Audience Development and Social/Digital Media – #auddev chat transcript from June 3, Noon ET

Today we had an #auddev chat with David Weuste from Rosebrook Classical.  As you may have heard, ADS and Rosebrook Classical are partnering to bring you Audience Development Media.  We decided to have this #auddev chat to get the conversation started on how to use social/digital media effectively to build your audience.

The following is the actual transcript.  Please feel free to comment below if you have any pertinent thoughts to add. 

Cheers to happy and loyal audiences,
Shoshana
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@AudienceDevSpec The next hour will be dedicated to #auddevchat. Join us in talking about social/digital media w/@RbClassicalFri Jun 03 16:00:52 +0000 2011 – tweet id 76679753150644225 – #10
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@AudienceDevSpec I’d like you to meet one of my new partners, David Weuste from @RbClassical (Rosebrook Classical) a social/dig media co. for arts. #auddevFri Jun 03 16:01:45 +0000 2011 – tweet id 76679977336184832 – #11
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@AudienceDevSpec The partnership came about since David has the know how for helping artists and arts orgs set up their social/digital media #auddevFri, 03 Jun 2011 16:03:19 +0000 – tweet id 76680369465860096 – #12
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@askdebra @AudienceDevSpec congrats on the expansion! #auddevFri Jun 03 16:03:58 +0000 2011 – tweet id 76680534494953472 – #13
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@AudienceDevSpec After David sets up the social/digital media, ADS will then help you formulate a plan to use for #auddev.Fri Jun 03 16:05:16 +0000 2011 – tweet id 76680859083747328 – #14
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@AudienceDevSpec David are you there? #auddevFri Jun 03 16:05:29 +0000 2011 – tweet id 76680917040640000 – #15
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@AudienceDevSpec .@askdebra Thanks, Debra. It was a natural fit. #auddevFri Jun 03 16:06:59 +0000 2011 – tweet id 76681294305689601 – #16
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@AudienceDevSpec Oh dear, I think @RbClassical was delayed or did not have the time correct. Please send in any ??? about social/digital media. #auddevFri, 03 Jun 2011 16:07:53 +0000 – tweet id 76681517438480384 – #17
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@AudienceDevSpec Wow, I think there has been a slight snafu here. We may need to reschedule since I need someone to chat with. #auddevFri Jun 03 16:10:45 +0000 2011 – tweet id 76682239781511168 – #18
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@AudienceDevSpec Funny, he sent out a reminder 30 min ago. We will need to reschedule. Unless, is there something to chat about? I’m here! #auddevFri Jun 03 16:14:09 +0000 2011 – tweet id 76683094551306240 – #19
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@RbClassical @audiencedevspec I’m Here, I’m here! I did get delayed and lost track of time! Ready to talk #auddevnow!Fri Jun 03 16:18:00 +0000 2011 – tweet id 76684063410356224 – #20
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@AudienceDevSpec Hello David! @RbClassical Did you want to introduce yourself and Rosebrook Classical? #auddevFri Jun 03 16:19:06 +0000 2011 – tweet id 76684341622738944 – #21
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@HM_Theatre_Ent @AudienceDevSpec how do other theatre companies use social media when they don’t have a project to promote, maintaining a presence #auddevFri Jun 03 16:19:21 +0000 2011 – tweet id 76684405149667328 – #22
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@AudienceDevSpec LOL! Now we seem to be having some technical difficulties. @RbClassical are you there? Please do introduce yourself. #auddevFri Jun 03 16:21:06 +0000 2011 – tweet id 76684844360409088 – #23
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@RbClassical @audiencedevspec Sure, I’m David and work w/in Rosebrook Classical helping classical music pros connect w/audiences via social media #auddevFri Jun 03 16:21:36 +0000 2011 – tweet id 76684972299272192 – #24
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@AudienceDevSpec You work with other types of artists and orgs as well, right? @RbClassical #auddevFri Jun 03 16:22:14 +0000 2011 – tweet id 76685128620969984 – #25
