This week I saw another article where an arts organization blamed their audience for the fact that they are closing their doors. “Low audience numbers,” they stated. It made me ponder what the real reasons were for the closing. Why were people not attending? There must be a reason(s), and it probably has something to do with how the organization was running.
I decided to put the question to my brilliant Twitter friends. Why are some arts organizations succeeding and why are some failing? Here is the story with a little help from Storify!
I would have to say in general that there needs to be more responsibility taken by the organization (artist) as to why they are not succeeding. Simply blaming external factors is not going to allow us the ability to make positive changes. This means that we need to be more honest with how we are running our businesses. Typically, there are factors in how we are functioning that are contributing to low audience, low support monetarily or volunteer wise. I would say that we need to take a good look at ourselves and our businesses if we want to discover the reasons as to why we succeed and why we fail. The answers will be found, and we will be able to document what would be good to keep doing and what needs to be changed. In the near future I will go into my list of “whys”, but until then…
What do think?
Cheers to happy and loyal audiences,
Audience Development Specialists
“Never treat your audience as customers, always as partners.”
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