Tag Archives: arts cuts

2 ways to skin a cat, but please don’t skin a cat!

There seems to be a rumbling about arts marketing lately.  There are people that believe that artists and arts organizations need to step up their game or hire someone else that has more experience.

Here is the latest of the rumblings:

Cincinnati Art Museum makes cuts

The Cincinnati Art Museum recently eliminated its design team, instead opting to use a Cincinnati marketing and design company to complete its projects.

Yes, this is one way to change and step up in the game of arts marketing, that is if the company that is hired is truly a player.  However, there is another way that will allow arts folks to keep their jobs.  It’s called education!

There are many ways an arts administrator, arts marketer, etc., can obtain education.  I see a variety of workshops, classes, and seminars that are being offered to get you started.  I also know of some fantastic consultants (wink) that can teach you how to build your audiences and market more effectively.

It saddens me that the people that are truly dedicated to the arts are being cut in favor of bigger corporate companies that are paid well to get the job done.  Except in cases where the employee is a complete yahoo, there seems to be a disconnect between wanting results and being loyal to the people that you employ.  You can have both.

Wouldn’t it be better if education was supplied to help these dedicated individuals flourish and get them up to speed instead of skinning a bunch of cats in favor of spending more money with a big corporate firm?

You may get results going with those big corporate firms, yet you might be hurting our industry by not investing those dollars in the people that care more about the arts in the first place.  Remember, these are the people that took the jobs despite the decreased nonprofit salaries.

You would also be helping all the educators, consultants and arts agencies that are supplying this form of education.  It’s time to start helping the people in our own industry to get the results we want.  Wouldn’t it be best to support our own while we help ourselves?

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

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“Never treat your audience as customers, always as partners.”
~James Stewart

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Filed under Arts, arts management, arts marketing, Audience Development

Audience development & arts advocacy for arts funding

These are strange times.  For every arts cut story I find in news sources across the country, there is at least a story to match of an arts group raising money to help a community.    Today there was an arts cuts article for Wisconsin, and meanwhile in Joplin, MO, there was an article of an arts festival raising funds to help rebuild the community after the devastating tornado damage.

Artists and arts organizations have been attempting to reason with politicians for many years now.  There is overwhelming evidence that the arts help us in numerous ways – economically, medically, historically, etc., etc., etc., yet for some reason there are still politicians that simply want to cut the pennies to the arts in order to save pennies.  Instead of saving money, they are actually losing money, and a whole lot more.

The evidence has been stated many times that the arts give back financially many times over compared to the money put in to fund arts programs.  Why the deaf ear and the blind eye to this fact?  In a sentence, we as a people have not done enough arts advocacy or audience development for the arts. 

The tides are starting to change though.  I now am seeing arts advocacy articles, op-eds, letters to the editor pop up from time to time.  Arts celebrities are starting to come forward in a public manner with their words and their wallets.   Some politicians are fighting for the arts now.  Some.  I hope in this decade the scale starts tipping in favor of all politicians supporting the arts, but that might be a pipe dream.

So instead of dreaming, waiting and hoping, I encourage anyone and everyone that reads this blog to find one way to contribute to arts advocacy and one way to support an arts organizations or an artist by helping them to build relationships with people in their communities.  We obviously cannot count on the politicians to vote in our favor anymore.  The idea of us voting them in to serve the public interest may also be a pipe dream now.  They seem to have their own ideals and agendas they are pushing, and their own corporations and private interests that are pushing them.

To sum up this rambling post, the arts are there for us and support our communities in a variety of ways, isn’t it time for us to stand up and support the arts!

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

FacebookTwitterLinkedin

“Never treat your audience as customers, always as partners.”

~James Stewart

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Filed under arts advocacy, Audience Development