Tag Archives: arts administration

2 ways to skin a cat, but please don’t skin a cat!

There seems to be a rumbling about arts marketing lately.  There are people that believe that artists and arts organizations need to step up their game or hire someone else that has more experience.

Here is the latest of the rumblings:

Cincinnati Art Museum makes cuts

The Cincinnati Art Museum recently eliminated its design team, instead opting to use a Cincinnati marketing and design company to complete its projects.

Yes, this is one way to change and step up in the game of arts marketing, that is if the company that is hired is truly a player.  However, there is another way that will allow arts folks to keep their jobs.  It’s called education!

There are many ways an arts administrator, arts marketer, etc., can obtain education.  I see a variety of workshops, classes, and seminars that are being offered to get you started.  I also know of some fantastic consultants (wink) that can teach you how to build your audiences and market more effectively.

It saddens me that the people that are truly dedicated to the arts are being cut in favor of bigger corporate companies that are paid well to get the job done.  Except in cases where the employee is a complete yahoo, there seems to be a disconnect between wanting results and being loyal to the people that you employ.  You can have both.

Wouldn’t it be better if education was supplied to help these dedicated individuals flourish and get them up to speed instead of skinning a bunch of cats in favor of spending more money with a big corporate firm?

You may get results going with those big corporate firms, yet you might be hurting our industry by not investing those dollars in the people that care more about the arts in the first place.  Remember, these are the people that took the jobs despite the decreased nonprofit salaries.

You would also be helping all the educators, consultants and arts agencies that are supplying this form of education.  It’s time to start helping the people in our own industry to get the results we want.  Wouldn’t it be best to support our own while we help ourselves?

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

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“Never treat your audience as customers, always as partners.”
~James Stewart

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Filed under Arts, arts management, arts marketing, Audience Development

Entitlement and arts audience development

Last Friday I blogged about some of the reasons why arts organizations succeed and some reasons why they are failing.  I hinted at the big elephant in the room, but for this Monday Moment, I will come out and declare it!

One of the biggest reasons arts organizations are failing is due to the feelings of entitlement.  We have gone through centuries of feeling that the arts are supposed to be supported, and in many cases have rested on this laurel.  We have forgotten how to do the good old fashioned work that results in successful arts businesses.

I am not meaning that we have become artistically lazy, although in some cases, we could cut back on offerings to ensure that each program is a true winner in terms of quality.  In regard to how we are running our businesses, we have become a little lazy.  Boards are not raising as much money.  Staff are falling back on measures that do not offer top quality customer service.  Individual artists have turned to complaining that they have to do the work.  Our marketing is lazy since we create the same tired marketing in the same tired ways that no longer get results.  The creativity for fundraising has almost gone out the window.  We mostly continue with the same old events, annual asks, etc.

We are artists.  Most of the arts administrators are artists as well.  Instead of feeling entitled, maybe it is time to finally use our artistic savvy and roll up our sleeves to become creative again.  It is time to connect again with our patrons on all levels.  It is time for the artists and arts administrators to act as a team again where we all work at audience development.  It is time for all of us to learn new ways of selling an event instead of relying on our tired ads, same old marketing copy and misplaced energy and money on other energy-less efforts.

Many organizations do have the amount of staff needed to turn everything around.  They also have the amount of money to reallocate to new efforts.  The fact that older, established, and well staffed organizations are going bankrupt means that they are, or had been, suffering from entitlement issues.

If you really want a well functioning arts business, you have to do the work.  For the smaller organizations and individual artists, this also means building a team of volunteers to help you do the work.  No one has to do all the work alone.  Everyone can build a team to work with.

We are entering the age where authenticity is going to be attractive, especially since there are more people on this planet that are clamoring for attention.  In many locations, we are saturated with arts offerings.  The competition is fierce for audience, for grants, for donations, for sponsorships…

So, if you want to be successful in this atmosphere, entitlement is not the way to go.  Good old fashioned hard work and audience development is!

PS  This is a general observation, and I am happy to report that there are some artists and organizations that are working hard, being creative, and seeing some fantastic results!

Cheers to happy and loyal audiences,
Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

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“Never treat your audience as customers, always as partners.”
~James Stewart

Although we are not a non-profit, if you would like to support ADS to continue our work, you can donate here.

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New eBook!  The How of  Audience Development for the Arts: Learn the Basics, Create Your Plan

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Filed under Arts, Arts funding, arts management, arts marketing, Audience Development, Fundraising