Tag Archives: Build your audience

How do you know if you need audience development?

This is going to be an easy one this morning.  How do you know if you need audience development?  If you still need to build your audiences and you still need more support in the form of volunteers, donors, sponsors, board members, you need audience development.  It’s that simple!

It is not a matter of figuring out if you need audience development.  More likely, it is a matter of figuring out why you are not doing this already. Is it because you are not certain that audience development works?

When all the right components necessary for audience development are in place- this stuff works!  I have mainly worked with small to mid-size organizations with limited resources.  When they shifted their resources and energy to audience development, we have seen increases in audiences and monetary support in the range of 30-50%.

In one season, I was working with a mid-size organization that had an average of 1100-1300 audience members per concert (concert hall is 2,052 seats so around 50-60% of house).  By the end of the season, the attendance was closer to 1600-1700 with the last concert selling out the auditorium.  This was within one season, over 5 concerts, mainly due to the audience development efforts implemented.

A smaller organization that hired me (small staff and budget) went from around 60 to 125 to 275 to 350 to 425 within 2 seasons!  They noted that their concert that was the toughest sell over their seasons, which usually yields the smallest audience, is now around 250 people.  Their comment  was, “If this is our new low, that actually isn’t that bad.”  Their new low was their high a couple seasons ago!

I see organizations going under, and maybe there are various reasons why. Despite the reasons, I know that most of the time, when organizations put their energy toward audience development, something special happens which drives the shift to increase.  The new philosophy and hard work carries them toward new audiences and additional support.

So do you need audience development?  Most likely.  When do you need audience development?  ASAP.  Does audience development work? You bet!

PS  I am so glad that there are now other advocates for audience development besides myself, but I also know they are not me with my style.  When you finally come to realize that you need audience development, I hope you consider contacting me.  With my team of ADS consultants, I know we can help you on the journey to achieving your goals.

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

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“Never treat your audience as customers, always as partners.”
~James Stewart

Although we are not a non-profit, if you would like to support ADS to continue our work, you can donate here.

My eBook

New eBook!  The How of  Audience Development for the Arts: Learn the Basics, Create Your Plan

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Filed under Arts, Audience Development

How to go beyond demographics for arts audience development

I had a conversation with an arts center yesterday.  They mentioned that they are working with a marketing company and are busy pulling their target audience information after some research.  I was concerned that they were only going as far as to target demographics, such as age, gender, income, zip code, etc.  It is good to consider demographics, but it is even better to know the psychographics.  From Wikipedia:

Psychographic variables are any attributes relating to personality, values, attitudes, interests, or lifestyles. They are also called IAO variables (for Interests, Activities, and Opinions). They can be contrasted with demographic variables (such as age and gender), behavioral variables (such as usage rate or loyalty), and firmographic variables (such as industry, seniority and functional area).

When we are considering what type of person would be interested in your art, wouldn’t it be best to consider a person’s personality, values, attitudes, interests or lifestyle instead of their age, gender and income?  To me it makes perfect sense to go beyond the demographics to find the right people that will enjoy your art and become loyal audiences. Finding out the psychographics of your audiences will enable you to put more focus on who they are as people instead of simply having the data of a crowd.

In order to take the psychographics into account, I suggest that you get to know your current audiences to form a more complete picture about them.  Use surveys and focus groups and ask questions that will bring to light the personalities and preferences of your audience members.  Once you get to know your audiences, you will have a clue as to what types of people enjoy your art and who in the future you can reach out to using these psychographic variables as your guide.

I have found that psychographics lead to expanding an audience far beyond what pulling demographics can do.  If you want to build the right audience for you, I highly recommend starting to get to know your current and potential audiences as people instead of as numbers you can pull from a census report.  Go beyond the demographics, and instead of targeting the numbers, build relationships with the right people for your art.

Have a great weekend!

Cheers to happy and loyal audiences,
Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

FacebookTwitterLinkedin

“Never treat your audience as customers, always as partners.”
~James Stewart

Although we are not a non-profit, if you would like to support ADS to continue our work, you can donate here.

My eBook

New eBook!  The How of  Audience Development for the Arts: Learn the Basics, Create Your Plan

Leave a comment

Filed under arts marketing, Audience Development

#Auddev Chat 11/28 11 am ET Audience Development for individual musicians…

Today at 11 am ET, I chatted with Erica Sipes and others about how individual musicians can use audience development concepts and ideas to build their audiences.  We mainly touched upon the 4 C’s of audience development: Connection, Community, Collaboration, and Caring.

Below is the full conversation.  I hope you can join us next time, and please feel free to add a comment on this blog or on Twitter using #auddev as the hashtag. 

Thank you to those who participated and will participate by viewing the conversation here.

Cheers to happy and loyal audiences,

Shoshana

@AudienceDevSpec Good morning and welcome to #auddev chat. Today we will be speaking w/ @ericasipes about building audience for individ musicians.

Thu Apr 28 15:00:50 +0000 2011 – tweet id 63618680805785600 – #38
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@AudienceDevSpec Hi @ericasipes #auddev

Thu Apr 28 15:00:58 +0000 2011 – tweet id 63618715161346049 – #39
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@ericasipes @AudienceDevSpec Hello there. Thanks for setting this up. #auddev

Thu Apr 28 15:01:11 +0000 2011 – tweet id 63618769603407872 – #40
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@AudienceDevSpec @ericasipes Can you tell us about that #auddev

Thu Apr 28 15:01:52 +0000 2011 – tweet id 63618944044515329 – #41
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@AudienceDevSpec I would like to start off by saying that @ericasipes told me she was mobbed at a grocery store. #auddev

Thu Apr 28 15:02:11 +0000 2011 – tweet id 63619022163427330 – #42
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@hollywoodlvwork Morning Tweeple! Follow @audiencedevspec. They’re chatting about developing audiences for artists this morning on Twitter. #auddev

Thu Apr 28 15:02:22 +0000 2011 – tweet id 63619069034774528 – #43
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@ericasipes @AudienceDevSpec Sure. I guess I can just start by sharing w/folks that I’m a freelance musician living in a small town… #auddev

Thu Apr 28 15:02:29 +0000 2011 – tweet id 63619095643435008 – #44
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@AudienceDevSpec Oh yes, introduce yourself. ;O) #auddev @ericasipes

Thu Apr 28 15:02:52 +0000 2011 – tweet id 63619193211338752 – #45
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@ericasipes So in our area, audiences for classical music, especially, can b quite hard 2 come by without trying. #auddev

Thu Apr 28 15:03:03 +0000 2011 – tweet id 63619240535658496 – #46
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@ericasipes And I live in the foothills of Appalachia where classical music is even harder 2 come by as I’ve recently discovered. #auddev

Thu Apr 28 15:03:31 +0000 2011 – tweet id 63619358513045506 – #47
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@CMCNational The conversation is just starting up with @AudienceDevSpec. Follow #auddev to learn more about develop(p)ing your audiences!

Thu Apr 28 15:03:43 +0000 2011 – tweet id 63619409062793216 – #48
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@ericasipes So I’ve been working hard the past 3 years or so, to find a way 2 become a part of the local community as a classical musician. #auddev

Thu Apr 28 15:04:01 +0000 2011 – tweet id 63619482966433792 – #49
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@AudienceDevSpec So what type of things are you doing to connect with your community? #auddev @ericasipes

Thu Apr 28 15:04:30 +0000 2011 – tweet id 63619603292635136 – #50
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@ericasipes It’s taken a while but it’s been an exciting process & one that yes, now has me being mobbed at the grocery store at times. 😉 #auddev

Thu Apr 28 15:04:57 +0000 2011 – tweet id 63619719885893632 – #51
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@AudienceDevSpec Local celebrity! #auddev

Thu Apr 28 15:05:18 +0000 2011 – tweet id 63619805378396161 – #52
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@ericasipes I mentioned a while back that I have made it a point to give a little all the time… #auddev

Thu Apr 28 15:05:37 +0000 2011 – tweet id 63619887444135937 – #53
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@AudienceDevSpec Yes, so in giving you are connecting. Can you give examples? #auddev @ericasipes

Thu Apr 28 15:06:06 +0000 2011 – tweet id 63620009167044608 – #54
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@ericasipes …which means I choose to donate my time and energy in different ways in order to make it clear 2 the community… #auddev

Thu Apr 28 15:06:12 +0000 2011 – tweet id 63620034517417984 – #55
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@ericasipes …that I’m not just a musician for myself. That I believe classical music has a place anywhere, anytime. #auddev

Thu Apr 28 15:06:47 +0000 2011 – tweet id 63620181263519744 – #56
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@ericasipes One example is playing chamber music in the community, especially with “amateurs.” #auddev

Thu Apr 28 15:07:21 +0000 2011 – tweet id 63620322804498432 – #57
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@AudienceDevSpec Are these recital events or something else? #auddev @ericasipes

Thu Apr 28 15:07:45 +0000 2011 – tweet id 63620423463604224 – #58
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@ericasipes @AudienceDevSpec Not performances usually tho sometimes it leads 2 that. They’re like chamber music jams, usually at some1’s house. #auddev

Thu Apr 28 15:08:43 +0000 2011 – tweet id 63620666171211776 – #59
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@AudienceDevSpec Jams! I love that. How many people participate? #auddev

Thu Apr 28 15:09:20 +0000 2011 – tweet id 63620819791785984 – #60
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@ericasipes @ericasipes At first the other musicians couldn’t believe that I would be willing to do this with them but I kept telling them… #auddev

Thu Apr 28 15:09:25 +0000 2011 – tweet id 63620841346301952 – #61
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@AudienceDevSpec @AtlantaSymphony We are having an #auddev chat. Join us!

