Audience development – Theatre and Social Media #auddev chat 6/10, Noon ET

Today we had another #auddev chat on Twitter.  This time my co-host was Dave Charest,  Marketing Director/Producer with Astoria Performing Arts Center.  The topic was Theatre and Social Media.  We mentioned best practices for the majority of social media platforms as well as an overall philosophy for using social media to build audiences.  Below is the full conversation.

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

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“Never treat your audience as customers, always as partners.”

~James Stewart

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@AudienceDevSpec Yay! It’s Noon ET, the start of #auddev. Today we will be talking with @DaveCharest about Theatre and Social Media for the next hour.Fri Jun 10 16:00:17 +0000 2011 – tweet id 79216319790194689 – #12

@DaveCharest Starting now. RT @AudienceDevSpec: Get ready for #auddevchat coming up in a few minutes at Noon ET! Theatre tweeps especially invited!Fri Jun 10 16:00:40 +0000 2011 – tweet id 79216417949499392 – #13

@AudienceDevSpec Follow the #auddevhashtag and use hashtag to ask a question.Fri Jun 10 16:01:03 +0000 2011 – tweet id 79216515043434497 – #14

@AudienceDevSpec I want to welcome @DaveCharest . Why don’t you introduce yourself in 140 char or less. #auddevFri Jun 10 16:01:23 +0000 2011 – tweet id 79216599441227777 – #15

@DaveCharest Hello everyone. Thanks for having me, Shoshana. #auddevFri Jun 10 16:02:02 +0000 2011 – tweet id 79216763614670849 – #16

@DaveCharest I’m the Marketing Director for @APACnyc and I also consult and create marketing guides and courses for indie artists #auddevFri Jun 10 16:03:15 +0000 2011 – tweet id 79217070105038848 – #17

@AudienceDevSpec Can you spell out @APACnyc for everyone? #auddevFri Jun 10 16:03:48 +0000 2011 – tweet id 79217208458358784 – #18

@AudienceDevSpec @DaveCharest Can you spell out @APACnyc for everyone? #auddevFri Jun 10 16:04:24 +0000 2011 – tweet id 79217359637856256 – #19

@DaveCharest Sure it’s Astoria Performing Arts Center. We’re just finising up our 10th anniversary season. #auddevFri Jun 10 16:05:38 +0000 2011 – tweet id 79217669869551616 – #20

@AudienceDevSpec Great! So let’s get this party started. What platforms do you currently use for your social media? @DaveCharest #auddevFri Jun 10 16:06:30 +0000 2011 – tweet id 79217884257189888 – #21

@DaveCharest Main ones are blog/website, twitter, facebook, Youtube plus some others. The main thing is the blog/website though. #auddevFri Jun 10 16:09:16 +0000 2011 – tweet id 79218580754939904 – #22

@AudienceDevSpec Interesting, so you consider your website as part of your social media – is this because of the blog? @DaveCharest #auddevFri Jun 10 16:10:07 +0000 2011 – tweet id 79218794693799936 – #23

@DaveCharest All the other tools should work in tandem to eventually bring people to your website. Which I call the Orange Octopus. 🙂 #auddevFri Jun 10 16:10:45 +0000 2011 – tweet id 79218953636937728 – #24

@AudienceDevSpec LOL! The Orange Octopus! It’s orange and it has the arms to…? #auddev@DaveCharestFri Jun 10 16:11:39 +0000 2011 – tweet id 79219183098920961 – #25

@DaveCharest I would say more because of the social nature of linking more than the blog alone. #auddevFri Jun 10 16:11:45 +0000 2011 – tweet id 79219207321038849 – #26

@AudienceDevSpec So let’s start with the blog. Why do you feel this is a main element as opposed to FB or Twitter? #auddevFri Jun 10 16:12:37 +0000 2011 – tweet id 79219426574073857 – #27

