Tag Archives: Audience Development Specialists

What new services would you like to see from ADS (Audience Development Specialists)?

Can you spare a quick moment for a quick survey?  I could use your help.  Thank you and Terrific Tuesday to you!

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October 15, 2013 · 10:08 am

Update and a little crowdsourcing ask…

Today I am putting a deposit down for a new website.  I will be working with David Weuste of Rosebrook Classical.  Check them out for your arts digital needs!  Basically, I am switching over to a WordPress format so I can begin rolling out some new services and products.  My blog will also be moving, but we will be doing this as seamless as possible for you.  You probably will not know the difference except for some new additions on the blog itself.  We are aiming for a November 1st date.  Cross your fingers for me!

I am slowly updating ADS Services.  I have an entire line of workshops available now.  There will be more webinars added in the future too.

I am debating on the format for my second book, The Tao of Audience Development.  I was going to categorize some of my blog postings from 2008-2010, a volume 1, “best of” approach.  Do you like this idea?  Would it be better to simply start a new book which may have some similar ideas, yet be written specifically for a book format?  Or, do you think people would respond to help pick the best blog posts over the years and have the book be crowdsourced in this way?  I could use some of the statistics from the blog to guide me as well.

Let me know your thoughts.  I am hoping to have another eBook out by the end of this year with all of the philosophies behind audience development that have come to me.

Thank you in advance for contributing, and I look forward to hearing from you!

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

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“Never treat your audience as customers, always as partners.”
~James Stewart

Please consider supporting ADS so we can continue our work.  Donate here! 

***Purchasing my book will help support ADS and our mission.***

My eBook

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ADS Events for arts audience development!

I am very excited to tell you that our 2013 event calendar is now bursting with new opportunities to learn about and discuss audience development methods and ideas.  Here is what we have planned for this year:

  • A monthly #auddev chat on twitter with a different co-host and topic each time.  These are free and open to everyone that is interested in chatting about today’s hot topics.
  • Quarterly Webinars (March-June-September-December) with a few freebies throughout the year –  thought provoking presentations by some of the best audience development minds of our times. Our September slot is still open, but we hope to fill it soon.
  • G+ Hangout Brainstorm Groups – Monthly group sessions with plenty of “AHA” and “great idea!” moments.  This is an inexpensive way to work with me and other arts people around the globe for new ideas to build your audience.
  • Regional Workshops – We are planning 2-3 regional workshops for the year.  Check back at this link for details.

Also in the works are:

  • An Inspiration Page – a resource for current audience development inspiration
  • Mini-Podcast  – weekly mini-podcast on a current topic
  • Tip of the Day Capsules – A set of tips to get you in the audience development mindset
  • Stop the Tape – educational video segments to teach you the how of audience development
  • Two new books for 2013
  • Audience Development Projects – Regional/National Projects to help boost arts audiences
  • Other video and audio content – useful tools for audience building

Of course we will still have:

  • EMazing Newsletters to highlight the best in audience development ideas
  • Twitter ARTicles
  • ARTS Mag! updates
  • Weekly blog posts

As mentioned before, I intend to make 2013 the year of Content and Connections.  My goal is to provide you with a variety of educational and idea provoking tools to help you build the best audiences, happy and loyal ones!

Thank you, and I hope you will sign-up and participate this year!

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

FacebookTwitterLinkedin

“Never treat your audience as customers, always as partners.”
~James Stewart

Please consider supporting ADS so we can continue our work.  Donate here! 

***Purchasing my book will help support ADS and our mission.***

My eBook

Leave a comment

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Audience Development Specialists News!

I have a great deal of new adventures to share with you.  Next week I will be back to regular blogging, but I thought I would take a moment to update you.

  • I signed up for Soundcloud. I have not added that many tracks yet, but this will be the future location for my Audience Development Tip of the Day clips.  I also will be sharing tracks from my clients.
  • I have joined the board of the Boulder County Arts Alliance.  With many arts alliances and councils having a challenging time in this economy, I want to make a difference for our local organization.  There will be new projects that I will be able to share with you as I venture through my 3 year term.
  • For today only, you can get my book for 20% off the already ridiculously low price.  Use the code JEKYLL when you order.
  • Next week will include my Halloween YouTube post.  If you have a Halloween YouTube you would like to share, please contact me.
  • I am headed to the National Arts Marketing Project Conference, November 9-12.  Today is the last day to register for advanced discount rates.
  • ADS now has a LinkedIn Page!

