‘SEE’ the power of music for arts audience development!

We are leading up to the Classical Music Webinar on Friday! Today we have a guest post by Catherine Starek.  Catherine is a graduate student with the desire to promote the arts to younger audiences.  She came across a particular type of program, symphonic photochoreography, that is being used by some orchestras with great results.  The following is her personal experience and opinions about this presentation and how it might be one answer for reaching out to new and younger audiences.  Enjoy!

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Do you ever wish you could ‘SEE’ the power of music?
bv Catherine Starek

If you answered yes, you aren’t alone. Some symphony orchestras are exploring innovative audio-visual performance options, such as James Westwater‘s symphonic photochoreography.

What is symphonic photochoreography? James Westwater explains: “Symphonic photochoreography is an innovative art form that engages audiences worldwide with evocative, multi-image photographic essays choreographed and performed live to selected works of classical music.” Learn more>>





Baltimore Symphony performs a Westwater KCC piece.

I have attended two such performances, combining video and live orchestra.  The first was a performance of the Wizard of Oz by the North Carolina Symphony.

Every summer, the NC Symphony performs in Cary’s beautiful Koka Booth Amphitheatre. It is a lovely space with an expansive lawn, acres of surrounding forest, and a uniquely designed wooden stage situated next to Symphony Lake.  Members of the NCS staff roamed throughout the crowd, dressed as various Oz characters for the concert and screening of the Wizard of Oz.  The children’s  faces lit up with glee at the opportunity to meet Glinda the good witch, participate in the pre-concert “instrument zoo,” and stretch out on the lawn with their family for a picnic.  It was absolutely delightful.

North Carolina Symphony at Koka Booth (or Emerald City), July 10, 2010

Once the concert began, familiar sights and sounds flooded my senses. Hearing the music live was so exciting and the North Carolina Symphony performed with excellent precision and dynamic passion. The music coordinated perfectly with the moving images on the screen (sound track removed, of course). This was not only one of the most memorable concert experiences I have ever had, it made me appreciate the great talent, musical expression, and dynamism of the North Carolina Symphony musicians even more.

Video Games Live was another spectacular audio-visual performance experience. The Music Center at Strathmore located in North Bethesda, MD presented Video Games Live during their 2010-2011 concert season.  The multi-media extravaganza featured renowned video game composer, Tommy Tallarico, and incorporated members of the National Philharmonic Orchestra and Chorale.  This too was an interactive audience experience.  Some of the highlights included Guitar Hero play-offs, an audience costume contest — although this time, instead of mini Dorothy’s and flying monkeys, Nintendo characters such as the Mario Bros and even Tingle from the Legend of Zelda co-mingled in the hall — and a Video Games Live soundtrack and poster raffle.

Tingle, missing his balloon – Strathmore presents Video Games Live on April 7, 2012

The concert itself incorporated dynamic, rock concert lighting, video game screen shots projected on three enormous screens on stage, and the National Philharmonic performing video game music live.  Members of the audience ranged across all generations and people young and old found common ground with video games they had grown up with and loved.  I felt like I was in a sports stadium.  As the concert progressed, the audience would interact with the performance onstage (without the fear that normally accompanies the interruption of an orchestra).  People would laugh, cheer, clap and outright holler with approval. You could tell everyone was having a great time.  It was another exciting concert that I will never forget. (Read about the entire experience here>>)

What does this mean in terms of audience development,
especially among younger audiences?


The themes running throughout the majority of comments about this type of format run from interactive and intergenerational, to dynamic, exciting, and more.  Concerts that stimulate both the visual and audio senses, at least in my opinion, seem stickier.  Highly memorable and interactive.  Finding common ground with so many members of your community is exciting in itself and I think these concerts provide a forum that makes this possible.  It’s not just music, it’s a concert experience...a shared concert experience that becomes a story that audiences want to share with their family and friends.

With innovative partnerships, dynamic multimedia, and exciting, multi-sensory audience experiences such as these, I encourage symphony orchestras to continue thinking outside of tradition, push their creative boundaries, and connect with their audiences in a variety of ways that are relevant and interesting to them.  This means you have to know your audience, which takes time and stems from strong relationships.  With audio-visual performances to facilitate social interaction and common ground, and enthusiastic, dedicated arts organizations, I think symphony orchestras in the U.S. and abroad have a lot to look forward to on the audience development horizon.

