Monthly Archives: October 2012

Bonus Blog Post – Halloween YouTube kinda mood!

Happy Halloween!  I always enjoy searching for Halloween Arts YouTubes to share with you.  Have a safe and happy holiday!

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

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“Never treat your audience as customers, always as partners.”
~James Stewart

Although we are not a non-profit, if you would like to support ADS to continue our work, you can donate here.

***Purchasing my book will help support ADS and our mission.***

My eBook

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Filed under Arts, arts advocacy, Audience Development

Join me for this discussion!

#artsmgtchat


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Guest Post by: Shoshana Fanizza
Founder, Audience Development Specialists
Twitter // Blog

Outreach planning is an important part of audience development. Outreach events and projects enable you to connect with your community and give you the opportunities to have conversations and start relationships with people that are not currently attending.

There are many ways you can outreach to your potential audience members. Creating special events, tabling at community events, and connecting with community organizations are a few examples.

However, one of the best ideas for outreach is to learn how to connect the dots. What do I mean by connecting the dots? It’s a matter of being aware of what is currently happening in our world and in your neighborhood, what is popular or becoming popular, and then formatting outreach programs that will connect in some way to these events that match your mission, goals and…

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Audience Development Specialists News!

I have a great deal of new adventures to share with you.  Next week I will be back to regular blogging, but I thought I would take a moment to update you.

  • I signed up for Soundcloud. I have not added that many tracks yet, but this will be the future location for my Audience Development Tip of the Day clips.  I also will be sharing tracks from my clients.
  • I have joined the board of the Boulder County Arts Alliance.  With many arts alliances and councils having a challenging time in this economy, I want to make a difference for our local organization.  There will be new projects that I will be able to share with you as I venture through my 3 year term.
  • For today only, you can get my book for 20% off the already ridiculously low price.  Use the code JEKYLL when you order.
  • Next week will include my Halloween YouTube post.  If you have a Halloween YouTube you would like to share, please contact me.
  • I am headed to the National Arts Marketing Project Conference, November 9-12.  Today is the last day to register for advanced discount rates.
  • ADS now has a LinkedIn Page!

  • We sent out our Fall Issue of our E-Mazing ADS Newsletter!
  • We have 2 more #AUDDEV chats via Twitter this year.
    Thursday, November 15, 2012 – 2 pm ET on Twitter
    Dance, Reality Shows & Audiences
    Dan Meagher, Director of Marketing of Diablo Ballet will be joining us to discuss the new dance craze that is sweeping the world. Are all these reality shows and dance movies adding up to live audiences?

    Thursday, December 13, 2012 – Noon ET on Twitter
    Never Be Dark
    Co-host David J. Loehr, one of the founders of #2amt will bring his knowledge and guidance about how to set up a Never Be Dark theatre program and attitude.

There will be more exciting news from ADS in 2013.  Thank you again for following and have a great weekend!

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

FacebookTwitterLinkedin

“Never treat your audience as customers, always as partners.”
~James Stewart

Although we are not a non-profit, if you would like to support ADS to continue our work, you can donate here.

***Purchasing my book will help support ADS and our mission.***

My eBook

Leave a comment

Filed under Arts, Audience Development

Quick post – more random thoughts for audience development for the arts

I am off to Austin, TX for a family wedding.  I wanted to post a little something before I leave.  Today I have been thinking a variety of random thoughts due to interactions with people:

  • Are we getting caught up on the words?  I had someone ask about whether I thought “Community Engagement” was overused.  This phrase may be overused, but maybe we need to focus less on the words and more on the actual action of building relationships within our community.  After hearing some other typical phrases over and over, eye rolling can happen.  We need to remember that it is the actual action we take, the people we meet, the people we invite and form friendships with, that is what really matters!
  • Be careful of founder’s syndrome.  Some of us get caught up in a job being ours that when it comes to getting the help we need, sometimes we do not ask for help.  Instead, our thoughts are along the lines that no one else can do it better, so we better keep the job to ourselves.  There are two reasons why it is best to push through founder’s syndrome.  Number one, you will burn yourself out quickly.  Number two, you are missing out on an opportunity to let others get involved, lend their energy, and share a passion for your mission.  Start asking for help and let yourself work with the amazing people that come across your path.
  • Volunteers are special people, so treat them well.  There is an #artsmgtchat happening on Friday that I will have to miss.  The topic is Volunteerism in the Arts.  The best way to find and keep volunteers is to set up a volunteer management program.  Find out how people want to volunteer and contribute and then help them become successful.  Also, it is a good idea to have an incentive thank you program, and to be sure to communicate with them and get their feedback on their preferences for volunteering and benefits.  Happy volunteers are more likely to become loyal volunteers.
  • Big Bird and Binders – The debates have been a little comical, however, we can turn this dramady into action.  Now is the time to start heavily promoting the arts and helping to further the cause of equality for women by serving as good examples (the arts have a little ways to go on this matter).
  • WOM, a friend, an email…I surveyed one of my client’s events that happened last weekend. Again, the majority of people were there because they heard it from someone they knew or from a personal email we sent out.  Audience development works!
  • Time with people is time well spent.  I saw a picture on FB of a group of friends that stack their cell phones on the table so everyone enjoys the time they have with each other, and not with their cell phones.  When is the last time you gave someone your full attention?  Audience development is about connecting with people, and we certainly will not be able to connect fully if we can’t give another person our time.
  • Have a great rest of your week and a fantastic weekend.  I will see you on the flip-side!

