February 4, 2010

Best Use of Technology and Social Media 2009

Best Use of Technology and Social Media 2009. Here are the nominees one more time:

The ADS award goes to, drum roll please, The Atlanta Symphony for their live Ustream discussion with Wynton Marsalis and Ken Meltzer.  This was one of the best representations of the use of new technology and social media rolled up into one, and there were a plethora of other audience development goodies too.  Here is the top 10 list of reasons why I chose this particular idea:

1. The use of Ustream allows live webcasts to be viewed around the world.  There is potential with this media to build an audience from everywhere and anywhere.

2. They had a side discussion on Twitter (and Facebook if memory serves).  The webcast audience was engaged and having a great conversation about what they were seeing.

3. This webcast was a pre-concert lecture with  Wynton Marsalis.  It was a great way to showcase what was to come in their upcoming concert.

4. Both the audience watching at home and the live attending audience had a chance to ask questions.

5.  The format had Mr. Marsalis playing with and for kids!

6. There were representatives from the Atlanta Symphony online to answer any other questions for the social media discussion.

7.  It was a chance to get to know Wynton Marsalis better as a musician and a person, how cool was that?!

8. The format was able to accomplish, broadening, deepening, and diversifying their audience all at the same time.

9.  The 4 C’s were present: connection, community, collaboration and caring.

10.  Did I mention it starred Wynton Marsalis?

In my next blog, I will complete the 2009 ADS awards so we can get back to our regular format of audience development commentary.  Perhaps I will set up a web page to attempt the polls one last time.  It would be fantastic to have the tweeples choice!  Until next time…

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza
Audience Development Specialists
http://www.buildmyaudience.com
Facebook/twitter /E-mazing Newsletter /Blog

“Never treat your audience as customers, always as partners.”
~James Stewart

January 28, 2010

Audience Development Tweets for 2009 – Tweeples Choice Awards?

So, the Tweeples Choice Awards didn’t work out so well.  I only had two votes on last weeks polls, not worth it.  For the rest of the categories, I’m simply going to pick the Audience Development Specialists Awards since we are all busy people.  The last two categories were:

Best Use of Mainstream 2009

  • Lively & Looney Pop entertainment crosses over with classical fare in Bugs Bunny on Broadway http://bit.ly/Bv8xh
  • Audience Development genius of the day: Chicago Museum of Science and Industry “Harry Potter” works wonders http://tinyurl.com/lq6skk

The ADS Award goes to: Star Wars: In Concert’: a coda with Yoda!  From L.A. to Chicago, this concert gave the GenX generation a chance to share with their children the joy of Star Wars and the joy of the orchestra all at the same time.  In our constant pursuit of getting GenX more involved, this was a great idea.

and now for Best Arts Advocate 2009

  • (Gustavo Dudamel) In case you missed this :O)…Hollywood Swoons Over That Hair, That Baton http://bit.ly/1lXiQM
  • (Michael Kaiser) Kennedy Center chief  says great art is key to weathering crisis http://bit.ly/35eWF

As if you didn’t see it coming, the ADS Award goes to: Michael Kaiser.  It seemed like there wasn’t a week that went by where Kaiser was not in the papers.  Traveling from city to city to spread his word on how to save the arts from crisis, he also brought awareness of the arts to many that weren’t aware before.  Although I am still waiting for the documentary and the book, we at least had his blog posts at the Huffington Post to guide us regularly with his thoughts.

The next category is Best Use of Technology and Social Media. There were so many good ones.  Here is the list I found:

I will need to think about this one today.  If you have any comments to help me make a decision, I could use your input!

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza
Audience Development Specialists
http://www.buildmyaudience.com
Facebook/twitter /E-mazing Newsletter /Blog

“Never treat your audience as customers, always as partners.”
~James Stewart

January 19, 2010

Audience Development Tweets for 2009 – Tweeples Choice Awards Part 2

The poll for Most Interesting New Venues of 2009 has closed.  We had 38 votes. 