@DaveCharest Yep. The arms or the other tools that pull people to the body of the Octopus, or website. #auddevFri Jun 10 16:12:52 +0000 2011 – tweet id 79219489186648064 – #28

@DaveCharest The blog is your intellectual property of which you have full control. FB and Twitter and just tools. #auddevFri Jun 10 16:14:09 +0000 2011 – tweet id 79219813385375744 – #29

@AudienceDevSpec In terms of bringing in new audience, can you mention how you use your blog to do this? #auddevFri Jun 10 16:14:46 +0000 2011 – tweet id 79219967660261376 – #30

@DaveCharest You bring in new audience by creating interesting content that is either educational, helpful or entertaining in some way. #auddevFri Jun 10 16:16:28 +0000 2011 – tweet id 79220395131142144 – #31

@AudienceDevSpec I completely agree. Having content that makes readers want to come back is key. How do you “advertise” the blog in the first place? #auddevFri Jun 10 16:17:40 +0000 2011 – tweet id 79220695254564864 – #32

@DaveCharest People like to share cool stuff. Learn to create cool stuff by listening to your audience. #auddevFri Jun 10 16:17:41 +0000 2011 – tweet id 79220699763453952 – #33

@AudienceDevSpec The blog can be used in several ways, to give to your audience and to let your audience give to you. #auddevFri Jun 10 16:18:25 +0000 2011 – tweet id 79220886099599360 – #34

@DaveCharest You’d like to have people returning to your site multiple times before you’ve ever asked them to buy anything. #auddevFri Jun 10 16:18:38 +0000 2011 – tweet id 79220939455348737 – #35

@hollyhoffman Different conf, same msg RT @DaveCharest: People like to share cool stuff. Learn to create it by listening to yr audience #auddev #neosummitFri Jun 10 16:19:32 +0000 2011 – tweet id 79221167768084480 – #36

@AudienceDevSpec That is a key point. Having them return without any “returns” in mind is a good way to begin to build relationships first. Good #auddevFri Jun 10 16:19:56 +0000 2011 – tweet id 79221265981898752 – #37

@DaveCharest @AudienceDevSpec Yes. There is also a distinction between individual and organization blogs. #auddevFri Jun 10 16:20:03 +0000 2011 – tweet id 79221297242058752 – #38

@AudienceDevSpec For a Theatre group, would you say having an org blog and some indiv blogs by actors/directors is helpful? @DaveCharest #auddevFri Jun 10 16:20:59 +0000 2011 – tweet id 79221530499874816 – #39

@DaveCharest Ideally everyone would blog. People we connect w/ people. Different hangouts equals different points of entry and expanded reach. #auddevFri Jun 10 16:23:29 +0000 2011 – tweet id 79222158101979136 – #40

@AudienceDevSpec I completely agree. The more the merrier, but I guess some protocol would need to be established though? #auddevFri Jun 10 16:24:26 +0000 2011 – tweet id 79222398221684736 – #41

@AudienceDevSpec For more than one person to blog, would be good to make sure the right hand knows what the left hand is doing organizational wise. #auddevFri Jun 10 16:25:46 +0000 2011 – tweet id 79222733975724032 – #42

@DaveCharest It’s situational. But if you’re worried about people doing dumb things, maybe those people shouldn’t be working for you. #auddevFri Jun 10 16:26:24 +0000 2011 – tweet id 79222895280263168 – #43

@AudienceDevSpec Lol! Good point! #auddevFri Jun 10 16:26:40 +0000 2011 – tweet id 79222962980532224 – #44

@AudienceDevSpec The thing about blogs is they are an entry to get people to know you and your org. How can we bump them to the next level? #auddevFri Jun 10 16:27:34 +0000 2011 – tweet id 79223188860575744 – #45

@AudienceDevSpec Can blogging turn into ticket sales and donations? #auddevFri Jun 10 16:28:12 +0000 2011 – tweet id 79223349108150272 – #46

