my Halloween YouTube post.  If you have a Halloween YouTube you would like to share, please contact me.
  • I am headed to the National Arts Marketing Project Conference, November 9-12.  Today is the last day to register for advanced discount rates.
  • ADS now has a LinkedIn Page!

  • We sent out our Fall Issue of our E-Mazing ADS Newsletter!
  • We have 2 more #AUDDEV chats via Twitter this year.
    Thursday, November 15, 2012 – 2 pm ET on Twitter
    Dance, Reality Shows & Audiences
    Dan Meagher, Director of Marketing of Diablo Ballet will be joining us to discuss the new dance craze that is sweeping the world. Are all these reality shows and dance movies adding up to live audiences?

    Thursday, December 13, 2012 – Noon ET on Twitter
    Never Be Dark
    Co-host David J. Loehr, one of the founders of #2amt will bring his knowledge and guidance about how to set up a Never Be Dark theatre program and attitude.

There will be more exciting news from ADS in 2013.  Thank you again for following and have a great weekend!

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

FacebookTwitterLinkedin

“Never treat your audience as customers, always as partners.”
~James Stewart

Although we are not a non-profit, if you would like to support ADS to continue our work, you can donate here.

***Purchasing my book will help support ADS and our mission.***

My eBook

Leave a comment

Filed under Arts, Audience Development

ADS announcements and services – second half of 2012

Can you believe I have been posting since 2008?  It will be five years next February.  During this time, I have rarely posted announcements about ADS (Audience Development Specialists) aside from a few posts sharing some business growing pains.

I have decided that once in a while, I will post some ADS announcements so you can keep up-to-date with what is going on with the business.  I invite you to provide any feedback you wish.

Here are the latest ideas:

  • Q&A Blog posts – Twice a month I will answer your direct questions on audience development.  I will not be able to dive into specific solutions for your particular challenge, but I will be able to provide a general answer for everyone to consider.  If you have a question about audience development – how to build an audience, create diversify, outreach to your community, etc., please contact me with your question.  Again, I will choose 2 questions per month to answer on this blog.  The person with the question chosen will receive one link to their website or social media page.
  • Google+ Hangout Solution Groups – Starting in September, I would like to start a Google+ Hangout Group per month to meet once a week to share audience development challenges and solutions.  I am suggesting Fridays since it is a good day to download and share.   There will be room for 8 people per month.  Each person will receive some time to present their challenges and the group will brainstorm solutions.  I am asking for at least 4 people to commit to a majority of these meetings so we can all get to know each other better for brainstorming.   This group uses the mentality that if someone is there for you, it is nice to be there for them too.  I will be asking for a give what you can donation to cover some of my costs.  Suggested donation will be $5/session ($20-$25 for the month).  If you are interested, you can sign up here!
  • Webcasts – I am working on a series of webcasts for the remainder of the year.  Due to all the technological challenges I have been having, we are looking into a format that can be recorded, yet will still enable you to participate socially.  The good news is that you will be able to view these webcasts on your own schedule.   A fee of $5 per webcast will be asked before downloading and viewing.  Stay tuned for further details.
  • #Auddev chats – I will continue with audience development chats on Twitter and attempt to formalize them.  I usually have spontaneous conversations, but it will serve us all better if I set a schedule with topics in mind.  If you have a topic you would like to discuss or would like to co-host a discussion, feel free to contact me with your idea.  These discussions are free and available to anyone on Twitter.  Stay tuned.
  • Audience Development for the Arts Books – I am working on my second book, and I will be seeking to publish both books for print as well as in eBook format.
  • 3-Step Method – I will continue with my 3-Step Method sessions.  You can book with me 6-10 hours to set up your arts business for positive audience development results.  The cost is only $450 for 6 hours (basic plan) or $675 for 10 hours (you get 1 free hour). So for the cost of 1 advertisement, you can work with me to create a concrete plan for building your audiences.
  • Monthly Audience Development Support – I am starting a monthly program for artists and organizations that would like support on an ongoing basis.  You can sign up for 10 hours per month, minimum of 10 months for $550/month or for 10 hours per month, minimum of 6 months for $650/month.  I have slots available for only 5 artists/organizations.
  • More to come – I have a few other ideas brewing to be announced later this year.