As Ms. Fanizza of Audience Development Specialists would say:
“Cheers to happy and loyal audiences!”

What do you think of these “unconventional” performances? Do you think multi-sensory performances are distracting or enhancing to the symphony orchestra experience?

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Recommended Reading

More than Meets the Ear: Orchestras dive into the wide, wide world of multimedia performance.
 This issue of SYMPHONY Magazine “highlights how orchestras utilize and benefit from multimedia, such as Westwater’s photochoreography (article cover photo).”

The League of American Orchestra’s SYMPHONY magazine.

To read the article, click here>>

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Catherine Starek holds a bachelor’s of music education degree from UNC-Wilmington and is pursuing a master’s of arts management at American University in Washington, DC. She is completing her graduate research on the Millennial generation, and effective strategies for engaging younger audiences and donors in the U.S. symphony orchestra experience. [:O)]

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Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

“Never treat your audience as customers, always as partners.”
~James Stewart

The balancing act of artist vs audience development

Pray for the Donkey by Gerda Rovetch

Today I recognize how balance is an important undertaking.  If you feel off balance, it doesn’t feel very good.  Balancing budgets are necessary for grants.  Balance is crucial for dance.  I could go on and on.  What I am thinking about right now is the balance between artist and audience development (arts marketing in general).

I have read a few blog posts recently (and have written a few in the past) about the necessity of keeping your audience in mind in all aspects of creating art and promoting art.  What do your audiences want?  How are you reaching your audiences in ways they want to be reached?  Are you speaking your audiences’ language?  Etc.

There is a point, however, that we might be taking this level of engagement with our audiences a bit too far.  When our art simply becomes a template of what the audience says it wants (mainly based on historical perspectives – do you really know your current audiences?), we can lose our artistic edge, and the audience will lose out on being challenged.

Please do not misunderstand.  I am still a big advocate for working with your audiences and getting to know their wants and needs to help you to create art that will be relevant to them. Having your audiences as partners and getting them fully entrusted in you and your art work is extremely important.

What I am thinking out loud in this moment is the fact that you can take audience information and then stretch past their boundaries too.  It is part of our duty as artists, right?

In many of the survey reports I have been scanning through again, one of the biggest reasons people go to arts events is to be challenged, to experience something new.  If all we provide is a template of what we think they want and present in ways they say they want, we might be doing them a disservice.   Yes, audiences say they want A, but in fact they may want AB or AC, something that gives them A, but pushes them slowly toward Z.  I hope this is starting to make a little sense.

As mentioned in a past post, the arts are a living, breathing, organism.  For us to continue to work by a template is choking the living daylights out of art.  For us not to program new and exciting developments to challenge our audiences is showing severe consequences.  New audiences rather not be boxed into old templates and older audiences, even though they say they are comfortable with templates are also showing up less due to boredom of the same old programs.

It has been discussed as a delicate balancing act.  The integrity of the artist vs. what the audiences want.  Yet I don’t think we have to continue to view it this way.  We can allow ourselves to be creative again in consultation with our audiences.  We can reach them in ways they desire to be reached and then stretch both ourselves and our audiences to a new reaching point.  This will allow both us and our audiences to grow, end the cycle of templates and of stifling ourselves as artists.

So consider your audiences in all that you do, and also consider how you can take them to newer artistic heights.  I am sure your audiences will be very thankful to you.

Thoughts?

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

“Never treat your audience as customers, always as partners.”
~James Stewart

Please consider supporting ADS so we can continue our work.  Donate here! 

