Tag Archives: audience development and change

The uncomfortableness of old and new side by side?

My friend, Dale, sent me a thread to look at on Reddit: Going to my first symphony, what are some tips for my first experience?

This ongoing conversation has me thinking about traditions and their protocols.  The traditions with the respective protocols are generated by people.  People adopt these ways, and a status quo forms.

We are currently in the wave of changes in status quo and our traditions are being challenged.  I have mentioned traditions and status quo a few times now, but I have yet to explore it further than the thought that changes are happening and people are taking sides due to these changes.

Currently, I am thinking about the Amish way of life.  Back in the day, the majority of people churned their own butter, plowed the fields with horses and donkeys, sewed and washed their clothes by hand and built their own furniture.  When steam, gas, electricity, came into the picture, everything changed and the old way of living was put to rest, except in the places where people chose to continue to live the old traditional lifestyle.  We have pockets of the old among the new.  The Amish live a quiet life in a hidden pocket of our noisy society.  They are still in existence and have not died in the process of change.

I feel that we can have pockets of tradition to be side by side with the new.  The key is to figure out which end of the spectrum you choose to live in.  If you do decide to choose the old traditions, which is fine, be prepared to live in your pocket, your extreme niche.  You will still find an audience, yet it will be a smaller, more specific audience.  If you want to break out of the traditions, be prepared to risk, experiment, reach out to new audiences, and change with the times.

It doesn’t have to be uncomfortable.  We can complain about the new audiences and their disrespect for the old traditional way of presenting the arts, or we can choose to be comfortable and live in the direction that we decide is best.  Neither way is wrong.  It’s only a matter of choice!

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

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“Never treat your audience as customers, always as partners.”
~James Stewart

Please consider supporting ADS so we can continue our work.  Donate here! 

***Purchasing my book will help support ADS and our mission.***

My eBook

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Filed under Arts, arts management, Audience Development

Brother can you spare some change?

ChangeI came across a fun project today called The Bicycle Opera Project.

The Bicycle Opera Project brings Canadian contemporary opera to communities across Ontario by bicycle!

They also have a specific mission:

We bring Canadian music to people who might otherwise have little opportunity to hear it, and work to close the distance between audiences and opera singers through performance in intimate spaces. The project focuses on operatic repertoire that deals with contemporary issues relevant to all audiences. Our scenes are sung in English (with one in French) so that audiences can more readily relate to the material.

This is a fantastic example of creating a niche arts company.  In order for this group to even consider an adventure of this nature, they all had to change their ideas about how opera is supposed to be performed.

Please do use this example and some of the other wacky ideas that are starting to be presented, as a chance for you to change your mind too.  In order to reach new audiences, and viewing that the same old is not working to do this, it would be best to consider getting a little crazy and becoming something incredibly amazing.

As I mentioned before, stop and consider what is being shared.  What is going viral these days?  What types of events have a huge buzz?  What kinds of performances are reaching the biggest audiences?

I think you will find that it is the extraordinary that reaches out to people and reaches into people as well.  You may not want to change your traditions, but if you can spare some change, it could make a world of difference for the arts.

Have you seen any amazingly different arts programs and presentations lately?  Please  share with us in the comments section!

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

FacebookTwitterLinkedin

“Never treat your audience as customers, always as partners.”
~James Stewart

Please consider supporting ADS so we can continue our work.  Donate here! 

***Purchasing my book will help support ADS and our mission.***

My eBook

 

 

1 Comment

Filed under Arts, arts advocacy, arts management, Audience Development