Audience Development and building younger audiences – 9/16 Noon ET #auddev chat

I invited Connie Rhind Robey an arts marketing consultant in Washington, DC and Amy Higgins who is on the board with San Francisco Opera’s Bravo Club (a group of young professionals) to co-host today’s #auddev chat.  We discussed building younger audiences.  The agenda was set for discussing:

  • Definition of younger audiences – how do you define “younger audiences?”  Which received a variety of replies.
  • Discounts and socials only? These are popular methods for attracting a younger audience, but is there more that we can do to create loyal younger audiences?
  •  Examples – We asked people to post ideas of what they are doing, and some brainstorming occurred for new ideas as well.
  • What works and what doesn’t – We mostly discussed what is working.  The main point is to find ways to attract the younger audiences and then engage with them instead of just hooking them and hoping they will stick around.
To summarize, we discovered that younger audiences can be defined demographically from 18-46.  We also need to consider the psychographics involved.  A 50 year old could have the outlook of a 40 year old, etc.  To attract a loyal younger audience, we need to find ways that will appeal to them.  In order to attract a wide base of younger people, which spans several generations, programs and events do need to be created to cater to specific generations. Although many people like social events, the aspects of the social event may need to change to be more appealing for each generation.  For example, providing more hands on experiences will attract and click with GenY.  For GenX,  providing more intimate experiences may be just the ticket.  Of course these are generalizations and one-size does not fit all when considering individuals.  However, there is a grain of truth to discovering what each generation would prefer. Finding ways to connect with them on their terms can make all the difference to building relationships with these audience members.

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

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“Never treat your audience as customers, always as partners.”

~James Stewart

The following is the complete #auddev chat.  Feel free to add your own ideas and comments by replying. 
@AudienceDevSpec We will be speaking with Connie Rhind Robey and Amy Whiggins. #auddevFri Sep 16 15:59:52 +0000 2011 – tweet id 114730229452382208 – #18
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@AudienceDevSpec Welcome to #auddevchat! I am Shoshana from Audience Development Specialist and am here with @amywhiggins & @arts_marketing.Fri Sep 16 16:00:31 +0000 2011 – tweet id 114730391545462786 – #19
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@AudienceDevSpec Are you both there? #auddev@amywhiggins @arts_marketingFri Sep 16 16:00:46 +0000 2011 – tweet id 114730453210112002 – #20
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@arts_marketing I am here and excited to be part of today’s chat. #auddevFri Sep 16 16:01:05 +0000 2011 – tweet id 114730535229718528 – #21
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@amywhiggins HI everyone! I’m ready to get this party started! #auddevFri Sep 16 16:01:18 +0000 2011 – tweet id 114730589726314496 – #22
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@AudienceDevSpec I have asked @amywhiggins @arts_marketing to introduce themselves. #auddevFri Sep 16 16:02:12 +0000 2011 – tweet id 114730813676986368 – #23
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@arts_marketing I work on marketing for arts organizations, including the Smithsonian Craft Show, Corcoran BPW and Wellesley. #auddevFri Sep 16 16:02:38 +0000 2011 – tweet id 114730924754731008 – #24
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@AudienceDevSpec Follow #auddev to chat about building younger audiences. To reply, no need to @ anyone, use the #auddevtag.Fri Sep 16 16:02:48 +0000 2011 – tweet id 114730964520943617 – #25
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@amywhiggins I’m on the board with @sfobravoclub – we are a group of young professionals – growing the love of #opera #auddevFri Sep 16 16:03:19 +0000 2011 – tweet id 114731095144148993 – #26
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@arts_marketing And I try in all I do to bring in younger audiences. So I think about what is “younger”/how to make that aud a part of larger aud #auddevFri Sep 16 16:03:52 +0000 2011 – tweet id 114731234713812992 – #27
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@amywhiggins @ZaarlySF join our tweet chat #auddevFri Sep 16 16:04:04 +0000 2011 – tweet id 114731283271254016 – #28
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@AudienceDevSpec Let’s talk about that. What is “younger audience” mean to you? #auddev@amywhiggins @arts_marketingFri Sep 16 16:04:27 +0000 2011 – tweet id 114731380499423232 – #29
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@amywhiggins @thelittletheatr on twitter – follow #auddev– I’m using tweetchatFri Sep 16 16:04:33 +0000 2011 – tweet id 114731407003238400 – #30
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@AudienceDevSpec I hope you can join us on #auddevchat. Talking about building younger audiences. @pnomanFri Sep 16 16:05:39 +0000 2011 – tweet id 114731682875179008 – #31
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@amywhiggins for us “younger” is 20-40 yrs old – #opera is not for the gray hairs any more damn it #auddevFri Sep 16 16:05:45 +0000 2011 – tweet id 114731709945233408 – #32
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@arts_marketing For Craft Show, I generally think of “younger” as 35-50 or so, which is younger than our ave. Interested in what other groups think. #auddevFri Sep 16 16:06:06 +0000 2011 – tweet id 114731795345444864 – #33
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@AudienceDevSpec So your definition is 20-40 @amywhiggins and @arts_marketing is 35-50. That is a difference! #auddevFri Sep 16 16:06:29 +0000 2011 – tweet id 114731891592151040 – #34
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@LindaInPhoenix #auddevYounger relative to what/whom?Fri Sep 16 16:06:33 +0000 2011 – tweet id 114731908780408833 – #35
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@AudienceDevSpec This would place us in the murky land of GenY and GenX. LOL. #auddevFri Sep 16 16:07:04 +0000 2011 – tweet id 114732040406056961 – #36
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@AudienceDevSpec Good point! #auddevYounger relative to what/whom? via @LindaInPhoenixFri Sep 16 16:07:33 +0000 2011 – tweet id 114732161243947009 – #37
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@amywhiggins @LindaInPhoenix true- esp. with classical art. different with say modern art maybe #auddevFri Sep 16 16:07:34 +0000 2011 – tweet id 114732163756343296 – #38
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@AudienceDevSpec So do we not consider teenagers and younger to be a younger audience too? #auddevFri Sep 16 16:08:11 +0000 2011 – tweet id 114732322452021250 – #39
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@arts_marketing I often think of younger than the “average” audience. Perhpas an audience that will continue to build an interest in the art/music #auddevFri Sep 16 16:08:12 +0000 2011 – tweet id 114732326000406528 – #40
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@maricarjagger @AudienceDevSpec Watch out for Bournemouth Symphony Orchestra Vibes programme to woo younger audiences #auddevFri Sep 16 16:08:14 +0000 2011 – tweet id 114732332849696769 – #41
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@LindaInPhoenix #auddevHow do you aculturate youth 18-24 to being audience members?Fri Sep 16 16:08:20 +0000 2011 – tweet id 114732357021474816 – #42
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@AudienceDevSpec @maricarjagger What are they doing over there? #auddevFri Sep 16 16:08:29 +0000 2011 – tweet id 114732397672660992 – #43
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@operaskank Hope it’s OK if I just sit in the corner for a bit of the #auddevdiscussion.Fri Sep 16 16:09:14 +0000 2011 – tweet id 114732583358693376 – #44
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@MarilynArtsmart I agree – younger meaning what? Chronological age is unreliable as a gauge #auddevFri Sep 16 16:09:21 +0000 2011 – tweet id 114732614379782144 – #45