***Purchasing my book will help support ADS and our mission.***

Night pondering of the many personalities of Twitter for audience development

I was looking at the profiles of some new followers, and I realize there are some concrete personalities I am seeing.  Here are a few to get you thinking:

• The Chatty Cathy or the Rampant Reply Robert: This Twitter personality is all about the conversation only.  You look at their stream and you see a sea of tweets starting with the @symbol.  There is no posting single thoughts or information.  Their profiles are more like chat rooms than anything else.
• The Schizophrenic Sampler or the Nowhere Man: If you see an account that has tweets posted by many different people, meaning they hit the retweet button more than they post their own thought, you have come across the schizophrenic sampler.  I understand that these people are enthusiastic about sharing what they see, however, I often wonder if they have their own personality and opinions to share.
• The Marketing Fool on the Hill: If all you see are post about them and what they are doing and selling, then you have come across this type of personality on Twitter.  Like the Fool on the Hill, they don’t realize that people don’t like them since they don’t like to be sold to 100% of the time.  This profile usually includes all the “I posted a photo on Facebook” or “I liked a YouTube” in which the YouTube is their latest and greatest.  They always are posting about their upcoming show, the music they are selling, etc, etc.  There’s a place for marketing on Twitter, but it should be a rare part of your tweeting experience.
• The Quite the Quoter: These accounts are still hanging in there, but not as popular as they used to be.  This profile has tweets of inspirational quotes from famous people aimed to lift your day and thoughts.  The occasional lift is helpful, however the constant quotes gets a little boring.
• The Social Media “Master”: These are the people that are pretending to be the masters of social media and are “proving” it by the number of people that they are following and who are following them.  When you take a closer look, they are more the Marketing Fool on the Hill personality and their following doesn’t represent meaningful relationships.  I follow a few real Social Media Masters and many of them converse with their followers instead of simply spouting their “wisdom” and puffing up their numbers with empty accounts.
• The Negative Nellies: A very easy personality to spot and easy to stay away from, unless they are sarcastically funny and make you laugh, then by all means, follow them!
• The Informative Informer: This is all that you see on these accounts.  Tweet after tweet of an article with a link.  There is no personality behind the tweets, no interaction.  Maybe they are bots in disguise?  What is funny is the fact people will follow these accounts for the information, and that generally gives them high numbers. The people behind these profiels are losing out on the full experience of Twitter which is the opportunity to build relationships with others.And my favorite personality, the one I always recommend:
• The All Around Star: This profile will show a good mix of conversation, information, retweets, quotes, with a little bit of marketing.  In other words, they are showing their full personalities, helping others, and sharing good information for their followers.

There may be more personalities to define.  What personalities do you see on Twitter?  Which ones give you the pet peeve heebie-jeebies and which ones do you like to tweet with?  Let us know!

-Shoshana
Buildmyaudience.com

Audience Development for the Arts Songs!

It’s Friday!  Yesterday as you know, we had an #auddev chat.  During the chat, one of our chatters, Becky Peters a.k.a. @bpeters99 tweeted a song title that stuck in my head: Love the One You’re With by Crosby, Stills and Nash.  Of course this was in reference to loving your current audience.

It had me thinking what other songs could be good for arts audience development.  Here’s a few I came up with:

Thank You – Natalie Merchant – Thank your supporters often!

Being for the Benefit of Mr.Kite – The Beatles  – Tell your story effectively so your audience can picture the show and get interested.

True Colors – Cyndi Lauper – Be yourself and show your true colors to attract the right audience.

Give Me One Reason – Tracy Chapman – Give your audience reasons to stay!

I Gotta Feeling – The Black Eyed Peas – Make your event special in every way so your audience will have a feeling that tonight’s gonna be a good night!

Do you have a song for arts audience development?  Feel free to reply. Happy weekend to you!

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

“Never treat your audience as customers, always as partners.”
~James Stewart

Although we are not a non-profit, if you would like to support ADS to continue our work, you can donate here.

***Purchasing my book will help support ADS and our mission.***

#Auddev chat, Thursday, October 11 at Noon ET on Twitter for arts audience development

I wanted to make sure you were all invited to the #auddev chat we will be having this Thursday:

Audiences’ Preferred Connections
Co-host Cindy Marie Jenkins, L.A.’s own Storyteller/Outreach Nerd, and I will be conducting a chat about audiences and how they prefer to connect with us. So dig up your latest surveys and let’s chat about our findings!

We mainly will be discussing the various questions we tend to ask on surveys, and what information are we finding out about our audiences.  Are these the right questions to ask?  What do we need to know?