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@RbClassical We’re very happy to be expanding our services to the broader arts with our new partnership w/@AudienceDevSpec #auddevFri Jun 03 16:22:20 +0000 2011 – tweet id 76685157054169088 – #26
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@RbClassical To get us started, let’s talk about creative newmedia contests. Something we’ve been doing a lot of recently. Anyone have examples #auddevFri Jun 03 16:23:56 +0000 2011 – tweet id 76685556561620992 – #27
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@AudienceDevSpec .@HM_Theatre_Ent I would say that the in between production time is a great time to increase social media & digital media presence. #auddevFri Jun 03 16:24:08 +0000 2011 – tweet id 76685610659745792 – #28
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@AudienceDevSpec Meaning you can use the time to engage with audience, introduce the actors, producers, directors, etc. @HM_Theatre_Ent #auddevFri Jun 03 16:24:43 +0000 2011 – tweet id 76685757326172162 – #29
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@AudienceDevSpec Can you tell us a little about some of the projects you have been working on? @RbClassical #auddevFri Jun 03 16:25:32 +0000 2011 – tweet id 76685961584582656 – #30
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@RbClassical @hm_theatre_ent Then in-between time can be the best way to really connect creatively w/your fans to show you’re not just selling #auddevFri Jun 03 16:26:21 +0000 2011 – tweet id 76686167545888768 – #31
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@AudienceDevSpec We have David Weuste from Rosebrook Classical, a social/digital media expert. Any questions for him please use #auddevtag.Fri Jun 03 16:26:26 +0000 2011 – tweet id 76686188215410688 – #32
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@HM_Theatre_Ent @AudienceDevSpec Thanks, makes sense. I like the idea of introducing people you are working with #auddevFri Jun 03 16:27:09 +0000 2011 – tweet id 76686366167154688 – #33
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@RbClassical @hm_theatre_ent If you’re only using social media when you have something to push/sell, that will eventually get picked up #auddevFri Jun 03 16:27:18 +0000 2011 – tweet id 76686404184313857 – #34
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@AudienceDevSpec You can also use this time to explain theatre and explore audience preferences using social media @HM_Theatre_Ent #auddevFri Jun 03 16:27:40 +0000 2011 – tweet id 76686496375123968 – #35
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@RbClassical @hm_theatre_ent So embrace the in-between. Then you’ll have a stronger base when you are ready to push/sell something #auddevFri Jun 03 16:28:09 +0000 2011 – tweet id 76686621017255936 – #36
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@AudienceDevSpec Perhaps get feedback on potential new plays. @HM_Theatre_Ent #auddevFri Jun 03 16:28:13 +0000 2011 – tweet id 76686636469071872 – #37
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@RbClassical @audiencedevspec w/out specifics we just ran two similar contests, one got a huge response, while the other did not. continuing…#auddevFri Jun 03 16:29:29 +0000 2011 – tweet id 76686955601068032 – #38
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@AudienceDevSpec Can you tell us the platforms you used? @RbClassical #auddevFri Jun 03 16:30:31 +0000 2011 – tweet id 76687215106859008 – #39
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@RbClassical But both gave some valuable insight into their fan-bases, and found out a lot of new useful info despite participation… #auddevFri Jun 03 16:31:08 +0000 2011 – tweet id 76687370031861761 – #40
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@ljabernathy @RbClassical response was minimal, but it was also week of finals. Going to try again with new class/season #auddevFri Jun 03 16:32:01 +0000 2011 – tweet id 76687590966833152 – #41
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@RbClassical & the 1 that didn’t get a huge response still resulted in visible, trackable sales, despite the limited contest participation #auddevFri Jun 03 16:32:19 +0000 2011 – tweet id 76687667395432448 – #42
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@rbclassical @ljabernathy Definitely suggest a second try. Showing you R creative & “fun” will always pay off in long-run, even if not short-run #auddevFri, 03 Jun 2011 16:33:47 +0000 – tweet id 76688036708093952 – #43
