Category Archives: Arts

Be the change you want to see

Change2

As some of you may know, I am in the midst of a legal challenge with Getty Images.  I will write more about this in the future, since the knowledge will help others.

Today though, I have been thinking about all the support requests I receive.  There are so many crowd-fundraisers happening and so many requests to spread the word for an event, that I am starting to have my head spin.  Maybe I need an exorcist, but what I really would love to see happen is more collaborative efforts for helping each other out.

If you want more support for your art projects, it would be good if you helped others as well.  Here is a list of easy things you can do to be the change you want to see:

  • I follow a give 10% away rule for events and personal donations.  I feel it is good karma, and you become part of the community with this effort.
  • Help spread the word of other peoples’ events.  This will show the other people that you are a team player in your community!
  • Buy another artist’s art or go see a show that is not put on by your organization.  We all need audiences.  Being a part of their community will likely see a return that they will become one of yours.
  • Purchase books, webinars, and other educational resources from your respected consultants.  The consultants are here to lend everyone a hand, but will only remain helpful and in business if you help them too.
  • Donate to other art projects when you can.  I understand budgets are tight, but again, being the change and distributing the change you want to see will come back to you.
  • Be part of an arts solution team for your community.  If you want the community to help the artists, the artists can continue to be creative in helping the community.  They will sit up and take notice!

All of us need support.  In a world where more individuals are clamoring for attention and support, this being the change you want to see happen to you can cut through all the noise and make a huge difference!

If you have any other ideas, please feel free to post in the reply section for all to see.

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

FacebookTwitterLinkedin

“Never treat your audience as customers, always as partners.”
~James Stewart

Please consider supporting ADS so we can continue our work.  Donate here! 

***Purchasing my book will help support ADS and our mission.***

My eBook

2 Comments

Filed under Arts, Arts funding, arts management, Audience Development

Are the youth wanting to be artists only?

I normally do not post this much during the week, but I am thinking out loud this morning.  Please consider this post a draft of a more refined conversation in the future.

In terms of the performing arts, I have been seeing a great many articles about how the youth are saving the arts.  Here is one from this morning: These kids are reviving the heart and soul of classical music.

The article mentions the superb playing ability of these younger musicians, and yes, it is about a youth orchestra.  Yet, I am wondering, the young people who do not become professional musicians of an orchestra, are they becoming audience members?

The reports of the past indicate that the audience is mainly comprised of people that have participated in the arts either via school, private lessons, or a community outlet.  The reports are surveying audiences of today.  The majority of audiences of today are still Baby Boomer generation and up.

Case in point, I went to a concert last night, a chamber music concert with Glass, Verdi and Wagner.  It was a great mix of new and old pieces that are rarely performed.  I looked around, and GenX me was the youngest one there!  There were no millennials, except onstage.  There were no other GenXers except onstage.  This was a concert performed in a very cool, new community venue too.

There is a great concern here.  For the hands-on generations, even though they may have had lessons, may have performed in their high school plays, may have taken art classes, I have to wonder about the disconnect from those reports past.  Why are they not becoming the new audience members?  Probably because they are busy developing their own worlds instead.  They prefer it this way for the most part.  Or is it the fact that the percentage of youth that enjoy classical performances are the ones on the stage? Or maybe they are the ones in the administration background instead?  Either way, they are part of the action and not part of the audience.

I remember asking a younger performer who was in town if he ever was able to be an audience member.  He replied that he almost never had the time.

Another story closer to home, I have a dear friend who is coming to visit soon. We were both in our college philharmonic, both music majors, and both decided not to become professional orchestra members.  When I mentioned a concert that we could go to, she didn’t respond to the concert and instead sent me a list of different activities to do.  I was very surprised.  Either the idea of being an audience member doesn’t appeal to her, or music has scorned her in some way where she doesn’t want to participate at all anymore (which also can happen).  The Shakespeare Festival didn’t appeal to her either, but she did mention going to a movie or perhaps the new Stories on Stage format that we have here, because it was something new to her. Something new and different seems to buzz for younger people.

Programs such as “Rusty Musicians” and other hands-on programming may be needed to get these generations to transition, and I am very curious to see if the transition occurs or if they only want to go to the formats where they are part of the action.

What is interesting is that for the performances that do have younger people attending, such as the club atmospheres and the more casual formats, the younger audience may not have been arts participants in the past.  They might just be young people looking for something different and fun to do as previously mentioned.

In conclusion, we need a new survey that will report about the younger generations, which is harder to obtain since they are not a part of the main audiences.  If you happen to be a venue/artist/organization who is able to obtain these younger audience members, please, help us all out by surveying and reporting back to us.

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

FacebookTwitterLinkedin

“Never treat your audience as customers, always as partners.”
~James Stewart

Please consider supporting ADS so we can continue our work.  Donate here! 