@AudienceDevSpec If you have a question about social media for #arts groups, particularly #theatre, use the #auddevhashtag.Fri Jun 10 16:29:19 +0000 2011 – tweet id 79223627857395712 – #47

@DaveCharest By understanding how the internet really works. It’s about linking and being more places. Guest posting is a great way to extend. #auddevFri Jun 10 16:29:49 +0000 2011 – tweet id 79223754617667584 – #48

@DaveCharest Yes. Although it could have the opposite effect if people don’t like you. 🙂 People want to support those they know, like, trust. #auddevFri Jun 10 16:32:03 +0000 2011 – tweet id 79224317342257153 – #49

@AudienceDevSpec I’m also a big advocate to more outreach, both online and offline. The big question is, can a blog create ROI? #auddevFri Jun 10 16:32:37 +0000 2011 – tweet id 79224457243262977 – #51

@DaveCharest The big thing to understand is that you’re also creating a living archive for your work. This is helpful historically & for grants. #auddevFri Jun 10 16:33:15 +0000 2011 – tweet id 79224617159491584 – #52

@AudienceDevSpec Really good point! MT @DaveCharest: you’re also creating a living archive for your work. This is helpful historically & for grants. #auddevFri Jun 10 16:34:13 +0000 2011 – tweet id 79224862383673344 – #53

@DaveCharest Yes. We just finished a show no one has really heard of before The Human Comedy. Every weekend full because we did a lot of work… #auddevFri Jun 10 16:35:17 +0000 2011 – tweet id 79225128109621248 – #54

@AudienceDevSpec The blog is a part of the bigger picture, you are saying, and this results in increased audiences for performances. #auddevFri Jun 10 16:36:00 +0000 2011 – tweet id 79225311555883008 – #55

@DaveCharest … let people see the name and learn more about the production. Take a look here: http://t.co/tYeutgM You’ll see what I mean. #auddevFri Jun 10 16:36:29 +0000 2011 – tweet id 79225431584276480 – #56

@AudienceDevSpec Also really good point, the blog (s) is a great tool for introducing new works. #auddevFri Jun 10 16:36:52 +0000 2011 – tweet id 79225530163007488 – #57
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@DaveCharest Having all this cool stuff to share is a lot more interesting than everyone shouting “Buy Ticket Now” #auddevFri Jun 10 16:37:22 +0000 2011 – tweet id 79225655086153728 – #58

@DaveCharest All of this work needs to be thought of as long term. You’re building a platform and reputation. #auddevFri Jun 10 16:38:32 +0000 2011 – tweet id 79225948112814080 – #59

@AudienceDevSpec Love it! You have photos and a video to get more people interested. How you use your blog is key! http://t.co/tYeutgM #auddevFri Jun 10 16:38:36 +0000 2011 – tweet id 79225964395118592 – #60

@DaveCharest I should also note that email marketing is a HUGE factor. But you need to make that cool too. Ads alone suck. #auddevFri Jun 10 16:39:48 +0000 2011 – tweet id 79226267337109505 – #61

@AudienceDevSpec I hope more people understand now what a blog can accomplish, especially if it builds interest. Let’s switch gears and talk FB #auddevFri Jun 10 16:40:14 +0000 2011 – tweet id 79226374124093441 – #62

@AudienceDevSpec Email marketing is huge. I tend to steer away from mass email marketing though. @DaveCharest #auddevFri Jun 10 16:40:57 +0000 2011 – tweet id 79226556102356992 – #63

@dloehr @DaveCharest It is, in a very real way, telling the “story of your community” more personally, inviting auds into that community. #auddevFri Jun 10 16:41:06 +0000 2011 – tweet id 79226595201646594 – #64

@DaveCharest I also don’t think we could’ve accomplished what we did w/ HC without starting the ground work for it 3 shows earlier. #auddevFri Jun 10 16:41:58 +0000 2011 – tweet id 79226812139438081 – #65

