Tag Archives: Ideas

“Yes, but!” Is it bad for audience development (and life in general)?

I am slowly resurfacing with hopes that a new direction will be firmly formed in the next couple of months.  As I mentioned before, I am speaking with a variety of people to gain perspective, and I thank each and every person that has taken the time to talk with me.

During a few of these chats, I have come across the “yes, but” mentality.  Why do people say “yes, but?”  On the one hand, I realize that it is used to evaluate and think through an idea. It is also used as a way to share prior experience to help others to not make the same mistakes.

On the other hand, it negates the positive energy that someone is putting forward.

When it comes to building an audience and working with other people to come up with ideas, perhaps we need to consider the “yes, but” a little more closely.  Does this phrase ultimately help or harm?  Does it make us feel energized with the feeling of wanting to move forward in a positive direction?  Does it help us reach a better conclusion (the conclusion for us to not act at all)?  Does it make the person that you are saying this to feel better or worse?  Is “yes, but” an idea creation killer?

The “yes, but” albeit said with good intentions, with the desire to help think through an idea, process or project, can still be quite the buzz killer.  There are times when an idea may not be fully sound, yet, there must be a better way of sharing our wisdom about someone’s idea without killing their spirits.  Let’s figure out a better way to brainstorm and evaluate so the energy remains positive.

I’m starting to see the other camp of people that do not use “yes, but.”  Instead they attempt to make the idea better instead of knocking the idea down.  There is a way to give feedback that actually builds up the idea and adds to it, even if you see some of the challenges involved.

I am also happy to say that I see the people that go against the “yes, but” completely and find a way to build their idea anyway.  What’s interesting is that while others are saying “yes, but,” these people are saying “yes, I did it!”

Audience development involves working as a team, and I believe that “yes, but” is not a team building technique.  Some people like the alternative “yes, and” instead.

What would you suggest?  Thoughts?

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

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“Never treat your audience as customers, always as partners.”
~James Stewart

Please consider supporting ADS so we can continue our work.  Donate here! 

***Purchasing my book will help support ADS and our mission.***

My eBook

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Filed under arts management, Audience Development

ADS Events for arts audience development!

I am very excited to tell you that our 2013 event calendar is now bursting with new opportunities to learn about and discuss audience development methods and ideas.  Here is what we have planned for this year:

  • A monthly #auddev chat on twitter with a different co-host and topic each time.  These are free and open to everyone that is interested in chatting about today’s hot topics.
  • Quarterly Webinars (March-June-September-December) with a few freebies throughout the year –  thought provoking presentations by some of the best audience development minds of our times. Our September slot is still open, but we hope to fill it soon.
  • G+ Hangout Brainstorm Groups – Monthly group sessions with plenty of “AHA” and “great idea!” moments.  This is an inexpensive way to work with me and other arts people around the globe for new ideas to build your audience.
  • Regional Workshops – We are planning 2-3 regional workshops for the year.  Check back at this link for details.

Also in the works are:

  • An Inspiration Page – a resource for current audience development inspiration
  • Mini-Podcast  – weekly mini-podcast on a current topic
  • Tip of the Day Capsules – A set of tips to get you in the audience development mindset
  • Stop the Tape – educational video segments to teach you the how of audience development
  • Two new books for 2013
  • Audience Development Projects – Regional/National Projects to help boost arts audiences
  • Other video and audio content – useful tools for audience building

Of course we will still have:

  • EMazing Newsletters to highlight the best in audience development ideas
  • Twitter ARTicles
  • ARTS Mag! updates
  • Weekly blog posts

As mentioned before, I intend to make 2013 the year of Content and Connections.  My goal is to provide you with a variety of educational and idea provoking tools to help you build the best audiences, happy and loyal ones!

Thank you, and I hope you will sign-up and participate this year!

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

FacebookTwitterLinkedin

“Never treat your audience as customers, always as partners.”
~James Stewart

Please consider supporting ADS so we can continue our work.  Donate here! 

***Purchasing my book will help support ADS and our mission.***

My eBook

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Filed under Audience Development