Daily Archives: September 7, 2012

Websites and arts audience development

I have been a little MIA this week, but I did want to end the week with a quick post.  In the past, I have written about the process of branding properly as being the first step to audience development.  This branding process includes a website.

A website can be a slightly bigger budget item, but I think this is money well worth spending during your first few years.  The reason being, your website is the go to marketing station for almost all that you do.  When you have an ad or a mention anywhere, most of the time we put a link to the website to get more information and to purchase.  When you send out an email or social media post, we mainly link to our websites or a page on our website.  The website over time will pay for itself since you use it over and over again.

The branding for your website is extremely important, especially since all your efforts usually steer back to it.  The cost of the website could be daunting up front, but you will be using this concept for many years forward if your branding is done properly.

I have seen organizations that have a quality product, yet their website doesn’t quite advertise this fact.  If your website is looking more amateur and/or if it is not displaying who you are and what your art is really about, I think it might be time to invest in getting a good website built.

A website is a constant marketing tool, and it can be an audience development tool as well. With proper branding and a clean, functional, and user friendly site, you can attract the right audiences, keep them on your site (since it will be interesting with things to check out), and make the sale for you.  I hope you will consider giving your website this important face lift and making this well deserved investment in you!

Cheers to happy and loyal audiences,


Shoshana Fanizza

Audience Development Specialists



“Never treat your audience as customers, always as partners.”
~James Stewart

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Filed under Arts, arts management, arts marketing, Audience Development