Thu Apr 28 15:09:49 +0000 2011 – tweet id 63620941783105536 – #62
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@ericasipes …that I love music…why wouldn’t I want to have a chance to just “play?” #auddev

Thu Apr 28 15:09:50 +0000 2011 – tweet id 63620947688693760 – #63
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@ericasipes I was talking about doing this w/a professional colleague & she said, “So you of course coach them, right?” #auddev

Thu Apr 28 15:10:17 +0000 2011 – tweet id 63621061291425792 – #64
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@ericasipes And I had to chuckle. That’s completely the opposite of what I believe in in situations like this. #auddev

Thu Apr 28 15:10:37 +0000 2011 – tweet id 63621142342152193 – #65
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@samgrinsell #auddev that sounds wonderful @ericasipes and so like the salon roots of much classical music 🙂

Thu Apr 28 15:11:02 +0000 2011 – tweet id 63621247816314880 – #66
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@ericasipes And now, after doing this for 4 years, all those people that I’ve played with make a point of attending my performances #auddev

Thu Apr 28 15:11:09 +0000 2011 – tweet id 63621279420391424 – #67
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@ericasipes …whenever they can. #auddev

Thu Apr 28 15:11:16 +0000 2011 – tweet id 63621308587589633 – #68
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@alanayu Classical music has to try harder: a) it doesn’t have the beat and rhythm of pop; b) the performance environment is too austere. #auddev

Thu Apr 28 15:11:32 +0000 2011 – tweet id 63621373049835520 – #69
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@ericasipes @samgrinsell Right, exactly! And it’s making music among the people which I find so much more enjoyable in some ways… #auddev

Thu Apr 28 15:11:48 +0000 2011 – tweet id 63621443547697152 – #70
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@ericasipes @samgrinsell …no pressure 😉 #auddev

Thu Apr 28 15:11:55 +0000 2011 – tweet id 63621473042055169 – #71
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@AudienceDevSpec Classical music did use to be a community activity. We do need to go back to our roots! #auddev

Thu Apr 28 15:12:06 +0000 2011 – tweet id 63621516188856320 – #72
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@ericasipes Exactly! RT @AudienceDevSpec: Classical music did use to be a community activity. We do need to go back to our roots! #auddev

Thu Apr 28 15:12:17 +0000 2011 – tweet id 63621562133250048 – #73
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@AudienceDevSpec So, can you tell us how many people usually jam? @ericasipes #auddev

Thu Apr 28 15:12:36 +0000 2011 – tweet id 63621645587329024 – #74
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@AudienceDevSpec I want to get a visual of it! :O) #auddev

Thu Apr 28 15:12:48 +0000 2011 – tweet id 63621694841036800 – #75
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@ericasipes @AudienceDevSpec Usually it’s just a quartet of people but we’ve had larger ones in celebration of a composer’s b-day. #auddev

Thu Apr 28 15:13:10 +0000 2011 – tweet id 63621787778416640 – #76
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@gaspsiagore Great conversation going on at hashtag #auddev – so sorry I’m frantically busy at the moment… I’m so passionate about this; keep tweeting!

Thu Apr 28 15:13:28 +0000 2011 – tweet id 63621859790434304 – #77
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@alanayu We need to reduce the perceived “snobbery” classical. #auddev

Thu Apr 28 15:13:29 +0000 2011 – tweet id 63621866283212800 – #78
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@AudienceDevSpec @ericasipes What fun! Are there people hanging out and listening too? #auddev

Thu Apr 28 15:13:39 +0000 2011 – tweet id 63621907165085696 – #79
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@ericasipes @AudienceDevSpec Larger ones will involve maybe 10 or 12 people total and there will be different groups going on … #auddev

Thu Apr 28 15:13:49 +0000 2011 – tweet id 63621951700217857 – #80
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@ericasipes @AudienceDevSpec …at once. #auddev

Thu Apr 28 15:14:01 +0000 2011 – tweet id 63621998550585344 – #81
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@ericasipes @AudienceDevSpec There’s always food involved too which is a plus. 😉 #auddev

Thu Apr 28 15:14:14 +0000 2011 – tweet id 63622055479885825 – #82
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@ericasipes Amen! RT @alanayu: We need to reduce the perceived “snobbery” classical. #auddev

Thu Apr 28 15:14:31 +0000 2011 – tweet id 63622123834449920 – #83
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@AudienceDevSpec Food and music are a great combo! #auddev

Thu Apr 28 15:14:36 +0000 2011 – tweet id 63622146353659904 – #84
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@ericasipes Another thing I do is regularly put together performances at the local retirement community. #auddev

Thu Apr 28 15:14:57 +0000 2011 – tweet id 63622234169815040 – #85
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@samgrinsell While at the same time not talking down to people RT @alanayu: We need to reduce the perceived “snobbery” classical. #auddev

Thu Apr 28 15:15:24 +0000 2011 – tweet id 63622349508968448 – #86
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@ericasipes I perform for free but it is so very worth it. That’s what has gotten me my grocery store mobs 😉 #auddev

Thu Apr 28 15:15:27 +0000 2011 – tweet id 63622362255458304 – #87
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@AudienceDevSpec @ericasipes How many do you normally do? #auddev

Thu Apr 28 15:15:28 +0000 2011 – tweet id 63622364260347904 – #88
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@ericasipes On senior citizen day – watch out! LOL!! They all know my name & will stop me in the aisles & in the parking lot. #auddev

Thu Apr 28 15:15:52 +0000 2011 – tweet id 63622466873991168 – #89
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@MazzaClarinet @audiencedevspec @ericasipes Brilliant idea – thanks! #auddev

Thu Apr 28 15:15:58 +0000 2011 – tweet id 63622492773826560 – #90
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@ericasipes Plus they now try to make a point of getting their shuttle 2 take residents to my performances. #auddev

Thu Apr 28 15:16:12 +0000 2011 – tweet id 63622547618533376 – #91
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@ericasipes When I first started doing this, they asked me if I could play 4 a holiday party there but they said they couldn’t … #auddev

Thu Apr 28 15:16:39 +0000 2011 – tweet id 63622660898291712 – #92
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@AudienceDevSpec Everything that you do that connects to your community will add up! #auddev

Thu Apr 28 15:16:54 +0000 2011 – tweet id 63622727717756928 – #93
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@ericasipes …pay me and feed me b/c funds were short. I told them I’d prefer to eat a meal with them. #auddev

Thu Apr 28 15:16:59 +0000 2011 – tweet id 63622747451965440 – #94
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@AudienceDevSpec Having dinner with people is a great #auddev idea!

Thu Apr 28 15:17:20 +0000 2011 – tweet id 63622834001416195 – #95
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@ericasipes Well that was the right answer, I think. They were so tickled that I didn’t want to just play, grab my money, & run. #auddev

Thu Apr 28 15:17:22 +0000 2011 – tweet id 63622844734636032 – #96
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@ericasipes Then at the end of the evening, they handed me a check. #auddev

Thu Apr 28 15:17:41 +0000 2011 – tweet id 63622923482693633 – #97
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@AudienceDevSpec It is amazing how volunteering can turn into so much more. #auddev

Thu Apr 28 15:18:10 +0000 2011 – tweet id 63623044177997825 – #98
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@ericasipes So that’s proof that even when you give, there is almost always some sort of payment, even if not always money. #auddev

Thu Apr 28 15:18:15 +0000 2011 – tweet id 63623067460583424 – #99
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@ericasipes Yes! And if you like food, it’s even better 🙂 RT @AudienceDevSpec: Having dinner with people is a great #auddev idea!