Here are the twitter poll results: http://twtpoll.com/dj54ku

  • The Chicago Loop Alliance fills vacant spaces with art.  [ 66% (25 votes) ]
  • The Chiara String Quartet performs in bars.  [ 5% (2 votes) ]
  • Chicago Opera Theater’s Pop-Up Opera. [ 29% (11 votes) ]

So, the tweeples choice award for Most Interesting Venue of 2009 goes to: The Chicago Loop Alliance

I want to thank Daniel Jackman from Chicago Opera Theater for the background story of their “Pop-Up Opera.”  If you missed it, please view the comment here: http://bit.ly/7midBl

I also had a good email conversation with the marketing associate for Chiara String Quartet, who was my pick for this category.  My feeling is, that in order for the arts to be more accessible to younger generations, we need to start performing where these people gather.  Bringing classical music to a bar setting is a great idea, and something that was new to me.

For a recap, here are the categories for Audience Development Tweets for 2009:

  • Most Interesting New Venues – The Chicago Loop Alliance (Tweeples Choice Award)  – The Chiara String Quartet (ADS Award)
  • Best Use of Mainstream – poll open now – see below!
  • Best Arts Advocate – poll open now – see below!
  • Best Use of Technology and Social Media
  • Best Audience Participation
  • Best Fusions
  • Best Collaborations
  • Best Festivals
  • Best Use of Going Informal
  • Best New Programs
  • Best Discussions
  • Best “Arts Make a Difference”
  • Best Audience Development Quotes
  • Best Audience Development Studies

So onto the next two categories  -

Best Use of Mainstream 2009

I rescanned my tweets and found three really good references:

  • Lively & Looney Pop entertainment crosses over with classical fare in Bugs Bunny on Broadway http://bit.ly/Bv8xh
  • Audience Development genius of the day: Chicago Museum of Science and Industry “Harry Potter” works wonders http://tinyurl.com/lq6skk

I highly recommend if you have seen another good candidate for this category to write it in for the “Other” choice.  The poll for this category is now open through next Monday, January 25th: http://twtpoll.com/kjqztc

Now here are the tweets for Best Arts Advocate 2009

  • (Gustavo Dudamel) In case you missed this :O)…Hollywood Swoons Over That Hair, That Baton http://bit.ly/1lXiQM
  • (Michael Kaiser) Kennedy Center chief  says great art is key to weathering crisis http://bit.ly/35eWF

The reason I choose these three candidates was simply due to the fact that they all received great coverage for the Arts in 2009, and they are all promoting the Arts in new ways.  Their dedication to forming new relationships for the arts, producing better audience development for the arts, has been noted.  Again, if you were inspired by another good candidate, please write them in the “Other” line. The poll for this category is now open through next Monday, January 25th: http://twtpoll.com/7etbza

Happy voting!

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza
Audience Development Specialists
http://www.buildmyaudience.com
Facebook/twitter /E-mazing Newsletter /Blog

“Never treat your audience as customers, always as partners.”
~James Stewart

he Chicago Loop Alliance fills vacant spaces with art.
[ 66% (25 votes) ]
The Chiara String Quartet performs in bars.
[ 5% (2 votes) ]
Vision Gallery’s Art-O-Mat art vending machine.
Chicago Opera Theater’s Pop-Up Opera.
[ 29% (11 votes) ]

January 8, 2010

Audience Development Tweets for 2009 Tweeples Choice Awards

We made it to 2010!  2009 has been a very  up and down year, especially for the arts.  We have been dealing with the aftermath of a bad economy (and some of us still are), but since we are creative people, there have been some fabulous new ideas to get us headed in a better direction.  Audience Development  has been expanding around the world.   Over the past year, as you know if you are my twitter friend, I have been scanning the news to find articles about audience development.  I thought it would be fun to do a top 10 of audience development ideas for 2009 blog, but I was in for a big surprise when I started this project.  There were over 70 choices listed on my page, and all of the ideas were good ones.  So, instead of making this project daunting in task, I decided to have a series of blogs that celebrates these ideas broken up by category.  Imagine reading in your best academy awards voice.

