Monthly Archives: December 2010

Audience development for the arts end of year a-musings (Part 2)

In order to make my “Best of” list of advice a top 10 list, there are three more main points to make.  Drum roll please!

8.  Deliver impeccable customer service!  I wanted to remind you that when we have an extremely positive experience or when we have an extremely negative experience, most of us will tell 3-10 people.  Now that we have social media, these numbers are vastly larger.  For example, yesterday I read someone else’s blog about how poor the customer service was for a business he had to deal with.  He sent this blog to his list of Twitter Followers (around 450) and he probably sent it to his Facebook friends as well.  I bet he even sent out a few emails to his closest friends and family.  Some of his followers, family and friends probably forwarded to their circle of people. It would be fair to say that his bad experience with this company, his story was told to at least 1,000 people total.  Yowza!  Next, consider whose opinions we value the most – opinions from our friends and family.  Double yikes!

In this age of blazing fast communication, it is extremely important to give your patrons the best service possible, before, during, and after your event.  When the service is incredible, people will talk favorably about you and your art, and your wonderful story will spread across the land.  With our world becoming smaller and smaller due to social media, “the land” is bound to be international (more to think about).

9. Fast and friendly follow up, please!  I know I have blogged about this topic before too, but it needs to be mentioned again.  Many artists and organizations are not following up with their patrons.  Part of the reason may be lack of keeping good data so you can follow up.  Another factor is the old “I simply don’t have enough time” excuse.  If you are scratching your head wondering why your patrons are not following up with more purchases, it is probably due to the fact that you are not following up with them.  When you drop the ball, it sends a message to your patrons that you don’t need their patronage again.  Period.

I recently framed my Linus Maurer with the little message he sent to us.  If Linus can take time out of his busy schedule, I’m sure you can too.  Following up is more valuable than creating marketing for new purchasers so allocate a little of that time for following up.  Keeping a relationship with your existing patrons will reap you many benefits and it costs less to follow up (versus obtaining a new patron).  Remember the old adage:  Make new friends, but keep the old, one is silver and the other is gold.  If you do not keep a good database so you can follow up, consider obtaining a better way to keep your records.  This investment is completely worth it.  After you have a good system in place, develop a program that creatively keeps you in touch with your patrons.  Above all, any reason to thank them is a good reason to get in touch.

In a nutshell, if you continue to spend your time obtaining new patrons (instead of following up with your existing patrons), that is all that you will ever have, new patrons.  It is more costly and a less effective way to run a business, and you will never achieve the loyal support your art needs and deserves.

10. Implement changes when needed.  The old excuse “that is how it has always been done” is simply, in a word, weak.  With our world changing at lightening speed, we as artists and arts organizations need to change too.  Traditions are only traditions because we have made them so.  Consider making new traditions.  Here is a list of items to consider changing:

  • Your Board (if you have one)  Are the right people on your board?  Are they doing their job of fundraising and strategic planning?  Are they advocates for your organization – do they build relationships in the community on your behalf?  If the answer is no to any of these questions – your board needs to change.
  • Is there something your patrons complain about?  Develop a solution and tell them about it – make the changes to make them happy!
  • Is your marketing/brand bland and like everyone else’s – refer back to beginning points in Part 1 and change!
  • Are the people who are volunteering or being paid to support you actually supporting you?  If not, make a change!
  • Are you getting to know your patrons as people?  If not, make a change and get to know them.
  • Are you taking time out to connect with people?  Coffee, lunch, dinner?  If not, go out there, connect, and change.
  • Are you thanking your patrons enough?  If you are not thanking them at least 3 times per transaction/donation – make a change!
  • Are you asking for support personally – again refer to Part 1 and change.
  • Is your business structure working for you?  If not, make a change.
  • Is your programming working for you? Ditto.
  • Are you engaging with your patrons?  No?  Change and engage!
  • Is your mission current?  If not, make a change.
  • Are you following up?  No?  Then change and begin to follow up.
  • Do you have a good database for keeping notes about your patrons?  No?  Take some of your change and make this change!
  • Are you collaborating and becoming a part of your community?

I think you get the idea.  Sometimes it takes action before your entire team can be motivated.  Someone needs to make a change so your world, your circumstances can change.

With 2010 coming to an end and 2011 beginning, take the time to breathe and to sort out what is working for you and what is not working for you.  Look around at all the new solutions that have occurred during the year.  Create solutions that are best for you and your patrons for a brighter new year.

One of the wisest men who ever graced our earth said:

“Be the change you want to see in the world.” – Gandhi

What do you want to see?

Happy New Year to you!  Cheers to a prosperous 2011 with an arts world that is supported by a plethora of happy and loyal patrons!

Shoshana

Shoshana Fanizza
Audience Development Specialists
http://www.buildmyaudience.com

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“Never treat your audience as customers, always as partners.”
~James Stewart

Workshops are available!

