Audience development and gaining loyal patrons

From the Merriam-Webster Dictionary

Definition of LOYAL

: unswerving in allegiance: as a : faithful in allegiance to one’s lawful sovereign or government b : faithful to a private person to whom fidelity is due c : faithful to a cause, ideal, custom, institution, or product
: showing loyalty

Examples of LOYAL

  1. The team has many loyal fans.
  2. She has provided the company with many years of loyal service.

I have been thinking a great deal about loyalty these days.  In order to have audience development work for you, you will need a following that is loyal, and loyal to the point that fits both of the above definitions and sentences – a loyal audience, and an audience that provides loyal services to you for support.

In order to begin to obtain a loyal following, you need to build stable relationships with people.  You need to find out who might be loyal to you and befriend them, get to know them, and be loyal to them.

Yes, this is the key!  In order to have loyal patrons, you need to be loyal to them.  This is a missing component in many artist/patron relationships  these days.  This means that you need to become faithful to them in the quality of art and the quality of your relations with them.  You need to provide them with loyal service too.

It is time to put the loyalty back into the relationship with your patrons and supporters.  It’s the only way to create a loyal following for your art.

Cheers to happy and loyal audiences,


Shoshana Fanizza

Audience Development Specialists


“Never treat your audience as customers, always as partners.”

~James Stewart


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Filed under arts management, Audience Development

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