Monthly Archives: January 2013

Excuses for arts audience development?

Excuses, excuses. We may want to accomplish something, however, as humans, we also tend to make excuses.  We want to grow as individuals and artists, to better our art and organizations, yet we ourselves build road blocks to our success.  Silly humans!  So, I wanted to talk about two of the biggest excuses for why people do not start audience development planning and programs.  For my email subscribers, you will need to click on the web link to take you to the page to listen.

Any comments and feedback are appreciated.  Happy Monday to you too!

PS We are getting very close to announcing all of the 2013 offerings – stay tuned!

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

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“Never treat your audience as customers, always as partners.”
~James Stewart

Please consider supporting ADS so we can continue our work.  Donate here! 

***Purchasing my book will help support ADS and our mission.***

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Focus is key for arts audience development

I have been thinking a great deal about focus.  In a conversation, I mentioned that what you focus on is what will come to life.  I also expressed how many non-profit executives are scattered when it comes to what is on their plate.

In my humble opinion, I feel that a majority of organizations and some artists have too much on their plates.  They feel everything is important, but what tends to happen with this mentality of spreading yourself thin?  You tend to do everything half-assed (excuse my crudeness).  Certain tasks end up falling through the cracks, and you can end up damaging important relationships, in addition to not seeing very good results overall.  Furthermore, if you have capacity issues, this will only add to the burden and staggering weight on the people involved and burn everyone to a crisp.

This spreading yourself thin can apply to the overall strategic planning for the year, how your staff and board functions, your programming in attempts to please everyone, etc., etc.  Spreading yourself thin is only going to deliver “thin” results.  Don’t you want fat, gargantuan, successful outcomes?

In order to get away from this mentality, some very difficult decisions need to happen.  You need to evaluate and prioritize and ultimately let some things go.  If you keep attempting to focus on everything, nothing big will really happen.  If you allow yourself to go through this, albeit difficult process, you will reap the benefits.

Here is a point by point example of what you will want to do:

  • Start with your mission – remind yourself who you are
  • Take a look at all that you have on your plate and get rid of the programs/projects that are not in alignment
  • Think about what you want to ultimately achieve – dream big – and pick one or two objectives for the year
  • Choose your audience development goals using this big picture
  • Plan out your audience development programs, in alignment with your mission and audiences, and implement over the year
  • Track and evaluate throughout the year and decide to change, carry over to next year, or replace with a different program if necessary

If you really want to develop a quality audience, figure out what is important to you, make sure it is aligned with your mission, who you are, and who your audiences are, and plan on focusing on a little at a time to get bigger results.  I am seeing that when artists and organizations use this laser like focus, amazing results are happening!

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

FacebookTwitterLinkedin

“Never treat your audience as customers, always as partners.”
~James Stewart

Please consider supporting ADS so we can continue our work.  Donate here! 

***Purchasing my book will help support ADS and our mission.***

My eBook

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Filed under arts management, Audience Development

I Have A Dream for arts audience development

I have a dream today too.  I have a dream that the arts will learn to be more inclusive and welcoming.  I have a dream that we as artists will bring passion and quality to all our art, productions and events.  I have a dream that we will engage with our audiences and partner with our audiences to become our best selves as artists and arts administrators.  I have a dream that we will collaborate more and become a part of our communities again.  I have a dream that we will become part of the solution for our communities to earn our funding instead of feeling entitled to funding.  I have a dream that we will start to experiment, take risks and stretch ourselves to the limits to create a new beginning toward a more relevant end.  I have a dream that the people, all people will see the arts as the backbone of our society.  I have a dream that we shall rise up to spread the word of the common good through our art, that we will continue to process history through art, that we will be brave enough to make ourselves heard once again. I have a dream that art will become a living, breathing form that speaks to us as we are today and not as who we were yesterday.  I have a dream that if an artist or arts organization wants to succeed badly enough that they put in the work to make the difference to make a difference.  Yes, I have a dream.  Let arts ring!

Inspired by Martin Luther King, Jr.  Happy MLK Day!

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

FacebookTwitterLinkedin

“Never treat your audience as customers, always as partners.”
~James Stewart

Please consider supporting ADS so we can continue our work.  Donate here! 

***Purchasing my book will help support ADS and our mission.***

My eBook

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Filed under Arts, arts advocacy, Arts funding, Audience Development

Does it resonate with you? for arts audience development

Resonate

Quick post today.  I am seeing how some people are interested in another artist’s or arts organization’s audience development idea, but they are not quite sure what to do with this idea. The first step is to acknowledge whether or not the idea truly resonates with you.

  1. Does the idea resonate with you?  Are you interested in exploring more about it?
  2. Does the idea fit with you and your audience?
  3. Do you want to spend time, energy and money on this idea?
  4. Are you ready to tweak the idea a bit to make it a better fit?  Are you willing to do this work?
  5. Does this idea keep coming back to you in your mind?

If you answered yes to the majority, the idea is worth exploring since it does resonate with you.  Just remember to not completely carbon copy someone’s idea, but find a way to make the idea the best fit for you, your art and your audience.

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

FacebookTwitterLinkedin

“Never treat your audience as customers, always as partners.”
~James Stewart

Please consider supporting ADS so we can continue our work.  Donate here! 

***Purchasing my book will help support ADS and our mission.***

My eBook

Leave a comment

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The changing face of classical music for arts audience development

Inspired by the article, The changing face of opera, posted in the Oxford University Press’ blog by Meghann Wilhoite, I give you my first mini-podcast for 2013.

Have a great weekend!

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

FacebookTwitterLinkedin

“Never treat your audience as customers, always as partners.”
~James Stewart

Although we are not a non-profit, if you would like to support ADS to continue our work, you can donate here.

***Purchasing my book will help support ADS and our mission.***

My eBook

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Filed under arts management, arts marketing, Audience Development

New YouTube Gallery for arts audience development

You think we take ourselves too seriously? Arts having fun (and being funny)!

Enjoy!

-Shoshana

 

 

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January 10, 2013 · 11:55 am

Resolution vs Commitment for arts audience development

I wanted to share a quick thought that has been on my mind lately.  There is a big difference between a resolution and a commitment.  I have mentioned this thought in passing, but now I want to expand upon it.

You may desire to build your audience.  You might also have a resolution this year, “I will build my audience by x% in 2013.”  However, if you do not make a commitment to take the actions necessary, the resolution will only be a desire, a want.

I view desires or wants as the seed for change, but without water and sunlight and a plan that you put into action to provide everything for that seed to grow, nothing will change.

For 2013, let’s you and I make commitments to take actions for the changes we desire and want.  Let’s create a plan and commit to bigger and better audiences.  Let’s commit to finding you the best audiences for you.

After all, commitment could be the 5th C of audience development, if you commit to it!

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

FacebookTwitterLinkedin

“Never treat your audience as customers, always as partners.”
~James Stewart

Although we are not a non-profit, if you would like to support ADS to continue our work, you can donate here.

***Purchasing my book will help support ADS and our mission.***

My eBook

Leave a comment

Filed under Arts, arts management, Audience Development