@AudienceDevSpec Yes, and a blog can allow the audience to know your personality, you more personally too. @dloehr @DaveCharest #auddevFri Jun 10 16:42:00 +0000 2011 – tweet id 79226821266247681 – #66

@AudienceDevSpec In time terms, 3 shows ahead equals how many months? @DaveCharest #auddevFri Jun 10 16:42:34 +0000 2011 – tweet id 79226963209891840 – #67

@DaveCharest In 2009, we started to make changes to way we communicate w/ our audience. So years. 🙂 #auddevFri Jun 10 16:43:50 +0000 2011 – tweet id 79227280425091072 – #68

@AudienceDevSpec Audience development does take time. It is a building process, but the results can be amazing when done right. #auddevFri Jun 10 16:44:24 +0000 2011 – tweet id 79227424314900480 – #69

@AudienceDevSpec For Facebook – you use it. How do you use it? @DaveCharest #auddevFri Jun 10 16:44:50 +0000 2011 – tweet id 79227534100807680 – #70

@DaveCharest Overall, my concept is that of The Journey Factor. Allow people to share in your journey. Let them be collaborators. #auddevFri Jun 10 16:45:07 +0000 2011 – tweet id 79227602618953728 – #71

@AudienceDevSpec If anyone else out there has FB success stories to share, use the #auddevhashtag.Fri Jun 10 16:45:58 +0000 2011 – tweet id 79227818940182528 – #72

@DaveCharest I’m not a huge FB fan. But it’s great for buzz and to drive traffic to your site. #auddevFri Jun 10 16:46:20 +0000 2011 – tweet id 79227910094995457 – #73

@BikiniOrBust And your great at it. RT @DaveCharest My concept isThe Journey Factor. Allow people to share…let them be collaborators. #auddevFri Jun 10 16:46:32 +0000 2011 – tweet id 79227961206771712 – #74

@AudienceDevSpec You use it mainly to get back to the big octopus, your website. Have you used the Events function? Any luck there? #auddevFri Jun 10 16:46:56 +0000 2011 – tweet id 79228062797021184 – #75

@DaveCharest You need to give people permission and the tools to talk though regardless of what platform they use. #auddevFri Jun 10 16:47:54 +0000 2011 – tweet id 79228306284744704 – #76

@AudienceDevSpec Social media is a way to get the word out, but it is part of the invitations you send out. Old fashioned rule – invite 3X goal. #auddevFri Jun 10 16:48:51 +0000 2011 – tweet id 79228545582379008 – #77

@DaveCharest FB events for theater have been useful to keep the chatter going. You can tag the event in status updates so people know about it. #auddevFri Jun 10 16:49:21 +0000 2011 – tweet id 79228669863788544 – #78

@AudienceDevSpec Oh,most definitely. People need to feel invited, comfortable, and have the sense they are part of the collaboration. #auddevFri Jun 10 16:49:44 +0000 2011 – tweet id 79228766072733696 – #79

@AudienceDevSpec Hidden meaning, FB is good at creating some buzz, but don’t put your eggs all in one social media basket. #auddevFri Jun 10 16:50:41 +0000 2011 – tweet id 79229004430852096 – #80

@DaveCharest When people RSVP that notification goes out so others see it. I wouldn’t count on people showing up who say they will or vice versa. #auddevFri Jun 10 16:51:43 +0000 2011 – tweet id 79229264985202688 – #81

@AudienceDevSpec In some cases, Twitter can be just as useful in spreading the word about an event, if not more so. #auddevFri Jun 10 16:52:08 +0000 2011 – tweet id 79229370702630912 – #82

@DaveCharest @AudienceDevSpec I love that quote you use from Jimmy Stewart. That it in a nutshell. #auddevFri Jun 10 16:52:38 +0000 2011 – tweet id 79229495688695809 – #83

@AudienceDevSpec People tend to share more on Twitter than FB so your event may have an even better chance of getting around on Twitter. #auddevFri Jun 10 16:52:41 +0000 2011 – tweet id 79229509127258112 – #84

