Slowing down is good audience development

I wanted to share a quick thought about slowing down.  I myself need to slow down.  When we get caught up in the speed of technology, mistakes are likely to be made.  Technology is a gift to help us get more done in less time, but sometimes we might end up cutting corners to the disservice of our patrons.

Also when we are working at a lightening speed using our new technology, we might not be in touch with patrons on a personal level.  There is something to be said for good old fashioned service, and good old fashioned service requires a slower delivery.

To my subscribers, I will work on slowing down so you are not the ones to see the obvious mistakes I have made in writing my blog.  It is so easy today to hit the publish button without truly slowing down to edit/check ones work.  My subscribers should be getting the best of my blog, and I do sincerely apologize.

Your loyal patrons also should be getting the best service from you.  Are you slowing down to make sure everything is as correct as possible for them?  It is definitely something to think about.

Cheers to happy and loyal audiences,


Shoshana Fanizza
Audience Development Specialists


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Filed under arts management, arts marketing, Audience Development

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