Please go to http://audiencedevelopmentblog.com.
Thank you, and see you there!
Shoshana
Happy Friday to you and happy first day of November. I hope you had a fun Halloween. I ended up dressing in my devil horns and going to our local Mexican restaurant that we love. They were all dressed in costumes to the nines! It was a fun evening.
Yesterday, I also had a conversation with a visual artist and an email from a storyteller. The visual artist has published books about marketing art, yet despite blogging and putting some links online, he is not getting much of an audience (yes, I see the irony too). He mentioned that he did go with a publisher, but they are not doing much for him.
The storyteller had a gig on Halloween at a local library. It was a cold, wet, windy night, and no one showed up for the event. She ended up doing her stories for 3 librarians since she was already contracted.
So, in these two scenarios, whose fault is it that they didn’t have an audience, or a bigger audience? You can blame the publisher and the library. Right? They were supposed to do the marketing for you, especially if it is a part of your contract with them. You can blame the weather, although if it is cold, wet and windy, an inside gig would be a good thing, and it was free to the public.
I hope you don’t get too ruffled, but it is also the artists’ fault. In this day and age, you can’t rely on someone else to do the work of audience building for you. They simply do not care as much as you, even if they are being paid. You are the one that wants an audience. An audience or bigger audience will help them, but you are the one that really, really wants that audience!
Many individual artists mention that they don’t have the time. However, I see many artists on social media networks just as much as the next person. They also say they don’t think doing it on their own would work, yet they could build a team of people to support their efforts in spreading the word, just like anybody else. I also hear they don’t have the money to hire someone to help them with audience development work. I found out that a few resourceful artists have built a team of interns to help them get done what they need to do. I do want to point out that some of these artists are paying for marketing ads and other services (such as online galleries that claim they will help sell your art). If those avenues are not working for you, why not use those monetary resources for someone to help you with audience development instead?
The main point is, individual artists can build a team of support to do audience development, and for good effective audience development, you need a team. And again, artists can reallocate the funds that they do have to be earmarked instead for audience development help.
No wonder the efforts of the publisher and library may have fallen flat. They most certainly didn’t have you 100% on their team, and you are needed as the number one team member.
Here’s what I am thinking. When there is a will, there is a way. And, whatever you focus on is what is going to happen. If you focus on blaming the other person for not building you an audience, you are going to get more of this. If you focus on figuring out ways within your means (and you do have means) to help build your audience, you will get an audience. You, despite wanting to give this work to someone else, do need to be a big part of the team.
So decide what you really want to have happen and go for it. The blame game will not get you an audience, but action on your part will.
Thoughts? Cheers? Tomatoes?
Cheers to happy and loyal audiences,
Shoshana
Audience Development Specialists
http://www.buildmyaudience.com
“Never treat your audience as customers, always as partners.”
~James Stewart
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Filed under Arts, arts management, arts marketing, Audience Development
Happy Halloween! Halloween is the second biggest holiday of the year, yet there were few videos to choose from. I did happen to find some good ones. I hope you get into the scary act next year, and for now, enjoy:
-Shoshana
Filed under Arts, arts marketing, Audience Development
I believe I have written about this topic before, but I wanted to reiterate the reasons behind sending out your releases the audience development way. This means that you are building relationships with the members of the press instead of treating your release as a mass marketing effort. Here is a list of tips:
Sending out press releases the audience development way has been extremely successful for me, and it can be for you too!
-Shoshana
The How of Audience Development for the Arts
Filed under Audience Development
Quick thought for the day: Do you know who your arts people are in your neighborhood? Are there people in your community that are artists from a previous life that you are not connecting with? These are people that may have studied an art form previously and decided to do something else for their day jobs. They might also be arts administrators now.
These types of people are out there, and it would be a fabulous idea to find them and make a special connection to them. You see, I am one of these people. I have a degree in music. I know some people in my community know that I am one of the arts people, yet are they making an effort to invite me personally? Very few are. I usually attend when they extend this type of personal invitation too.
Also, don’t forget the people that you have worked with in the past (and have left on good terms). You could look up the history of who has worked at your organization in the past and rekindle the relationship.
I know there are others like me in your community, people who have arts in their lives past and present that are not attending your events. So, do yourself a huge favor and discover these people. You may find them casually in a conversation at the grocery story or online when they comment on an arts article, or in your database of past employees. Are you making note and following up with a more personal invite? Let me know what happens when you make this an audience development effort!
-Shoshana
Filed under Audience Development
I have to tell you, I am on fire with excitement from the National Innovation Summit for Arts & Culture. I have been attending virtually (weird since I’m in the same area, but I digress) for the past few days, and the topics and speakers have been incredibly inspiring.
I am most excited about all the buzz and buzz words that are all about audience development. Remember the four C’s of audience development? Connection, Collaborations, Community, Care – they are being tossed around like a brand new frisbee during a holiday gathering. Everyone seems to be catching this fever of passion for building relationships, listening to your community, becoming a part of your community, partnering with people in the community, being at the table for your city meetings, etc!!!
I have been advocating for this type of movement for about 7 years now. It’s a new/old way of running an arts business. It’s not about the numbers and the money, it’s about the relationships to build the people energy that you want and need to support the arts.
The case studies presented, although not complete in follow up information, have been extremely inspiring. There are artists and arts organizations that are working with and for their communities to build a symbiotic relationship that benefits the whole. This is what I have been advocating for. It’s time to connect again, to become a part of our communities, to show we care, and to collaborate and build partnerships with new and interesting businesses, industries, people.
Could this be the beginning of a tipping point for audience development? There was a comment yesterday “We are waiting for a Paradigm Shift to occur.” I say, why wait? You can be a part of creating this shift now!
The word “now” has been refreshing to hear. The action that these artists and organizations are presenting is making my heart sing with joy. I am happy that there is a sector that is finding that relevance to our communities is an extremely important philosophy to live by and use for strengthening the arts. The, “we are all in this together” mentality can catapult the arts back into everyday awareness, which is what we desperately need right now.
So, again, I hope this is the beginning of the tipping point for audience development, because I have come to believe that audience development could very well be the tipping point for arts advocacy, the bringing the arts back into our mainstream thinking and living. Wouldn’t that be delicious?
Thoughts?
Cheers to happy and loyal audiences,
Shoshana
Audience Development Specialists
http://www.buildmyaudience.com
“Never treat your audience as customers, always as partners.”
~James Stewart
Please consider supporting ADS so we can continue our work. Donate here!
Filed under Audience Development
I have voiced this before – is it possible to find a way to have a bigger collective voice for arts advocacy rather than smaller private efforts? I think we all come from the same place of wanting the arts to be a part of our shared human culture, to be fully valued and funded. All across America I see so many separate efforts. Maybe as artists, it might not be possible to be collective since we mainly are unique individuals that enjoy creating. Perhaps all the smaller efforts will help the entire movement, or would it be better to find a way to build something bigger we can all be a part of? I know there are plenty of groups doing something in regard to advocacy. Who would champion a bigger effort? What would this effort look like? Or is it simply better to have people do their own efforts? What are your thoughts?
-Shoshana
Filed under Audience Development
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Can you spare a quick moment for a quick survey? I could use your help. Thank you and Terrific Tuesday to you!