  • We sent out our Fall Issue of our E-Mazing ADS Newsletter!
  • We have 2 more #AUDDEV chats via Twitter this year.
    Thursday, November 15, 2012 – 2 pm ET on Twitter
    Dance, Reality Shows & Audiences
    Dan Meagher, Director of Marketing of Diablo Ballet will be joining us to discuss the new dance craze that is sweeping the world. Are all these reality shows and dance movies adding up to live audiences?

    Thursday, December 13, 2012 – Noon ET on Twitter
    Never Be Dark
    Co-host David J. Loehr, one of the founders of #2amt will bring his knowledge and guidance about how to set up a Never Be Dark theatre program and attitude.

There will be more exciting news from ADS in 2013.  Thank you again for following and have a great weekend!

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

FacebookTwitterLinkedin

“Never treat your audience as customers, always as partners.”
~James Stewart

Although we are not a non-profit, if you would like to support ADS to continue our work, you can donate here.

***Purchasing my book will help support ADS and our mission.***

My eBook

Leave a comment

Filed under Arts, Audience Development

ADS announcements and services – second half of 2012

Can you believe I have been posting since 2008?  It will be five years next February.  During this time, I have rarely posted announcements about ADS (Audience Development Specialists) aside from a few posts sharing some business growing pains.

I have decided that once in a while, I will post some ADS announcements so you can keep up-to-date with what is going on with the business.  I invite you to provide any feedback you wish.

Here are the latest ideas:

  • Q&A Blog posts – Twice a month I will answer your direct questions on audience development.  I will not be able to dive into specific solutions for your particular challenge, but I will be able to provide a general answer for everyone to consider.  If you have a question about audience development – how to build an audience, create diversify, outreach to your community, etc., please contact me with your question.  Again, I will choose 2 questions per month to answer on this blog.  The person with the question chosen will receive one link to their website or social media page.
  • Google+ Hangout Solution Groups – Starting in September, I would like to start a Google+ Hangout Group per month to meet once a week to share audience development challenges and solutions.  I am suggesting Fridays since it is a good day to download and share.   There will be room for 8 people per month.  Each person will receive some time to present their challenges and the group will brainstorm solutions.  I am asking for at least 4 people to commit to a majority of these meetings so we can all get to know each other better for brainstorming.   This group uses the mentality that if someone is there for you, it is nice to be there for them too.  I will be asking for a give what you can donation to cover some of my costs.  Suggested donation will be $5/session ($20-$25 for the month).  If you are interested, you can sign up here!
  • Webcasts – I am working on a series of webcasts for the remainder of the year.  Due to all the technological challenges I have been having, we are looking into a format that can be recorded, yet will still enable you to participate socially.  The good news is that you will be able to view these webcasts on your own schedule.   A fee of $5 per webcast will be asked before downloading and viewing.  Stay tuned for further details.
  • #Auddev chats – I will continue with audience development chats on Twitter and attempt to formalize them.  I usually have spontaneous conversations, but it will serve us all better if I set a schedule with topics in mind.  If you have a topic you would like to discuss or would like to co-host a discussion, feel free to contact me with your idea.  These discussions are free and available to anyone on Twitter.  Stay tuned.
  • Audience Development for the Arts Books – I am working on my second book, and I will be seeking to publish both books for print as well as in eBook format.
  • 3-Step Method – I will continue with my 3-Step Method sessions.  You can book with me 6-10 hours to set up your arts business for positive audience development results.  The cost is only $450 for 6 hours (basic plan) or $675 for 10 hours (you get 1 free hour). So for the cost of 1 advertisement, you can work with me to create a concrete plan for building your audiences.
  • Monthly Audience Development Support – I am starting a monthly program for artists and organizations that would like support on an ongoing basis.  You can sign up for 10 hours per month, minimum of 10 months for $550/month or for 10 hours per month, minimum of 6 months for $650/month.  I have slots available for only 5 artists/organizations.
  • More to come – I have a few other ideas brewing to be announced later this year.

Thank you again for supporting ADS, and I look forward to an amazing second half of 2012!

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

FacebookTwitterLinkedin

“Never treat your audience as customers, always as partners.”
~James Stewart

Although we are not a non-profit, if you would like to support ADS to continue our work, you can donate here.

***Purchasing my book will help support ADS and our mission.***

My eBook

New eBook! The How of Audience Development for the Arts: Learn the Basics, Create Your Plan

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When to start audience development for the arts

I am still looking for new guest bloggers.  In the meantime, I wanted to consider the “when to start audience development.”  This is a big issue for me.  To continue my transparency previously originated, my phone is not ringing as much as I hoped it would.  I see an industry that can benefit from audience development, but perhaps many artists and organizations do not know if they need it or when to start.

