Shoshana Fanizza has been in arts management for over 10 years and has worked with non-profits for over 15 years. She has been involved in the arts all her life and has a background in marketing, sales, public relations, and customer service. Shoshana is the founder of Audience Development Specialists and is the main audience development consultant. After attending several arts marketing conferences, seminars and workshops, and being a part of the Boulder County Arts Alliance’s 2006 Audience Development Initiative, it has come to her attention that several experts define audience development, but do not show how to apply the idea of audience development.
From 2005-2007, she was the Marketing and PR Director for the Boulder Philharmonic Orchestra. During her tenure, Shoshana was the first marketing associate in seven years to sell out Macky Auditorium’s 2,000+ seat house. She also increased house totals by an average of 25-30% per concert, developed their volunteer incentive program, expanded the marketing and publicity program from 4 outlets to close to 30 outlets, and was a primary team member in their fundraising special events and campaigns.
Some of her other positions have included Founder of the Celebration Brass Quintet in Chicago and Marketing Director of the Chicago Brass Choir. Her clients to date have included: Colorado Music Festival, Colorado Shakespeare Festival, Boulder Ballet, Boulder County Arts Alliance, The Shoot Out Boulder, Helander Dance Theater, Iman Woods Creative, Peter Wayne, Photographer, David Harris, Composer, and Rosh (local musician).