***Purchasing my book will help support ADS and our mission.***

My eBook

 

 

 

 

1 Comment

Filed under Arts, Audience Development

The uncomfortableness of old and new side by side?

My friend, Dale, sent me a thread to look at on Reddit: Going to my first symphony, what are some tips for my first experience?

This ongoing conversation has me thinking about traditions and their protocols.  The traditions with the respective protocols are generated by people.  People adopt these ways, and a status quo forms.

We are currently in the wave of changes in status quo and our traditions are being challenged.  I have mentioned traditions and status quo a few times now, but I have yet to explore it further than the thought that changes are happening and people are taking sides due to these changes.

Currently, I am thinking about the Amish way of life.  Back in the day, the majority of people churned their own butter, plowed the fields with horses and donkeys, sewed and washed their clothes by hand and built their own furniture.  When steam, gas, electricity, came into the picture, everything changed and the old way of living was put to rest, except in the places where people chose to continue to live the old traditional lifestyle.  We have pockets of the old among the new.  The Amish live a quiet life in a hidden pocket of our noisy society.  They are still in existence and have not died in the process of change.

I feel that we can have pockets of tradition to be side by side with the new.  The key is to figure out which end of the spectrum you choose to live in.  If you do decide to choose the old traditions, which is fine, be prepared to live in your pocket, your extreme niche.  You will still find an audience, yet it will be a smaller, more specific audience.  If you want to break out of the traditions, be prepared to risk, experiment, reach out to new audiences, and change with the times.

It doesn’t have to be uncomfortable.  We can complain about the new audiences and their disrespect for the old traditional way of presenting the arts, or we can choose to be comfortable and live in the direction that we decide is best.  Neither way is wrong.  It’s only a matter of choice!

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

FacebookTwitterLinkedin

“Never treat your audience as customers, always as partners.”
~James Stewart

Please consider supporting ADS so we can continue our work.  Donate here! 

***Purchasing my book will help support ADS and our mission.***

My eBook

3 Comments

Filed under Arts, arts management, Audience Development

Be an artist and a business for audience development

Tonight I will be giving a presentation on Audience Building for All and the Top 20 Tips for Increasing Everything.  If you are in the Boulder/Denver area, check it out and join me!  One of the points I will be discussing is the tip to be your artist self and be creative.  It is a little ironic that sometimes in attempts to appear business-like, we are ditching our creative selves and instead showing the world a version of us that is not really us. Rather we are projecting what we think people want or “expect” us to look like or be as a business.

An arts business is a business, yes, and we have to run the business like a business.  This, however, does not mean that we can’t have a little fun, that we can’t be our unique, visual, colorful selves.  In fact, the more we can show our true colors, the easier it will be to attract the right types of people for our audiences.   Think about the regular business world.  The companies that are standing out are using the arts to make them sparkle.  We need to be doing this too!

The good news, we are getting a little better at this.  I had done a quick study on orchestra and theatre company sites two years ago.  This first round of looking was a little dismal with similar, non-artsy sites.  Today, I am starting to see more individual personalities and more artistic natures in the redesigns.  Hurray!

This philosophy can be carried through to all that you do.  Is your artist self shining through? Is your marketing and branding specifically your artsy you? Do the visuals, colors, and messages you send out into the world speak your individual artistic language?  Do the letters you send out have your special tone of voice and artistic feel?  Do your programs have the creative spark that set you apart?  Buttom line, are you being your unique artistic self in everything that you do?

In the end, yes, we do want to appear professional, yet we also want to impress as the creative artists that we are.  This step will help you to stand out and gain the right audiences specifically for you.  It may also make you feel good and honor that being your crazy artist self in our inundated business world is a better way to go.

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

FacebookTwitterLinkedin

“Never treat your audience as customers, always as partners.”
~James Stewart

Please consider supporting ADS so we can continue our work.  Donate here! 

***Purchasing my book will help support ADS and our mission.***

My eBook

1 Comment

Filed under Arts, arts management, arts marketing, Audience Development

YouTube Kinda Mood: New Arts Advocacy Videos!

Today I will be discussing arts advocacy with some of my colleagues.  Since I was in a YouTube kinda mood, why not share some new (fairly new) videos!  Have a fantastic weekend!

 

 

 

 

My favorite in this set (of course, it’s from my Alma Mater!):

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

FacebookTwitterLinkedin

“Never treat your audience as customers, always as partners.”
~James Stewart

Please consider supporting ADS so we can continue our work.  Donate here! 

***Purchasing my book will help support ADS and our mission.***

My eBook

1 Comment

Filed under Arts, arts advocacy, Audience Development

Random thoughts on audience development for a wacky Wednesday!

Pictures from iPhoneCamera 130

It’s one of those days when I have too many different thoughts to process and am having a difficult time picking just one to focus on.  So, here is my next installment of random thoughts.  Let me know which ones you would like me to develop further!