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@RbClassical @ljabernathy Definitely suggest a second try. Showing you R creative & “fun” will always pay off in long-run, even if not short-run #auddevFri Jun 03 16:33:47 +0000 2011 – tweet id 76688036708093952 – #44
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@AudienceDevSpec What platforms did you use for the contest? @RbClassical #auddevFri, 03 Jun 2011 16:34:00 +0000 – tweet id 76688091317932032 – #45
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@AudienceDevSpec What platforms did you use for the contest? @RbClassical #auddevFri Jun 03 16:34:00 +0000 2011 – tweet id 76688091317932032 – #46
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@RbClassical @audiencedevspec The contest was on Facebook, though we promoted via blogs, Twitter, and more. Can’t do 2 many specifics. But some…#auddevFri Jun 03 16:35:56 +0000 2011 – tweet id 76688576666021889 – #47
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@AudienceDevSpec Do you have a question about setting up social/digital media and how to use for #auddev, you can ask using #auddevtag!Fri Jun 03 16:37:17 +0000 2011 – tweet id 76688918057193472 – #48
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@AudienceDevSpec If you had to choose just 3 platforms for an arts org to use, which would you choose? @RbClassical #auddevFri Jun 03 16:38:10 +0000 2011 – tweet id 76689141546496000 – #49
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@RbClassical @ljabernathy Keep working on those “quality” numbers, and eventually the “quantity” will take care of itself! #auddevFri Jun 03 16:38:31 +0000 2011 – tweet id 76689228133707776 – #50
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@RbClassical @audiencedevspec Twitter, Facebook, YouTube…though we’d highly recommend a blog as well. #auddevFri Jun 03 16:39:23 +0000 2011 – tweet id 76689447424503808 – #51
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@AudienceDevSpec LOL! Couldn’t stick to 3. @RbClassical #auddevFri Jun 03 16:39:45 +0000 2011 – tweet id 76689539229425664 – #52
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@AudienceDevSpec Let’s talk a little bit about YouTube set up. Any quick advice for setting up a channel? @RbClassical #auddevFri Jun 03 16:40:34 +0000 2011 – tweet id 76689744557383680 – #53
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@DaveCharest What has been most successful for you so far? #auddevFri Jun 03 16:40:44 +0000 2011 – tweet id 76689785342799873 – #54
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@AudienceDevSpec Good question from @DaveCharest: What has been most successful for you so far? @RbClassical #auddevFri Jun 03 16:41:40 +0000 2011 – tweet id 76690020806828032 – #55
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@RbClassical Cont on contest…1 thing we definitely recognized was the importance of a well-defined call-to-action. #auddevFri Jun 03 16:41:44 +0000 2011 – tweet id 76690039345655808 – #56
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@RbClassical @hm_theatre_ent Glad to help! #auddevFri Jun 03 16:42:09 +0000 2011 – tweet id 76690143620247552 – #57
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@AudienceDevSpec I definitely agree. The set up and plan for outreach is crucial! @RbClassical #auddevFri Jun 03 16:42:19 +0000 2011 – tweet id 76690182778261505 – #58
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@RbClassical @audiencedevspec Definitely couldn’t. We’re big believers in the Big 4. But, every case is different. #auddevFri Jun 03 16:42:53 +0000 2011 – tweet id 76690328077340672 – #59
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@AudienceDevSpec The strange thing or neat thing is that I have seen different platforms work best for different people. @DaveCharest #auddevFri Jun 03 16:43:19 +0000 2011 – tweet id 76690436546244608 – #60
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@RbClassical @davecharest Vague question. But I’d answer “genuineness”. Any time we’ve attempted loads of automation, etc. it’s backfired #auddevFri Jun 03 16:44:13 +0000 2011 – tweet id 76690663105757185 – #61
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@AudienceDevSpec For me, Twitter has been sensational. I know a visual artist that does well using Facebook. I have seen Theatre Co. say YouTube. #auddevFri Jun 03 16:44:14 +0000 2011 – tweet id 76690668847775744 – #62