Thank you again for supporting ADS, and I look forward to an amazing second half of 2012!

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

FacebookTwitterLinkedin

“Never treat your audience as customers, always as partners.”
~James Stewart

Although we are not a non-profit, if you would like to support ADS to continue our work, you can donate here.

***Purchasing my book will help support ADS and our mission.***

My eBook

New eBook! The How of Audience Development for the Arts: Learn the Basics, Create Your Plan

Leave a comment

Filed under Arts, Audience Development

When to start audience development for the arts

I am still looking for new guest bloggers.  In the meantime, I wanted to consider the “when to start audience development.”  This is a big issue for me.  To continue my transparency previously originated, my phone is not ringing as much as I hoped it would.  I see an industry that can benefit from audience development, but perhaps many artists and organizations do not know if they need it or when to start.

In my days of full time marketer, I knew that it is always a good time to do your marketing.  There is a practice of placing “top of mind” marketing to keep your art and organization fresh in people’s minds despite not having a current event.

Like marketing, the time for audience development is now and always.  It is always a good time to incorporate audience development programs so you can build relationships with your audience members.  The time to start is now (or actually, yesterday).

I have already asserted that audience development is for all types of artists and arts organizations.  I want to now encourage that it is for all levels too.  No matter if you are a start-up business, a business that is in trouble, a business that is doing well, or a business that is in the middle of the extremes, audience development is for you!

Building relationships using audience development is going to produce increases no matter where you are on your business journey.  The only realistic reason audience development may not be needed is if you have seriously tapped out all of your possibilities and you have reached your ultimate potential.  I have yet to find an organization that is in this position, but feel free to correct me by posting a comment.

I will continue to shout out about audience development to educate (and with hopes that my phone will ring more).  Right now I am considering my options for ADS.  I am so grateful to everyone that has supported me up to this point in my business journey.  I will be posting my decisions soon, but while I am in my re-evaluation stages yet again, I hope my consistent shout outs and posts about audience development will motivate you to start your audience development planning now if you haven’t already.

Cheers to happy and loyal audiences,
Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

FacebookTwitterLinkedin

“Never treat your audience as customers, always as partners.”
~James Stewart

Although we are not a non-profit, if you would like to support ADS to continue our work, you can donate here.

My eBook

New eBook!  The How of  Audience Development for the Arts: Learn the Basics, Create Your Plan

3 Comments

Filed under Arts, arts management, arts marketing, Audience Development

Audience Development for ADS

We interrupt this blog to bring you the following message:

This posting is a follow up to the open letter I posted last week.  As mentioned, I am considering the new direction for ADS.  In order for ADS to be able to expand services with the ability to bring audience development education to more people, ADS is in need of more resources as well.

As mentioned before, ADS is a for profit consulting firm.  Right now, times are tough, and most of the services ADS is providing have been free or minimally charged to help our artists and nonprofit agencies as well.

If you like what ADS is providing – audience development blogs, audience development discussions, grants and other resource links, ARTicles Daily on Twitter, etc., please consider providing a tiny donation to keep ADS running and expanding.

Also, spreading the word that ADS has services that can help educate artists and arts organizations about audience development, will help us tremendously.

In the near future, ADS will be providing more opportunities for online/regional education through webinars, group projects, and regional workshops.

Thank you for your continued support.  I appreciate and am thankful for all the participation through feedback, comments, suggestions, and friendship.

Now back to your “regularly scheduled” blog.

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

FacebookTwitterLinkedin

“Never treat your audience as customers, always as partners.”

~James Stewart

2 Comments

Filed under Audience Development