Today I do not have a guest blogger planned. I thought I would fill in the gap with a variety of thoughts (and questions) that I have been thinking over the past week (in no particular order). Let this serve as a summary of blog posts from past and future.
- Audience development is hard work. Are we ready to work?
- Again, audience development is not “butts in seats” !!! A butt doesn’t enjoy the show, people enjoy the show.
- A team is needed for audience development. Can we be team friendly people?
- Should we appeal to audiences when programming is concerned? Would we be letting them run our show? More on this thought later. This article spurred this thought.
- We need to go beyond the discounts when it comes to building an audience or we serve to lose our bottom line.
- Quality needs to be at the forefront for everything we do.
- Why are board members so scared to ask for money? They are passionate about their arts organization. Aren’t they?
- If I received a penny for “Something for everyone” and other inane marketing blurbs, I’d be rich! Maybe I should start an audience development fund this way?
- Artists and arts organizations are supposed to be creative, right?
- Social Media needs to be social. It’s not termed Marketing Media.
- If you don’t know your audience, you can’t develop your audience.
- If you don’t know your audience, you won’t know what types of programs will be appealing and successful.
- Ask them survey questions beyond the demographic questions.
- Instead of targeting or segmenting – perhaps reaching out is a better term?
- Numbers are not people. You can data mine and analyze away, but this step will not build relationships with living people.
- If something you are doing is not working, why are you continuing to do it?
- Why spend money on something that is not working? Because that’s the way you are supposed to spend your budget?
- Audience development is a state of mind. Everyone on your team can be a part of it. Everywhere you go is an opportunity for it!
- Learn to be a part of your community. Use the other C’s to connect, collaborate and care.
- If you have a big marketing staff, over 2 people, and you are still not getting an audience, either someone is not doing their job, or typical marketing is not working anymore.
- Run your arts business as a business too.
- Non-profits can be “profitable.”
- If a certain business model isn’t working for you, explore a new model.
- Your audience can be part of your team.
- Ask your audience, they know what you don’t.
- Treat your volunteers like royalty.
- Treat your donors like royalty.
- Thank your supporters often.
- Be supportive and respectful of everyone on your team and learn to work together knowing that each part has an important role to play.
- For gosh sakes, program new stuff too!
- Be true to yourself and your mission.
- Brand properly.
- Be relatable.
- Engage, but also get your audiences involved! There is a difference.
- The arts matter, but only if you find out why they matter to your audiences.
- Your thoughts here! Feel free to comment below.
Cheers to happy and loyal audiences,
Audience Development Specialists
“Never treat your audience as customers, always as partners.”
Although we are not a non-profit, if you would like to support ADS to continue our work, you can donate here.