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@AudienceDevSpec Yes, really good point. Each artist and org is different, so it’s best to find best combo for each situation. @RbClassical #auddevFri Jun 03 16:45:11 +0000 2011 – tweet id 76690905926602752 – #63
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@RbClassical @audiencedevspec Very True. 1 client’s blog is most successful platform. Others Facebook, others Twitter, others YT. Experiment #auddevFri Jun 03 16:46:39 +0000 2011 – tweet id 76691276707270656 – #64
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@AudienceDevSpec Over all has one platform been more of a sure thing? @RbClassical #auddevFri Jun 03 16:46:50 +0000 2011 – tweet id 76691320575496193 – #65
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@RbClassical Smaller platforms can be important too. We have one client where we need to be active w/in niche-forums moreso than the big ones. #auddevFri Jun 03 16:47:40 +0000 2011 – tweet id 76691529720279040 – #66
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@AudienceDevSpec I was speaking with an ensemble today that admitted that social media was a little out of their comfort zone. #auddevFri Jun 03 16:47:49 +0000 2011 – tweet id 76691568727310336 – #67
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@AudienceDevSpec My reply was that it would be good to expand that zone just a little bit and get his feet wet in order reach new audiences. #auddevFri Jun 03 16:48:32 +0000 2011 – tweet id 76691749992538112 – #68
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@RbClassical @audiencedevspec it’s still out of a majority’s comfort zone. Still a huge stigma around it that it’s silly or scary. #auddevFri Jun 03 16:49:02 +0000 2011 – tweet id 76691875335127041 – #69
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@RbClassical @audiencedevspec honestly no. The most “sure thing” is using as many platforms as you can in sync w/each other for largest reach. #auddevFri Jun 03 16:50:07 +0000 2011 – tweet id 76692147218292736 – #70
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@AudienceDevSpec Funny that you said silly. Since his group is more on the mellow side, he doesn’t want to appear rowdy. @RbClassical #auddevFri Jun 03 16:50:14 +0000 2011 – tweet id 76692177375342592 – #71
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@RbClassical @davecharest I would probably start w/a Facebook Page. Easy for orgs to understand. Way to expand website etc. #auddevFri Jun 03 16:51:11 +0000 2011 – tweet id 76692417868337152 – #72
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@AudienceDevSpec There’s still a little time to send in questions on social/digital media to ask David from @RbClassical #auddevFri Jun 03 16:52:18 +0000 2011 – tweet id 76692698777649152 – #73
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@RbClassical @davecharest But the key is to have some sort of driver. You need to have content to share. Whether your own or others to keep ppl #auddevFri Jun 03 16:53:05 +0000 2011 – tweet id 76692896161603584 – #74
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@AudienceDevSpec I have to say, I was blown with Jade’s Livestream show on Facebook. Social media/Digital media are starting to blend together. #auddevFri Jun 03 16:53:28 +0000 2011 – tweet id 76692991145803776 – #75
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@AudienceDevSpec I also think the social media choice needs to match the person as well. If you don’t enjoy doing it, don’t use it. #auddevFri Jun 03 16:55:14 +0000 2011 – tweet id 76693435301642240 – #76
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@RbClassical @audiencedevspec Absolutely. 1 of the easiest ways to dip your toes into Twitter is to have your Fbook Page tweet your Fbook updates #auddevFri Jun 03 16:55:19 +0000 2011 – tweet id 76693456147320832 – #77
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Fri Jun 03 16:55:30 +0000 2011 – tweet id 76693500195897344 – #78
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@AudienceDevSpec We haven’t been just spammed, but pizzaed on #auddev LOL! #auddevright now is for audience development chat. Thanks!Fri Jun 03 16:56:20 +0000 2011 – tweet id 76693710829666306 – #79
