Just try it! One-on-One emails…

This will be a quick one.  I received yet another invite from someone for an event, and of course it was a mass marketing message that was sent out to many people at once.  I realize the time constraints.  However, I want to make an official plea to send out an individual email to people on your list.  Yes, this will take some more time and effort, but if you want to start building relationships, this is what it takes now.  You don’t just want a faceless, fickle audience, right?  Start treating them like individuals and see what happens. 

Just try it!

Cheers to happy and loyal audiences,

Shoshana

My eBook on iTunes! The How of Audience Development for the Arts bit.ly/P4TJ3V

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2 Comments

Filed under Audience Development

2 responses to “Just try it! One-on-One emails…

  1. This is one approach we use to help build an audience amongst librarians for the books we publish. The results are promising.

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