Monthly Archives: July 2012

YouTube kinda mood – Broadcasts for Arts Audience Development

YouTube Broadcasts are becoming the next wave of sharing information.  I have been busy this summer doing a few YouTube interviews and being a part of audience development discussions in Google+ Hangouts.  I’m still learning how to get more comfortable in front of the camera so please excuse some of my amateur habits.  Despite how silly I personally might look at times, the content of the subject matter and conversation are worth sharing.  Thank you for being my audience, and have a fantastic weekend!

Where to Go/What to See, Hear with Cindy Marie Jenkins
This is a new program to highlight the arts events in different regions of the USA.  I was the guinea pig for the format.

Engaging a Younger Audience in the Concert Hall (2) with Chip Michael

Artist Check in w/ Shoshana From Audience Development Specialists hosted by Cindy Marie Jenkins
(I had a crick in my neck on this one – LOL and ow!)

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

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“Never treat your audience as customers, always as partners.”
~James Stewart

Although we are not a non-profit, if you would like to support ADS to continue our work, you can donate here.

***Purchasing my book will help support ADS and our mission.***

My eBook

New eBook! The How of Audience Development for the Arts: Learn the Basics, Create Your Plan

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Connecting the dots for arts audience development

I wanted to expand a little bit on my idea that I had last week during the impromptu twitter chat on this topic.  Basically we were chatting about outreach (putting yourself out there) for audience development, and I had this thought:

I think a major problem we have in the #arts is that we are not connecting the dots from opportunities to building audiences.

I gave a few examples:

  • Dance companies having SYTYCD parties to find new audiences in their area
  • Opera companies outreaching at the Met HD events
  • Theatre organizations having Twitter chats during the Tonys

There are many ideas for outreaching to your exact match of potential audience members if you learn to connect the dots.  Connecting the dots means that you connect your outreach program with something happening that makes perfect sense to connect with.

It’s a matter of being aware of what is happening, what is popular or becoming popular, and then formatting a program that will connect in some way to the events that match the best.

Latching onto something bigger than you is a great way to connect the dots to find your best potential audiences.  You simply have to be aware, get creative, and then go for it!

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

FacebookTwitterLinkedin

“Never treat your audience as customers, always as partners.”
~James Stewart

Although we are not a non-profit, if you would like to support ADS to continue our work, you can donate here.

***Purchasing my book will help support ADS and our mission.***

My eBook

New eBook! The How of Audience Development for the Arts: Learn the Basics, Create Your Plan

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Your focus matters for arts audience development

I missed posting this thought for Monday Moment so it will have to be a Timely Tuesday post.  Your focus matters when considering audience development.

This concept may sound a little new agey to some of you, but I am a firm believer that what you believe in and what you focus on will be what comes to you.  You know the saying, “If you know you can or you know you can’t, you are right.”   I also love, “Where there is a will, there is a way.”

To me this means that if you are a “yes, but” personality or always looking for what is going to go wrong, you will probably be right.  The people that are focused on building positive connections with people and have the will to create programs that will build audiences, and will do whatever it takes to make this happen will probably succeed.   You can either pick it apart or build it up.  These are your choices.

There are so many excuses out there and so many fears of going in a different direction.  Your chance for succeeding in building your audience starts with your focus.  If you think you don’t have the time, the money, the people, then you will be right.  If you think you can make the time, reallocate the money and find the people you need, you will also be right.

What’s your choice? 

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

FacebookTwitterLinkedin

“Never treat your audience as customers, always as partners.”
~James Stewart

Although we are not a non-profit, if you would like to support ADS to continue our work, you can donate here.

***Purchasing my book will help support ADS and our mission.***

My eBook

New eBook! The How of Audience Development for the Arts: Learn the Basics, Create Your Plan

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YouTube Solo Competition – “A Mother’s Lament”

  1. Conductor and Composer, Stephen P Brown composed “A Mother’s Lament.”  The first performance was in 1996. Here he performs this charming piece for you.
  2. Stephen P Brown is A Maestro with a Mission 
    or “The Conductor Composer Guy”   – Principal Conductor of the Patel Conservatory Youth Orchestra Program at
    the David A. Straz, Jr. Center for the Performing Arts, Stephen P Brown
    has shared his zeal for live classical music for over 30 years in
    concert halls, colleges, schools, community centers, nursing homes and
    churches throughout the USA, UK, Europe and Africa.  Read more about SPB:
  3. SPB is now turning this composition into a YouTube solo competition!  The piece has been transcribed for the majority of instruments.  Musicians of all ages and abilities are eligible to enter.  The winner will receive a recital in New York City, London or Sydney!  When you enter, you also receive free bonus gifts you can keep to help you to build audiences for your future recitals. 

  4. Once you download the piece, you will have until October 1st to upload a YouTube of yourself performing the piece. 5 Finalists will be chosen and a winner will be selected on October 10th. 

    If you are a musician, a teacher with promising students, or a classical music lover, please pass this story along.  This could be an opportunity of a lifetime for someone you know. Thank you for being a part of promoting classical music.

  5. Audience Development Specialists Endorsed Project!  This is the first project that will bear the Endorsed By Audience Development Specialists emblem.  This project is meant to increase awareness for classical music and how to build audiences for musicians. 