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@AudienceDevSpec .@RbClassical set up a client to have a Livestream show on Facebook. It was a blast! #auddevFri Jun 03 16:57:08 +0000 2011 – tweet id 76693915339718656 – #80
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@RbClassical That being said, each platform is different. You wouldn’t do 30 Fbook Updates/day for instance. #auddevFri Jun 03 16:57:11 +0000 2011 – tweet id 76693924873371650 – #81
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@AudienceDevSpec To summarize a bit, in terms of social media, try to match the right platforms to you & your needs and learn to use each correctly. #auddevFri Jun 03 16:58:20 +0000 2011 – tweet id 76694214947241984 – #82
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@AudienceDevSpec Also, attempt to go out of your comfort zone and experiment with different platforms so you can find the right fit. #auddevFri Jun 03 16:58:52 +0000 2011 – tweet id 76694350305820673 – #83
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@DaveCharest @RbClassical I’d agree that it’s definitely important to be selective with what you cross post. #auddevFri Jun 03 16:59:05 +0000 2011 – tweet id 76694404580118528 – #84
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@RbClassical A great organization to emulate for video usage is the @FortWorthOpera Festival. Great videos for each opera. #auddev http://ow.ly/59B2hFri Jun 03 17:01:42 +0000 2011 – tweet id 76695060720263168 – #85
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@HM_Theatre_Ent @DaveCharest @RbClassical Agreed. Our Fbook followers are friends, but not our Twitter followers, so we speak to each differently #auddevFri Jun 03 17:01:48 +0000 2011 – tweet id 76695086292926464 – #86
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@AudienceDevSpec I’m finding the visual can help all kinds of artists connect with the right audiences. @RbClassical #auddevFri Jun 03 17:01:55 +0000 2011 – tweet id 76695117553078272 – #87
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@AudienceDevSpec I had been following the conversation on #2amt and their usage of trailers to promote upcoming plays. #auddevFri Jun 03 17:02:43 +0000 2011 – tweet id 76695316388253696 – #88
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@RbClassical @hm_theatre_ent Absolutely. Had client Fbook follower once ask why they should follow client on Twitter. Very diff experience #auddevFri Jun 03 17:03:16 +0000 2011 – tweet id 76695454900961280 – #89
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@AudienceDevSpec Both @RbClassical and I are advocates for quality experiences first. This means interacting and having conversations with people. #auddevFri Jun 03 17:04:16 +0000 2011 – tweet id 76695708404678656 – #90
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@AudienceDevSpec .@RbClassical @hm_theatre_ent I only tend to follow if the other person has quality for me too. #auddevFri Jun 03 17:05:52 +0000 2011 – tweet id 76696111850598401 – #91
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@RbClassical .@audiencedevspec Yes, much to the chagrin of many, I do NOT believe in the effectiveness of “follow back” campaigns #auddevFri Jun 03 17:07:06 +0000 2011 – tweet id 76696419582488576 – #92
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@AudienceDevSpec Getting back to video, what are the different ways you can use video to reach an audience? @RbClassical #auddevFri Jun 03 17:07:52 +0000 2011 – tweet id 76696612918919168 – #93
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@AudienceDevSpec Social Media is not typical information marketing to try to reach masses. It is targeted relationship building! @RbClassical #auddevFri Jun 03 17:10:54 +0000 2011 – tweet id 76697379637706752 – #94
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@RbClassical @audiencedevspec Lots, but no matter the video type, make sure it’s easily shareable across platforms. Getting it out there is key #auddevFri Jun 03 17:10:57 +0000 2011 – tweet id 76697390576451584 – #95
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@TheRealRorbo @AudienceDevSpec we’re using a heavily produced trailer for our show opening June 10th, what do you think? http://www.zuke.ca #auddevFri Jun 03 17:12:00 +0000 2011 – tweet id 76697652800139264 – #96
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@TheRealRorbo @audiencedevspec Here’s a proper link to the HD trailer for an upcoming show from Kadozuke Kollektif. Thoughts? #auddev #2amtFri Jun 03 17:14:12 +0000 2011 – tweet id 76698209585602560 – #97
