Arts audience development and Twitter reminder

For my Monday Moment, I wanted to remind all of you that using Twitter is not all about “me, me, me.”  I have seen various artists and arts organizations posting a stream of marketing messages to like them on Facebook, or check out our YouTube or repeated tweets about their upcoming show.

Twitter is meant for socializing which means the majority of your stream should either be about “them” or about “us.”  This means that you want to have more two-way communications and also to tweet information that will be beneficial for them as well.  Having a stream that is all about “me” is not going to be as popular, and less people will likely want to follow.  They will get tired of being “sold to” all the time.

The occasional marketing message is okay, but use marketing tweets sparingly!

Use Twitter to build relationships with your audiences and have real conversations with them.  Simply retweeting that they retweeted one of your marketing message does not count.  If you do not have @replies or links to interesting information to deepen your relationships with them, you are missing the point of Twitter.  Twitter can be a valuable experience when you use it correctly.

Cheers to happy and loyal audiences,

Shoshana Fanizza

Audience Development Specialists


“Never treat your audience as customers, always as partners.”
~James Stewart

Although we are not a non-profit, if you would like to support ADS to continue our work, you can donate here.

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Filed under arts management, arts marketing, Audience Development

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