Thu Apr 28 15:18:45 +0000 2011 – tweet id 63623192345985024 – #100
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@ericasipes Plus it’s really rewarding! RT @AudienceDevSpec: It is amazing how volunteering can turn into so much more. #auddev

Thu Apr 28 15:18:59 +0000 2011 – tweet id 63623250239954944 – #101
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@AudienceDevSpec I was asking @ericasipes how many a year for the retirement concerts to get an idea. #auddev

Thu Apr 28 15:19:20 +0000 2011 – tweet id 63623338412613632 – #102
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@ericasipes @AudienceDevSpec I do probably 4-5 during the main school year. This summer I’m hoping to do some regularly too. #auddev

Thu Apr 28 15:20:00 +0000 2011 – tweet id 63623505996025856 – #103
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@alanayu In pop, live performances are overtaking recorded sales. How do we get excitement back into classical? #auddev

Thu Apr 28 15:20:00 +0000 2011 – tweet id 63623506344153088 – #104
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@ericasipes I think as musicians, esp. in a small community, it’s also important 2 b aware of the economic situation folks are in. #auddev

Thu Apr 28 15:20:37 +0000 2011 – tweet id 63623659100700674 – #105
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@AudienceDevSpec @ericasipes Do you use these as practice concerts for others that you have booked? #auddev

Thu Apr 28 15:20:46 +0000 2011 – tweet id 63623700087447552 – #106
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@ericasipes Both really. RT @AudienceDevSpec: @ericasipes Do you use these as practice concerts for others that you have booked? #auddev

Thu Apr 28 15:21:03 +0000 2011 – tweet id 63623770312679425 – #107
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@ericasipes @AudienceDevSpec It’s a great way 2 try out new pieces but I also try 2 incorporate music that I know they’ll enjoy. #auddev

Thu Apr 28 15:21:25 +0000 2011 – tweet id 63623860716716033 – #108
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@gettweets Great cellist @albancello has a very successful initiative: he came to CLE as guest soloist & played at local grocery stores! #auddev

Thu Apr 28 15:21:25 +0000 2011 – tweet id 63623864088920064 – #109
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@ericasipes @gettweets What a great idea! Cello is perfect for that. #auddev

Thu Apr 28 15:21:56 +0000 2011 – tweet id 63623993046999040 – #110
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@MazzaClarinet @alanayu I’d suggest by being more spontaneous and willing to give #auddev

Thu Apr 28 15:22:08 +0000 2011 – tweet id 63624043588370432 – #111
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@AudienceDevSpec In the past, I have had to pull teeth to get indiv musicians to volunteer. There is a disconnect. #auddev

Thu Apr 28 15:22:24 +0000 2011 – tweet id 63624109652852737 – #112
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@ericasipes Many of the young musicians I work with belong to small farming families who have a strong inclination to barter… #auddev

Thu Apr 28 15:22:59 +0000 2011 – tweet id 63624256877105153 – #113
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@AudienceDevSpec Great idea! RT @gettweets: Great cellist @albancello he came to CLE as guest soloist & played at local grocery stores! #auddev

Thu Apr 28 15:23:07 +0000 2011 – tweet id 63624288556687360 – #114
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@ericasipes I’ve learned the value and joy in doing this. This summer, I will b getting fresh organic produce from families I’ve worked with. #auddev

Thu Apr 28 15:23:43 +0000 2011 – tweet id 63624439815880704 – #115
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@AudienceDevSpec @ericasipes You have also been blogging about practicing w/ windows open and such…#auddev

Thu Apr 28 15:23:44 +0000 2011 – tweet id 63624443322314753 – #116
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@ericasipes @AudienceDevSpec Yes, you’re right. That’s a really easy thing to do! And I make a point to play, if I can, whenever/wherever… #auddev

Thu Apr 28 15:24:20 +0000 2011 – tweet id 63624594824765441 – #117
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@ericasipes @AudienceDevSpec …I spot a piano. #auddev

Thu Apr 28 15:24:33 +0000 2011 – tweet id 63624650483183617 – #118
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@AudienceDevSpec @ericasipes Do people stop to listen? #auddev

Thu Apr 28 15:24:38 +0000 2011 – tweet id 63624671064629248 – #119
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@MazzaClarinet @ericasipes Love that idea too – no tax liability – lol! #auddev

Thu Apr 28 15:24:57 +0000 2011 – tweet id 63624750722859009 – #120
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@AudienceDevSpec One thing I mentioned before – there are usually pianos at Airports. ;O) #auddev

Thu Apr 28 15:25:07 +0000 2011 – tweet id 63624794955988992 – #121
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@ericasipes @AudienceDevSpec Oh my goodness, yes! But I have to make sure that I look up now and then so they know I’m approachable. #auddev

Thu Apr 28 15:25:12 +0000 2011 – tweet id 63624816099459073 – #122
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@ericasipes Wow, I didn’t know that! RT @AudienceDevSpec: One thing I mentioned before – there are usually pianos at Airports. ;O) #auddev

Thu Apr 28 15:25:24 +0000 2011 – tweet id 63624862740119552 – #123
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@gettweets Here’s a related article: http://bit.ly/jiK5Yh #auddev

Thu Apr 28 15:25:33 +0000 2011 – tweet id 63624900904095744 – #124
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@AudienceDevSpec @ericasipes I noticed one in Portland and Chicago. #auddev

Thu Apr 28 15:25:47 +0000 2011 – tweet id 63624959595003904 – #125
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@ericasipes I think it’s important to realize that people generally are attracted to music & if you give it 2 them, they’ll listen. #auddev

Thu Apr 28 15:26:12 +0000 2011 – tweet id 63625067753504769 – #126
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@AudienceDevSpec Let’s switch gears and talk about collaborating with other musicians for a bit. #auddev

Thu Apr 28 15:26:22 +0000 2011 – tweet id 63625106773123072 – #127
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@ericasipes What I’ve discovered in talking to many musicians is that they don’t want 2 give anything away for free. #auddev

Thu Apr 28 15:26:31 +0000 2011 – tweet id 63625143724949505 – #128
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@ericasipes I understand that, but I do think there needs 2 b a balance if we want 2 attract new people. #auddev

Thu Apr 28 15:26:49 +0000 2011 – tweet id 63625222418468864 – #129
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@ericasipes Great. RT @AudienceDevSpec: Let’s switch gears and talk about collaborating with other musicians for a bit. #auddev

Thu Apr 28 15:27:01 +0000 2011 – tweet id 63625273630916608 – #130
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@AudienceDevSpec This is a challenge. However think of it this way, playing for free is free advertising! #auddev

Thu Apr 28 15:27:16 +0000 2011 – tweet id 63625333798223872 – #131
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@VaTenor @audiencedevspec Atlanta has several if I remember correctly.. #auddev #PianosInAirports

Thu Apr 28 15:27:24 +0000 2011 – tweet id 63625369831485440 – #132
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@emilyoriold house seats & NEW SHOW ADDED !! http://conta.cc/m2LodO #in #auddev

Thu Apr 28 15:27:31 +0000 2011 – tweet id 63625398805737472 – #133
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@ericasipes Exactly! RT @AudienceDevSpec: This is a challenge. However think of it this way, playing for free is free advertising! #auddev

Thu Apr 28 15:27:31 +0000 2011 – tweet id 63625396385619969 – #134
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@ericasipes @AudienceDevSpec And I’ve rarely felt taken advantage of, for what it’s worth. #auddev

Thu Apr 28 15:27:58 +0000 2011 – tweet id 63625511980646400 – #135
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@AudienceDevSpec #auddev is now in chat mode. Try not to spam with advertising. Thanks! :O)

Thu Apr 28 15:28:10 +0000 2011 – tweet id 63625562480054272 – #136
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@ericasipes Did you have a question about collaborating then? I’m ready 🙂 #auddev

Thu Apr 28 15:28:49 +0000 2011 – tweet id 63625723054788608 – #137
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@eusebius24 @AudienceDevSpec Toronto (Pearson) has/had one in Montreal departure area #auddev

Thu Apr 28 15:29:14 +0000 2011 – tweet id 63625830131183617 – #138
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@MaestrosLover as someone who is not from a classical music background I’m finding #auddev very interesting

Thu Apr 28 15:29:17 +0000 2011 – tweet id 63625841027985408 – #139
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@gettweets @vatenor Amsterdam airport has one #auddev #pianosinairports

Thu Apr 28 15:29:18 +0000 2011 – tweet id 63625846249893889 – #140
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@AudienceDevSpec @ericasipes Yes, I was wondering what types of collaborations you do with other musicians? #auddev

Thu Apr 28 15:29:30 +0000 2011 – tweet id 63625895541358593 – #141
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@ericasipes @AudienceDevSpec Hmmm…I mostly work with young musicians b/c that’s a particular passion of mine. But I also work w/”pros” too. #auddev

Thu Apr 28 15:30:04 +0000 2011 – tweet id 63626040257429504 – #142
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@VaTenor @ericasipes: @AudienceDevSpec: collaborating #auddev — easier said than done.. competition instinct hard2 overcome http://ow.ly/4IZfT