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@RbClassical .@therealrorbo looks good, and Vimeo is great for HD. Make sure to put links in description w/call to action to visit site/purchase #auddevFri Jun 03 17:15:33 +0000 2011 – tweet id 76698549080965120 – #98
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@AudienceDevSpec Yes, I was just about to mention follow up actions. @RbClassical @therealrorbo #auddev:O)Fri Jun 03 17:16:05 +0000 2011 – tweet id 76698681147006976 – #99
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@RbClassical @therealrorbo Make sure when it’s shared on other platforms 2 include that info as well. Perhaps targeted ads bringing ppl is good 2 #auddevFri Jun 03 17:16:57 +0000 2011 – tweet id 76698899666051075 – #100
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@AudienceDevSpec Did you post on YouTube as well? I’m wondering if Vimeo has good SEO or not. @RbClassical @therealrorbo #auddevFri Jun 03 17:17:36 +0000 2011 – tweet id 76699065135529984 – #101
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@AudienceDevSpec I want to thank @TheRealRorbo @DaveCharest @HM_Theatre_Ent for participating in today’s #auddevchat.Fri Jun 03 17:19:52 +0000 2011 – tweet id 76699634722017281 – #102
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@RbClassical @audiencedevspec @therealrorbo posting on YT as well depends on where your drumming up interest. On Vimeo, or elsewhere. #auddevFri Jun 03 17:20:31 +0000 2011 – tweet id 76699797754613761 – #103
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@AudienceDevSpec Thank you to David from @RbClassical for co-hosting this hour. If you have any further questions, feel free to tweet one of us. #auddevFri Jun 03 17:20:38 +0000 2011 – tweet id 76699825571241984 – #104
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@DaveCharest Thank you! #auddevFri Jun 03 17:20:40 +0000 2011 – tweet id 76699833779490817 – #105
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@AudienceDevSpec That does sound interesting. I’d find a way to have that little synopsis in a follow up link. @TheRealRorbo #auddevFri Jun 03 17:22:09 +0000 2011 – tweet id 76700209039671296 – #106
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@RbClassical & @ljabernathy RT @audiencedevspec: I want to thank @TheRealRorbo @DaveCharest @HM_Theatre_Ent for participating in today’s #auddevchat.Fri Jun 03 17:22:30 +0000 2011 – tweet id 76700296914534400 – #107
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@RbClassical #auddev chat was loads of fun. But unfortunately, time to get back to work! Until next time #auddevchatters!Fri Jun 03 17:23:22 +0000 2011 – tweet id 76700513231572993 – #108
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@AudienceDevSpec Yes, thank you to @ljabernathy too! #auddevFri Jun 03 17:23:25 +0000 2011 – tweet id 76700527970357249 – #109
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@TheRealRorbo …play out. Also, the Sandman is having marital problems. 🙂 thank you soo much! We’re not new 2 theatre, but def new 2 marketing! #auddevFri Jun 03 17:24:25 +0000 2011 – tweet id 76700778319978497 – #110
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@RbClassical Love the social media SPAM that came through our #auddev chat on social media. How #ironicFri Jun 03 17:24:35 +0000 2011 – tweet id 76700823018684416 – #111
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@AudienceDevSpec @RbClassical It made me hungry. #auddevFri Jun 03 17:25:04 +0000 2011 – tweet id 76700943063855104 – #112
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@AudienceDevSpec Mark your calendars. Next week we welcome @DaveCharest to co-host #auddevchat. Friday, 6/10 at Noon ET. Topic is Theatre & Social Media.Fri Jun 03 17:27:15 +0000 2011 – tweet id 76701493620772865 – #113
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@HM_Theatre_Ent Most informative! RT @audiencedevspec: I want to thank @TheRealRorbo @DaveCharest @HM_Theatre_Ent for participating in today’s #auddevchatFri Jun 03 17:32:28 +0000 2011 – tweet id 76702806630858752 – #114
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@AudienceDevSpec I will attempt to have the transcript for the #auddev chat posted soon in case you missed it.

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