I wanted to expand a little bit on my idea that I had last week during the impromptu twitter chat on this topic. Basically we were chatting about outreach (putting yourself out there) for audience development, and I had this thought:
I think a major problem we have in the #arts is that we are not connecting the dots from opportunities to building audiences.
I gave a few examples:
- Dance companies having SYTYCD parties to find new audiences in their area
- Opera companies outreaching at the Met HD events
- Theatre organizations having Twitter chats during the Tonys
There are many ideas for outreaching to your exact match of potential audience members if you learn to connect the dots. Connecting the dots means that you connect your outreach program with something happening that makes perfect sense to connect with.
It’s a matter of being aware of what is happening, what is popular or becoming popular, and then formatting a program that will connect in some way to the events that match the best.
Latching onto something bigger than you is a great way to connect the dots to find your best potential audiences. You simply have to be aware, get creative, and then go for it!
Cheers to happy and loyal audiences,
Audience Development Specialists
“Never treat your audience as customers, always as partners.”
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