Monthly Archives: January 2012

B.D.A. and audience development

I’m starting a new series called Monday Minute.  These will be short entries based on quick thoughts.

Today I want to talk to  you about B.D.A. What is B.D.A.?  I go into more detail in my new eBook, but basically it is the complete experience you give to your audiences Before, During, and After your event/offering.

You want the entire experience to be memorable in a good way.  If the B is lacking due to terrible marketing or customer service, if the D is is flat and people have a hard time connecting with the art due to lack of creativity, quality or care, if  the A is non-existent and you do not follow up after to thank your audiences and/or offer them a thank you “gift,” you will not be giving your audiences your best.

So, are you offering B.D.A.?

Cheers to happy and loyal audiences,
Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

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“Never treat your audience as customers, always as partners.”
~James Stewart

Although we are not a non-profit, if you would like to support ADS to continue our work, you can donate here.

New eBook!  The How of  Audience Development for the Arts: Learn the Basics, Create Your Plan

Participatory Classical Music Webinar – Recording

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Audience Development and my subscribers

Happy Friday to you!  I wanted to start my new program that is a special thank you to all of my blog subscribers, and you know who you are!  I want to invite you to type in a question you may have for me about audience development in the reply box below.  I will be picking one question a week to answer.  Again only subscribers to this blog will be able to participate.  If you want to join in on the fun, please click one of the subscribe options in the right column and you will be added to the list.

Thank you again, and I hope to see some good questions soon!

Cheers to happy and loyal audiences,
Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

FacebookTwitterLinkedin

“Never treat your audience as customers, always as partners.”
~James Stewart

Although we are not a non-profit, if you would like to support ADS to continue our work, you can donate here.

My eBookNew eBook!  The How of  Audience Development for the Arts: Learn the Basics, Create Your Plan

Participatory Classical Music Webinar – Recording

 

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Audience Development and 3 ways to use Meetup Groups

I am sitting in a coffee shop during a Meetup called “Sit Down, Shut Up, and Write!”  in order to focus on my next book (with the goal to have it released by the end of this year).  After 50 minutes, I need to switch to a different project.

Since blogging is perfectly legal for this group’s rules, I wanted to share three ways MeetUp groups can be used as a tool for audience development.

  1. Audience development is about building relationships with people.  Most of us are having a more challenging time finding people that we click with.  When you meet people at a Meetup, you generally are meeting in conjunction with a shared interest/topic.  This way, it is an easy way to meet others that may be a good fit.  For example, not only am I in a Meetup with other aspiring authors, but I have joined a classical music meetup as well as a tea group and a fictional reading group.  I have met some fantastic people this way that I can keep in touch with and further my relationships with them.  You can start a Meetup to help your audience members meet others that they will click with!  This can be a new service that you offer as a benefit to your audiences.
  2. Meetups can be a great way to get to know your audiences better.  Consider starting a meetup group that has a special topic your audiences would enjoy.  You can create meetups to invite specific audience groups too.
  3. You can use the Meetup group to introduce your audiences to your art, organization, concert schedule, subscriptions, etc.  Getting face to face time for introducing something new (or old) is priceless.  You might have certain audience members that would love to give their opinion or help you to develop a project.  Meetups are wonderful for getting your audiences more directly involved. Consider these meetups as a casual focus group.  You will receive on the spot feedback and suggestions from existing and potential audience members.  Also, people may bring a friend with them which is extremely valuable for audience development.

So I challenge you to quit hiding behind your website and other marketing materials and instead start meeting your audiences face to face.  You will be adding social elements and opportunities to your audience development plan.  Meetups can make a huge difference for audience development if you commit to them.

Cheers to happy and loyal audiences,
Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

FacebookTwitterLinkedin

“Never treat your audience as customers, always as partners.”
~James Stewart

Although we are not a non-profit, if you would like to support ADS to continue our work, you can donate here.

New eBook!  The How of  Audience Development for the Arts: Learn the Basics, Create Your Plan

Participatory Classical Music Webinar – Recording

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Audience Development Webinar – Participatory Classical Music

I wanted to make sure all of my readers were invited.  You are invited!

There are many reasons why I wanted to start the webinar series with “Participatory Classical Music.”  Here are some of my thoughts:

  • The classical music industry has been the same for over a century.  There have been slight changes here and there, but as a whole, we haven’t strayed from the familiar formats.
  • We do need to breathe new life into classical music since the next generations are not as fond of these familiar formats.
  • I wanted to present a discussion with ideas, examples and solutions.  We have been talking in circles for decades, bemoaning our shrinking audiences.
  • There are little tweaks we can apply to the classical music format that will not turn the art form on its head.
  • I wanted to visit the “new” possibilities in a safe atmosphere.
  • John Steinmetz, our guest speaker, has some big thoughts on this topic.  I have enjoyed chatting with him, and I know others will like his refreshing, open yet thoughtful style too.
  • Classical music is my main background.  This is the art form that started my love for the arts in general.  I want to be a part of the solution, and I would love others to join in!

Again, please do consider yourself invited, and I hope to see you there!

Friday, January 20th  – Noon ET/11CT/10 MT/9 PT
Participatory Classical Music
How can we build classical music experiences that will also build our audiences?  Participatory performances, designing events with your audience members, using music as a social force, nurturing your audiences, and increasing demand will all be discussed.

        

Shoshana Fanizza, Audience Development Specialists
Co-hosted with John Steinmetz
Co-produced with David Weuste, Rosebrook Classical

To Register: Click Here!