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

FacebookTwitterLinkedin

“Never treat your audience as customers, always as partners.”
~James Stewart

Although we are not a non-profit, if you would like to support ADS to continue our work, you can donate here.

***Purchasing my book will help support ADS and our mission.***

My eBook

Leave a comment

Filed under Arts, arts advocacy, arts management, Audience Development, Volunteer Management

Audience Development for the Arts Songs!

It’s Friday!  Yesterday as you know, we had an #auddev chat.  During the chat, one of our chatters, Becky Peters a.k.a. @bpeters99 tweeted a song title that stuck in my head: Love the One You’re With by Crosby, Stills and Nash.  Of course this was in reference to loving your current audience.

It had me thinking what other songs could be good for arts audience development.  Here’s a few I came up with:

Thank You – Natalie Merchant – Thank your supporters often!

Being for the Benefit of Mr.Kite – The Beatles  – Tell your story effectively so your audience can picture the show and get interested.

True Colors – Cyndi Lauper – Be yourself and show your true colors to attract the right audience.

Give Me One Reason – Tracy Chapman – Give your audience reasons to stay!

I Gotta Feeling – The Black Eyed Peas – Make your event special in every way so your audience will have a feeling that tonight’s gonna be a good night!

Do you have a song for arts audience development?  Feel free to reply. Happy weekend to you!

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

FacebookTwitterLinkedin

“Never treat your audience as customers, always as partners.”
~James Stewart

Although we are not a non-profit, if you would like to support ADS to continue our work, you can donate here.

***Purchasing my book will help support ADS and our mission.***

My eBook

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Filed under Arts, arts marketing, Audience Development

#Auddev Chat 10/11, Noon ET – Audiences’ Preferred Connections

Today we had an #auddev chat with the topic, Audiences’ Preferred Connections. Our co-host was Cindy Marie Jenkins, L.A.’s own Storyteller/Outreach Nerd. We chatted about different audience connections and what our audiences’ preferences are. During our chat, some very interesting thoughts about formats, frequency, and questions to ask our audience came up.

[View the story “#Auddev Chat 10/11, Noon ET – Audiences’ Preferred Connections” on Storify]

Save the date for our next chat:

Thursday, November 15, 2012 – 2 pm ET on Twitter
Dance, Reality Shows & Audiences
Dan Meagher, Director of Marketing of Diablo Ballet will be joining us to discuss the new dance craze that is sweeping the world. Are all these reality shows and dance movies adding up to live audiences?

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#Auddev chat, Thursday, October 11 at Noon ET on Twitter for arts audience development

I wanted to make sure you were all invited to the #auddev chat we will be having this Thursday:

Audiences’ Preferred Connections
Co-host Cindy Marie Jenkins, L.A.’s own Storyteller/Outreach Nerd, and I will be conducting a chat about audiences and how they prefer to connect with us. So dig up your latest surveys and let’s chat about our findings!

We mainly will be discussing the various questions we tend to ask on surveys, and what information are we finding out about our audiences.  Are these the right questions to ask?  What do we need to know?

I feel many of our surveys do not find the answers we are most in need of, which is knowing how our audiences want to connect with us.  How are they finding their information now?  What drives them to buy a ticket?  How do they want to participate?  What makes them feel engaged?  What makes them want to come back?  What are the main reasons they may not come back?

It’s time to go beyond the general demographics and get to know our audiences’ preferences.  So, join us as we discuss these questions!  You’re invited!

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

FacebookTwitterLinkedin

“Never treat your audience as customers, always as partners.”
~James Stewart

Although we are not a non-profit, if you would like to support ADS to continue our work, you can donate here.

***Purchasing my book will help support ADS and our mission.***

My eBook

 

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Filed under Arts, arts marketing, Audience Development