Does your arts organization or artists group need some new energy?  Our workshops can generate enthusiasm for audience development.

Contact us for more information!

Hourly Phone Sessions – Do you have a question about audience development or need feedback or advice on a project or challenge?  ADS can help!

Donate to the Audience Development Specialists Grant Fund!

YouTube Gallery – Do you have an amazing way you use YouTube to promote your art?  Let ADS know, and you might see your YouTube highlighted on our new gallery!

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Audience development for the arts end of year a-musings (Part I)

Today I have been thinking about the year 2010. With all the “Best in 2010” articles floating around, it can’t be helped.  In the near future, I will be sifting through my tweets to find the best tweets for the 2010 Audience Development Twitter Awards.  At this moment though, I have been giving much thought to New Year’s resolutions.

2010 is nearing the end and a bright and shiny 2011 is due any day now.  What would you do differently next year?  What new ideas, programs will you want to implement? In terms of audience development, here is my “best of” advice to my fellow artists and arts organizations:

  1. Find your niche!  I cannot stress this enough. With all the new artists and arts organizations popping up, it is extremely important now to differentiate yourself from everyone else.  If you have not discovered your niche, ask yourself the following questions. What do you do better than anyone else?  What is your main focus? If others have similar missions, what makes you different from them?  In a world of saturation, you need to define what makes you special.  This defining will help get you in touch with others that relate to your niche.
  2. Brand yourself correctly so the right audience can find you.  After discovering your niche, make sure your brand matches and helps promote your niche.  It is time to individualize your marketing.  In my humble opinion, the reason why some artists and arts organizations get overlooked is due to the fact that their branding is just like everyone else’s.  I see the same old types of photographs, messages, missions and programs that everyone else is doing.  No wonder people may think the arts are not new and exciting!  It is time to be the artists that we are, creative individuals that push beyond the status quo.  Let yourself be brilliant and brand yourself so there is no doubt as to who you really are.
  3. Put the passion back into everything you do.  It is such a buzz kill to hear artists belly aching about not being recognized, not being paid enough, not selling enough, not having enough gigs… Guess what?  The audience can pick up on these vibes.  We need to ask ourselves again – Why am I creating art in the first place?  We need to put the passion back into creating and enjoying our art.  This positive vibe will also be perceived by the audience and will translate into positive actions.  Let’s be completely honest.  Maybe the arts are suffering due to lackluster offerings.  Maybe we are lackluster since our passion has been replaced by righteousness or the “we deserve better” act.  Art comes from the soul.  Without passion, the soul cannot produce high quality art.  With passion, the soul will be joyful and create offerings that other souls will be drawn to.
  4. Don’t be afraid to ask for support.  All artists and arts organizations need support, but many of us are afraid to ask for it.  Why?  I had a discussion yesterday about this very point.  I came to the conclusion that the reason we may have trouble asking is that we do not define our art in terms of a tangible product.  Maybe this needs to change.  The arts (proven time and time again) have many beneficial gifts for our society.  They benefit the individual and our communities.   This means that the arts can be defined in a tangible sense.  The arts are worth supporting due to these benefits.  Do yourself a favor and get over being shy of asking for support.  You have a product that is worthy of support.  Define all the benefits of your art and make it easy for someone to relate to the reasons why your art is worth investing in.
  5. After you realize you are worthy of support, ask in a personal manner.  This is the other reason why people may not be supporting your art.  You need to ask personally!  We as individuals are inundated with donation requests.  Sending a form letter is going to end up with all the other form letters, “filed” in the trash mainly.  The reason people give to one particular cause over another is when they feel connected with the cause.  Connect with people again and ask them personally for support.  If you know so and so, don’t send them the same old form letter, write a personal ask to them or take them out for coffee.  Form letters are not working anymore, and we have been hiding behind them due to our fears of asking for support.  Get up the courage to relate personally again.  You will find all the support you need this way.
  6. Collaborate more! Due to the saturation point and the economy, we need to collaborate more, not less.  We need to get over the mentality that there is not enough to go around and instead share in the bounty that is here.  I want to challenge you to find at least one creative collaboration for 2011 and put your passion into it. Take the time to look around you and see how we can help support each other!
  7. Discover the talent that is in your own back yard to expand your resources.  I hear people talk about capacity issues, but there is an easy solution.  I could get in trouble for discussing this one, but I feel that we are too hung up on qualifications and letters after our names.  Of course, if you need to see a doctor you want a qualified one.  I myself am applying to an Arts Administration Master’s program next year to give myself a little more polish.  However, the talents of individuals can go unnoticed and unused due to this mentality.  For example, I was looking for a graphic design artist.  I interviewed several for the job.  There were some that had the fancier degrees and some that didn’t.  I actually ended up hiring a person that was intelligent and talented, someone without the fancier degree.  You see, education is important, but so are the individual gifts, talents and experiences that we have.  Do not overlook someone simply based on credentials.  Do not place someone strictly based on credentials either.  Instead, take the time to discover that person’s individual gifts and how they can be useful.