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10 ways to join the club for better arts audience development

Last week I was on a family vacation at a club resort in Wyoming.  It was an inexpensive way to have a staycation since it was only 3 hours away.  During my time there, I was witnessing all the different tricks of the trade they used to make their guests feel special.  Here is a list of actions you can take to join the club for better audience development:

  1. Hello Mrs. Quenon.  How are you today? 
    Address your guests by name – People respond in a positive way when they find out you know their name.  It is the beginning of building a relationship with them.  Knowing names and getting names right, as you may already know, is a big audience development technique I advocate for.
  2. Would you like a table for 10 or two tables of 5?
    Ask what they prefer – I would liken this to the benefits we have to offer and the services we can provide our audience members.  So many artists and organizations try to come up with what they think their audiences would prefer instead of simply asking to find out what their audiences would really like.
  3. Would you like another ice tea?
    Asking if they need anything before your audience member has to ask you is a great technique.  They will feel that you care about them.
  4. Them: Do you enjoy tennis?  You: No, I like to hike. Them: Here are some nice hikes in the area!
    Offering information that they could use before they have to search for it is a definite plus for audience members.  Plus, you can find out how to cater to your audience member in the process. These offerings are fantastic ice breakers. For example: Did you know that we now have a cocktail hour before the event?   I see you enjoy the Nutcracker, this year we have a collaboration with another local dance company.   Once you find out their response, you can cater specifically to them.
  5. If you purchase 2 golf lessons, you can get the third for free!
    Having a reward for purchasing an extra event on the spot will make them feel you are looking out for their best interests.
  6. Wow!  There are plenty of towels already!
    If you know your audience members usually need something, go ahead and supply it for them ahead of time. For example, you know your audience might get a little warm at your outdoor events – supply them fans to fan themselves (at the cost of a generous sponsor).  Or, if they might get cold during an evening event, purchase some extra blankets in case they forget theirs.
  7. Oh, the Talbots are here this week!
    The club I was at has several families that attend every year.  They post a bulletin of who is coming a going each day.  Wouldn’t it be neat if we knew who purchased your art or who is attending a particular event?  Peer advertising works.  Of course, you will need their permission.
  8.  They have activities for each age group.
    If you have the capability to segment events for smaller groups, you will be catering to each group and giving them an opportunity to relate to their own peers.
  9. Bingo for all! OOOO, they are giving away an iPad.
    Of course, you can also have activities that are for the majority.
  10. Thank you, Ms. Jennings.  I hope you come back next year.  I know you enjoy a good movie. Did you know we have a new movie night next year?
    Thanking them and providing them specific information for their potential next stay is a fantastic way to keep the relationship going.  Getting to know your audience members will help you to choose the best options to hook them to come back for more.

As you can see, having a club mentality can benefit you and your audience at the same time.  So, don’t be shy and join the club!

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

FacebookTwitterLinkedin

“Never treat your audience as customers, always as partners.”
~James Stewart

Although we are not a non-profit, if you would like to support ADS to continue our work, you can donate here.

***Purchasing my book will help support ADS and our mission.***

My eBook

New eBook! The How of Audience Development for the Arts: Learn the Basics, Create Your Plan

Leave a comment

Filed under Arts, arts management, arts marketing, Audience Development

How to turn mistakes into audience development gold

On Sunday our family went out to breakfast. We enjoy going to the local diner, Lucky’s, where they are starting to get to know us. It was a very busy morning for them, and we ended up waiting a long time for someone to take our order.

After the meal, one of the waitresses brought our bill, and she let us know that the drinks were taken off due to the wait.

Now, we had not complained or asked for any compensation. They automatically did something nice for us to thank us for understanding. I simply said, “Wow! I have to write about this!”

Can you imagine if every business were to go the extra mile after recognizing on their own that they dropped the ball on service? What would your audience members think if you automatically made amends for any interruption of stellar service?

I was amazed after this transaction, and I am sure your audiences will be too. So the next time you know you made a mistake, make an effort to make it up to your audiences before they complain. You will now be on the side of impeccable customer service with the probability of turning your mistake into positive word of mouth, or in other words, audience development gold!

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

FacebookTwitterLinkedin

“Never treat your audience as customers, always as partners.”
~James Stewart

Although we are not a non-profit, if you would like to support ADS to continue our work, you can donate here.

***Purchasing my book will help support ADS and our mission.***

My eBook

New eBook! The How of Audience Development for the Arts: Learn the Basics, Create Your Plan

Leave a comment

Filed under Arts, arts management, Audience Development

A Day in the Life – The Arts Are Everywhere! Arts Advocacy

For Friday, I wanted to share with you my Pecha Kucha presentation from last year.  I discovered that Slideshare now allows you to upload audio to create a full slidecast presentation.  This was my first attempt.  Please forgive the bleeding audio, and I will work on uploading another version after I figure out how to set pauses in between each slide.

The entire presentation is 5 min. 55 seconds.  Happy weekend to you, and I hope you enjoy!
Email subscribers, you will need to click on the title link to go to the actual blog post.

Cheers to happy and loyal audiences,

Shoshana

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