Thu Apr 28 15:30:24 +0000 2011 – tweet id 63626123191394305 – #143
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@AudienceDevSpec @ericasipes Any unusual types of collaborations? #auddev

Thu Apr 28 15:30:27 +0000 2011 – tweet id 63626136734797825 – #144
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@AudienceDevSpec @VaTenor Yes, another challenge, I’ll call it challenge number 2: collaborating instead of competing! #auddev

Thu Apr 28 15:31:00 +0000 2011 – tweet id 63626272454090752 – #145
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@ericasipes @AudienceDevSpec I collaborate with my husband. 😛 Just kidding. I’m not sure of anything unusual. I’m thinking… #auddev

Thu Apr 28 15:31:03 +0000 2011 – tweet id 63626286555348992 – #146
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@AudienceDevSpec There are many ways to collaborate: programming, marketing, fundraising, outreach events…#auddev

Thu Apr 28 15:31:35 +0000 2011 – tweet id 63626422375301120 – #147
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@ericasipes @AudienceDevSpec I am the pianist for our church’s youth choir…very important to me & another way 2 work w/kids… #auddev

Thu Apr 28 15:31:52 +0000 2011 – tweet id 63626493250646016 – #148
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@gettweets @AudienceDevSpec It’s a very important concept because he reached a side of the community which needs to attend concerts more. #auddev

Thu Apr 28 15:31:55 +0000 2011 – tweet id 63626503161786368 – #149
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@AudienceDevSpec @ericasipes Do you invite other musicians to your retirement center concerts? #auddev

Thu Apr 28 15:32:04 +0000 2011 – tweet id 63626541623549952 – #150
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@MazzaClarinet @ericasipes Although equally I think it’s important that as musicians we shouldn’t expect to collaborate with colleagues for free 😉 #auddev

Thu Apr 28 15:32:13 +0000 2011 – tweet id 63626580118867968 – #151
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@ericasipes My husband and I are also very big on performing for school kids. #auddev

Thu Apr 28 15:32:17 +0000 2011 – tweet id 63626595079954432 – #152
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@AudienceDevSpec @ericasipes That’s a great community collaboration! 2 C’s at the same time! #auddev

Thu Apr 28 15:32:28 +0000 2011 – tweet id 63626643478020096 – #153
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@adrenalsenorita @VaTenor @ericasipes @AudienceDevSpec #auddev my experience has been totally the opposite! people love to collaborate in the new music scene

Thu Apr 28 15:32:29 +0000 2011 – tweet id 63626648397950977 – #154
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@ericasipes @AudienceDevSpec Yes, both 2 play and just listen. #auddev

Thu Apr 28 15:32:33 +0000 2011 – tweet id 63626662075572224 – #155
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@AudienceDevSpec @adrenalsenorita @VaTenor @ericasipes Curious! The new music scene. #auddev

Thu Apr 28 15:33:13 +0000 2011 – tweet id 63626832142012416 – #156
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@ericasipes I am also working with the conductor of the college orchestra 2 get at least one concert a year scheduled during the daytime… #auddev

Thu Apr 28 15:33:15 +0000 2011 – tweet id 63626840539013120 – #157
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@ericasipes …so that families w/young children can attend. The closest orchestra is an hour away otherwise . 😛 #auddev

Thu Apr 28 15:33:47 +0000 2011 – tweet id 63626975507513346 – #158
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@AudienceDevSpec Colleges can be a fantastic place to show all 4 C’s of #auddev: Connect, Collaborate, Community, Caring

Thu Apr 28 15:33:54 +0000 2011 – tweet id 63627004326588416 – #159
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@ericasipes Absolutely! RT @AudienceDevSpec: Colleges can be a fantastic place to show all 4 C’s of #auddev: Connect, Collaborate, Community, Caring

Thu Apr 28 15:34:18 +0000 2011 – tweet id 63627104302010368 – #160
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@AudienceDevSpec @ericasipes Sounds like there is a major opp. w/ orchestra not being immediately accessible. #auddev

Thu Apr 28 15:34:27 +0000 2011 – tweet id 63627140213649409 – #161
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@adrenalsenorita @AudienceDevSpec #auddev the new classical scene has been built upon composers and performers pooling resources to develop audiences.

Thu Apr 28 15:34:32 +0000 2011 – tweet id 63627162024034304 – #162
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@samgrinsell @VaTenor very true, reminds me a bit of this.. #auddev http://bit.ly/hzzIbU

Thu Apr 28 15:34:42 +0000 2011 – tweet id 63627203992231936 – #163
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@VaTenor @mazzaclarinet Agree… on not collab 4 free RT : @ericasipes Tough Lesson for most though. #auddev Many ways 2 quantify value other than $

Thu Apr 28 15:34:43 +0000 2011 – tweet id 63627211198046208 – #164
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@ericasipes @AudienceDevSpec Yes, definitely. And unfortunately football is more visible in the college than the orchestra. #auddev

Thu Apr 28 15:35:10 +0000 2011 – tweet id 63627320929427456 – #165
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@AudienceDevSpec @adrenalsenorita That’s fantastic! #auddev

Thu Apr 28 15:35:18 +0000 2011 – tweet id 63627357382131712 – #166
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@ericasipes @AudienceDevSpec I’d like to raise the orchestra’s visibility. #auddev

Thu Apr 28 15:35:22 +0000 2011 – tweet id 63627373123338240 – #167
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@ericasipes @MazzaClarinet It’s hard for me 2 decide when 2 charge, when not 2 charge. A delicate issue. #auddev

Thu Apr 28 15:36:20 +0000 2011 – tweet id 63627616262950912 – #168
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@AudienceDevSpec Yes, there is another opp. for individ. musicians to help out the orchestras and vice versa. #auddev

Thu Apr 28 15:36:25 +0000 2011 – tweet id 63627638576660480 – #169
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@ericasipes @MazzaClarinet And one that I’m not so good at 😛 #auddev

Thu Apr 28 15:36:31 +0000 2011 – tweet id 63627663515992064 – #170
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@DaCapoInstitute Community Music 2 RT @ericasipes: @AudienceDevSpec: place to show all 4 #auddev: Connect, Collaborate, Community, Caring http://dacapovaorg

Thu Apr 28 15:36:43 +0000 2011 – tweet id 63627712643858433 – #171
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@AudienceDevSpec So perhaps collaborating with an orchestra and having them share your indiv. concerts as part of the partnership. #auddev

Thu Apr 28 15:36:59 +0000 2011 – tweet id 63627780604178433 – #172
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@ericasipes @AudienceDevSpec Right. I actually play in the orchestra which some colleagues don’t get. Why would I want to do that, after all? #auddev

Thu Apr 28 15:37:25 +0000 2011 – tweet id 63627888313905152 – #173
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@AudienceDevSpec @ericasipes More connections and opportunities can occur. #auddev

Thu Apr 28 15:37:55 +0000 2011 – tweet id 63628012846989312 – #174
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@ericasipes @AudienceDevSpec But I think the students like having some professionals there. It brings in a musical feeling that is natural… #auddev

Thu Apr 28 15:38:00 +0000 2011 – tweet id 63628037131993088 – #175
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@AudienceDevSpec @ericasipes I”d like to talk about the feeling you get when playing for one of your giving concerts. Does it feel diff. ? #auddev

Thu Apr 28 15:38:40 +0000 2011 – tweet id 63628205189382144 – #176
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@ericasipes …and that is hard 4 them 2 do themselves. They’re just learning, we live & breathe it. My hope is that it rubs off in some way. #auddev

Thu Apr 28 15:38:46 +0000 2011 – tweet id 63628230325837824 – #177
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@ericasipes Yes! RT @AudienceDevSpec: @ericasipes More connections and opportunities can occur. #auddev

Thu Apr 28 15:39:12 +0000 2011 – tweet id 63628338354327553 – #178
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@AudienceDevSpec I’m reaching for getting back to the joy and I have a sneaky feeling that musicians may feel it maybe more so when volunteering. #auddev

Thu Apr 28 15:39:18 +0000 2011 – tweet id 63628361842429953 – #179
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@ericasipes @AudienceDevSpec Oh yes, definitely. First of all, I know that the audience is there to enjoy, not 2 criticize. #auddev

Thu Apr 28 15:39:45 +0000 2011 – tweet id 63628474908286976 – #180
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@AudienceDevSpec This would be challenge #3: Getting back to the joy and passion of playing. #auddev

Thu Apr 28 15:39:55 +0000 2011 – tweet id 63628518331924480 – #181
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@ericasipes They have nothing 2 lose since they didn’t pay to come and hear me play. As a result, I am much more free… #auddev

Thu Apr 28 15:40:11 +0000 2011 – tweet id 63628584417370112 – #182
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@DaCapoInstitute Amazingly different. 4 us @audiencedevspec: @ericasipes feeling you get when playing for one of your giving concerts. #auddev

