Daily Archives: July 24, 2012

Your focus matters for arts audience development

I missed posting this thought for Monday Moment so it will have to be a Timely Tuesday post.  Your focus matters when considering audience development.

This concept may sound a little new agey to some of you, but I am a firm believer that what you believe in and what you focus on will be what comes to you.  You know the saying, “If you know you can or you know you can’t, you are right.”   I also love, “Where there is a will, there is a way.”

To me this means that if you are a “yes, but” personality or always looking for what is going to go wrong, you will probably be right.  The people that are focused on building positive connections with people and have the will to create programs that will build audiences, and will do whatever it takes to make this happen will probably succeed.   You can either pick it apart or build it up.  These are your choices.

There are so many excuses out there and so many fears of going in a different direction.  Your chance for succeeding in building your audience starts with your focus.  If you think you don’t have the time, the money, the people, then you will be right.  If you think you can make the time, reallocate the money and find the people you need, you will also be right.

What’s your choice? 

Cheers to happy and loyal audiences,


Shoshana Fanizza

Audience Development Specialists



“Never treat your audience as customers, always as partners.”
~James Stewart

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Filed under arts management, Audience Development