Daily Archives: July 30, 2013

The uncomfortableness of old and new side by side?

My friend, Dale, sent me a thread to look at on Reddit: Going to my first symphony, what are some tips for my first experience?

This ongoing conversation has me thinking about traditions and their protocols.  The traditions with the respective protocols are generated by people.  People adopt these ways, and a status quo forms.

We are currently in the wave of changes in status quo and our traditions are being challenged.  I have mentioned traditions and status quo a few times now, but I have yet to explore it further than the thought that changes are happening and people are taking sides due to these changes.

Currently, I am thinking about the Amish way of life.  Back in the day, the majority of people churned their own butter, plowed the fields with horses and donkeys, sewed and washed their clothes by hand and built their own furniture.  When steam, gas, electricity, came into the picture, everything changed and the old way of living was put to rest, except in the places where people chose to continue to live the old traditional lifestyle.  We have pockets of the old among the new.  The Amish live a quiet life in a hidden pocket of our noisy society.  They are still in existence and have not died in the process of change.

I feel that we can have pockets of tradition to be side by side with the new.  The key is to figure out which end of the spectrum you choose to live in.  If you do decide to choose the old traditions, which is fine, be prepared to live in your pocket, your extreme niche.  You will still find an audience, yet it will be a smaller, more specific audience.  If you want to break out of the traditions, be prepared to risk, experiment, reach out to new audiences, and change with the times.

It doesn’t have to be uncomfortable.  We can complain about the new audiences and their disrespect for the old traditional way of presenting the arts, or we can choose to be comfortable and live in the direction that we decide is best.  Neither way is wrong.  It’s only a matter of choice!

Cheers to happy and loyal audiences,


Shoshana Fanizza

Audience Development Specialists



“Never treat your audience as customers, always as partners.”
~James Stewart

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Filed under Arts, arts management, Audience Development