And the categories for Audience Development Tweets for 2009 are:

  • Most Interesting New Venues
  • Best Use of Mainstream
  • Best Arts Advocates
  • Best Use of Technology and Social Media
  • Best Audience Participation
  • Best Fusions
  • Best Collaborations
  • Best Festivals
  • Best Use of Going Informal
  • Best New Programs
  • Best Discussions
  • Best “Arts Make a Difference”
  • Best Audience Development Quotes
  • Best Audience Development Studies

I will be attempting to contact the “nominees” in order to get the background stories.  Until then, let’s start with the first category!

Most Interesting Venues of 2009

Venues will be defined in broader terms as a place where art can be displayed or performed.  Over the year, I am seeing us become more creative in where and how we can present our art.  Please pardon if a few of these ideas have been used in past years, but they were new and interesting to me, and they had a positive energy behind them.   

The nominees for Most Interesting Venues of 2009 are:

  • Keeping artists in the Loop Creative Showcase | Pop-Up Art program turns vacant buildings into galleries http://bit.ly/4DVbs8
    The Chicago Loop Alliance plays matchmaker with artists and landlords to beautify the vacant spaces with art.
  • Worth a repeat mention…Chiara String Quartet to Hit the Bar This Thursday http://bit.ly/8zvB3A
    The Chiara String Quartet performs in bars.
  • Audience development genius of the day…I think…Vending machine that dispenses art unveiled in Chandler http://bit.ly/582hG5
    Vision Gallery in Chandler (Arizona) unveils its newest installation, the Art-O-Mat, a vending machine that dispenses original art.
  • RT @ChicagoOpera In the cosmetics section of this Michigan Ave dept. store-with a red star in their logo– #popupopera

    http://bit.ly/7a0n1U

    Chicago Opera Theater during National Opera Week – free short performances of opera “favorites” in unexpected places in Chicago.

  • Cool idea…See your art on the side of an Asheville bus http://bit.ly/6RORxe
    The City of Asheville Parks, Recreation and Cultural Arts Department announces a juried public art competition for the first Art on Transit Bus Graphics Program.
  • Audience development genius of the day! Been a while since we had one!…Changing the World of Classical Music http://bit.ly/Wco7w
    “Music Director/Conductor John Stubbs of California Ballet has created an extraordinary multi-media performance experience where live classical music, dance, and film converge for one special evening in San Diego’s most exciting music and dining venue — Anthology supper club in Little Italy.”

I wouldn’t be a very good audience development advocate if I didn’t invite my audience to vote on their choice. 
Here is the twitter poll – hurry polls will close tomorrow so I can post the winner:
http://twtpoll.com/dj54ku

Stay tuned for results as well as the nominees for our next categories: Best Use of Mainstream and Best Arts Advocates.  Until then…

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza
Audience Development Specialists
http://www.buildmyaudience.com
Facebook/twitter /E-mazing Newsletter /Blog

“Never treat your audience as customers, always as partners.”
~James Stewart

December 2, 2009

Thankful YouTubes are good audience development

I missed posting my Thanksgiving YouTube picks this year, but better late than never.  Being thankful and giving thanks to your patrons, donors,  sponsors, subscribers, volunteers is a great way to continue building relationships.  I found some fun ways that arts organizations used YouTube to thank their supporters.  Enjoy!

Anaheim Ballet: We’re Thankful! (One Year)

THANK YOU! NYC Gay Men’s Chorus Enters its 30th Season

FWOpera Holiday Message from Darren Woods

Thank You! From ReVision Theatre

Art of Hip Hop 4 – Thank you!

I hope to see more thank you YouTubes in the future.  Perhaps I will add one of my own.   Until then, thank you for being a blog reader.  I appreciate your support!

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza
Audience Development Specialists
http://www.buildmyaudience.com
Facebook/twitter /E-mazing Newsletter /Blog

“Never treat your audience as customers, always as partners.”
~James Stewart

November 4, 2009

Classical music with a rock concert presentation…audience development?

