How to go the extra mile for great audience development

The other day I ordered a latte, and I forgot to let them know what kind of milk I wanted.   The person behind the counter asked me if I wanted skim or whole, and I was able to get what I wanted based on their thoughtful follow up question.  I have been to other coffee shops that did not ask, and it wasn’t until that first sip that I realized that I didn’t get what I wanted.

Yes, it was my “fault” for not asking in the first place, but when the person behind the counter at the first coffee shop went the extra mile and asked me that question, they were able to create a much happier customer.

Are there questions you could be asking your audiences that would help them become happier?  Are there conveniences that you could add to make their experience a little easier?  Are you getting to know your audiences to the point that you would already know what extra questions to ask or what extra conveniences to automatically add?

Think about it and then challenge yourself to go the extra mile.  When you care and automatically give more than what is necessary to make their experiences better, the better off you will be too.

Cheers to happy and loyal audiences,
Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

FacebookTwitterLinkedin

“Never treat your audience as customers, always as partners.”
~James Stewart

Although we are not a non-profit, if you would like to support ADS to continue our work, you can donate here.

My eBook

New eBook!  The How of  Audience Development for the Arts: Learn the Basics, Create Your Plan

Participatory Classical Music Webinar – Recording

 

Advertisements

Leave a comment

Filed under arts management, Audience Development

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s