Daily Archives: January 9, 2013

Resolution vs Commitment for arts audience development

I wanted to share a quick thought that has been on my mind lately.  There is a big difference between a resolution and a commitment.  I have mentioned this thought in passing, but now I want to expand upon it.

You may desire to build your audience.  You might also have a resolution this year, “I will build my audience by x% in 2013.”  However, if you do not make a commitment to take the actions necessary, the resolution will only be a desire, a want.

I view desires or wants as the seed for change, but without water and sunlight and a plan that you put into action to provide everything for that seed to grow, nothing will change.

For 2013, let’s you and I make commitments to take actions for the changes we desire and want.  Let’s create a plan and commit to bigger and better audiences.  Let’s commit to finding you the best audiences for you.

After all, commitment could be the 5th C of audience development, if you commit to it!

Cheers to happy and loyal audiences,


Shoshana Fanizza

Audience Development Specialists



“Never treat your audience as customers, always as partners.”
~James Stewart

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Filed under Arts, arts management, Audience Development