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@maricarjagger Vibes – Bournemouth Symphony Orchestra’s brand new membership scheme for 16-25 year olds – that young! #auddevFri Sep 16 16:09:24 +0000 2011 – tweet id 114732627239501824 – #46
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@arts_marketing The experience of being “in the audience” is different for music/performance and for visual arts #auddevFri Sep 16 16:09:24 +0000 2011 – tweet id 114732627730239490 – #47
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@AudienceDevSpec Since we have a range of ages for “younger audiences”. Let’s start with the 18-24. #auddevFri Sep 16 16:09:34 +0000 2011 – tweet id 114732669035753473 – #48
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@maricarjagger @AudienceDevSpec I’d be lucky if I get anyone under 40 to concerts usually, although we are home to uni students in Portsmouth #auddevFri Sep 16 16:10:16 +0000 2011 – tweet id 114732843627843584 – #49
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@AudienceDevSpec This group is the GenY, how do we build a connection with them? #auddevFri Sep 16 16:10:18 +0000 2011 – tweet id 114732852628824064 – #50
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@thelittletheatr What about community theatre, especially one that has been around for almost 80 years? #auddevFri Sep 16 16:10:20 +0000 2011 – tweet id 114732861436862466 – #51
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@amywhiggins @LindaInPhoenix @sfobravoclub welcomes 18-24 yrs olds, w/ our education events -hard to have them at our social events at bars #auddevFri Sep 16 16:10:38 +0000 2011 – tweet id 114732936108060673 – #52
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@maricarjagger @operaskank *wave* #auddevFri Sep 16 16:10:50 +0000 2011 – tweet id 114732987446337537 – #53
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@AudienceDevSpec @amywhiggins Can you tell us more about the events? #auddevFri Sep 16 16:10:54 +0000 2011 – tweet id 114733002147373056 – #54
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@arts_marketing When we’ve targeted early 20s in events, find that they drift away after the event and there’s no continuing interest #auddevFri Sep 16 16:11:25 +0000 2011 – tweet id 114733134452490241 – #55
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@AudienceDevSpec @maricarjagger Sounds like you have an opportunity with students. #auddevFri Sep 16 16:11:26 +0000 2011 – tweet id 114733139871547392 – #56
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@AudienceDevSpec @arts_marketing Are you offering them a reason to stick around? #auddevFri Sep 16 16:11:50 +0000 2011 – tweet id 114733239951831041 – #57
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@amywhiggins our events vary- education & social, plus cheaper tixs to shows ($50/ $35) to @sfopera #auddevFri Sep 16 16:12:08 +0000 2011 – tweet id 114733315386384384 – #58
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@arts_marketing I think the issue is that their interest in the 1st place was the food/wine at the event and there was no real connection to the art #auddevFri Sep 16 16:12:48 +0000 2011 – tweet id 114733480377712640 – #59
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@AudienceDevSpec So is offering social events and cheaper tickets the only way to connect with GenY? #auddevFri Sep 16 16:13:06 +0000 2011 – tweet id 114733558429532160 – #60
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@AudienceDevSpec My feeling is we need to dig deeper. This generation is very hands on, which is why events are a big draw for them. #auddevFri Sep 16 16:13:44 +0000 2011 – tweet id 114733715590090752 – #61
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@amywhiggins Education- we had one last night @iicsanfrancisco – costumes from Puccini with talk from Nicola, musical dir. @sfopera then.. #auddevFri Sep 16 16:13:56 +0000 2011 – tweet id 114733768073416705 – #62
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@AudienceDevSpec @arts_marketing So how can we get them to feel more connected with the art? #auddev(getting somewhere here! )Fri Sep 16 16:14:09 +0000 2011 – tweet id 114733822658097152 – #63
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@amywhiggins social- we all went out to dinner together to get to know each other #auddevFri Sep 16 16:14:19 +0000 2011 – tweet id 114733865439993856 – #64
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@AudienceDevSpec I like the educational component, @amywhiggins #auddevFri Sep 16 16:14:38 +0000 2011 – tweet id 114733945148555264 – #65
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@arts_marketing @Elena_TPKnits Please chime in! Use the #auddevhashtag so everyone can follow along.Fri Sep 16 16:14:39 +0000 2011 – tweet id 114733949665812480 – #66
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@arts_marketing I would say we need the initial event to have more connection to the art–rather than being primarily about the food/wine. #auddevFri Sep 16 16:15:21 +0000 2011 – tweet id 114734125981765632 – #67
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@amywhiggins @arts_marketing that’s why I never went to the social events- you need to make them connect w/ the art #auddevFri Sep 16 16:15:24 +0000 2011 – tweet id 114734135255367680 – #68
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@AudienceDevSpec So it does need to be more than just wine/beer and snacks. We need to connect them to the art. Education is one way. Other ways? #auddevFri Sep 16 16:16:09 +0000 2011 – tweet id 114734327018954752 – #69
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@LindaInPhoenix #Auddevsitting here with a 20something who says “what engages? – besides free pizza?” gott be really emotionally dynamic and interactiveFri Sep 16 16:16:17 +0000 2011 – tweet id 114734358706925568 – #70
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@arts_marketing @amywhiggins Exactly me too. Also, why we have targeted a little older as we have a big gap in age. I know we’ll talk about that 2. #auddevFri Sep 16 16:16:24 +0000 2011 – tweet id 114734389732188160 – #71
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@AubrieF As a member of GenY, I find that my peers and I are much more willing to spend money when we’re actively participating #auddevFri Sep 16 16:16:29 +0000 2011 – tweet id 114734410196201472 – #72
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@maricarjagger @AudienceDevSpec @arts_marketing From what I know of students who have ‘turned around’ it’s knowing that it’s a place for them #auddevFri Sep 16 16:16:40 +0000 2011 – tweet id 114734454379003904 – #73
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@arts_marketing @maricarjagger GREAT point! #auddevFri Sep 16 16:16:55 +0000 2011 – tweet id 114734519176798208 – #74
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@LindaInPhoenix #auddevalso high risk, high reward for the 18-24 group. can push limits at that age that 35-50 group won’t pushFri Sep 16 16:17:02 +0000 2011 – tweet id 114734547312197632 – #75
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@AudienceDevSpec …however, I personally invited this group of people to come. #auddevFri Sep 16 16:17:05 +0000 2011 – tweet id 114734562298437632 – #76
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@maricarjagger @AudienceDevSpec @arts_marketing That’s why holding events for esp for them might help #auddevFri Sep 16 16:17:19 +0000 2011 – tweet id 114734618216894464 – #77
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@AudienceDevSpec @LindaInPhoenix Can you expand on that thought? #auddevpush limits?Fri Sep 16 16:17:36 +0000 2011 – tweet id 114734688731545600 – #78
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@maricarjagger @AudienceDevSpec @arts_marketing Seeing people their own age might help! #auddev #notforgranniesFri Sep 16 16:17:48 +0000 2011 – tweet id 114734741441347585 – #79
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@arts_marketing I’ve also found early 20s tend to move a lot (maybe that’s a DC phenomenon). That they’re here a year or two and then leave. #auddevFri Sep 16 16:18:15 +0000 2011 – tweet id 114734855522226176 – #80
