Daily Archives: January 9, 2012

The How of Audience Development for the Arts: Learn the Basics, Create Your Plan

Good news everyone!

My eBook, The How of Audience Development for the Arts: Learn the Basics, Create Your Plan, is now published and available!

I have learned a great deal from this process:

  • Friends and family can be extremely helpful when writing a book.  I had people helping with editing and acting as sounding boards to bounce material off of them.
  • The eBook process, albeit free (or close to free), is not free from hassle.  The next time I will breathe a little bit more and allow a great deal more time for the conversion process.
  • ePub/eBook readers are not perfect either.  I have a file that looks fairly good in my main reader (Adobe Digital Editions), but it will look different in the other readers.  I have to let this go for now until the industry is a little more standardized.
  • An eBook can be a good exercise for a perfectionist like me.  I am learning that I will need to let go of all the little snafus that have happened due to the format being far from perfect.
  • I have wonderful friends and family that are already forwarding the link to my eBook.

I want to thank you for your support.  I will be returning to my regularly scheduled 1-2 blogs per week starting this week.

Cheers to happy and loyal audiences,

Shoshana Fanizza

Audience Development Specialists



“Never treat your audience as customers, always as partners.”
~James Stewart

Although we are not a non-profit, if you would like to support ADS to continue our work, you can donate here.


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Filed under arts management, arts marketing, Audience Development