 

Cheers to happy and loyal audiences,
Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

FacebookTwitterLinkedin

“Never treat your audience as customers, always as partners.”
~James Stewart

Although we are not a non-profit, if you would like to support ADS to continue our work, you can donate here.

New eBook!  The How of  Audience Development for the Arts: Learn the Basics, Create Your Plan

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Audience Development and breathing new life into classical music

I am currently researching for our upcoming webinar, Participatory Classical music.  In my research, I have found that there seems to be two camps that have formed in the classical music world, those that are open to attempting new music, new formats, new ways of allowing the audience to participate, and those that simply want the art form to remain the same with focus on educating the audiences again to listen to the masterpieces.

I happen to be right smack dab in the middle of these two camps.  On the one hand, I understand how classical music is an art form that requires the patience to listen in order to really understand and enjoy.  I love listening to the “classics.” However, I do agree that times have changed and we need to change too in order to reach new audiences to keep the art form alive.  So, how can we breathe new life into classical music?

I’ll tell you one thing, we cannot keep standing on our pedestals and expect the audience to be trained to come to us and to listen quietly with hands folded in their laps.  The audience numbers are proving that the next generations rather not.  The newer generations want a new experience, their own experience.  This means that our art form needs to change as well if we still want an audience that will support us.  Can we be true to the music by sharing the music in new ways?  Can we be true to the music by introducing new music?  I think we can.

Classical music has been resistant to change for decades.  I was reading an article where it states that Bartók is considered “new music” in terms of programming. Bartók?  Béla Bartók passed away in 1945, close to 70 years ago!  There are composers in our time that are still alive, and they are clamoring to be heard, yet we rarely allow music of today to be programmed.  Why does classical music stand in its own way of being open to the new?  Yes, the current audience may take offense to some of the new works, yet they won’t know what new works they would enjoy unless we help to guide them.  In our attempts to appease our current audience, we are failing to educate them and expand their horizons.  The other art forms are open to new works of art, in fact, they welcome new art.  New art can bring a new audience.  Premieres are exciting and keep the other art forms hopping.   New works can breathe new life into an art form.

Do you think Beethoven would only want to listen to Beethoven if he were alive today?  He would want to be challenged by new works.

We are failing our potential audiences too.  When we take a stance to not attempt new presentational formats, we are closing the door to these new audiences.  We can look to Mozart in considering the format of classical music presentation.  Do you think Mozart would want his audience to be dead silent during his performances?  He liked to feed off of his audiences’ reactions. It improved his performance. He also loved to improvise.  Your performances can feel more active too when your audience is more active, which is a major benefit.  Musician lethargy is apparent in many performances.  Our being open to the new will help musicians come alive too.  Our audiences will like this.

Mozart traveled to share his music.  I am happy to see more organizations traveling and performing at a variety of venues (even at local bars) to reach new audiences, but we can do so much more as a whole.

New works, new formats, new venues.  Think of it this way – we need the new so we can keep the masterpieces alive.

During my research for the upcoming webinar, I am finding examples of new formats and new ways of getting your audience involved.  Not all new formats need to go to the lengths of having the audience be on stage or be physically, vocally active during the performance.  Although, there have been some very effective attempts. What matters more is implementing ways where the audience is part of the process, before, during and after.

Audiences, in general, want to be more involved.  Some members rather simply listen passively during the performance, but before and after, they may want to be more active.  Others rather be participating during the performance. We have a new range of audiences to be considered now, but the fact that they all want to be more involved is prevalent.

The death of classical music has been brought up for decades.  The only way we can continue to keep this art form alive is to allow some wiggle room for the new.  I am confident that we can breathe new life into classical music, if we want to.

Cheers to happy and loyal audiences,
Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

FacebookTwitterLinkedin

“Never treat your audience as customers, always as partners.”
~James Stewart

Although we are not a non-profit, if you would like to support ADS to continue our work, you can donate here.

New eBook!  The How of  Audience Development for the Arts: Learn the Basics, Create Your Plan

 

 

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Lulu has no audience development features…

I have had 2 people purchase my book. If it was you, please let me know. Lulu has no follow up features.

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The How of Audience Development for the Arts: Learn the Basics, Create Your Plan

Good news everyone!

My eBook, The How of Audience Development for the Arts: Learn the Basics, Create Your Plan, is now published and available!

I have learned a great deal from this process:

  • Friends and family can be extremely helpful when writing a book.  I had people helping with editing and acting as sounding boards to bounce material off of them.
  • The eBook process, albeit free (or close to free), is not free from hassle.  The next time I will breathe a little bit more and allow a great deal more time for the conversion process.
  • ePub/eBook readers are not perfect either.  I have a file that looks fairly good in my main reader (Adobe Digital Editions), but it will look different in the other readers.  I have to let this go for now until the industry is a little more standardized.
  • An eBook can be a good exercise for a perfectionist like me.  I am learning that I will need to let go of all the little snafus that have happened due to the format being far from perfect.
  • I have wonderful friends and family that are already forwarding the link to my eBook.

I want to thank you for your support.  I will be returning to my regularly scheduled 1-2 blogs per week starting this week.

Cheers to happy and loyal audiences,
Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

FacebookTwitterLinkedin

“Never treat your audience as customers, always as partners.”
~James Stewart

Although we are not a non-profit, if you would like to support ADS to continue our work, you can donate here.

 

Leave a comment

Filed under arts management, arts marketing, Audience Development