@DaveCharest Sure. Personally, Twitter is my weapon of choice. But it may not be best for the goal of a particular individual or org. #auddevFri Jun 10 16:53:50 +0000 2011 – tweet id 79229798618103808 – #85

@AudienceDevSpec Yes, the quote: “Never treat your audience as customers, always as partners.” is my signature for emails as well as on my blog. #auddevFri Jun 10 16:53:53 +0000 2011 – tweet id 79229808944496641 – #86

@AudienceDevSpec Why do you think Twitter can be effective.? @DaveCharest #auddevFri Jun 10 16:54:20 +0000 2011 – tweet id 79229925223186432 – #87

@DaveCharest That’s leads to a biggie: HAVE A GOAL! You’re just wasting time without one. #auddevFri Jun 10 16:55:05 +0000 2011 – tweet id 79230114528886784 – #88

@ArtsAtICC Does anyone else in on this chat work in promoting the arts at an educational institution like a community college? #auddevFri Jun 10 16:55:09 +0000 2011 – tweet id 79230131255783424 – #89

@DaveCharest @AudienceDevSpec Love it. #auddevFri Jun 10 16:55:29 +0000 2011 – tweet id 79230214923751424 – #90

@AudienceDevSpec @ArtsAtICC I can put you in touch with someone I know. #auddevShe’s at DuPage College in IL.Fri Jun 10 16:56:02 +0000 2011 – tweet id 79230351276392450 – #91

@ArtsAtICC @DaveCharest One of my favorite quotes: “If you don’t have a goal, then there’s nothing to shoot for.” #auddevFri Jun 10 16:56:04 +0000 2011 – tweet id 79230361460146176 – #92

@AudienceDevSpec I always try to visualize a big goal, then a realistic goal, then work like the dickens to get to the big goal. LOL! #auddevFri Jun 10 16:56:54 +0000 2011 – tweet id 79230569392783361 – #93

@DaveCharest Twitter is great for new ideas and new opportunities. I always equate Twitter to college and FB to high school. #auddevFri Jun 10 16:57:18 +0000 2011 – tweet id 79230670169317376 – #94

@AudienceDevSpec Wow, our hour is almost up – it goes by fast. @DaveCharest I would love to talk a little about video – YouTube, Livestream, etc. #auddevFri Jun 10 16:58:00 +0000 2011 – tweet id 79230847055695872 – #95

@ArtsAtICC @AudienceDevSpec I think learning about #auddevin general is helpful, but I think there are some challenges unique to those of us at edu’sFri Jun 10 16:58:02 +0000 2011 – tweet id 79230856836808705 – #96

@CarouselTheatre @DaveCharest We like that option-gives the user a chance to have event info at a click, instead of repeatedly using link/web address.#auddevFri Jun 10 16:58:39 +0000 2011 – tweet id 79231009509490688 – #97

@DaveCharest @ArtsAtICC My wife works at a community college, she using a group posterous for a production of “Dog Sees God” #auddevFri Jun 10 16:59:07 +0000 2011 – tweet id 79231127797243904 – #98

@DaveCharest @ArtsAtICC Absolutely. Edus are greatly suited for the nature of social media though. In the end educational content wins. #auddevFri Jun 10 17:00:59 +0000 2011 – tweet id 79231597622206464 – #99

@AudienceDevSpec I think video needs to be a bigger factor in Theatre social media campaigns. #auddevFri Jun 10 17:01:32 +0000 2011 – tweet id 79231734633340928 – #100

@DaveCharest @CarouselTheatre For sure. #auddevFri Jun 10 17:01:32 +0000 2011 – tweet id 79231735585443840 – #101

@ArtsAtICC @DaveCharest “Dog Sees God”? Is she a fan of palindromes? She should check out @alyankovic ‘s song “Bob.” Full of palindromes. #auddevFri Jun 10 17:02:01 +0000 2011 – tweet id 79231858109452288 – #102