Thu Apr 28 15:40:18 +0000 2011 – tweet id 63628613228036096 – #183
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@AudienceDevSpec The audience can feel if you have the joy or not. Without the passion, and only playing for a paycheck, the aud. can sense this. #auddev

Thu Apr 28 15:40:21 +0000 2011 – tweet id 63628628788908032 – #184
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@ericasipes …and can truly enjoy the whole process. I’m also much more spontaneous & will share different stories that r often personal. #auddev

Thu Apr 28 15:40:47 +0000 2011 – tweet id 63628737106817024 – #185
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@AudienceDevSpec @DaCapoInstitute Can you give us details? #auddev

Thu Apr 28 15:40:48 +0000 2011 – tweet id 63628742278397952 – #186
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@ericasipes I think they like that. Kind of like a drama in the middle of a concert 😉 #auddev

Thu Apr 28 15:41:02 +0000 2011 – tweet id 63628797471240192 – #187
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@DaCapoInstitute AGREE RT @audiencedevspec: audience can feel if you have the joy Without the passion, playing for a paycheck, the aud. can sense #auddev

Thu Apr 28 15:41:34 +0000 2011 – tweet id 63628932083228672 – #188
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@AudienceDevSpec @ericasipes Does this experience (and love the drama) help translate into your paid gigs? #auddev

Thu Apr 28 15:41:35 +0000 2011 – tweet id 63628935665160192 – #189
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@MazzaClarinet @ericasipes @audiencedevspec Then wouldn’t a way forward be joining football and music together? #auddev

Thu Apr 28 15:41:43 +0000 2011 – tweet id 63628971547439104 – #190
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@MazzaClarinet @ericasipes I struggle with that one too 🙂 #auddev

Thu Apr 28 15:42:17 +0000 2011 – tweet id 63629113994387456 – #191
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@ericasipes @AudienceDevSpec Yes. Because now that I’m in touch with what most people want when they hear a concert, I don’t have… #auddev

Thu Apr 28 15:42:21 +0000 2011 – tweet id 63629132059258880 – #192
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@AudienceDevSpec @MazzaClarinet @ericasipes We found that people that attend football, a higher % than you think enjoy arts. #auddev

Thu Apr 28 15:42:34 +0000 2011 – tweet id 63629185469530113 – #193
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@ericasipes …those voices in my head that torment me w/thoughts that musical critics might have. #auddev

Thu Apr 28 15:42:52 +0000 2011 – tweet id 63629261851987968 – #194
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@ericasipes I am also much more in touch with how much joy music can bring to people, even when it’s not perfect (which mine never is!) #auddev

Thu Apr 28 15:43:20 +0000 2011 – tweet id 63629376197103616 – #195
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@MazzaClarinet @ericasipes And it makes students feel valued I would imagine @audiencedevspec #auddev

Thu Apr 28 15:43:43 +0000 2011 – tweet id 63629472712228864 – #196
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@AudienceDevSpec If any musicians have ideas for connecting with your community, please do #auddev tag!

Thu Apr 28 15:43:49 +0000 2011 – tweet id 63629498582712320 – #197
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@DaCapoInstitute Service approach include audience as player in the process. Creates community literally. RT @audiencedevspec: #auddev #perspective

Thu Apr 28 15:43:53 +0000 2011 – tweet id 63629515435425793 – #198
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@ericasipes Yay! RT @AudienceDevSpec: @MazzaClarinet @ericasipes We found people that attend football, a higher % than u think enjoy arts. #auddev

Thu Apr 28 15:44:08 +0000 2011 – tweet id 63629579885096960 – #199
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@AudienceDevSpec @DaCapoInstitute You touched on a very important aspect, having the audience as player in the process. #auddev

Thu Apr 28 15:44:26 +0000 2011 – tweet id 63629653591592960 – #200
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@samgrinsell #auddev as someone who does enjoy football (soccer if you must!) & classical music I’m afraid I really would just laugh at any combination

Thu Apr 28 15:44:27 +0000 2011 – tweet id 63629660587692032 – #201
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@ericasipes @AudienceDevSpec Gives me something 2 think about certainly, especially here. #auddev #footballandmusic

Thu Apr 28 15:44:48 +0000 2011 – tweet id 63629745484599296 – #202
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@AudienceDevSpec Challenge #4: How do we get the audience to become a part of our experience so it is theirs as well? #auddev

Thu Apr 28 15:44:57 +0000 2011 – tweet id 63629786450366464 – #203
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@ericasipes @MazzaClarinet Yes, I think it does. And now I see many of those orchestra members at my performances too. 🙂 #auddev

Thu Apr 28 15:45:41 +0000 2011 – tweet id 63629967568814080 – #204
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@MazzaClarinet Join in in the discussion on #classical music audience development! Follow the hashtag #auddev

Thu Apr 28 15:45:52 +0000 2011 – tweet id 63630016768000001 – #205
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@AudienceDevSpec @samgrinsell I’ve actually seen some good ones out there. #auddev

Thu Apr 28 15:45:58 +0000 2011 – tweet id 63630038951661568 – #206
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@ericasipes @samgrinsell Ah, a challenge, eh?!? #auddev 😉

Thu Apr 28 15:46:04 +0000 2011 – tweet id 63630065954594817 – #207
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@samgrinsell @AudienceDevSpec #auddev there’s going to be a performance at the proms this year where the audience choose the piece!

Thu Apr 28 15:46:14 +0000 2011 – tweet id 63630108996538368 – #208
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@ericasipes @AudienceDevSpec Good question. By building a connection and an openness, I think. #auddev

Thu Apr 28 15:46:31 +0000 2011 – tweet id 63630180970803200 – #209
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@DaCapoInstitute Talk with them.. Never lecture them. RT @audiencedevspec: Challenge #4: How we get the audience to become a part of experience #auddev

Thu Apr 28 15:46:49 +0000 2011 – tweet id 63630255511977987 – #210
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@ericasipes @AudienceDevSpec What I’m discovering is that people like to feel a part of someone’s career & creativity. #auddev

Thu Apr 28 15:46:54 +0000 2011 – tweet id 63630275996950529 – #211
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@AudienceDevSpec @ericasipes so how do we build a connection during the performance? #auddev

Thu Apr 28 15:46:56 +0000 2011 – tweet id 63630284935020544 – #212
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@alanayu @AudienceDevSpec @MazzaClarinet I agree – classical players can appear stiff. Worse still, they don’t seem to enjoy themselves. #auddev

Thu Apr 28 15:47:08 +0000 2011 – tweet id 63630332318072833 – #213
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@ericasipes @AudienceDevSpec So if we can give them ways 2 support us, even if that just means attending our concerts, they will often respond. #auddev

Thu Apr 28 15:47:20 +0000 2011 – tweet id 63630382997843968 – #214
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@ericasipes @AudienceDevSpec And respond w/joy & enthusiasm. Many of them love 2 b cheerleaders! #auddev

Thu Apr 28 15:47:43 +0000 2011 – tweet id 63630479408115712 – #215
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@AudienceDevSpec @ericasipes So I hear ways to support us. What about ways to support them? #auddev

Thu Apr 28 15:47:51 +0000 2011 – tweet id 63630515009372162 – #216
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@samgrinsell @ericasipes @AudienceDevSpec #auddev I might have spoken a little hastily. I’m not against a band or whatever at a sports event, but >

Thu Apr 28 15:48:01 +0000 2011 – tweet id 63630555752837120 – #217
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@adrenalsenorita @AudienceDevSpec #auddev you have to think about what kind of community you want to have and what you have in common…

Thu Apr 28 15:48:02 +0000 2011 – tweet id 63630561540964352 – #218
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@ericasipes Ooo…I’d like 2 hear more about that! RT @AudienceDevSpec: @samgrinsell I’ve actually seen some good ones out there. #auddev

Thu Apr 28 15:48:03 +0000 2011 – tweet id 63630563596177408 – #219
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@MaestrosLover So, without using chocolate as an incentive, how would you entice me to a classical concert? #auddev

Thu Apr 28 15:48:11 +0000 2011 – tweet id 63630599184846849 – #220
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@ericasipes @samgrinsell I heard about that. Very interesting idea! Perhaps something 2 try in a small setting too. #auddev

Thu Apr 28 15:48:31 +0000 2011 – tweet id 63630681439338496 – #221
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@AudienceDevSpec @ericasipes There was a concert that was scheduled during a big game, and the poor husbands were dragged by their wives…#auddev

Thu Apr 28 15:49:02 +0000 2011 – tweet id 63630812997881857 – #222
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@samgrinsell @ericasipes @AudienceDevSpec #auddev I don’t think it’s going to convert people. Any more than playing five-a-side before a concert would >

