- Revenue for Museums and Historical is similar to revenue for Amusement Theme Parks (2004-2009)
- Spectator sports is about twice the revenue of performing arts.
- Statistics on money spent on reading by age is interesting. The younger generations does not spend as much money on reading. There is a message for structuring marketing there.
- Interesting numbers for memberships. For Museums and Libraries, looks like it went up in 2005-2006, but has been steady since then.
- My question then is: What were museums and libraries doing in 2005-2006 that attracted members?
- Broadway – playing weeks have gone up, but attendance really hasn’t.
- Nonprofit theatres – unfortunately the data is structured with more companies reporting and would take calculations to figure out.
- Opera – less companies reported, less audience is apparent though in relation.
- Symphony Orchestras – up and down attendance and not in relation to amount of concerts.
- Females participate more in the arts than males except for purchasing art. Interesting
- Good for Illinois! Highest allocation for the arts agencies and it had a whopper of an increase from 2010 to 2011.
- Report proves that younger generations are more hands on – higher % participation statistics as they get younger w/ few exceptions.
- % High to Low: Reading, Museums, Live Theatre, Art shows, Photography, Other music, Rock, Play instrument., Country, Dance, Classical, Radio
Audience Development Specialists
“Never treat your audience as customers, always as partners.”