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@AudienceDevSpec I think the younger generations are hands on due to how the world is for them. #auddevFri Sep 16 16:18:29 +0000 2011 – tweet id 114734913516863488 – #81
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@amywhiggins @maricarjagger @AudienceDevSpec @arts_marketing that’s what our social events do- and they are free- same age, same interest #auddevFri Sep 16 16:18:33 +0000 2011 – tweet id 114734930503811072 – #82
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@operaskank I’m going to toss a library-related observation into the #auddevconvo…Fri Sep 16 16:19:37 +0000 2011 – tweet id 114735198041686017 – #83
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@maricarjagger @amywhiggins @AubrieF Is it true though that certain age group might just be ‘too busy’ to ever attend cultural events? #auddevFri Sep 16 16:19:40 +0000 2011 – tweet id 114735211723501568 – #84
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@AudienceDevSpec Events are part of it, especially educational events, and since they are hands on, can you think of ideas that get them in the art? #auddevFri Sep 16 16:19:43 +0000 2011 – tweet id 114735222091808768 – #85
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@AudienceDevSpec @amywhiggins @maricarjagger @arts_marketing What type of activities would get you to come? #auddevFri Sep 16 16:20:37 +0000 2011 – tweet id 114735450253570048 – #86
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@maricarjagger @AudienceDevSpec @arts_marketing back to getting people to feel affinity for the art, I think we need to start younger! #auddevFri Sep 16 16:20:53 +0000 2011 – tweet id 114735516829749248 – #87
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@amywhiggins we have trio series for @sfobravoclub members – less $ tixs, & then we all meetup during intermission – gr8 discussions happen! #auddevFri Sep 16 16:21:01 +0000 2011 – tweet id 114735548664524800 – #88
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@AudienceDevSpec @maricarjagger @amywhiggins @AubrieF I don’t think they are too busy. They choose other activities instead right now. #auddevFri Sep 16 16:21:15 +0000 2011 – tweet id 114735610283032576 – #89
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@operaskank About a year ago, we invited students and faculty to participate in some usability testing for our library’s website upgrade…#auddevFri Sep 16 16:21:23 +0000 2011 – tweet id 114735640955990017 – #90
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@AudienceDevSpec @amywhiggins So discussions are a main attraction. #auddevFri Sep 16 16:21:43 +0000 2011 – tweet id 114735726540763136 – #91
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@maricarjagger @AudienceDevSpec @amywhiggins @arts_marketing Much the same like pre-concert talk, but aimed at ‘them’ #auddevFri Sep 16 16:21:43 +0000 2011 – tweet id 114735726079385600 – #92
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@amywhiggins @threedukes Please join us under #auddev– would lov your insightFri Sep 16 16:22:05 +0000 2011 – tweet id 114735817947217920 – #93
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@AubrieF Access to the artists is compelling, events that include an opp for discourse with the people behind the art #auddevFri Sep 16 16:22:10 +0000 2011 – tweet id 114735841481474048 – #94
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@AudienceDevSpec From what I observe, GenY are hungry to participate. They like to discuss and do hands on activities. #auddevFri Sep 16 16:22:55 +0000 2011 – tweet id 114736027918274560 – #95
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@operaskank In order to make this more appealing to students, most of whom are in the 19-25 age range, we provided free pizza…#auddevFri Sep 16 16:23:01 +0000 2011 – tweet id 114736055361617921 – #96
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@amywhiggins @AudienceDevSpec yes! Don’t you get tired of going to the bar scene just to get hit on- by dudes with nothing to say 🙂 #auddevFri Sep 16 16:23:03 +0000 2011 – tweet id 114736063129452544 – #97
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@AudienceDevSpec @amywhiggins Hahaha! That would make a great campaign! #auddevFri Sep 16 16:23:36 +0000 2011 – tweet id 114736200174149632 – #98
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@threedukes @amywhiggins To an outing, or amidst the #auddev hashtag? I mean, what is #auddev?Fri Sep 16 16:23:48 +0000 2011 – tweet id 114736249423675392 – #99
geo info: Point – lat = 36.97563238 – long = -122.02554921
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@maricarjagger @AudienceDevSpec @amywhiggins @AubrieF It’s true that they choose to do something else, pay for something else, how to change that? #auddevFri Sep 16 16:24:09 +0000 2011 – tweet id 114736339873837056 – #100
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@arts_marketing Love the hands on point and connections 2 the artists. That’s what makes it fun for all ages. And targeting Gen Y with that is great #auddevFri Sep 16 16:24:28 +0000 2011 – tweet id 114736417212612608 – #101
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@AudienceDevSpec Moving component brought up by @arts_marketing is something to think about. Harder to build loyalty if they are going to leave. #auddevFri Sep 16 16:24:38 +0000 2011 – tweet id 114736460757876737 – #102
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@amywhiggins @threedukes a tweetchat all about building a younger audience in the arts #auddevFri Sep 16 16:24:42 +0000 2011 – tweet id 114736478575263744 – #103
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@amywhiggins @AudienceDevSpec LOL- true – the women to men ratio is amazing at some events, anyone else have that issue #auddevFri Sep 16 16:25:22 +0000 2011 – tweet id 114736644359340032 – #104
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@maricarjagger @AubrieF That’s interesting and is this like post-show discussion type thing? #auddevFri Sep 16 16:25:23 +0000 2011 – tweet id 114736649631576064 – #105
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@AubrieF I choose what arts I go to based on my friends and vice versa, utilize the young audiences you already have to grow that dem #auddevFri Sep 16 16:25:28 +0000 2011 – tweet id 114736669143470081 – #106
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@AudienceDevSpec It does seem easier to get the younger women. How do we wrangle the boys in? LOL! #auddevFri Sep 16 16:25:54 +0000 2011 – tweet id 114736777142599680 – #107
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@threedukes Awesome! “@amywhiggins: @threedukes a tweetchat all about building a younger audience in the arts #auddevFri Sep 16 16:25:56 +0000 2011 – tweet id 114736788299464704 – #108
geo info: Point – lat = 36.97115707 – long = -122.02437144
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@maricarjagger @AudienceDevSpec Perhaps we need to look at ‘loyalty’ in a wider context – building a love for the art not just your art #auddevFri Sep 16 16:26:28 +0000 2011 – tweet id 114736920734601217 – #109
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@amywhiggins Connection to artists: I’ve started tweeting to all the @sfopera artists -we also events behind the scenes – like opera costume shop #auddevFri Sep 16 16:26:48 +0000 2011 – tweet id 114737007309242368 – #110
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@AudienceDevSpec @maricarjagger Love that! #auddevFri Sep 16 16:26:52 +0000 2011 – tweet id 114737022719098880 – #111
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@ChristianAmato My company, @thtrprjct is picking up liquor sponsorship. Thursdays are a big college night out. #auddevFri Sep 16 16:26:54 +0000 2011 – tweet id 114737028683403264 – #112
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@operaskank …and we gave away gift certificates to the book store. We also wanted to make sure that they could claim bragging rights… #auddevFri Sep 16 16:27:11 +0000 2011 – tweet id 114737103765639171 – #113
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@AudienceDevSpec @ChristianAmato It does need to be more than about the booze though. #auddevFri Sep 16 16:27:27 +0000 2011 – tweet id 114737170450874368 – #114
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@AubrieF @AudienceDevSpec Spin an event as a great date night #auddevFri Sep 16 16:27:48 +0000 2011 – tweet id 114737257759514624 – #115