Thu Apr 28 15:49:03 +0000 2011 – tweet id 63630814822404096 – #223
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@ericasipes @AudienceDevSpec Talk, talk, talk. But no lecturing, like @DaCapoInstitute mentioned. Just b urself. Share who u are… #auddev

Thu Apr 28 15:49:25 +0000 2011 – tweet id 63630909865332736 – #224
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@AudienceDevSpec @ericasipes then they started playing the concert and after the first piece, they broadcast the football game. #auddev

Thu Apr 28 15:49:45 +0000 2011 – tweet id 63630991100612608 – #225
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@MazzaClarinet @ericasipes And that’s what it’s all about – moving away from over-emphasis on tech perfection and focus on communicating emotion #auddev

Thu Apr 28 15:49:55 +0000 2011 – tweet id 63631035375681537 – #226
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@adrenalsenorita @AudienceDevSpec #auddev for example, @antisocialmus wants to connect primarily to peers (20-30 somethings)= beer+laid-back atmosphere+fun

Thu Apr 28 15:49:58 +0000 2011 – tweet id 63631046062772224 – #227
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@ericasipes @AudienceDevSpec …not just who you are musically, but otherwise too. I often talk about being a mom…the women love that…#auddev

Thu Apr 28 15:49:59 +0000 2011 – tweet id 63631050026389504 – #228
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@DaCapoInstitute @maestroslover Personal invitation and context for your life.. #auddev

Thu Apr 28 15:50:00 +0000 2011 – tweet id 63631055931965440 – #229
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@samgrinsell @ericasipes @AudienceDevSpec #auddev would turn people to sport

Thu Apr 28 15:50:02 +0000 2011 – tweet id 63631064677101568 – #230
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@AudienceDevSpec @ericasipes it turned out to be a joint “concert” with part classical music and part football. #auddev

Thu Apr 28 15:50:06 +0000 2011 – tweet id 63631081781473281 – #231
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@ericasipes @AudienceDevSpec …and can relate. #auddev

Thu Apr 28 15:50:08 +0000 2011 – tweet id 63631088442023937 – #232
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@ericasipes @alanayu Ugh. Right. If a musician isn’t enjoying him/herself, blech. I don’t even care 2 perform w/folks like that. #auddev

Thu Apr 28 15:50:38 +0000 2011 – tweet id 63631216108240896 – #233
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@AudienceDevSpec What does the audience need from us? #auddev

Thu Apr 28 15:50:53 +0000 2011 – tweet id 63631278720823296 – #234
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@adrenalsenorita @AudienceDevSpec #auddev other new music groups want to keep the values that the concert hall represents = tradition, sophistication, ritual

Thu Apr 28 15:51:02 +0000 2011 – tweet id 63631317534912512 – #235
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@ericasipes @AudienceDevSpec Not to sound corny, but I think giving them live music in a personal way is a big gift. #auddev

Thu Apr 28 15:51:30 +0000 2011 – tweet id 63631432790192128 – #236
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@MazzaClarinet @audiencedevspec Creating community “events” – experiences – as opposed to recitals or concerts #auddev

Thu Apr 28 15:51:50 +0000 2011 – tweet id 63631517745815552 – #237
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@ericasipes @AudienceDevSpec And again, giving them somewhat of a role 2 play as supporters. #auddev

Thu Apr 28 15:51:59 +0000 2011 – tweet id 63631553430945793 – #238
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@AudienceDevSpec @adrenalsenorita good point! You need to define who you are to figure out the type of audience you want to attract. #auddev

Thu Apr 28 15:52:32 +0000 2011 – tweet id 63631694829326336 – #239
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@ericasipes @AudienceDevSpec And getting into the community, performing outside the big venues and standard recital places. #auddev

Thu Apr 28 15:52:35 +0000 2011 – tweet id 63631707559038976 – #240
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@adrenalsenorita @AudienceDevSpec How do we get the audience to become a part of our experience so it is theirs as well?= create intimacy #auddev

Thu Apr 28 15:52:42 +0000 2011 – tweet id 63631735354687488 – #241
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@MazzaClarinet @audiencedevspec Visiting schools not to perform but to give primary kids hands on experience on different instruments #auddev

Thu Apr 28 15:52:52 +0000 2011 – tweet id 63631778635718656 – #242
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@ericasipes @AudienceDevSpec Play in churches, play in restaurants, in hotels, wherever… #auddev

Thu Apr 28 15:52:59 +0000 2011 – tweet id 63631804757839872 – #243
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@AudienceDevSpec @adrenalsenorita Like a “private” joke? #auddev

Thu Apr 28 15:53:05 +0000 2011 – tweet id 63631832733855744 – #244
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@DaCapoInstitute @adrenalsenorita @AudienceDevSpec Its okay to be elite, just not elitist. Intention comes through the music. #auddev #doesntMakeUsBetter

Thu Apr 28 15:53:07 +0000 2011 – tweet id 63631838631034880 – #245
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@samgrinsell @MaestrosLover #auddev although using chocolate sounds like quite a good idea 😉

Thu Apr 28 15:53:44 +0000 2011 – tweet id 63631997049896961 – #246
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@ericasipes @AudienceDevSpec And although many may balk at this, 2 do a lot of this free, as a service 2 the community. #auddev

Thu Apr 28 15:53:49 +0000 2011 – tweet id 63632016901537792 – #247
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@AudienceDevSpec We are getting towards the 5 min. mark. Are there any questions? #auddev

Thu Apr 28 15:53:59 +0000 2011 – tweet id 63632058332880896 – #248
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@ericasipes I strongly believe that many will come eventually & pay for a ticket if we meet them halfway at some point. #auddev

Thu Apr 28 15:54:15 +0000 2011 – tweet id 63632124179251200 – #249
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@adrenalsenorita @MaestrosLover beer! for examples, see Opera on Tap, Anti-Social Music, thingNY #auddev

Thu Apr 28 15:54:19 +0000 2011 – tweet id 63632142562902016 – #250
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@MazzaClarinet @ericasipes Had a funny feeling that when we talked about this I wasn’t totally mad but no stats to back up intuition. Yay! Indeed #auddev

Thu Apr 28 15:54:37 +0000 2011 – tweet id 63632218924392448 – #251
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@AudienceDevSpec To sum up so far: Connect with your community by giving and showing you care. Collaborate with others w/out being snobby. #auddev

Thu Apr 28 15:55:01 +0000 2011 – tweet id 63632317943517184 – #252
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@DaCapoInstitute @ericasipes @AudienceDevSpec EXACTLY .. getting into community.. outside standard..#auddev

Thu Apr 28 15:55:03 +0000 2011 – tweet id 63632324604080128 – #253
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@samgrinsell @ericasipes yes, seems more natural on a smaller scale. Will be interesting to see the logistics of it! #auddev (forgot tag 1st time!)

Thu Apr 28 15:55:09 +0000 2011 – tweet id 63632350143193088 – #254
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@adrenalsenorita @samgrinsell #auddev marching band + american football, pep band + basketball has worked for universities for years.

Thu Apr 28 15:55:14 +0000 2011 – tweet id 63632371618037760 – #255
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@AudienceDevSpec Show your passion and joy paid or not paid, and grab the chances to play whenever and wherever you get the opportunities. #auddev

Thu Apr 28 15:55:42 +0000 2011 – tweet id 63632488249044993 – #256
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@ericasipes Phew. So many great tweets here at #auddev . Trying 2 stay afloat 😉 #auddev

Thu Apr 28 15:56:02 +0000 2011 – tweet id 63632573712187392 – #257
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@AudienceDevSpec @ericasipes Meeting them half way instead of expecting them to come to us. Major point! #auddev

Thu Apr 28 15:56:51 +0000 2011 – tweet id 63632781137297409 – #258
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@MazzaClarinet @samgrinsell Maybe that’s only because it hasn’t been done. Yet. And I’m not thinking about an a group of penguin suits #auddev

Thu Apr 28 15:57:14 +0000 2011 – tweet id 63632873994977280 – #259
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@samgrinsell @adrenalsenorita #auddev it’s a fair point, I tend not to consider it as it doesn’t happen in the uk. But I’d say it works BECAUSE it has >

Thu Apr 28 15:57:19 +0000 2011 – tweet id 63632897021722625 – #260
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@ericasipes @adrenalsenorita Yes. I love that! #auddev

Thu Apr 28 15:57:20 +0000 2011 – tweet id 63632902444949505 – #261
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@AudienceDevSpec @adrenalsenorita good point. Music and sports do work together. #auddev

Thu Apr 28 15:57:56 +0000 2011 – tweet id 63633050919124992 – #262
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@samgrinsell @adrenalsenorita #auddev has always been used as is seen as a natural part of growing up, I don’t think it could be exported to people >

Thu Apr 28 15:58:03 +0000 2011 – tweet id 63633081151668224 – #263
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@AudienceDevSpec I want to take the time to thank @ericasipes for being our “speaker” on #auddev chat.