This morning I ran across an article about a musician that didn’t quite fit into the classical music world and instead developed his career as a jazz/rock violinist.  Here is the article if you want to see what inspired my thoughts this morning: “Fusion violinist Jean-Luc Ponty electrifies.”

The article had me once again thinking about classical music’s presentation.  There is a history of formality that is obeyed by the musicians and the audience.  If not obeyed, the musician can lose their position and the audience member will most likely be shushed by a fellow patron.

A few of the rules are beginning to bend a bit.  In certain areas, it is now permissible to dress casually to a concert.  Where I am located, Boulder, CO, I often see  patrons dressed in jeans and a button down shirt.  Here, being comfortable is what matters to the patron, and if the requirement was to dress up, there could be patrons lost. However, the main rules of staying seated, quiet, clapping at the right times, no eating, drinking and smoking in the auditorium, are followed.

Now compare this to a rock concert where all of the rules of the classical music world are broken.  The musicians talk to the audience and get them to participate.  You can clap when you are moved.  Cheer when you want to cheer.  You can have a drink and cave into your craving for a slice of pizza.  You can talk with your friends during a concert.  If we were to look at an audience at a rock concert, we would generally see a big group of people having a great time.  Big name rock stars generally sell out their concerts too.

What can we learn from the rock presentation?  Do we dare change the classical music presentation to allow more leeway for, dare I say, individuality and audience participation?

This morning I also came across Greg Sandow’s “Why Classical Music Needs Rock & Roll. One of the points he made really caught my attention:

“Take concerts, for instance. Outside the classical music world, everybody knows what happens at a concert. People — distinct individuals — come out on stage. They’re wearing clothes that makes them happy. They talk to the audience, joke with it, and very often share some serious thoughts about war or tolerance. And if they sing a sad song, they’ll turn the lights down, not necessarily because they’re trying to manipulate our feelings, but because (and especially in a big hall) it just doesn’t make sense to sing a ballad in the same bright glare that suits a hard-rocking cheerful song.  Here, it seems to me, classical music has absolutely no choice. To the world at large, the stiff formality of a classical concert doesn’t suggest dignity or art. It conveys just one thing: Utter blankness. Who are these performers? What are they thinking about? Do they even like doing this? You can forget about selling classical music, until you make classical concerts something your prospective audience would recognize as a musical event.”

Now, I was born and raised in the classical music world.  To me, going to an orchestral concert or an opera is a set experience.    It’s a traditional presentation. The marketing for a classical music concert is for the most part been a set experience for the patron as well, although certain groups are breaking out creatively and hiring music/artistic directors with charisma.  So the question in all of this is, would a classical music concert be a classical music concert if it abandoned the rules and adopted a rock concert presentation?  Greg Sandow is under the impression that this change would at least increase attendance.

To be honest, I have seen many an orchestra attempt to increase audiences by hosting pop concerts with a more rock presentation, such as “Classical Mystery Tour,” a Beatles Tribute experience.  I happen to be a Beatles nut myself, and I went to one of these concerts.  And, you know what?  The auditorium was packed!  The audience was diverse!  People were cheering, dancing in their seats (although frowned upon if they stood up and danced), and everyone was having a great time.

I have also been to pops concerts where the guest artist allowed the audience to become a part of the evening by chanting, singing, or giving feedback during the performance – real live audience participation.   And, you know what?  Those particular concerts were considered some of the most memorable and well liked of the entire season!

In this day and age of audiences wanting to be a part of the experience again, maybe it is time to take a look at our traditional presentation of classical music.  Maybe it is time to bend a few rules, get to know the musicians, and allow all of us to become a little more colorful (all in good taste that is).  For those of you that can’t imagine stooping to produce a rock presentation, perhaps take a little leap and look at the cross-over classical music artists that seem to be making a name and building an audience for themselves.   They are still sharing the joy of classical music, but allowing more freedom for their own individuality and for their audience to react.  Some may call it an artistic sell out, but many people see it simply as smart, or translation, as a sold out performance.

