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Guest Post by: Shoshana Fanizza
Founder, Audience Development Specialists
Twitter // Blog

Outreach planning is an important part of audience development. Outreach events and projects enable you to connect with your community and give you the opportunities to have conversations and start relationships with people that are not currently attending.

There are many ways you can outreach to your potential audience members. Creating special events, tabling at community events, and connecting with community organizations are a few examples.

However, one of the best ideas for outreach is to learn how to connect the dots. What do I mean by connecting the dots? It’s a matter of being aware of what is currently happening in our world and in your neighborhood, what is popular or becoming popular, and then formatting outreach programs that will connect in some way to these events that match your mission, goals and…

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