Thu Apr 28 15:58:33 +0000 2011 – tweet id 63633207861575680 – #264
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@adrenalsenorita @AudienceDevSpec Like a “private” joke? #auddev sure. also we often heckle each other and the audience. but people expect that from us.

Thu Apr 28 15:58:35 +0000 2011 – tweet id 63633217130995714 – #265
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@samgrinsell @adrenalsenorita #auddev who weren’t use to the two worlds combining. So depends on age too

Thu Apr 28 15:58:40 +0000 2011 – tweet id 63633236185710592 – #266
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@ericasipes My pleasure! Thank u! RT @AudienceDevSpec: I want to take the time to thank @ericasipes for being our “speaker” on #auddev chat.

Thu Apr 28 15:58:56 +0000 2011 – tweet id 63633303374282752 – #267
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@MaestrosLover @DaCapoInstitute …is thoughtful and kind and generous, but is not going to get me through the door… #auddev

Thu Apr 28 15:59:10 +0000 2011 – tweet id 63633361163399168 – #268
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@ericasipes And thank everyone that was here on #auddev. Lots of great ideas 🙂

Thu Apr 28 15:59:16 +0000 2011 – tweet id 63633386778001408 – #269
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@adrenalsenorita @AudienceDevSpec @ericasipes Play in churches, play in restaurants, in hotels, wherever… #auddev punk clubs, rooftops, basements, kitchens

Thu Apr 28 15:59:21 +0000 2011 – tweet id 63633407413989377 – #270
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@AudienceDevSpec I think the most important point from #auddev chat is the fact that we as indiv musicians need to get past ego and get out there to connect.

Thu Apr 28 16:00:23 +0000 2011 – tweet id 63633666554859522 – #271
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@samgrinsell #auddev much fun guys 🙂

Thu Apr 28 16:01:01 +0000 2011 – tweet id 63633828736012289 – #272
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@creativityassoc Welcome to #artsed chat for this rainy Thursday. And, welcome to #auddev chat. We’re going to discuss the role of arts orgs in #artsed.

Thu Apr 28 16:01:02 +0000 2011 – tweet id 63633832578007040 – #273
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@AudienceDevSpec Playing for the joy, for the caring about our community, will reap benefits well beyond pay checks, and it will build audiences! #auddev

Thu Apr 28 16:01:03 +0000 2011 – tweet id 63633838361948160 – #274
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@ericasipes Those too 😉 RT @adrenalsenorita: Play in churches, restaurants, hotels, wherever… #auddev punk clubs, rooftops, basements, kitchens

Thu Apr 28 16:01:06 +0000 2011 – tweet id 63633850865160192 – #275
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@creativityassoc We hope that #auddev chatters will stick around because #artsed is such an important part of audience development now and in future.

Thu Apr 28 16:01:35 +0000 2011 – tweet id 63633970679656448 – #276
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@DaCapoInstitute @maestroslover honesty, authenticity, & relationship -everyone seeks. from rock bands to orch.. It is all about the experience 4 #auddev

Thu Apr 28 16:01:56 +0000 2011 – tweet id 63634058328023040 – #277
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@MazzaClarinet @samgrinsell @ericasipes Not “converting” but unless you exp. something how can you have an opinion #auddev

Thu Apr 28 16:01:56 +0000 2011 – tweet id 63634058223165440 – #278
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@adrenalsenorita @AudienceDevSpec #auddev “get past ego and get out there to connect.” the good news is that this IS happening left and right!

Thu Apr 28 16:02:30 +0000 2011 – tweet id 63634200305217536 – #279
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@AudienceDevSpec Thanks to; @samgrinsell @adrenalsenorita @MaestrosLover @MazzaClarinet @RbClassical @DaCapoInstitute @hollywoodlvwork for #auddev chat!

Thu Apr 28 16:02:46 +0000 2011 – tweet id 63634270282977281 – #280
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@samgrinsell @MazzaClarinet #auddev there’s also a huge difference in way sport is organised, music is much more part of the educational mainstream

Thu Apr 28 16:02:58 +0000 2011 – tweet id 63634320270696448 – #281
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@ericasipes @MaestrosLover I keep thinking about ur incentive question… #auddev

Thu Apr 28 16:03:12 +0000 2011 – tweet id 63634376356933632 – #282
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@MaestrosLover @adrenalsenorita Is good but I can also get that at my local rock gig or sports match where I’d feel more like I fit in…#auddev

Thu Apr 28 16:03:12 +0000 2011 – tweet id 63634376461787136 – #283
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@samgrinsell @MazzaClarinet #auddev than sport is

Thu Apr 28 16:03:19 +0000 2011 – tweet id 63634407734509568 – #284
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@AudienceDevSpec I will be getting the transcript for #auddev chat in case you missed this discussion.

Thu Apr 28 16:03:23 +0000 2011 – tweet id 63634423207309312 – #285
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@ericasipes @MaestrosLover I don’t know that I would try 2 entice u to a classical concert. That seems a bit fake 2 me personally. #auddev

Thu Apr 28 16:03:51 +0000 2011 – tweet id 63634540492636160 – #286
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@AudienceDevSpec Also, if you want to co-host or host an #auddev chat, please get in touch with me to set it up!

Thu Apr 28 16:03:53 +0000 2011 – tweet id 63634550533795841 – #287
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@ericasipes @MaestrosLover I guess I figure if ur curious and interested, u’ll check it out. #auddev

Thu Apr 28 16:04:14 +0000 2011 – tweet id 63634637204889601 – #288
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@AudienceDevSpec @adrenalsenorita That is good news #auddev

Thu Apr 28 16:04:19 +0000 2011 – tweet id 63634657018785794 – #289
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@creativityassoc If they are able to learn that language, they can make profound contributions to #artsed in schools and build audiences. #auddev

Thu Apr 28 16:04:31 +0000 2011 – tweet id 63634708143144961 – #290
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@adrenalsenorita @MaestrosLover buddy, you gotta meet us halfway, here! we classical folks go to rock gigs and sports events for beer too… #auddev

Thu Apr 28 16:04:42 +0000 2011 – tweet id 63634753907200001 – #291
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@alanayu Musicians must reach out and engage more with audiences. Shorten the distance. Community events, town hall concerts, parks… #auddev

Thu Apr 28 16:04:57 +0000 2011 – tweet id 63634816159072257 – #292
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@AudienceDevSpec @ericasipes Thank you, Erica! Great chat! #auddev

Thu Apr 28 16:05:54 +0000 2011 – tweet id 63635055972597760 – #293
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@ericasipes Great! Thank u 🙂 RT @AudienceDevSpec: I will be getting the transcript for #auddev chat in case you missed this discussion.

Thu Apr 28 16:06:05 +0000 2011 – tweet id 63635101275271168 – #294
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@MusickEd make more music-makers in all demographics = sell more instruments, more tickets, and more music = healthier profession #auddev

Thu Apr 28 16:06:42 +0000 2011 – tweet id 63635258637168640 – #295
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@MaestrosLover @ericasipes Hmmm fake. Why would you think that? #auddev

Thu Apr 28 16:07:04 +0000 2011 – tweet id 63635350597271552 – #296
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@samgrinsell @AudienceDevSpec @adrenalsenorita @MaestrosLover @MazzaClarinet @RbClassical @DaCapoInstitute @hollywoodlvwork thanks to u & all 🙂 #auddev

Thu Apr 28 16:08:12 +0000 2011 – tweet id 63635636724310016 – #297
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@AudienceDevSpec Feel free to keep #auddev chatting. I’m heading to #artsed for their chat on Arts orgs and arts ed.

Thu Apr 28 16:08:21 +0000 2011 – tweet id 63635675483873280 – #298
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@ericasipes @MaestrosLover Perhaps manipulative is a better word. Classical music appeals 2 people 4 so many different reasons… #auddev

Thu Apr 28 16:08:31 +0000 2011 – tweet id 63635715317182464 – #299
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@adrenalsenorita @ericasipes @MaestrosLover #auddev if you do it in the right way it works well. seriously: google & look at Opera on Tap’s track record

Thu Apr 28 16:09:01 +0000 2011 – tweet id 63635839485358080 – #300
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@MazzaClarinet @audiencedevspec And a huge standing ovation for you and @ericasipes for hosting #auddev chat. Picked up loads of ideas – thanks!