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza
Audience Development Specialists
http://www.buildmyaudience.com
Facebook/twitter /E-mazing Newsletter /Blog

“Never treat your audience as customers, always as partners.”
~James Stewart

October 30, 2009

Audience Development and Halloween!

I wanted to wish all my blog readers a Happy Halloween!   For starters, here is a picture of the pumpkins we carved this year…

Pumpkins 2009 The wolf unfortunately lost its ear to a deer this morning.  I’m glad I captured this picture the    night before!

Just for fun, I researched for  Halloween YouTubes that use the arts, and I happened to find some good ones  for you!

Halloween Madness: Lucia Stabs Arturo

Danse Macabre Camille Saint-Saëns 1980s cartoon, PBS, Halloween, Music

Scare School (a series of training for their haunted house actors…)

Reverse Osmosis – This is Halloween

If you have a fun Arts Halloween YouTube to share, please comment!  Happy Halloween everyone!

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza
Audience Development Specialists
http://www.buildmyaudience.com
Facebook/twitter /E-mazing Newsletter /Blog

“Never treat your audience as customers, always as partners.”
~James Stewart

October 19, 2009

Audience development is about valuing yourself!

Just a quick thought today.  I’ve been thinking about how artists and arts organizations undervalue themselves each time they feel funny about asking for support from their patrons.  “I don’t want to bother people,” said one of my clients.  “I feel strange asking for money,” said another.

Asking for support may not be your forte, but there may be a block for doing so simply based on not valuing yourself and your art.  This could mean that you never stopped to think about the service you give to your community through your art.

Art and what it does for our communities is valuable. When you know how valuable your gifts are, it will be easier to find the people to support you.  Try sitting down and doing some research to get some honest estimates to what your art and service may actually be worth. You can take into consideration the worth of the art through productions costs and the going rates for purchase.  I would also consider how your art supports the education of our children, the continuing education for adults, and how it supports your local economy (you can get estimates of the before and after social events if applicable).   Just think of how the arts in general contribute to our emotional well being on various levels and how the arts contribute vastly to our humanity.  It’s difficult to put a price on something so valuable, but ask yourself what these benefits are worth to you.

You will find when you do this exercise that your art is very valuable!  You can use this new knowledge to boost your confidence.   Then, when it comes time to ask for support, you will feel more comfortable and people will want to donate for the special services you provide.  They are not giving to charity, they are giving because they also see that you and your art are worth it.

Your art and offerings are valuable.  You as an artist are valuable.  You simply need to start valuing yourself to get the support you need.  The people who will want to support you and your art are sure to follow!

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza
Audience Development Specialists
http://www.buildmyaudience.com
Facebook/twitter /E-mazing Newsletter /Blog

“Never treat your audience as customers, always as partners.”
~James Stewart

October 7, 2009

Arts, Fear, Ego, Status Quo & Audience Development oh my…

I had a great discussion yesterday with a local grant writer.  We were discussing the nature of the arts in today’s world.  We both came to the same conclusion that a majority of artists and arts organizations these days might actually be getting in their own way for success.  “Why is that?  I don’t get it,” we both exclaimed.

We figured that one of the reasons was fear.  Some artists and arts organizations are afraid to try something new in order to succeed.  Maybe there is a learning curve involved that they simply do not want to get past or are afraid to attempt.  Perhaps they are afraid that straying from the status quo would make them appear strange and ignorant in comparison.  Perhaps they are simply afraid of success.  I have touched upon this topic before stating that the 5th C of audience development is “Courage.”

We also thought about ego.  Sometimes ego can get too big that it masks new and exciting possibilities.  Needing to have it your way can push away brilliant ideas, new people to work with, and new projects.

There is also the reasoning that people are so used to the status quo way of doing things, that they do not want to change.  “I’ve always done it this way,” they explain.  It’s what they know.  Why change?  If what you are used to doing isn’t working anymore, maybe it is time for a change.  You can’t expect different results by doing the same thing.  Albert Einstein, one of the most brilliant minds of all times pointed this out. I see organizations claim they don’t have the money to try something new, but they put their money into the same old, same old.  This to me means they do have the money, but they haven’t figured out that they can use their money differently to get different results.