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@AudienceDevSpec @operaskank Claiming bragging rights is important! #auddev;O)Fri Sep 16 16:27:49 +0000 2011 – tweet id 114737260628422658 – #116
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@operaskank …which as one of my GenY colleagues pointed out, is a big deal for many in that age group. #auddevFri Sep 16 16:27:59 +0000 2011 – tweet id 114737302554689536 – #117
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@DjDolt Need a Dj?“@ChristianAmato: My company, @thtrprjct is picking up liquor sponsorship. Thursdays are a big college night out. #auddevFri Sep 16 16:28:05 +0000 2011 – tweet id 114737328077025280 – #118
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@AudienceDevSpec Great idea – have any of you done this? RT @AubrieF: @AudienceDevSpec Spin an event as a great date night #auddevFri Sep 16 16:28:16 +0000 2011 – tweet id 114737376361840640 – #119
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@amywhiggins Bragging rights is a good point- anyone have any tips? #auddevFri Sep 16 16:28:20 +0000 2011 – tweet id 114737390324695040 – #120
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@ChristianAmato Perhaps by offering free booze with the purchase of a ticket, we can build #auddev. A good way to start the night before going out?Fri Sep 16 16:28:29 +0000 2011 – tweet id 114737429470130176 – #121
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@OutreachNerd Ack ! Is #auddevuntil 10am?Fri Sep 16 16:29:11 +0000 2011 – tweet id 114737604439719936 – #122
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@amywhiggins @AudienceDevSpec @AubrieF date night? LOVE IT! how’d you do it? esp. w/ female to male ratio #auddevFri Sep 16 16:29:21 +0000 2011 – tweet id 114737648370843648 – #123
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@maricarjagger @AudienceDevSpec Work with other organisations across the city. We should collaborate not compete #auddevFri Sep 16 16:29:29 +0000 2011 – tweet id 114737680536973314 – #124
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@ChristianAmato Also to build #auddevwe will offer $5 tux with a 4square check in. It’s not just about the booze, but perks help.Fri Sep 16 16:29:47 +0000 2011 – tweet id 114737754901987328 – #125
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@AudienceDevSpec @maricarjagger I think having a culture pass could get the younger generations interested & nurture non-compet. atmosphere. #auddevFri Sep 16 16:30:20 +0000 2011 – tweet id 114737896686235648 – #126
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@operaskank So, for me the question is, What can arts orgs do to help potential younger audience members claim bragging rights? #auddevFri Sep 16 16:30:31 +0000 2011 – tweet id 114737940147617796 – #127
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@maricarjagger @AudienceDevSpec @ChristianAmato I agree that incentives like booze is only giving you a small gain not loyalty #auddevFri Sep 16 16:30:37 +0000 2011 – tweet id 114737966831771648 – #128
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@thelittletheatr Great point! RT @maricarjagger That’s why holding events for esp for them might help #auddevFri Sep 16 16:30:49 +0000 2011 – tweet id 114738017922596866 – #129
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@Elena_TPKnits @arts_marketing A large, active, eager audience of 20-30smths exists for all things arts/cultural. Target the @Etsy generation. #auddevFri Sep 16 16:31:06 +0000 2011 – tweet id 114738088311390208 – #130
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@OutreachNerd Pairing up 2 fun things “to do” always a great idea. People like pairings rather than going out for just one event. #auddevFri Sep 16 16:31:07 +0000 2011 – tweet id 114738092044333057 – #131
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@amywhiggins @maricarjagger @AudienceDevSpec we’ve combined events with @iicsanfrancisco , Encore (Ballet) Symphonix (@sfsymphony ) #auddevFri Sep 16 16:31:13 +0000 2011 – tweet id 114738116664889344 – #132
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@AudienceDevSpec I’m wondering if badges for websites/blogs and such would help with bragging rights. #auddevFri Sep 16 16:31:19 +0000 2011 – tweet id 114738142766055424 – #133
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@ChristianAmato Meant $5 tix. I think perks help gain a younger aud. We also will be releasing an app, it will target usership areas and push perks #auddevFri Sep 16 16:31:35 +0000 2011 – tweet id 114738208172019712 – #134
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@arts_marketing Love these ideas. Seems to me they’d apply to a broad range of people, into their 30s etc, and not just Gen Y. #auddevFri Sep 16 16:31:59 +0000 2011 – tweet id 114738311351894016 – #135
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@AudienceDevSpec @amywhiggins @maricarjagger @iicsanfrancisco @sfsymphony Speaking my 4 C language – collaboration and community! #auddevFri Sep 16 16:32:02 +0000 2011 – tweet id 114738323490213888 – #136
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@maricarjagger @AudienceDevSpec Easier said than done! Lots of arts organisations still behave like they are competing for audience…#auddevFri Sep 16 16:32:12 +0000 2011 – tweet id 114738363864580098 – #137
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@AudienceDevSpec @arts_marketing GenX needs dates too! ;O) #auddevFri Sep 16 16:32:27 +0000 2011 – tweet id 114738427911606272 – #138
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@amywhiggins @AudienceDevSpec I find that old and outdated// badges for websites #auddevFri Sep 16 16:32:43 +0000 2011 – tweet id 114738495041454080 – #139
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@AudienceDevSpec I’m wondering if we can switch gears to the 28-46 age range. #auddevFri Sep 16 16:32:48 +0000 2011 – tweet id 114738515354464256 – #140
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@maricarjagger @amywhiggins @AudienceDevSpec @iicsanfrancisco @sfsymphony That’s great as I think if one loves the art, one would see more of arts. #auddevFri Sep 16 16:32:48 +0000 2011 – tweet id 114738514368794625 – #141
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@arts_marketing @AudienceDevSpec And even people who are married have “dates”. #auddevFri Sep 16 16:32:51 +0000 2011 – tweet id 114738529141145600 – #142
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@AudienceDevSpec GenX is completely different – more individual, busy with families, yet still have arts in their background raised by Boomers. #auddevFri Sep 16 16:33:24 +0000 2011 – tweet id 114738664558440448 – #143
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@LindaInPhoenix @AudienceDevSpec #auddevsorry its my drop in office hours and have to meet with some studentsFri Sep 16 16:33:25 +0000 2011 – tweet id 114738669767770112 – #144
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@AudienceDevSpec @LindaInPhoenix That’s okay, thank you for joining us! #auddevFri Sep 16 16:33:39 +0000 2011 – tweet id 114738731432411136 – #145
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@amywhiggins @arts_marketing @AudienceDevSpec LOL – true dat #auddevFri Sep 16 16:33:49 +0000 2011 – tweet id 114738769910972417 – #146
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@AudienceDevSpec @arts_marketing Good point! #auddevFri Sep 16 16:33:59 +0000 2011 – tweet id 114738812969680898 – #147
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@AudienceDevSpec GenX is busy so our efforts need to be to the point and visually captivating to get our attention. We are the MTV generation. #auddevFri Sep 16 16:34:43 +0000 2011 – tweet id 114738999226138625 – #148
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@arts_marketing I think many 28-45 are interested in the arts, but don’t know where to get started. Want to find a place there. #auddevFri Sep 16 16:35:00 +0000 2011 – tweet id 114739068616716288 – #149
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@AudienceDevSpec It is not so much about the bigger social events with us. #auddevFri Sep 16 16:35:06 +0000 2011 – tweet id 114739093577007106 – #150
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@MarilynArtsmart I like the idea from @outreachnerd about promoting ‘pairing up’ #auddevFri Sep 16 16:35:25 +0000 2011 – tweet id 114739172383789056 – #151
