Category Archives: Arts technology

Random thoughts on audience development for a wacky Wednesday!

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It’s one of those days when I have too many different thoughts to process and am having a difficult time picking just one to focus on.  So, here is my next installment of random thoughts.  Let me know which ones you would like me to develop further!

  • Some organizations/artists have a catch-22 situation in terms of doing personal emails.  Personal emails have proven to be quite effective, and email is still the number one social media avenue. If you want to build your audience, this is an easy way to do it!  However, there might be a capacity issue that excuses attempting personal emails.  They do take time.  So, should an artist/organization make the time to build their audience or keep doing what they are doing due to time issues and have lower attendance?
  • I just took a survey regarding online art sales.  I prefer going to an artist’s studio and purchasing in person.  Seeing the art and the artist makes it more special than the online marketing formats.  Is this just me?  And, what would the art world look like if they focused on more in-person formats instead of the online marketing galleries?  Could they possibly use the new “Hangout” technologies to get the best of both worlds?
  • I have a presentation coming up for the Boulder County Arts Alliance – Audience Affairs: Audience Building for All and Your Top 20 Tips to increasing everything.  If you happen to know anyone in the Boulder/Denver area, please do invite them to join me.  We all need to build our audiences in one way or another.  It is good to go to events that give tips and education on audience building!
  • I love when people contact me, yet I wish some of them would contact me during times they do not need/want anything from me.  Are you doing your H.A.Y. (How are you) calls/emails?
  • Is it good to live in a society with social media everything?  It seems like every experience we have now is linking to a specific social media format.  New formats seem to be cropping up everyday.  Is this a good thing?
  •  I have seen the challenges that occur when a specific person leaves an organization, and then a big gaping hole is there until the position is filled again.  It’s the same issue when an organization or artist hires a consultant.  The consultant does a good job, yet when he/she leaves, the organization or artist falls back to the pre-consultant situation.  I’m thinking an educated, team mentality would be good to establish so these sink-holes do not gulp us up.  How can we achieve this?
  • Evolution in the arts is happening, slowly yet surely.  We can decide to join in on the fun or stick to our traditions.  Either choice could be the better choice.  It all depends on your mission and your passion.  There is a place for traditions as well as the new.  What audiences do you wish to serve and partner with?  This will lead you to your answer.
  • Why are CEO’s of organization that are in financial straights making the big bucks?  Are they cutting their salaries to be part of the solution?  Are they relying on cutting everything else instead of their salaries?  It is a shame when a non-profit organization starts behaving more like the United States Congress or the humungo over inflated corporations.  Great benefits and pay for us, cuts to programs, benefits and salaries for them.  How is this attitude helping the arts?
  • In the past week, two successful Kickstarters of people I know reached over $10,000 each.  Fundraising for your art and passion is possible, especially when you have connections with people and ask for help.  I received one of these notices from their mother.  Audience development works!
  • Let’s switch to a “What’s in it for us?” mentality.  The me, me, me is getting quite taxing. Even social media is being called out for its narcissistic tendencies.
  • We create our worlds.  If you want to get something accomplished, focusing on creating and implementing solutions is what we can do.  The solution doesn’t always have to fit into society’s neat little boxes.  Remember, those boxes were created by people too.  Who is to say what is best, especially if what is “best” is stalling our own progress.  As long as it doesn’t harm anyone, why not go for it?

Again, let me know which ones you would like me to develop further!

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

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“Never treat your audience as customers, always as partners.”
~James Stewart

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Filed under Arts, Arts funding, arts management, Arts technology, Audience Development, Fundraising, Online fund raising, Online fundraising

Arts Audience Development and new ideas for new audiences!

TGIF! Today, I wanted to alert you of an idea from Audiences NI (North Ireland).  They have sent me the information on their latest audience development program, Test Drive the Arts NI. Straight from their website:

Test Drive the Arts NI is an audience development initiative, funded by the Arts Council of Northern Ireland and managed by Audiences NI. Similar initiatives have run across the UK and further afield, including Sweden and Australia. The initiative takes the concept of taking a car for a test drive and applies it to the arts. Research shows that many people who try the arts for the first time will discover how much they enjoy the experience and go on to become attenders. The initiative uses unsold tickets and therefore availability is strictly limited. A range of arts organisations are involved in the initiative, including Belfast Film Festival, Belfast Waterfront, the Grand Opera House, Lyric, Moving on Music, Queen’s Film Theatre, Ulster Hall and Ulster Orchestra with many more to come.

The initiative was based in Belfast initially and was rolled out across Northern Ireland in April 2010. There are many regional organisations involved including the Alley Theatre in Strabane, the Market Place Theatre in Armagh, Millennium Forum in Derry / Londonderry and the Strule Arts Centre in Omagh.

Audiences NI is the audience development agency for Northern Ireland. If you want to know more about us please visit our website.

Reading further into this idea, the tickets are only available to people over 18 that have not yet purchased a ticket from the particular cultural organization within 3 years, and you can only sign up for test drive tickets one time.  This is to ensure that other people that are new to the performing arts have a chance to receive these tickets. Plus, if you don’t find an event that suits you currently, you can sign up for alerts for future events!