@DaveCharest @ArtsAtICC We love @alyankovic! 🙂 #auddevFri Jun 10 17:02:46 +0000 2011 – tweet id 79232046563725312 – #103

@ArtsAtICC @DaveCharest Some of the lyrics: “Lisa Bonet ate no basil” “Oozy rat in a sanitary zoo” #auddevFri Jun 10 17:03:05 +0000 2011 – tweet id 79232126582657024 – #104

@DaveCharest Video is tricky for theater. #auddevFri Jun 10 17:03:41 +0000 2011 – tweet id 79232277913153536 – #105

@AudienceDevSpec Can you expand? Tricky? @DaveCharest #auddevFri Jun 10 17:04:02 +0000 2011 – tweet id 79232366865948672 – #106

@RachealMc Agreed, but they have to be short & good RT @audiencedevspec: I think video needs to be a bigger factor in Theatre SM campaigns. #auddevFri Jun 10 17:04:51 +0000 2011 – tweet id 79232570319060993 – #107

@ArtsAtICC @DaveCharest “Bob” by @alyankovic http://www.youtube.com/watch?v=Nej4xJe4Tdg #auddevFri Jun 10 17:05:20 +0000 2011 – tweet id 79232691509268481 – #108

@AudienceDevSpec @DaveCharest Is it because filming is a different medium than live theatre? #auddevFri Jun 10 17:05:22 +0000 2011 – tweet id 79232701990842369 – #109

@RbClassical @davecharest that’s funny since FB was originally for college only. #auddevFri Jun 10 17:06:01 +0000 2011 – tweet id 79232862251008000 – #110

@ArtsAtICC @DaveCharest Just saw @alyankovic in concert Sunday. 🙂 I still owe @AudienceDevSpec a picture from that. #auddevFri Jun 10 17:06:03 +0000 2011 – tweet id 79232873151987712 – #111

@AudienceDevSpec I am starting to see more trailers for live theater events as well as livestream and YouTubes after the fact. #auddevFri Jun 10 17:06:20 +0000 2011 – tweet id 79232945738625024 – #112

@DaveCharest 1st there are many union rules that get in the way. Then there’s the trap of presenting too much like a movie. give wrong impress. #auddevFri Jun 10 17:06:21 +0000 2011 – tweet id 79232947890290688 – #113

@ArtsAtICC @EchoSiedel Agreed…but tell that to the bean counters worried about putting people in the seats. #auddevFri Jun 10 17:06:56 +0000 2011 – tweet id 79233096117002240 – #114

@AudienceDevSpec .@DaveCharest Give the wrong impression is my one concern with video. #auddevFri Jun 10 17:07:10 +0000 2011 – tweet id 79233155030200320 – #115

@DaveCharest @RbClassical I know! But when you think about the people you connect with there it’s all people you know. #auddevFri Jun 10 17:07:51 +0000 2011 – tweet id 79233325742567424 – #116

@ArtsAtICC @DaveCharest How is the video used? Via YouTube? Aren’t there copyright issues? #auddevFri Jun 10 17:08:24 +0000 2011 – tweet id 79233465802948608 – #117

@DaveCharest I’m not a fan of live streaming theater. UNLESS can be filmed correctly. #auddevFri Jun 10 17:08:50 +0000 2011 – tweet id 79233574536089600 – #118

@AudienceDevSpec @DaveCharest @RbClassical I think it is good and bad. Knowing the people already isn’t a bad thing and can be good in terms of #auddev.Fri Jun 10 17:08:54 +0000 2011 – tweet id 79233588750589953 – #119

@DaveCharest I lean towards creating videos that entice people to see the show. #auddevFri Jun 10 17:09:30 +0000 2011 – tweet id 79233742010462208 – #120