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@ChristianAmato Thinking about a monthly free #auddevhangout as well. Younger involved aud may come, experience free performance, win prizes. Build loyaltyFri Sep 16 16:35:53 +0000 2011 – tweet id 114739291338452992 – #152
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@mitchthetenor @LindaInPhoenix @AudienceDevSpec treat them like adults. Program works they know w/more adventurous. then they will search for more #auddevFri Sep 16 16:35:58 +0000 2011 – tweet id 114739311068463104 – #153
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@amywhiggins Our event last night was smaller, and I loved it- I really got to know some our newer members #auddevFri Sep 16 16:36:04 +0000 2011 – tweet id 114739339673616384 – #154
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@AudienceDevSpec @ChristianAmato Great idea! #auddev– free hangout, performance, win prizes.Fri Sep 16 16:36:35 +0000 2011 – tweet id 114739467247562752 – #155
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@thelittletheatr We hold talk-back nites with cast, director & special guests or moderators. This is a good way to help people connect w/ “the art”. #auddevFri Sep 16 16:36:38 +0000 2011 – tweet id 114739480841306112 – #156
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@FineArtsCenter Enjoying #auddevchat this morning! We’ve contemplated a Young Friends of the Arts club, also offer $15 student tix for all showsFri Sep 16 16:36:58 +0000 2011 – tweet id 114739564026920960 – #157
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@AudienceDevSpec I have to say that I do not feel like I am being courted when it comes to arts marketing/arts events for the most part. #auddevFri Sep 16 16:37:39 +0000 2011 – tweet id 114739736286998529 – #158
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@arts_marketing I think reaching an audience is also about how the events are marketed. We’ve found email, social media etc important. Not just ads #auddevFri Sep 16 16:37:46 +0000 2011 – tweet id 114739766079127552 – #159
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@thelittletheatr Do you have examples of how to use social media to help connect with younger audience? #auddevFri Sep 16 16:38:03 +0000 2011 – tweet id 114739835763298304 – #160
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@arts_marketing 1 thing social media allows is to develop audience over time but also mention the event much closer as people set schedules so late #auddevFri Sep 16 16:39:21 +0000 2011 – tweet id 114740162856091648 – #161
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@amywhiggins @AubrieF OH! I like that. Can we exclude single men? Oh what about those of us ladies that are single? #auddevFri Sep 16 16:39:51 +0000 2011 – tweet id 114740290060943361 – #162
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@arts_marketing Also social media allows for distribution of interesting content. The “best” do a lot of that I think. #auddevFri Sep 16 16:40:15 +0000 2011 – tweet id 114740392108371968 – #163
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@AudienceDevSpec @thelittletheatr I don’t have an example top of head, but I would think using YouTubes and following with discussions could be good. #auddevFri Sep 16 16:40:21 +0000 2011 – tweet id 114740415999123457 – #164
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@thelittletheatr Good idea. Anyone try on #auddevtry this? MT @FineArtsCenter: We’ve contemplated Young Friends of the Arts club.Fri Sep 16 16:40:32 +0000 2011 – tweet id 114740461071118337 – #165
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@colorsign #auddevYou need an event/program that ends with participant getting a work of art. and….Fri Sep 16 16:40:38 +0000 2011 – tweet id 114740485792350208 – #166
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@AudienceDevSpec @thelittletheatr Contests are fun too. #auddevFri Sep 16 16:40:43 +0000 2011 – tweet id 114740509842481153 – #167
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@AudienceDevSpec @arts_marketing What types of things do you do to “develop audience” over time with social media? #auddevFri Sep 16 16:41:51 +0000 2011 – tweet id 114740791125090304 – #168
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@arts_marketing Has anyone started using Google+ to develop an audience? I find Twitter and FB work great. LinkedIn okay. What do others find? #auddevFri Sep 16 16:42:04 +0000 2011 – tweet id 114740847249068032 – #169
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@amywhiggins We use a wide variety of social media to reach our audience #auddevFri Sep 16 16:42:06 +0000 2011 – tweet id 114740855708975104 – #170
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@AudienceDevSpec @amywhiggins Which are your favorites? #auddevFri Sep 16 16:42:21 +0000 2011 – tweet id 114740919235907584 – #171
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@thelittletheatr @AudienceDevSpec We just launched a YouTube channel! We also started using our blog, Facebook, Twitter. I luv this #auddevchat.Fri Sep 16 16:42:31 +0000 2011 – tweet id 114740962210746368 – #172
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@FineArtsCenter @thelittletheatr Idea came from KC’s Young Friends of the Symphony…great young pros group, helped with their #auddevfor 20-30 yr oldsFri Sep 16 16:42:44 +0000 2011 – tweet id 114741015746842624 – #173
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@AudienceDevSpec @thelittletheatr The fact you can embed YouTubes almost anywhere is fantastic. #auddevFri Sep 16 16:42:56 +0000 2011 – tweet id 114741067701698560 – #174
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@arts_marketing Audience development for each event builds an audience for the next event as people stay engaged. Content in between. #auddevFri Sep 16 16:43:08 +0000 2011 – tweet id 114741114312994817 – #175
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@amywhiggins We have close to 2000 followers on FB, – create events there that can then be shared out w/ friends #auddevFri Sep 16 16:43:18 +0000 2011 – tweet id 114741157396877312 – #176
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@Elena_TPKnits #auddevA large, active, eager audience of 20-30 somethings exists for all things arts/cultural. Target the @Etsy generation.Fri Sep 16 16:43:33 +0000 2011 – tweet id 114741220475011072 – #177
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@thelittletheatr @arts_marketing What about FB chats on a related arts topic? #auddevFri Sep 16 16:43:35 +0000 2011 – tweet id 114741230335819776 – #178
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@arts_marketing People who are searching for a group can find it and join. They can listen at first and engage more over time. Grows organically. #auddevFri Sep 16 16:43:59 +0000 2011 – tweet id 114741330894270464 – #179
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@AudienceDevSpec @FineArtsCenter @thelittletheatr Young Pros groups is fabulous and a little different than a Young Friends group. #auddevFri Sep 16 16:44:00 +0000 2011 – tweet id 114741336099405824 – #180
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@amywhiggins our twitter growth is slow, but great to talk to artists and other opera groups #auddevFri Sep 16 16:44:09 +0000 2011 – tweet id 114741371507707904 – #181
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@ChristianAmato @arts_marketing google hangouts are supposed to be great. Have yet to try, but @dloehr of #2amt seems to like them. 10 only though. #auddevFri Sep 16 16:44:15 +0000 2011 – tweet id 114741395624960000 – #182
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@arts_marketing Interesting idea. I’ve not seen anything like that. @thelittletheatr: @arts_marketing What about FB chats on a related arts topic? #auddevFri Sep 16 16:44:19 +0000 2011 – tweet id 114741412280549376 – #183
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@AudienceDevSpec GenY is in need of more experiences for their resumes, right? So Young Pro group could help them with that. #auddevFri Sep 16 16:44:23 +0000 2011 – tweet id 114741432027332609 – #184
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@AudienceDevSpec Oooo…cater with the benefits of joining these types of groups. #auddevFri Sep 16 16:44:46 +0000 2011 – tweet id 114741526768254976 – #185
