I wanted to make sure all of my readers were invited. You are invited!
There are many reasons why I wanted to start the webinar series with “Participatory Classical Music.” Here are some of my thoughts:
- The classical music industry has been the same for over a century. There have been slight changes here and there, but as a whole, we haven’t strayed from the familiar formats.
- We do need to breathe new life into classical music since the next generations are not as fond of these familiar formats.
- I wanted to present a discussion with ideas, examples and solutions. We have been talking in circles for decades, bemoaning our shrinking audiences.
- There are little tweaks we can apply to the classical music format that will not turn the art form on its head.
- I wanted to visit the “new” possibilities in a safe atmosphere.
- John Steinmetz, our guest speaker, has some big thoughts on this topic. I have enjoyed chatting with him, and I know others will like his refreshing, open yet thoughtful style too.
- Classical music is my main background. This is the art form that started my love for the arts in general. I want to be a part of the solution, and I would love others to join in!
Again, please do consider yourself invited, and I hope to see you there!
Friday, January 20th – Noon ET/11CT/10 MT/9 PT
Participatory Classical Music
How can we build classical music experiences that will also build our audiences? Participatory performances, designing events with your audience members, using music as a social force, nurturing your audiences, and increasing demand will all be discussed.
To Register: Click Here!
Cheers to happy and loyal audiences,
Audience Development Specialists
“Never treat your audience as customers, always as partners.”
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