On Wednesday I chatted with Clay Mabbitt of Sold Out Run about audience development, my thoughts on A/V content, and how to use audience development for a specific event. Please enjoy and let us know what you think!
I want to take the opportunity to add to a comment I made in the podcast, which came off as a little bit unthoughtful. I had mentioned that it is good to know your audiences and their preferences and use this information for your programming. I stressed that you don’t have to dumb down your programming. You can still challenge your audiences as long as it is relevant to them. Then, here is the statement I regret saying: You don’t have to do musicals all the time.
This podcast was mainly for a theatre based audience. There have been discussions within this community about programming musicals in order to fill the houses. I did not mean that musicals are a form of dumbing down your content, although it sounded a little like that and might be perceived as me being insensitive. What I was pointing out is that you can still program a variety of works to fill the house if you use audience development strategically.
I happen to love a good musical. And, if your company is all about musicals, then of course, do what you love to do! Audiences do enjoy musicals. I hope I have clarified my split section choice of poor wording, and those that might have been offended, please forgive me.
Thanks again for being you, and have a great weekend!