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@ColleenNicole I’m always for social events that further arts discussions #auddev #artsengagementFri Sep 16 16:44:58 +0000 2011 – tweet id 114741576403664897 – #186
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@arts_marketing YES! RT @amywhiggins: We have close to 2000 followers on FB, – create events there that can then be shared out w/ friends #auddevFri Sep 16 16:45:05 +0000 2011 – tweet id 114741606963359745 – #187
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@amywhiggins @thelittletheatr @arts_marketing I have opera group on FB- I use it to promote opera specials on FB in SF, but not much action #auddevFri Sep 16 16:45:08 +0000 2011 – tweet id 114741618766135296 – #188
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@colorsign #auddevThis way there is collaborator/collector interaction that can be taken to the media in any form as ‘something that is happening …Fri Sep 16 16:45:12 +0000 2011 – tweet id 114741634431856641 – #189
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@AudienceDevSpec @colorsign I do like your “leave with art” idea. #auddevA great incentive.Fri Sep 16 16:45:46 +0000 2011 – tweet id 114741779978387456 – #190
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@mlaffs @amywhiggins is there some kind of #auddevchat happening?Fri Sep 16 16:45:48 +0000 2011 – tweet id 114741785191907328 – #191
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@arts_marketing @amywhiggins Love Twitter. But more on a personal level as the best interactions are personal. #auddevFri Sep 16 16:46:01 +0000 2011 – tweet id 114741841089400833 – #192
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@AudienceDevSpec @amywhiggins @thelittletheatr @arts_marketing Group format on FB with ability for everyone to invite easy is good. #auddevFri Sep 16 16:46:29 +0000 2011 – tweet id 114741959259734016 – #193
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@amywhiggins Try http://t.co/3W956Syp for creating instant web pages too for ur events – really easy-I made one for my gala table -over 800 hits #auddevFri Sep 16 16:46:31 +0000 2011 – tweet id 114741967606398976 – #194
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@thelittletheatr We’re participating on great #auddevchat about building audiences for your arts organization.Fri Sep 16 16:46:40 +0000 2011 – tweet id 114742003824209920 – #195
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@AudienceDevSpec So have any of you tried something that didn’t work? #auddevFri Sep 16 16:46:54 +0000 2011 – tweet id 114742062141800448 – #196
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@amywhiggins @mlaffs yes- pls join us! #auddevFri Sep 16 16:47:04 +0000 2011 – tweet id 114742104726581248 – #197
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@OutreachNerd Thanks, I unfortunately can’t join into this full-force, but whenever I’ve paired local events, better turnout @MarilynArtsmart #auddevFri Sep 16 16:47:21 +0000 2011 – tweet id 114742177254481921 – #198
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@ColleenNicole Arts organizations come together with a common theme so audience members could go to multiple events and learn more #auddevFri Sep 16 16:47:41 +0000 2011 – tweet id 114742262654713856 – #199
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@AudienceDevSpec MT @amywhiggins: Try http://t.co/r418jYXk for creating instant web pages for ur events – made one for my gala table -over 800 hits #auddevFri Sep 16 16:48:00 +0000 2011 – tweet id 114742339020394496 – #200
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@LisaMcClure Opera? Have you met @trishussey & lovely wife? RT @amywhiggins: great to talk to artists & other opera groups #auddevFri Sep 16 16:48:33 +0000 2011 – tweet id 114742479022063616 – #201
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@operaskank @AudienceDevSpec I’ve got to take off, but thanks for letting me chime in on the #auddevconvo!Fri Sep 16 16:48:39 +0000 2011 – tweet id 114742505764958208 – #202
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@AudienceDevSpec @operaskank Thanks for stopping by! #auddevFri Sep 16 16:48:50 +0000 2011 – tweet id 114742550044213248 – #203
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@arts_marketing The time it takes is one possible downside to social media. I recommend people only do what they can follow up and support. #auddevFri Sep 16 16:49:06 +0000 2011 – tweet id 114742618071638017 – #204
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@AudienceDevSpec @amywhiggins @arts_marketing @mlaffs Have there been any attempts that didn’t work? #auddevFri Sep 16 16:49:24 +0000 2011 – tweet id 114742693518778369 – #205
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@AudienceDevSpec @arts_marketing I think it is also a matter of figuring out which audiences are on which social media platform. #auddevFri Sep 16 16:50:02 +0000 2011 – tweet id 114742853581815808 – #206
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@RachDminor @AubrieF Some specific examples of events and kinds of active participation you (GenY) choose would be really insightful & helpful. #auddevFri Sep 16 16:50:18 +0000 2011 – tweet id 114742919935705089 – #207
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@arts_marketing @AudienceDevSpec Yes. But it’s easy to engage with the same people on all mediums. Not that that’s bad if it buildings depth. #auddevFri Sep 16 16:50:54 +0000 2011 – tweet id 114743071748538368 – #208
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@AudienceDevSpec Here’s a point – the younger generations like to make their own choices. Create your own series are good! #auddevFri Sep 16 16:51:07 +0000 2011 – tweet id 114743124277989376 – #209
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@RachDminor “@AudienceDevSpec: @colorsign I do like your “leave with art” idea. #auddevA great incentive.” / I like it, but sounds like pre-school 😉Fri Sep 16 16:51:38 +0000 2011 – tweet id 114743255735861249 – #210
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@amywhiggins @AudienceDevSpec @arts_marketing we have a some old men that hang around our social events-would love advice on how to weed them out #auddevFri Sep 16 16:51:40 +0000 2011 – tweet id 114743262526451713 – #211
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@amywhiggins @AudienceDevSpec check our @sfobravoclub Trio series –http://sfopera.com/Bravo-Club/BRAVO!-Subscriptions.aspx #auddevFri Sep 16 16:52:35 +0000 2011 – tweet id 114743493125087232 – #212
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@AudienceDevSpec @arts_marketing I was thinking more along the lines that X age group likes Twitter vs. Y age group likes FB, etc. #auddevFri Sep 16 16:52:51 +0000 2011 – tweet id 114743561240580096 – #213
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@ChristianAmato @amywhiggins The creepy old men are the hardest to weed out. We get those too. Is it worth i? You don’t want to be rude. #auddevFri Sep 16 16:53:05 +0000 2011 – tweet id 114743620074086400 – #214
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@nealcorl We’re launching a PayYourAge program @oregonballet #auddevFri Sep 16 16:53:15 +0000 2011 – tweet id 114743661656408064 – #215
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@arts_marketing @AudienceDevSpec Do you find that? I find everyone on Twitter is on FB, but you can engage differently on Twitter. #auddevFri Sep 16 16:53:23 +0000 2011 – tweet id 114743695856762880 – #216
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@mlaffs Have those of you on the #auddev chat seen @outwestarts’ story about social media this morning? http://mkl.af/80Fri Sep 16 16:53:25 +0000 2011 – tweet id 114743701879783425 – #217
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@amywhiggins @ChristianAmato as a female- I do want to be rude. #auddevFri Sep 16 16:54:06 +0000 2011 – tweet id 114743876752900096 – #218
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@amywhiggins Thks! RT @mlaffs: Have those of you on the #auddev chat seen @outwestarts story about social media this morning? http://mkl.af/80 #auddevFri Sep 16 16:54:24 +0000 2011 – tweet id 114743952145522688 – #219
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@AudienceDevSpec @arts_marketing Not sure. I think many of my friends are only on FB and not Twitter. #auddevFri Sep 16 16:54:27 +0000 2011 – tweet id 114743963746975744 – #220
