Audience development for the arts and how to find the right pillow

For this Monday moment, I wanted to share with you my hunt for a better pillow.  After months of having a crick in my neck due to having the wrong pillow, I am now on the hunt to find the pillow that is right for me.  I thought this was going to be quite the pillow fight, but I found out that Bed, Bath and Beyond has a fabulous return policy.  You can keep trying pillows and returning them until you have found the right one.  There are no restrictions!

Pillow number 1 failed after a 3 night trial.  It was too firm.  I went back for pillow number 2, which is very promising since it has a slightly cushier support.

Here’s the sleeper audience development advice in all of my pillow talk – wouldn’t it be neat if all cities had a trial system where people could find the arts discipline that they would enjoy, that would be the right fit for them?  I have heard of a few libraries that have a check out card available that functions as a one-time pass to an arts event, but perhaps another program similar to the pillow program at BB&B would work better.  This way, people could try out arts events until they find exactly what makes them happy.  Some restrictions may need to be applied, but the spirit of a good arts hunt could be a great way to develop a new audience.

Maybe you are not down with this idea, but do me a favor and at least sleep on it.

Cheers to happy and loyal audiences,

Shoshana Fanizza

Audience Development Specialists


“Never treat your audience as customers, always as partners.”
~James Stewart

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