Audience Development Webinar – Participatory Classical Music

I wanted to make sure all of my readers were invited.  You are invited!

There are many reasons why I wanted to start the webinar series with “Participatory Classical Music.”  Here are some of my thoughts:

  • The classical music industry has been the same for over a century.  There have been slight changes here and there, but as a whole, we haven’t strayed from the familiar formats.
  • We do need to breathe new life into classical music since the next generations are not as fond of these familiar formats.
  • I wanted to present a discussion with ideas, examples and solutions.  We have been talking in circles for decades, bemoaning our shrinking audiences.
  • There are little tweaks we can apply to the classical music format that will not turn the art form on its head.
  • I wanted to visit the “new” possibilities in a safe atmosphere.
  • John Steinmetz, our guest speaker, has some big thoughts on this topic.  I have enjoyed chatting with him, and I know others will like his refreshing, open yet thoughtful style too.
  • Classical music is my main background.  This is the art form that started my love for the arts in general.  I want to be a part of the solution, and I would love others to join in!

Again, please do consider yourself invited, and I hope to see you there!

Friday, January 20th  – Noon ET/11CT/10 MT/9 PT
Participatory Classical Music
How can we build classical music experiences that will also build our audiences?  Participatory performances, designing events with your audience members, using music as a social force, nurturing your audiences, and increasing demand will all be discussed.


Shoshana Fanizza, Audience Development Specialists
Co-hosted with John Steinmetz
Co-produced with David Weuste, Rosebrook Classical

To Register: Click Here!


Cheers to happy and loyal audiences,

Shoshana Fanizza

Audience Development Specialists


“Never treat your audience as customers, always as partners.”
~James Stewart

Although we are not a non-profit, if you would like to support ADS to continue our work, you can donate here.

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