@AudienceDevSpec Do you feel the interview approach for introducing a play is better? @DaveCharest #auddevFri Jun 10 17:09:47 +0000 2011 – tweet id 79233812730617856 – #121

@ArtsAtICC Not to switch gears, but does anyone have any tips on marketing to 70+ year olds? #auddevFri Jun 10 17:10:25 +0000 2011 – tweet id 79233970394497025 – #122

@ArtsAtICC Our season ticket holders avg age is 70+, and we seem to have problems attracting a younger audience. #auddevFri Jun 10 17:11:23 +0000 2011 – tweet id 79234214444273664 – #123

@DaveCharest I like it best. But it’s about finding the drama in whatever way you decide to go. The pieces need to stand on their own. #auddevFri Jun 10 17:11:34 +0000 2011 – tweet id 79234259520454657 – #124

@AudienceDevSpec Personal approach is always best. Taking the time to talk with them. @ArtsAtICC #auddevFri Jun 10 17:11:45 +0000 2011 – tweet id 79234308870651904 – #125

@ArtsAtICC Our 70+’s don’t seem to be avid social media users…occasionally Facebook, occasionally email, but that’s it. #auddevFri Jun 10 17:12:16 +0000 2011 – tweet id 79234438554333186 – #126

@DaveCharest @ArtsAtICC Family nights perhaps? #auddevFri Jun 10 17:12:32 +0000 2011 – tweet id 79234504912420864 – #127

@AudienceDevSpec @ArtsAtICC That is surprising for a community college. The shows do not attract the students? #auddevFri Jun 10 17:12:35 +0000 2011 – tweet id 79234517654700032 – #128

@AudienceDevSpec @ArtsAtICC I would find out what the younger generation wants in the first place. #auddevFri Jun 10 17:13:29 +0000 2011 – tweet id 79234741026553856 – #129

@ArtsAtICC @AudienceDevSpec Agreed. And generally I’m trying to do that. Several other issues influence the effectiveness, however. #auddevFri Jun 10 17:13:49 +0000 2011 – tweet id 79234828444254208 – #130

@AudienceDevSpec To summarize, social media is best used as part of the bigger picture of spreading the word. #auddevFri Jun 10 17:15:07 +0000 2011 – tweet id 79235154790449152 – #131
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@ArtsAtICC @AudienceDevSpec Certain shows do. Our “Guest Artists Series” of national and int’l touring acts has always been geared to public #auddevFri Jun 10 17:15:29 +0000 2011 – tweet id 79235245978812416 – #132

@AudienceDevSpec Each social media platform offers something different you can use, but don’t rely too heavily on one or the other. #auddevFri Jun 10 17:15:34 +0000 2011 – tweet id 79235266598010880 – #133

@RbClassical @artsaticc that’s where social media can help (in regards to reaching younger audiences). Reach out to them where they are. #auddevFri Jun 10 17:15:55 +0000 2011 – tweet id 79235354229612545 – #134

@AudienceDevSpec Don’t discount using blogs, and the more you get yourself out there with your story, the better. #auddevFri Jun 10 17:15:55 +0000 2011 – tweet id 79235356016386048 – #135

@AudienceDevSpec Audience development is a building relationship process, and social media can get your audience involved in the conversation. #auddevFri Jun 10 17:16:29 +0000 2011 – tweet id 79235497402179584 – #136

@ArtsAtICC @DaveCharest Our 11-12 lineup is more family-friendly. King of Diamonds (Elvis/Neil Diamond impersonator), Chinese acrobats, improv #auddevFri Jun 10 17:16:30 +0000 2011 – tweet id 79235503509086208 – #137

@AudienceDevSpec As long as you are welcoming and make it comfortable for them to participate in the conversation, these relationships will build. #auddevFri Jun 10 17:17:24 +0000 2011 – tweet id 79235726977404928 – #138

@ArtsAtICC @DaveCharest Another issue is changing “We’ve never done that”/”We always done it this way” mindset from within #auddevFri Jun 10 17:17:35 +0000 2011 – tweet id 79235774301749248 – #139