I have seen a few other ideas that are similar.  Such as:

  • Bring a friend programs
  • Cultural library passes
  • Comp ticket programs
  • Rush tickets
  • If you can think of any other programs, please reply in our comment box!

The fact Audiences NI is lending a hand to organize an initiative for interested cultural organizations in their area is a definite bonus.  The extra exposure will serve the participating cultural organizations well.   They also have included a tell-a-friend email system which will help increase interest for this program.

Audiences NI has done a fantastic job with all the details of this program.  It has been recently reported that Test Drive the Arts NI has reached the milestone of 10,000 successful applicants this year.  Now we know that this program really works, and I hope to see similar initiatives implemented soon!

Cheers to happy and loyal audiences,
Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

FacebookTwitterLinkedin

“Never treat your audience as customers, always as partners.”
~James Stewart

Although we are not a non-profit, if you would like to support ADS to continue our work, you can donate here.

My eBook

New eBook!  The How of  Audience Development for the Arts: Learn the Basics, Create Your Plan

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Filed under Arts, arts advocacy, arts marketing, Arts technology, Audience Development

Why Mobile Technology? and arts audience development

The 2amt blog is taking a little longer to post, but we still have our Welcome Wednesday guest blog!  Please join me in welcoming David Dombrosky from InstantEncore.  David has been a champion for educating the arts industry about mobile technology.  He is our guest speaker for our webinar this Friday, Noon ET.  Currently he has been authoring posts for the InstantEncore blog about why mobile technology is important today and how we can use this technology for building our audiences (topic of our webinar too).  To give you a little taste before the webinar, here is one of his latest posts.  Please let us know what you think by replying, and I hope you sign up for our webinar to hear David first hand discuss this topic!

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Engaging Mobile Audiences – Part I: Do You Have To?

by David Dombrosky

You’ve got a website, and you’re using social media to engage online audiences.  Do you really have to engage audiences via mobile devices?

In 2009, researchers at Morgan Stanley released a report forecasting that by 2014 more people will be accessing web content via mobile devices than by laptop or desktop computers.

By the end of 2011, we can see the evidence of this prediction coming to fruition when we look at the average number of minutes per day Americans spend on internet browsing vs. using mobile apps.

So if we acknowledge that people are starting to use the mobile internet as much or more than desktop internet, then it only stands to reason that we need to think about the mobile internet user’s experience.

When smartphone users go to standard websites, they have an experience that is not optimized for them.  The standard website is reduced to fit on screen so that nearly any text on the site is illegible.  The user has to pinch, expand, and slide the screen around in order to read the text and navigate to the content they seek. It makes for a frustrating experience.

Mobile websites and mobile apps isolate the content that is most likely to be of interest to mobile audiences and display it in a manner that is optimized for smaller, touch-based screens.  If artists and arts organizations wish to remain relevant as mobile internet usage continues to grow, they must provide content to mobile audiences in a manner that is designed to provide them with an optimal experience. [:O)]

David Dombrosky brings over fifteen years of experience in arts management and technology to his role as Chief Marketing Officer for InstantEncore. He frequently writes and presents on the uses of technology within arts organizations, most recently for the National Arts Marketing Project, Technology in the Arts, Performing Arts Exchange, Americans for the Arts, TEDxMichiganAve, and The Association of American Cultures Conference. Prior to joining the InstantEncore team, David established an arts and technology consultancy, taught graduate courses in arts management at Carnegie Mellon University, directed Carnegie Mellon’s Center for Arts Management and Technology, and spent eight years at the Southern Arts Federation designing and managing regional and national programs in the visual, performing, media and literary arts. In 2007, Americans for the Arts honored his service to the field with its Emerging Leader Award. David holds a M.A. in Communication Studies as well as B.A. degrees in Psychology and Speech Communications from the University of North Carolina at Chapel Hill. He resides in Pittsburgh, Pennsylvania with his partner and serves on the board of the National Alliance for Media Arts and Culture.

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Cheers to happy and loyal audiences,
Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

FacebookTwitterLinkedin

“Never treat your audience as customers, always as partners.”
~James Stewart

Join us for our next webinar:
March 16th – Noon ET

Working with Mobile Technology to Develop Your Audience
With the rapid adoption of web-enabled cell phones, smartphones and tablet computers, what options are available to arts professionals who want to engage their audiences via mobile devices? How can artists and organizations implement these options cost effectively without taking focus away from the art?

Shoshana Fanizza, Audience Development Specialists
Co-hosted with David Dombrosky, Chief Marketing Officer, InstantEncore
Co-produced with David Weuste, Rosebrook Classical

To Register: Click Here! 

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Although we are not a non-profit, if you would like to support ADS to continue our work, you can donate here.

My eBook

New eBook!  The How of  Audience Development for the Arts: Learn the Basics, Create Your Plan

Leave a comment

Filed under Arts, arts management, arts marketing, Arts technology, Audience Development