In my days of full time marketer, I knew that it is always a good time to do your marketing.  There is a practice of placing “top of mind” marketing to keep your art and organization fresh in people’s minds despite not having a current event.

Like marketing, the time for audience development is now and always.  It is always a good time to incorporate audience development programs so you can build relationships with your audience members.  The time to start is now (or actually, yesterday).

I have already asserted that audience development is for all types of artists and arts organizations.  I want to now encourage that it is for all levels too.  No matter if you are a start-up business, a business that is in trouble, a business that is doing well, or a business that is in the middle of the extremes, audience development is for you!

Building relationships using audience development is going to produce increases no matter where you are on your business journey.  The only realistic reason audience development may not be needed is if you have seriously tapped out all of your possibilities and you have reached your ultimate potential.  I have yet to find an organization that is in this position, but feel free to correct me by posting a comment.

I will continue to shout out about audience development to educate (and with hopes that my phone will ring more).  Right now I am considering my options for ADS.  I am so grateful to everyone that has supported me up to this point in my business journey.  I will be posting my decisions soon, but while I am in my re-evaluation stages yet again, I hope my consistent shout outs and posts about audience development will motivate you to start your audience development planning now if you haven’t already.

Cheers to happy and loyal audiences,
Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

FacebookTwitterLinkedin

“Never treat your audience as customers, always as partners.”
~James Stewart

Although we are not a non-profit, if you would like to support ADS to continue our work, you can donate here.

My eBook

New eBook!  The How of  Audience Development for the Arts: Learn the Basics, Create Your Plan

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Filed under Arts, arts management, arts marketing, Audience Development

Audience Development for ADS

We interrupt this blog to bring you the following message:

This posting is a follow up to the open letter I posted last week.  As mentioned, I am considering the new direction for ADS.  In order for ADS to be able to expand services with the ability to bring audience development education to more people, ADS is in need of more resources as well.

As mentioned before, ADS is a for profit consulting firm.  Right now, times are tough, and most of the services ADS is providing have been free or minimally charged to help our artists and nonprofit agencies as well.

If you like what ADS is providing – audience development blogs, audience development discussions, grants and other resource links, ARTicles Daily on Twitter, etc., please consider providing a tiny donation to keep ADS running and expanding.

Also, spreading the word that ADS has services that can help educate artists and arts organizations about audience development, will help us tremendously.

In the near future, ADS will be providing more opportunities for online/regional education through webinars, group projects, and regional workshops.

Thank you for your continued support.  I appreciate and am thankful for all the participation through feedback, comments, suggestions, and friendship.

Now back to your “regularly scheduled” blog.

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

FacebookTwitterLinkedin

“Never treat your audience as customers, always as partners.”

~James Stewart

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Audience Development Specialists – an open letter

Lately I have been reading Seth Godin’s blog which is mainly about being honest with yourself so you can run your business more openly and directly (and you will reap the benefits).  At least, this is the message that keeps coming to me each time I read one of his posts. He also is a big advocate for being your own leader in life.  I also subscribe to this philosophy.

I think it is time to be open and honest about ADS.  Many of you think that ADS is a company with several employees, and this is not the case.  Instead, ADS is a one person business (me)  that collaborates with other consultants to bring you a complete audience development services package.   If you need help with audience development, I and my team of consultants can educate and support you to building a better audience.

Instead of a research firm, ADS is a hands on, get in the trenches with you firm.  We will help you to discover what you need to build a better audience and teach you about the audience development techniques and philosophy to build that better audience.  We are there to help implement as well if needed.

ADS is a small start-up business.  This is my 4th year of spreading the word about audience development, and the direction of ADS is still being discovered.  I frequently attempt new ways to connect with more people.  Some of these ideas work, such as the twitter chat you witnessed in my last blog post, but some of these ideas have not worked, such as my plans for an Audience Development Symposium and my Ideas Contest which could use a ton more votes.  I will continue to put myself out there regardless of success or failure.

Some people do think I was a little crazy to start a new business during this economy.  I’m certainly feeling the weight of the timing.  I do feel though that it was time for someone to start bringing more awareness to audience development since I think the arts are in need of this change, and I thought, why not me.  I can at least say, no matter what, that I was a part of the audience development revolution.

During my ADS journey, I have met some wonderfully talented people along the way.  I have found that a percentage of others are receptive to attempting something new in order to be successful.  Despite the headlines of symphony orchestras going bankrupt and other arts organizations closing their doors due to lack of continued government funding, there are other organizations that are attempting audience development, staying afloat or even thriving in this economy. So how can ADS be a catalyst to get more artists and organizations on a good audience development path?