  • Some organizations/artists have a catch-22 situation in terms of doing personal emails.  Personal emails have proven to be quite effective, and email is still the number one social media avenue. If you want to build your audience, this is an easy way to do it!  However, there might be a capacity issue that excuses attempting personal emails.  They do take time.  So, should an artist/organization make the time to build their audience or keep doing what they are doing due to time issues and have lower attendance?
  • I just took a survey regarding online art sales.  I prefer going to an artist’s studio and purchasing in person.  Seeing the art and the artist makes it more special than the online marketing formats.  Is this just me?  And, what would the art world look like if they focused on more in-person formats instead of the online marketing galleries?  Could they possibly use the new “Hangout” technologies to get the best of both worlds?
  • I have a presentation coming up for the Boulder County Arts Alliance – Audience Affairs: Audience Building for All and Your Top 20 Tips to increasing everything.  If you happen to know anyone in the Boulder/Denver area, please do invite them to join me.  We all need to build our audiences in one way or another.  It is good to go to events that give tips and education on audience building!
  • I love when people contact me, yet I wish some of them would contact me during times they do not need/want anything from me.  Are you doing your H.A.Y. (How are you) calls/emails?
  • Is it good to live in a society with social media everything?  It seems like every experience we have now is linking to a specific social media format.  New formats seem to be cropping up everyday.  Is this a good thing?
  •  I have seen the challenges that occur when a specific person leaves an organization, and then a big gaping hole is there until the position is filled again.  It’s the same issue when an organization or artist hires a consultant.  The consultant does a good job, yet when he/she leaves, the organization or artist falls back to the pre-consultant situation.  I’m thinking an educated, team mentality would be good to establish so these sink-holes do not gulp us up.  How can we achieve this?
  • Evolution in the arts is happening, slowly yet surely.  We can decide to join in on the fun or stick to our traditions.  Either choice could be the better choice.  It all depends on your mission and your passion.  There is a place for traditions as well as the new.  What audiences do you wish to serve and partner with?  This will lead you to your answer.
  • Why are CEO’s of organization that are in financial straights making the big bucks?  Are they cutting their salaries to be part of the solution?  Are they relying on cutting everything else instead of their salaries?  It is a shame when a non-profit organization starts behaving more like the United States Congress or the humungo over inflated corporations.  Great benefits and pay for us, cuts to programs, benefits and salaries for them.  How is this attitude helping the arts?
  • In the past week, two successful Kickstarters of people I know reached over $10,000 each.  Fundraising for your art and passion is possible, especially when you have connections with people and ask for help.  I received one of these notices from their mother.  Audience development works!
  • Let’s switch to a “What’s in it for us?” mentality.  The me, me, me is getting quite taxing. Even social media is being called out for its narcissistic tendencies.
  • We create our worlds.  If you want to get something accomplished, focusing on creating and implementing solutions is what we can do.  The solution doesn’t always have to fit into society’s neat little boxes.  Remember, those boxes were created by people too.  Who is to say what is best, especially if what is “best” is stalling our own progress.  As long as it doesn’t harm anyone, why not go for it?

Again, let me know which ones you would like me to develop further!

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

FacebookTwitterLinkedin

“Never treat your audience as customers, always as partners.”
~James Stewart

Please consider supporting ADS so we can continue our work.  Donate here! 

***Purchasing my book will help support ADS and our mission.***

My eBook

3 Comments

Filed under Arts, Arts funding, arts management, Arts technology, Audience Development, Fundraising, Online fund raising, Online fundraising

Update and a little crowdsourcing ask…

Today I am putting a deposit down for a new website.  I will be working with David Weuste of Rosebrook Classical.  Check them out for your arts digital needs!  Basically, I am switching over to a WordPress format so I can begin rolling out some new services and products.  My blog will also be moving, but we will be doing this as seamless as possible for you.  You probably will not know the difference except for some new additions on the blog itself.  We are aiming for a November 1st date.  Cross your fingers for me!

I am slowly updating ADS Services.  I have an entire line of workshops available now.  There will be more webinars added in the future too.

I am debating on the format for my second book, The Tao of Audience Development.  I was going to categorize some of my blog postings from 2008-2010, a volume 1, “best of” approach.  Do you like this idea?  Would it be better to simply start a new book which may have some similar ideas, yet be written specifically for a book format?  Or, do you think people would respond to help pick the best blog posts over the years and have the book be crowdsourced in this way?  I could use some of the statistics from the blog to guide me as well.

Let me know your thoughts.  I am hoping to have another eBook out by the end of this year with all of the philosophies behind audience development that have come to me.

Thank you in advance for contributing, and I look forward to hearing from you!

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

FacebookTwitterLinkedin

“Never treat your audience as customers, always as partners.”
~James Stewart

Please consider supporting ADS so we can continue our work.  Donate here! 

***Purchasing my book will help support ADS and our mission.***

My eBook

Leave a comment

Filed under Arts, Audience Development