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@ChristianAmato @nealcorl @oregonballet that’s great #payyourage #auddev. But what is you get a 60 yr old? Will they pay that? Works for a younger aud.Fri Sep 16 16:54:55 +0000 2011 – tweet id 114744082701623297 – #221
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@amywhiggins @arts_marketing @AudienceDevSpec I don’t- my tech friends hate FB #auddevFri Sep 16 16:55:07 +0000 2011 – tweet id 114744130357297152 – #222
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@arts_marketing @AudienceDevSpec Agreed. But do you find those on Twitter on FB? But Twitter is a better way to be in touch when interests overlap #auddevFri Sep 16 16:55:15 +0000 2011 – tweet id 114744163286790144 – #223
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@arts_marketing @amywhiggins Interesting. I haven’t found that. Why do you think that’s the case? #auddevFri Sep 16 16:55:43 +0000 2011 – tweet id 114744280798593024 – #224
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@AudienceDevSpec @arts_marketing I don’t overlap Twitter and FB much at all. Just a few select since I use FB differently. #auddevFri Sep 16 16:55:43 +0000 2011 – tweet id 114744281490657280 – #225
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@amywhiggins @ChristianAmato @nealcorl @oregonballet love it! #payyourage – I’m so going to bring that up at our next board meeting 🙂 #auddevFri Sep 16 16:56:14 +0000 2011 – tweet id 114744414634639360 – #226
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@AudienceDevSpec @ChristianAmato @amywhiggins Maybe figure out what the creepy old men do not want? ;O) #auddevFri Sep 16 16:56:23 +0000 2011 – tweet id 114744450806321152 – #227
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@ChristianAmato @amywhiggins ha! I guess I understand. I try to leave that to the audience if they are uncomfortable.I dislike turning away patrons #auddevFri Sep 16 16:56:30 +0000 2011 – tweet id 114744478564229120 – #228
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@AudienceDevSpec @nealcorl Tell us more! PayYourAge…#auddevFri Sep 16 16:56:41 +0000 2011 – tweet id 114744525091651585 – #229
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@amywhiggins @arts_marketing privacy issues and contin. changing security features #auddevFri Sep 16 16:56:48 +0000 2011 – tweet id 114744556238548992 – #230
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@thelittletheatr @arts_marketing @AudienceDevSpec @amywhiggins Great #auddevchat. Got lots of new ideas and insights. Thanks for hosting.Fri Sep 16 16:57:36 +0000 2011 – tweet id 114744757724512257 – #231
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@RachDminor “@nealcorl: We’re launching a PayYourAge program @oregonballet #auddev” / Nice for very young but further isolates seniors w dwindling $Fri Sep 16 16:57:55 +0000 2011 – tweet id 114744836837486592 – #232
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@AudienceDevSpec Do you think a point system would work and they get a “badge of honor” to brag with. I went to X amount of arts events. #auddevFri Sep 16 16:58:12 +0000 2011 – tweet id 114744906832027649 – #233
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@arts_marketing On 28-45, I think arts orgs (all orgs) are going to have to change to fit them. Not just fit that group into what’s been happening. #auddevFri Sep 16 16:58:25 +0000 2011 – tweet id 114744963673243648 – #234
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@AudienceDevSpec @RachDminor @oregonballet I bet they have a cap on it. #auddevFri Sep 16 16:58:41 +0000 2011 – tweet id 114745030262013952 – #235
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@AudienceDevSpec @thelittletheatr Thank you for joining us! #auddevFri Sep 16 16:58:59 +0000 2011 – tweet id 114745106329911297 – #236
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@arts_marketing More hands on, more access to artists, more integration with other groups, more flexibility in picking their own series etc #auddevFri Sep 16 16:59:50 +0000 2011 – tweet id 114745317869629441 – #237
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@nealcorl @RachDminor Seniors aren’t left out – we have many discounts covering all demos #auddevFri Sep 16 17:00:38 +0000 2011 – tweet id 114745521087840256 – #238
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@AudienceDevSpec This is a weird thought, but after thinking about it, GenX likes to hang with GenX. Wondering if specific events could be made. #auddevFri Sep 16 17:00:40 +0000 2011 – tweet id 114745530306924545 – #239
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@AudienceDevSpec This means that if your “younger” group program is too broad ranged, it may turn off GenX. #auddevFri Sep 16 17:01:28 +0000 2011 – tweet id 114745729871921153 – #240
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@amywhiggins @AudienceDevSpec I find Gen Y hangs well with Gen X too #auddevFri Sep 16 17:02:05 +0000 2011 – tweet id 114745884163579904 – #241
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@AudienceDevSpec @amywhiggins Yes, they do, but the majority of GenX want something all their own. #auddevFri Sep 16 17:02:38 +0000 2011 – tweet id 114746022533672960 – #242
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@arts_marketing @AudienceDevSpec One thing I find in alum groups is that the younger classes love the older alums…more than they expected. #auddevFri Sep 16 17:02:42 +0000 2011 – tweet id 114746041068306432 – #243
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@amywhiggins @AudienceDevSpec interesting- maybe we need diff. levels of membership? with structured pricing? #auddevFri Sep 16 17:03:30 +0000 2011 – tweet id 114746240750727170 – #244
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@AudienceDevSpec @arts_marketing @amywhiggins Oh, not saying never mix since that is true, but there really isn’t too many events specific for GenX. #auddevFri Sep 16 17:03:42 +0000 2011 – tweet id 114746291065593856 – #245
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@dloehr @ChristianAmato @arts_marketing Ten video feeds/computers. No limit to the number of people per computer tho… #auddev #2amtFri Sep 16 17:03:59 +0000 2011 – tweet id 114746364902121472 – #246
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@amywhiggins @arts_marketing @AudienceDevSpec different levels equal pricing tier and levels of respect too maybe? just a thought #auddevFri Sep 16 17:04:33 +0000 2011 – tweet id 114746506103357441 – #247
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@Elena_TPKnits #auddevIn my exp as viewer/visitor, NYC’s FallForDance is a hit w/all age groups, NY Opera & Ballet co’s recent ads are also “younger”Fri Sep 16 17:04:45 +0000 2011 – tweet id 114746555617124352 – #248
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@AudienceDevSpec @amywhiggins @arts_marketing I think you are onto something, Amy! #auddevFri Sep 16 17:04:53 +0000 2011 – tweet id 114746589574205440 – #249
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@AudienceDevSpec @Elena_TPKnits What made it a hit for all ages? Any ideas why? #auddevFri Sep 16 17:05:26 +0000 2011 – tweet id 114746729395531776 – #250
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@OutreachNerd Orgs also need to listen to their audience and not just program to own tastes. Sounds contradictory but art can be too narcissistic #auddevFri Sep 16 17:05:46 +0000 2011 – tweet id 114746810341400576 – #251
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@AudienceDevSpec Oh boy, we are in overtime. I want to take this moment to thank @amywhiggins & @arts_marketing for their time and expertise. #auddevFri Sep 16 17:06:01 +0000 2011 – tweet id 114746874094829568 – #252
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@amywhiggins Thanks all for the great chat and ideas! I have to get going. Thks! Please follow @sfobravoclub to see what we are doing #auddevFri Sep 16 17:06:12 +0000 2011 – tweet id 114746920639004672 – #253
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@ChristianAmato Tiers work well, but what about inclusion. Different pay levels give you different alerts and insight as to what is happening. #auddevFri Sep 16 17:06:38 +0000 2011 – tweet id 114747030055825408 – #254
