Daily Archives: June 16, 2011

Audience Development & The Emerging Practice Seminar 2011

On April 29th a group called CultureLab hosted its Emerging Practice Seminar.  The Emerging Practice Seminar ” is a concerted effort to bring forward promising new practices in the cultural sector and transmit them to the field.”

The 2011 seminar focused on:

  • Uses of technology in audience engagement
  • Revenue management and dynamic pricing

After viewing the presentations, here are my top picks for the audience engagement topic :

Uses of Technology in Audience Engagement – Tim Roberts from Cultural Policy Center on Vimeo.

Mobile Interaction: adding content and context – Ron Evans from Cultural Policy Center on Vimeo.

Foursquare & the Arts – Devon Smith from Cultural Policy Center on Vimeo.

Steppenwolf On Camera – Linda Garrison and Thomas Weitz from Cultural Policy Center on Vimeo.

The reason I chose these presentations is due to the fact that they give a broader overview and they were more engaging.  I found it ironic that some of these presentations about audience engagement were not particularly engaging.  They all, however, had good information.  If you have the time, I do recommend watching a few more.  You can find all the presentations on the Cultural Policy Center’s (University of Chicago) website.  I will be choosing my favorites from the second half of the day next week.

Until then, I would like to invite you to a web panel discussion that I will be hosting.  We will be talking about New Plays/New Audiences with David J. Loehr, Co-Founder of 2amt, and Playwright Gwydion Suilebhan.   Join us on Vokle, tomorrow (Friday, June 17th) at 10 am ET.

Cheers to happy and loyal audiences,


Shoshana Fanizza

Audience Development Specialists



“Never treat your audience as customers, always as partners.”

~James Stewart

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Filed under arts management, arts marketing, Audience Development