I feel many of our surveys do not find the answers we are most in need of, which is knowing how our audiences want to connect with us.  How are they finding their information now?  What drives them to buy a ticket?  How do they want to participate?  What makes them feel engaged?  What makes them want to come back?  What are the main reasons they may not come back?

It’s time to go beyond the general demographics and get to know our audiences’ preferences.  So, join us as we discuss these questions!  You’re invited!

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

“Never treat your audience as customers, always as partners.”
~James Stewart

Although we are not a non-profit, if you would like to support ADS to continue our work, you can donate here.

***Purchasing my book will help support ADS and our mission.***

 

My apologies to my email subscribers – #Auddev chat 9/27, Noon ET – Arts, Change & Audiences

I was using the Storify export function, and it wigged out. I apologize for the repeated bogus posts. Here is the actual chat transcript I was attempting to post:

[View the story “#Auddev chat, 9/27, Noon ET – Arts, Change & Audiences” on Storify]

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

“Never treat your audience as customers, always as partners.”
~James Stewart

Although we are not a non-profit, if you would like to support ADS to continue our work, you can donate here.

***Purchasing my book will help support ADS and our mission.***

Outreach, rinse, repeat for arts audience development

Do you want to get a good lather going for audience development?  I know you have heard me mention outreach before, but I’m not sure everyone has taken action.  There are two ways to develop an audience.  You can throw tons of money into marketing efforts, and if you have the tons of money to advertise everywhere, you might get a big enough percentage to see your audience grow (albeit mostly temporarily if no follow up occurs).  The second way to develop an audience is through sweat equity using audience development programs and outreach efforts.  With outreach efforts, you can put in the time and show up, share, become a part of your community and become recognized to build your audiences.

Many of you do not have the tons of money to throw at a huge enough marketing effort, but you can put in the sweat equity.  It takes time, but you will only need little amounts of money to do outreach properly.  Here is a list of tasks you can take on to help develop your audiences through outreach efforts:

• Find your local community events – evaluate which ones fit with you and your mission – set up a table
  It usually costs $25-150 to table at one of these events.  If you have a program that can provide entertainment, you can get a table for free, and you might get paid as well.  This is the place where you can meet the people that are interested, but are not attending.  I get this question, a lot.  How do we speak with the people that are not attending.  This is one way to do it!
• Retweet valuable information on Twitter – Find out what your followers are interested in, and retweet content that they would enjoy. This will help you go beyond the marketing tweets (which can turn off followers if that’s all you tweet about).  This means that when you see an article your followers would be interested in, retweet!
• Become a creative for your community and help to solve problems – I recently saw a presentation where a light artist created an installation to help make the city safer.  Artists can solve problems in creative ways to help their community.
• Give to others to bring awareness for yourself – People these days admire businesses that also help other people.  Artists and arts organizations can make a huge difference with their art and create positive energy toward awareness and dollars for social causes.  In the process, you will be helping yourself too by bringing in new audiences and energy toward your art.
• Create events that tie into a bigger picture – If there is a national event that is hosted by a bigger entity, find a way to create a local event to invite fans to connect with you.  You will find a regional audience that would be a good fit for you too.
• Develop programs to have your audiences do the outreaching for you – People are sharing! Compelling stories, programs, videos, pictures are share worthy. Develop strong content and incentives to get people wanting to share and outreach for you.

I hope you see that all 4 C’s will be represented when you do outreach properly for audience development (Connect, Collaborate, Community, Care).  It does take some time and hard work, but if you really want an audience – outreach, rinse (evaluate), repeat!

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

“Never treat your audience as customers, always as partners.”
~James Stewart

Although we are not a non-profit, if you would like to support ADS to continue our work, you can donate here.

