Today we had another installment of #auddev chat on twitter. We had the pleasure of having Kara Whittington, who is part of the Marketing team at the San Francisco Symphony, as our guest co-host. Kara manages the discounts, promotions, advertising and sales, and has a great deal of experience with a variety of different online promotions platforms.
We talked about making sure to keep your target audience in mind when choosing a platform, why you would want to choose to do a promotional discount, and how you can stay in control of your offer. Of course we discussed whether or not audiences came back after these types of offers and steps to take to make sure these efforts are good audience development. Other considerations were brought up such as complimentary tickets and papering the house options. All in all, I think you will see that discount promotional platforms can be another tool to use if you learn how to use them in the best way possible for your arts business.
I want to give a big thank you to, Kara, for saving an hour of her time to make this #auddev chat possible!
If you have any questions or comments, you can leave a reply.
Cheers to happy and loyal audiences,
Audience Development Specialists
#auddev chat, 7/28/11, Noon ET
@AudienceDevSpec If you missed out on #auddev chat, I will be posting the transcript on my blog later today.
Thu Jul 28 17:04:13 +0000 2011 – tweet id 96627028924710912 – #196