Part of ADS’ mission is to get the conversation about audience development flowing.  I attempt to do this on Twitter, Facebook, and LinkedIn through topic discussions and contests such as the Ideas Contest previously mentioned. One of my Facebook connections asked if this was a conflict of interest since I am selling audience development ideas.  My response is, ADS is not in the business of selling ideas, but rather we are in the business of using the good ideas that surround us to educate you about audience development and to create a plan to build you a better audience.  I perhaps am one of those people that are constantly open to new ideas, so I frequently am blessed with  ideas.   I do not claim to own all the ideas surrounding audience development.  If the idea is not “mine,” I will always attempt to give credit to whom the idea came from.

I am proud to be one of the louder advocates and educators of audience development.  This means that whenever I begin a discussion about audience development, I truly want others to participate.  We as an industry need to be more open and sharing of good ideas so all of us can benefit.  The competitive mentality has been part of the problem that brought us to this place.  Why not try to share the wealth this time around? This is  a big part of what ADS is about, sharing the ideas for audience development so we can all become educated.  I believe that great ideas are floating all around us and open conversations can help us to be receptive.

Where ADS is headed is not certain.  Right now it is a consultant business, a for profit business.  Since I am still a start-up, during a bad economy, it has been less profit and more sweat equity.  I am happy with all that I have done so far and know that my work with the artists and arts organizations I have been able to serve has resulted in successful increases, yet I feel there is so much more to be done.  This means that I too need the resources to continue this journey.  I have been thinking about either transitioning into a resource outlet that would require a membership to keep it running or maybe I do need to go nonprofit.

The reason I am posting this open letter was the aforementioned need to let everyone know what ADS is currently.  The second reason is to declare this blog post a place to consider what it could be for the future.  Please feel free to chime in with your thoughts.  What type of support do you need at this time to build a better audience?  Do you need guidance, a resource house, a consultant team, all of the above?  Your thoughts will certainly help me in making some of these important decisions to better serve.

Thank you for taking the time to read my open letter.  I am thankful for all the support I have received along this journey, and look forward to continuing the audience development conversations with you.

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

FacebookTwitterLinkedin

“Never treat your audience as customers, always as partners.”

~James Stewart

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Audience Development Specialists – 2011 resolution for new direction!

Today is the first business day of 2011. I hope you took some time today (or scheduled for this week) to evaluate your 2010.

I took time today to process the year 2010 for Audience Development Specialists.  Now entering my fourth year of business, I am proud of what has been accomplished.  When all the components of audience development are in place, the increase of 30-50% in audience and monetary support has been established.

Of course, there is always room for improvement.  I have learned a great deal about myself and the current state of the arts world.  With these lessons, I am delighted to announce the new direction for Audience Development Specialists.

I firmly believe in audience development and how well it works.  In order to bring this message to as many arts people as possible, ADS is changing focus. We will be striving to build an educational, product and project based outlet to help build audiences for artists and arts organizations in general.

So, what does this really mean?  This means that there will be more opportunities to learn about audience development and to help more arts people learn to apply audience development.  The ADS website will be updated to reflect the new services, products and projects as they come.  We are using 2011 as the designing and beginning implementation year. There will be new partnerships and collaborations too!

The main reason for these changes:

“Give a man a fish and he will eat for a day. Teach a man to fish and he will eat for a lifetime.”  We at ADS want to spread the word about audience development in a way that will be easy for you to understand and for you to implement.  Audience development is not about one person doing the work for you, it is about building a team to do the work together.  The only way a team will function properly is if everyone on board is knowledgeable about audience development.

Another reason for this change, a more personal reason, is the fact that I enjoy teaching people about audience development.  I enjoy seeing people light up with ideas after presenting a workshop, and I love when someone takes the ideas presented and runs with them.  The success stories I have heard over the year are heart warming for me.  The only way I can exponentially increase these types of successes is to spread the message farther and wider than before.

I have scribbled out my ambitious list for 2011.  Have you made your 2011 list?   I’m looking forward for each idea, product, project and  moment to unfold!

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza
Audience Development Specialists
http://www.buildmyaudience.com

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“Never treat your audience as customers, always as partners.”
~James Stewart

Workshops are available!

Does your arts organization or artists group need some new energy?  Our workshops can generate enthusiasm for audience development.

Contact us for more information!

Hourly Phone Sessions – Do you have a question about audience development or need feedback or advice on a project or challenge?  ADS can help!

Donate to the Audience Development Specialists Grant Fund!

YouTube Gallery – Do you have an amazing way you use YouTube to promote your art?  Let ADS know, and you might see your YouTube highlighted on our new gallery!

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