***Purchasing my book will help support ADS and our mission.***

New eBook! The How of Audience Development for the Arts: Learn the Basics, Create Your Plan

10 ways to join the club for better arts audience development

Last week I was on a family vacation at a club resort in Wyoming.  It was an inexpensive way to have a staycation since it was only 3 hours away.  During my time there, I was witnessing all the different tricks of the trade they used to make their guests feel special.  Here is a list of actions you can take to join the club for better audience development:

1. Hello Mrs. Quenon.  How are you today? 
   Address your guests by name – People respond in a positive way when they find out you know their name.  It is the beginning of building a relationship with them.  Knowing names and getting names right, as you may already know, is a big audience development technique I advocate for.
2. Would you like a table for 10 or two tables of 5?
   Ask what they prefer – I would liken this to the benefits we have to offer and the services we can provide our audience members.  So many artists and organizations try to come up with what they think their audiences would prefer instead of simply asking to find out what their audiences would really like.
3. Would you like another ice tea?
   Asking if they need anything before your audience member has to ask you is a great technique.  They will feel that you care about them.
4. Them: Do you enjoy tennis?  You: No, I like to hike. Them: Here are some nice hikes in the area!
   Offering information that they could use before they have to search for it is a definite plus for audience members.  Plus, you can find out how to cater to your audience member in the process. These offerings are fantastic ice breakers. For example: Did you know that we now have a cocktail hour before the event?   I see you enjoy the Nutcracker, this year we have a collaboration with another local dance company.   Once you find out their response, you can cater specifically to them.
5. If you purchase 2 golf lessons, you can get the third for free!
   Having a reward for purchasing an extra event on the spot will make them feel you are looking out for their best interests.
6. Wow!  There are plenty of towels already!
   If you know your audience members usually need something, go ahead and supply it for them ahead of time. For example, you know your audience might get a little warm at your outdoor events – supply them fans to fan themselves (at the cost of a generous sponsor).  Or, if they might get cold during an evening event, purchase some extra blankets in case they forget theirs.
7. Oh, the Talbots are here this week!
   The club I was at has several families that attend every year.  They post a bulletin of who is coming a going each day.  Wouldn’t it be neat if we knew who purchased your art or who is attending a particular event?  Peer advertising works.  Of course, you will need their permission.
8.  They have activities for each age group.
   If you have the capability to segment events for smaller groups, you will be catering to each group and giving them an opportunity to relate to their own peers.
9. Bingo for all! OOOO, they are giving away an iPad.
   Of course, you can also have activities that are for the majority.
10. Thank you, Ms. Jennings.  I hope you come back next year.  I know you enjoy a good movie. Did you know we have a new movie night next year?
    Thanking them and providing them specific information for their potential next stay is a fantastic way to keep the relationship going.  Getting to know your audience members will help you to choose the best options to hook them to come back for more.

As you can see, having a club mentality can benefit you and your audience at the same time.  So, don’t be shy and join the club!

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

“Never treat your audience as customers, always as partners.”
~James Stewart

Although we are not a non-profit, if you would like to support ADS to continue our work, you can donate here.

***Purchasing my book will help support ADS and our mission.***

New eBook! The How of Audience Development for the Arts: Learn the Basics, Create Your Plan

Shall we dance? Audience development and dance

I have been looking at my archived posts, and I discovered that I do not have a “dance” tag established.  There is a big reason for this.  I am not seeing as much news and information about audience development for dance.

How can this be?  I scan for articles daily, and I from time to time do a personal search for dance and audience development.  I know there are some organizations and dancers that are employing audience development techniques, but I am curious why very few of these programs are showing up in the search engines.

I know that in terms of arts coverage, dance has seen the worst of the cuts. It is rare to see a dance critic on staff at a newspaper.  I realize that dance also is one of the first programs to be cut in schools while the music and visual arts continue to hang by a thread.

When I see cuts happening around me, most of the time I see some people stepping up to fill in the gaps.  I know there are people in the dance world that are stepping up, but perhaps stepping out needs to be a bigger focus.  I want to see more dance blogs, more interaction with the media (albeit online if necessary), more YouTubes being shared.

Dance is on the verge of making a huge comeback.  With shows such as So You Think You Can Dance, Dancing with the Stars, Bunheads, Breaking Pointe, America’s Best Dance Crew, and All the Right Moves, dance is dancing into prime time.  Not to mention all the dance movies that are being churned out in this decade, from the Step Up  series to Hairspray and the critically acclaimed, award winning, Black Swan to name a few.