@DaveCharest @ArtsAtICC Sounds like you need to lay groundwork so all powers on the same page. Nothing kills effectiveness more than opinions. #auddevFri Jun 10 17:18:18 +0000 2011 – tweet id 79235956963680257 – #140

@ArtsAtICC @RbClassical We’re getting there; still trying to make people aware of our Facebook/Twitter/YouTube presences. #auddevFri Jun 10 17:19:10 +0000 2011 – tweet id 79236172659961856 – #141

@AudienceDevSpec @ArtsAtICC Change is scary, but necessary if the same old is not working. #auddevFri Jun 10 17:19:19 +0000 2011 – tweet id 79236210433855488 – #142

@ArtsAtICC @AudienceDevSpec I intend on blogging more for 11-12, but I need to find topics so we don’t just make our blog another sales pitch #auddevFri Jun 10 17:20:31 +0000 2011 – tweet id 79236514567045122 – #143

@DaveCharest Thanks so much for a great chat all. I must run. Feel free to reach out w/ questions. I’ll be expanding on what we talked about… #auddevFri Jun 10 17:21:16 +0000 2011 – tweet id 79236700672499712 – #144

@AudienceDevSpec Whatever social media tool you use, be sure you have valuable content. This will attract an audience and get them more involved. #auddevFri Jun 10 17:21:29 +0000 2011 – tweet id 79236758306430976 – #145

@AudienceDevSpec Thank you @DaveCharest for cohosting this #auddevchat.Fri Jun 10 17:21:59 +0000 2011 – tweet id 79236880117399552 – #146

@ArtsAtICC @DaveCharest Powers are coming around to same page. Getting implementation at lower levels can be more of an issue. #auddevFri Jun 10 17:22:02 +0000 2011 – tweet id 79236895208505344 – #147

@ArtsAtICC @AudienceDevSpec Again, that’s my plan. Cultural mindset has to be there too. If team isn’t all on the same page, that’s not good. #auddevFri Jun 10 17:24:21 +0000 2011 – tweet id 79237479105957888 – #148

@AudienceDevSpec Thank you to: @hollyhoffman for joining us from the #neosummit #auddevFri Jun 10 17:24:52 +0000 2011 – tweet id 79237608512827392 – #149

@DaveCharest …on my website: http://t.co/LzOPzcm #auddevFri Jun 10 17:25:46 +0000 2011 – tweet id 79237834808111104 – #150

@DaveCharest @ArtsAtICC Are there clear tasks for people to complete? #auddevFri Jun 10 17:28:05 +0000 2011 – tweet id 79238417472421890 – #151

@AudienceDevSpec Fri 6/17, 10am ET, Vokle panel discussion w/ @dloehr from 2amt and Playwright @GwydionS. Topic: New Plays/New Audiences #auddevFri Jun 10 17:29:18 +0000 2011 – tweet id 79238722901643265 – #152

@AudienceDevSpec Audience Development for the Arts – Theatre Sessions: New Plays/New Audiences. It’s free! RSVP here: http://bit.ly/kcxpY9 #auddevFri Jun 10 17:31:31 +0000 2011 – tweet id 79239282761547776 – #153

@AudienceDevSpec Also putting it out there that the partnership with @RbClassical means we now have Audience Development Media http://bit.ly/kFrKlY #auddevFri Jun 10 17:33:29 +0000 2011 – tweet id 79239778041724928 – #154

@AudienceDevSpec If you missed #auddevchat, a transcript will be posted soon.Fri Jun 10 17:37:51 +0000 2011 – tweet id 79240876697726976 – #155

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2 Comments

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2 responses to “Audience development – Theatre and Social Media #auddev chat 6/10, Noon ET

  1. Dave Charest

    Thanks again for setting this up.

  2. Pingback: Theater and Social Media: A Twitter Chat Transcript

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