Daily Archives: August 3, 2012

#MuseumOlympics and grassroots Arts Audience Development

I am so excited to see the #MuseumOlympics on Twitter, and it is trending too!  It’s been a while since I have seen some grassroots action on Twitter from the museum sector.  The #MuseumOlympics invites museums to “enter” a piece of art or exhibit that has an Olympic theme or feel.  Individuals can get involved as well by tweeting their favorite Olympic inspired art pieces from a museum.  I have nominated a few entries myself.

You can read about the details here: Museums Compete In An Unlikely Twitter Olympics (Today – Wall Street Journal).

It is this type of grassroots sharing I have been advocating for (mostly for music and dance), and I am so glad to see museums around the world sharing their creativity and art on Twitter in this fashion.  Museums, please do let us know your overall impression of this experience.  I look forward to seeing more participation on Twitter and more sportingly good conversations.

Cheers to happy and loyal audiences,


Shoshana Fanizza

Audience Development Specialists



“Never treat your audience as customers, always as partners.”
~James Stewart

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