Since dance is becoming mainstream again, it is time for all you dancers that have a flair for share to step up.  The time is now.  I have found dancers to be very engaging people, so get out there and engage your audiences! I hope to see your blog or YouTube soon. We will know when your efforts are going mainstream too, because, believe me, if there is more dance audience development out there, I will see it during my daily scans.

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

“Never treat your audience as customers, always as partners.”
~James Stewart

Although we are not a non-profit, if you would like to support ADS to continue our work, you can donate here.

New eBook!  The How of  Audience Development for the Arts: Learn the Basics, Create Your Plan

Audience development for the arts: TEAMWORK (Or you cannot leave social marketing just to the marketing department)

I hope you had a nice weekend!  After walking a 10k, I wasn’t able to post on Monday, but I will be back on Friday with my typical plucky commentary.

It’s Wednesday, and I have a guest blog post for you as promised.  Today, my friend and colleague, Howard Seth Cohen, submitted a post about social marketing teamwork.  I agree wholeheartedly that social media tasks should not be left to the marketing department alone.  It’s called social media for a reason, right?  Please do give us feedback on how you are conducting your social media for your organization.  What is working for you?  What is not? 

Here are Howard’s thoughts, and I hope you agree too.

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TEAMWORK (Or you cannot leave social marketing just to the marketing department)
by Howard Seth Cohen

As arts organizations look to the social web to engage past and future audiences, the one massive misstep they can make is to think that the only way to engage is through an official channel, e.g. a theater company’s Facebook page.

An ‘official’ Facebook page or Twitter account, while important, can get bogged down in two different ways:
1. The posts and shares and activities can be hampered by the illusory need to stay on brand, and a feeling that each post must be precious, perfect, and on point.
2. When you keep your online activity confined to an official channel, you are only speaking to an audience that is already aware of you and your mission.

Your goal on the social web is to interact with new audiences just as much as it is to reinforce your relationships with your current group of supporters.

The social web of today is just like word of mouth marketing used to be before our telephones became portable and morphed into pocket computers. You want to activate a wide swath of supporters to spread your message for you, in attractive bits of snackable content that reach out to new people- potential audience members that are outside of your current social circles.

You cannot control how someone else uses social media, so simply inviting someone to an event, or emailing, or posting to your page’s wall is not sufficient. Posting to social media once is never enough. If your goal is to reach everyone, you must constantly post so that a relevant message is shared on someone’s wall when they choose to be on line.

The best way to do this is to think of your entire staff as a TEAM of promoters…
Keep the ‘carefully thought out on brand message’ for the official page, and then have everyone, from your interns to board members to guest artists to creative team posting regularly.

Train your team to search for and engage with each other’s posts (re-share, like, and comment on them.) This way, you game the Edgerank algorithm into thinking that your content is important enough to share with more people, and become a Top Story.

Your organization has the power to utilize social media to foster growth and create a larger community of like-minded people ready to support your mission. But you cannot forget that the first word in “Social Media” is SOCIAL. Now is the time to engage your entire team in a thoughtful effort to increase your visibility online. Support in joining social networks, and learning how to create effective posts.

Unfortunately, arts organizations are usually overburdened with production duties, and effective, subversive promotions like this that take time and concerted effort to achieve are never implemented. But they should be.

Understanding that you have to be where your audience is should incite action to engage with them on the social networks where they spend their free time. Communication through social media is the norm for your audience’s demographic. If your current attempts are not effective, it does not mean that social media is not the right place to find your audience… It may just mean you have to reassess how you are reaching out to them. Rethink your social engagement priorities to utilize the social networks your staff already has at their fingertips.

When a team works together to expand their reach, the true power of the social web can create word of mouth that consistently drives new eyes to your content, and eventually your productions themselves. [:O)]

Howard Seth Cohen runs Thomas Hampton Reviews, a free service that helps artists and producers create great looking pr tools. He creates social strategies for online promotions as lead consultant at socialservicesLA.

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Cheers to happy and loyal audiences,
Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

“Never treat your audience as customers, always as partners.”
~James Stewart

Although we are not a non-profit, if you would like to support ADS to continue our work, you can donate here.

New eBook!  The How of  Audience Development for the Arts: Learn the Basics, Create Your Plan