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@AudienceDevSpec Thank you to @thelittletheatr @RachDminor @operaskank @AubrieF @mitchthetenor @LindaInPhoenix @maricarjagger @artemis_selena #auddevFri Sep 16 17:07:11 +0000 2011 – tweet id 114747170418200577 – #255
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@cindymariej If interested in #auddev, check out hashtag. Gr8 chat just occurred (I participated thru my chat/live tweeting accnt @OutreachNerd )Fri Sep 16 17:07:34 +0000 2011 – tweet id 114747263959580673 – #256
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@ChristianAmato With that, thank you to @AudienceDevSpec for organizing such a great chat! You all really got my mind turning! #auddevFri Sep 16 17:08:02 +0000 2011 – tweet id 114747382754836480 – #257
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@AudienceDevSpec Also thank you to: @ChristianAmato @OutreachNerd @Elena_TPKnits @nealcorl @mlaffs @ColleenNicole @FineArtsCenter @colorsign #auddevFri Sep 16 17:08:13 +0000 2011 – tweet id 114747430104342529 – #258
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@arts_marketing What a favulous chat. Thank you everyone! I learned a lot today. #auddevFri Sep 16 17:08:16 +0000 2011 – tweet id 114747441282154496 – #259
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@amywhiggins @AudienceDevSpec @arts_marketing @ChristianAmato @OutreachNerd @Elena_TPKnits @thelittletheatr Thanks for #auddev #yourock #FF #auddevFri Sep 16 17:08:28 +0000 2011 – tweet id 114747491446034432 – #260
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@AudienceDevSpec A few more thank yous: @MarilynArtsmart @threedukes #auddevFri Sep 16 17:08:55 +0000 2011 – tweet id 114747603975028736 – #261
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@arts_marketing .@amywhiggins @AudienceDevSpec @ChristianAmato @OutreachNerd @Elena_TPKnits @thelittletheatr Thanks for #auddev #FF #auddevFri Sep 16 17:09:08 +0000 2011 – tweet id 114747659302080514 – #262
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@AudienceDevSpec @ChristianAmato Glad to hear it! #auddevFri Sep 16 17:09:29 +0000 2011 – tweet id 114747747751563264 – #263
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@arts_marketing Yes. @OutreachNerd: Orgs also need 2 listen 2 their audience/not just prgrm 2 own tastes. #auddevFri Sep 16 17:09:56 +0000 2011 – tweet id 114747859844337664 – #264
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@dianakohne Great advice! “@OutreachNerd: Orgs need to listen to their audience;not just program to own tastes…art can be too narcissistic #auddevFri Sep 16 17:09:58 +0000 2011 – tweet id 114747869700952064 – #265
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@FineArtsCenter @audiencedevspec @amywhiggins @arts_marketing Thank you all! Great ideas. #auddevFri Sep 16 17:10:22 +0000 2011 – tweet id 114747970943062016 – #266
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@AudienceDevSpec Feel free to keep chatting and using #auddev tag. I will be posting a transcript later in the day. #auddevFri Sep 16 17:10:24 +0000 2011 – tweet id 114747977138057218 – #267
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@nealcorl @christianamato Hopefully a 60 year old is wise enough to know not to pay her age! (I’ll link to our program when it goes live) #auddevFri Sep 16 17:10:43 +0000 2011 – tweet id 114748057572220928 – #268
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@arts_marketing @AudienceDevSpec Thanks for organizing this Shoshana! #auddevFri Sep 16 17:11:36 +0000 2011 – tweet id 114748278553325568 – #269
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@nealcorl @AudienceDevSpec Thanks for organizing today’s #auddevchat!Fri Sep 16 17:13:12 +0000 2011 – tweet id 114748683387535361 – #270
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@Musicshosh @dianakohne @OutreachNerd Personally, I don’t think focus groups are utilized enough. #auddevFri Sep 16 17:14:38 +0000 2011 – tweet id 114749042185076737 – #271
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@Musicshosh I just found out there is a daily limit that Twitter is imposing now. I won’t be able to use @AudienceDevSpec for a while. #auddevFri Sep 16 17:15:25 +0000 2011 – tweet id 114749241842335744 – #272
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@OutreachNerd Second. Can’t wait to curl up with the transcript. @nealcorl: @AudienceDevSpec Thanks for organizing today’s #auddevchat!Fri Sep 16 17:15:28 +0000 2011 – tweet id 114749251204026368 – #273
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@Elena_TPKnits @AudienceDevSpec #auddevDiscounts/perks are great but content is no.1, tell me WHY your arts/music/etc event is great, then HOW to attendFri Sep 16 17:15:40 +0000 2011 – tweet id 114749301829283840 – #274
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@Musicshosh If anyone wants to chat with @AudienceDevSpec use @MusicShosh until ban is lifted (silly Twitter) #auddevFri Sep 16 17:16:38 +0000 2011 – tweet id 114749546361401345 – #275
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@OutreachNerd A great Intrinsic Feedback survey underway in #LAthtr http://t.co/nBHNTsbe #aud20 @dianakohne @OutreachNerd #auddevFri Sep 16 17:16:51 +0000 2011 – tweet id 114749599104765952 – #276
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@travisbedard @dloehr @ChristianAmato @arts_marketing 10 Participants but no limit to the people who can watch a feed i.e. HangoutParty #auddev #2amtFri Sep 16 17:21:34 +0000 2011 – tweet id 114750786923270144 – #277
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@RachDminor @AudienceDevSpec @oregonballet Cap & maybe Benjamin Button effect at a point. Pls b mindful of excluding those simply born earlier. #auddevFri Sep 16 17:22:03 +0000 2011 – tweet id 114750908918792192 – #278
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@Musicshosh @RachDminor @oregonballet Great idea! #auddevBenjamin Button effect.Fri Sep 16 17:22:53 +0000 2011 – tweet id 114751117451210754 – #279
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@RachDminor What does this mean, please? “@nealcorl: @christianamato Hopefully a 60 year old is wise enough to know not to pay her age! #auddevFri Sep 16 17:24:23 +0000 2011 – tweet id 114751496851173376 – #280
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@mlaffs Catching up on @outwestarts’ excellent response to @markswed’s complaints about Twitter in the concert hall http://mkl.af/81 #auddev#Fri Sep 16 17:25:14 +0000 2011 – tweet id 114751712249647104 – #281
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@nealcorl @RachDminor @ChristianAmato Just trying to say that PayYourAge isn’t the only ticket option and that older patrons recogonize value. #auddevFri Sep 16 17:32:32 +0000 2011 – tweet id 114753546083237888 – #282
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@nealcorl @oregonballet Pay Your Age http://t.co/8WwXVNVN #auddevFri Sep 16 17:35:39 +0000 2011 – tweet id 114754333203103744 – #283
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@JustIntrigueMe Catching up on #auddevchat. Lots of great tweets and ideas! @outreachnerd your survey link did not work. Would love to check it out.Fri Sep 16 17:52:08 +0000 2011 – tweet id 114758478865760256 – #284
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@RachDminor “@nealcorl: We’re launching a PayYourAge program @oregonballet #auddev” / This is what I saw & all I find b4 commenting. Good, just be clearFri Sep 16 17:55:35 +0000 2011 – tweet id 114759350169513984 – #285
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@OutreachNerd Oops thx for telling me, @JustIntrigueMe . Re-posted article I wrote which directs to compconducting surveys http://t.co/OyY7bA59 #auddevFri Sep 16 18:03:22 +0000 2011 – tweet id 114761306581647360 – #286
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@OutreachNerd And this is my reaction to being in the audience @BostonCourt on perf incl survey http://t.co/lWOZ0LQB @JustIntrigueMe #auddev

1 Comment

Filed under arts marketing, Audience Development

One response to “Audience Development and building younger audiences – 9/16 Noon ET #auddev chat

  1. You can also vote for the best idea in our Audience Development Ideas Contest which happens to be about Building Younger Audiences.
    http://www.facebook.com/topic.php?topic=17073&post=89870&uid=48698676423#post89870

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