As I mentioned to my grant writer friend, I am attempting to patiently wait until all the fear, ego, and status quo excuses have run their course.  I am hopeful for the day when artists and arts organizations will be ready and open for success and ready and open to audience development!

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza
Audience Development Specialists
http://www.buildmyaudience.com
Facebook/twitter /E-mazing Newsletter /Blog

“Never treat your audience as customers, always as partners.”
~James Stewart

September 25, 2009

Audience Development and artists – you’re invited!

Next weekend is the start of the Open Studios Tour here in Boulder, CO.  In order to prove how well audience development works for artists, I am working with an artist to spread the word about her specific tour.  We will be tracking to see how her attendees heard about her studio tour.  Most of the surveys I have dealt with in the past have “heard from family or friend” or “heard from an email sent to me” as the top reason for attending.  I will be sure to update you with the results in a couple of weeks.

Below is the invitation to her specific event which we crafted together.  If you are in the Boulder/Denver area, be sure to stop by her studio.  She is one innovative artist!

Image will load soon!

WITMORE_AD GREEN72DPI

Nyla Witmore www.nylawitmore.com

The painting (above right) can be viewed at the Boulder Public Library exhibit (Canyon entrance) from Sept. – Oct 11.

FranceItalyColoradoStill LifeVineyards - TrainsMusical AbstractsNauticalArchitectureAntiquated European Buildings

Dear art lover and friend,

I am a friend of Nyla Witmore, and she needed help with spreading the word about her upcoming open studio. She has asked me to specifically send you a personal invitation.

You are invited to Nyla’s Open Studios Tour:

When: Saturday and Sunday, October 3 & 4 from 12-6 pm & Saturday and Sunday, October 10 & 11 from 12 – 6 pm
Where: 3905 Promontory Court, Boulder, CO 80304 – #88 in the Open Studios Guidebook
Cost: The tour is FREE, and art is for sale – cash, check, credit card acceptance and generous one-year layaway options offered
Open Studios Guidebooks: The 2009 Open Studios Guidebook will be available at the following locations (click here)

What else can you expect to see at Nyla’s studio? What are her special features this year?

* Many sketchbook journals to browse (France, Italy, Key West, Colorado, Hawaii)

* A “name the painting” contest

* Business card drawing for a special not-for-sale piece of art…(bring your business card.)

* An opportunity to paint to music in Nyla’s studio. (Fun for the whole family.)

* ..and of course, the opportunity to talk to Nyla and find out what motivates her painting style

To whom does this open studios appeal?

* Travelers - people who have traveled to France or Italy (or who want to travel there)

* Lovers of the outdoors and hikers who will appreciate her landscape paintings done on location (plein-air). They include vistas, streams, rocks and waterfalls. Often these pieces are “moody and atmospheric.”

* Friends who like abstract painting or friends that are musically inclined. Nyla is known for her literal interpretations of music. Nyla’s abstracts have a spiritual quality that can be meditative. These abstract paintings are intuitive and have a complexity that often suggests a nautical quality. Many find hidden objects in the paintings.

If you enjoy colorful, expressive artwork full of energy and texture, or if your art tastes lean towards traditional, impressionistic or abstract paintings, Nyla would love to have you visit her unusual home and studio. Whether it is one of her abstract musical interpretations on canvas, her “plein-air” (on location) pieces of an intimate cafe in France, her details of architecture in Italy, or even one of her still life paintings, many people have commented that Nyla’s paintings take them to a happier place or memory, a place where they remember fondly, or a place where they want to be. It’s the way art is meant to be; you will have a thoughtful and engaging experience!

Please consider forwarding this to your friends and family that would enjoy Nyla’s style.  Thank you so much for your time, and we hope to see you at Nyla’s Open Studios Tour!


Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza
Audience Development Specialists
http://www.buildmyaudience.com
Facebook/twitter /E-mazing Newsletter /Blog

“Never treat your audience as customers, always as partners.”
~James Stewart