Thu Apr 28 16:09:44 +0000 2011 – tweet id 63636021069348864 – #301
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@ericasipes @MaestrosLover …I will share with folks why I happen 2 enjoy it but I don’t have the attitude that people “should” listen to it. #auddev

Thu Apr 28 16:10:35 +0000 2011 – tweet id 63636237466091520 – #302
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@ericasipes @adrenalsenorita Oh yes. I’ve looked into them a bit. Wish I could check it out in person tho I ‘m not a beer fan. 😉 #auddev

Thu Apr 28 16:11:15 +0000 2011 – tweet id 63636401509498881 – #303
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@MazzaClarinet @samgrinsell …IMO is one of the things that turns people off. You don’t need “education” to enjoy classical music #auddev

Thu Apr 28 16:12:42 +0000 2011 – tweet id 63636767957467136 – #304
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@ericasipes @Pianist9591 Yes. I think in general, people like to see other people enjoying something 🙂 It can b addictive. #auddev

Thu Apr 28 16:12:53 +0000 2011 – tweet id 63636813130121216 – #305
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@adrenalsenorita @ericasipes #auddev geez, you don’t have to drink beer! that’s why god invented fruit juice. #str8edgewelcometoo =) OOT is a ton of fun.

Thu Apr 28 16:14:06 +0000 2011 – tweet id 63637120409018370 – #306
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@samgrinsell @MazzaClarinet #auddev actually I don’t necessarily disagree with that, but I’d make a similar point to what you said about sport: people >

Thu Apr 28 16:14:24 +0000 2011 – tweet id 63637197458386944 – #307
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@ericasipes @DaCapoInstitute Yes, I know that’s the general thinking. But I don’t completely agree w/it for myself. #auddev

Thu Apr 28 16:15:13 +0000 2011 – tweet id 63637400773079040 – #308
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@samgrinsell @MazzaClarinet #auddev it from education to avoid that, necessarily. Any method of bringing people in will turn some off

Thu Apr 28 16:16:37 +0000 2011 – tweet id 63637754520678400 – #309
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@ericasipes @Pianist9591 That’s true. I feel very fortunate that I’m not the sole bread-winner in the family so I’m able 2 give a little more. #auddev

Thu Apr 28 16:16:41 +0000 2011 – tweet id 63637770245124096 – #310
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@AudienceDevSpec I know this sounds simplified, but maybe asking to have lunch could be a good starting point? #auddev #artsed

Thu Apr 28 16:17:14 +0000 2011 – tweet id 63637907260444672 – #311
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@ericasipes @Pianist9591 I c it as a bit of my job in life 2 give a little more than other musicians might b able 2 for the good of the cause. #auddev

Thu Apr 28 16:17:29 +0000 2011 – tweet id 63637973102628864 – #312
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@creativityassoc @AudienceDevSpec Sadly, the only time that principals or teachers can have lunch is during an authorized events. Trapped. #auddev #artsed

Thu Apr 28 16:17:56 +0000 2011 – tweet id 63638083446382593 – #313
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@samgrinsell @MazzaClarinet #auddev which is why we need lots of ways. I said I was too hasty in dismissing sport, tho I think some of my points stand 😉

Thu Apr 28 16:18:47 +0000 2011 – tweet id 63638299465613312 – #314
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@MaestrosLover @adrenalsenorita @ericasipes I can see how this would work& congratulations to whoever thought of it for looking outside the box 🙂 #auddev

Thu Apr 28 16:20:09 +0000 2011 – tweet id 63638642706481152 – #315
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@samgrinsell #auddev I’m just going to throw this out there: the best maintained cultural tradition in the UK is Shakespeare, and that’s forced on people

Thu Apr 28 16:20:55 +0000 2011 – tweet id 63638835996786688 – #316
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@samgrinsell #auddev could be a coincidence. By ‘best maintained’ I mean the vast majority people I know have a favourite Shakespeare play

Thu Apr 28 16:22:33 +0000 2011 – tweet id 63639248703725568 – #317
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@adrenalsenorita @samgrinsell #auddev most people have a favorite food and a favorite color. naughty chefs and arts teachers for forcing such things upon us!

Thu Apr 28 16:24:05 +0000 2011 – tweet id 63639632201515008 – #318
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@MaestrosLover @AudienceDevSpec I don’t know about the ego bit, but I agree with the connect bit #auddev

Thu Apr 28 16:24:22 +0000 2011 – tweet id 63639702493855744 – #319
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@AudienceDevSpec @MaestrosLover You would be surprised how ego stands in the way of connecting sometimes. It’s all about choices. #auddev

Thu Apr 28 16:24:31 +0000 2011 – tweet id 63639740724936704 – #320
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@samgrinsell @adrenalsenorita #auddev six year olds have favourite foods & colours, most people don’t have a favourite symphony

Thu Apr 28 16:25:58 +0000 2011 – tweet id 63640107206443009 – #321
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@MaestrosLover @adrenalsenorita …and to be fair, it’s not necessarily the opera but the ‘trappings’ that don’t attract me… #auddev

Thu Apr 28 16:27:14 +0000 2011 – tweet id 63640426195861504 – #322
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@adrenalsenorita @samgrinsell #auddev do they need to have a favorite symphony? (adults have fave foods & colors, even when they won’t admit it)

Thu Apr 28 16:27:25 +0000 2011 – tweet id 63640471825686528 – #323
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@samgrinsell @adrenalsenorita #auddev I know English people who have no general interest in drama/the arts but have a fav. Shakespeare, that’s the point

Thu Apr 28 16:28:15 +0000 2011 – tweet id 63640681331167232 – #324
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@adrenalsenorita @MaestrosLover #auddev but I bet somewhere out there is a classical music group that does have the “trappings” that do attract you.

Thu Apr 28 16:28:52 +0000 2011 – tweet id 63640838227505152 – #325
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@creativityassoc Mid-size arts orgs focused on creating/exhibiting art that #artsed gets pushed aside and ignored. If they understood, #artsed is #auddev.

Thu Apr 28 16:29:09 +0000 2011 – tweet id 63640908075241472 – #326
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@adrenalsenorita @samgrinsell #auddev so what’s the problem?

Thu Apr 28 16:29:20 +0000 2011 – tweet id 63640952480346112 – #327
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@creativityassoc Arts orgs can’t see #artsed as a path to grants and funding. They need to understand significance of #artsed on #auddev. Train audience.

Thu Apr 28 16:30:21 +0000 2011 – tweet id 63641211591860224 – #328
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@adrenalsenorita @creativityassoc #auddev is also #artsed!

Thu Apr 28 16:30:33 +0000 2011 – tweet id 63641259151077376 – #329
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@samgrinsell @adrenalsenorita #auddev there isn’t one, I was providing an example of a strong cultural tradition that’s all. Happens to be maintained >

Thu Apr 28 16:30:44 +0000 2011 – tweet id 63641305829490689 – #330
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@creativityassoc Exactly! I wish more folks got that. RT @adrenalsenorita: @creativityassoc #auddev is also #artsed!

Thu Apr 28 16:31:26 +0000 2011 – tweet id 63641484490055680 – #331
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@samgrinsell @adrenalsenorita #auddev by making all British kids study Shakespeare when we’re 16… Was just a random thought, sorry if it seemed obtuse

Thu Apr 28 16:31:42 +0000 2011 – tweet id 63641547727581184 – #332
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@MaestrosLover mine was a genuine question, I’m not a fake or manipulative. I’m someone who is put off going to classical concerts … #auddev

Thu Apr 28 16:42:33 +0000 2011 – tweet id 63644280647983106 – #333
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@MaestrosLover …because I feel I dont fit the ‘mould’ & am unsure of the ‘routine’, which makes me a little apprehensive at such events. #auddev

Thu Apr 28 16:42:59 +0000 2011 – tweet id 63644388068302849 – #334
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@ClassicalRev This is exactly what we do at cafes. We should talk. RT @ericasipes: “They’re like chamber music jams” #auddev

Thu Apr 28 16:54:30 +0000 2011 – tweet id 63647289469714432 – #335
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@ClassicalRev #auddev late to the chat, looks like I missed a lot of really good stuff!

Thu Apr 28 16:55:27 +0000 2011 – tweet id 63647526179442688 – #336
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@EmergeAlready Me, too! Sorry to not have gotten my 2cents in!RT @classicalrev: #auddev late to the chat, looks like I missed a lot of really good stuff!

Thu Apr 28 17:04:07 +0000 2011 – tweet id 63649705762095105 – #337
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@padablemont About reaching new audiences : http://bit.ly/lkKXXw #auddev

Thu Apr 28 17:05:17 +0000 2011 – tweet id 63649999887671296 – #338
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@adrenalsenorita @MaestrosLover you are not alone in feeling you don’t fit the mold! my classical musician peers feel the same way! #tryingtochange #auddev

Thu Apr 28 17:35:40 +0000 2011 – tweet id 63657646493941760 – #339
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@sensibleflutist Busy week…can’t wait to read the #auddev chat with @ericasipes! So sorry that I couldn’t participate live.

Thu Apr 28 18:02:15 +0000 2011 – tweet id 63664339017662464 – #340
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