To be continued tomorrow…

 

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza
Audience Development Specialists
http://www.buildmyaudience.com

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“Never treat your audience as customers, always as partners.”
~James Stewart

Workshops are available!

Does your arts organization or artists group need some new energy?  Our workshops can generate enthusiasm for audience development.

Contact us for more information!

Hourly Phone Sessions – Do you have a question about audience development or need feedback or advice on a project or challenge?  ADS can help!

Donate to the Audience Development Specialists Grant Fund!

YouTube Gallery – Do you have an amazing way you use YouTube to promote your art?  Let ADS know, and you might see your YouTube highlighted on our new gallery!

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I love classical music because – audience development for the arts and passion

A few weeks ago, I asked my Twitter followers to post: RT & fill in the blank. I love classical music because ___. #classicalmusic

The reason I asked is because I felt it would be good to share the reasons and the passions as to why we listen to classical music.  To be quite honest, the arts in general have a marketing formula that is not reaching people.  The reason it is not reaching people is that it is not communicating the passion behind the art.

Many artists and arts organizations have flashy marketing photos, tell the basics about the art, and then the who, what, where.  However, they rarely tell the why.  Why would I want to buy your art?  Why would I spend my hard earned money on your tickets?  You may be having a sale, but so is everyone else – what makes your art special?  Why are you creating this art in the first place?

This why goes beyond more relevant adjectives to describe your art.  Yes, it is a start to describe your art in terms that grab your audience’s attention, but what really needs to be communicated is the passion behind the art.  This passion will connect with others who are equally passionate, and you will find yourself with the exact audience you are meant to have.  You will be able to reach the right audience, and with audience development, you will be able to not only keep this right audience, but be able to get them more involved with your art/organization.

Furthermore, many artists and arts organizations are not getting in touch with why their patrons enjoy their art.  If you do not know the main reasons why your patrons are supporting you, now is the time to find out!

Besides, it’s fun to speak about the passion behind the art.  It is also fun to discuss with others who are passionate.  Here is a list of the RT &  fill in the blank. I love classical music because ___. #classicalmusic Feel free to add your own in a comment.

sensibleflutist B/c it restores my sanity e-day.

LAGuitarAcademy love classical music because it expresses the whole spectrum of human emotion.

Stephen_P_Brown I love classical music because it enhances every human experience – physical, emotional, intellectual.

drickles Personally, I like almost ALL (good) music, classical (whatever that means) or otherwise: far too complex a thing to say why!!!

kickassical I love classical music because of the buildup and release, the tension and climax. It’s like a ride.

DivergenceDiva I love classical music because in its obscurity is a depth & coolness unachievable w/ the popular.

T_C_P because it is tiramisu for the ears.

Platformart I love classical music because it’s timeless like a little black dress.

PolkArts I love classical music because it stirs my emotions

LisztNut I love classical music because IT SAYS WHAT I’M FEELING.

Lricardo I love classical music because it opens my eyes and gives me a good shaking

amyarchivist I love classical music because it is the aural equivalent of stopping to smell the roses.

RachDminor I ❤ #classical music because…it expresses inexpressible, from base instincts & emotions to most sublime.”

rugclngboulder I love classical music because RELAXES AND CALMS ME.

waynemcevilly I love classical music because #Mozart & #Schubert are “in there”.

FOTJS I ❤ classical music because it’s lively, passionate, striking, spirited, gentle, peaceful, elegant.

mcgilliland I love classical music because “classical music makes life the joy that it is”.

ericasipes I love classical music because I don’t know how not to love it. It just happens.

AudienceDevSpec I love classical music because it expresses the human spirit through music.

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza
Audience Development Specialists
http://www.buildmyaudience.com
Facebook/twitter /E-mazing Newsletter /Blog

“Never treat your audience as customers, always as partners.”
~James Stewart

Workshops are available!

Does your arts organization or artists group need some new energy?  Our workshops can generate enthusiasm for audience development.

Contact us for more information!

Hourly Phone Sessions – Do you have a question about audience development or need feedback or advice on a project or challenge?  ADS can help!

Donate to the Audience Development Specialists Grant Fund!

YouTube Gallery – Do you have an amazing way you use YouTube to promote your art?  Let ADS know, and you might see your YouTube highlighted on our new gallery!

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Audience development for the arts – Twitter and hashtags

This week I had my first #auddev chat, which opened me further to the power of Twitter for audience development.  Twitter has an amazing little feature called the hashtag.  A hashtag allows tweeters to categorize a tweet subject.  The hashtag creates a sub-stream on Twitter that you can follow.    You can use the hashtag to form a collective stream for anyone who is interested in a particular topic.  You can also use the hashtag for a live chat session, a stream for everyone to go to and participate. The only rule is to use the hashtag within your tweet so it shows up in the new stream.

For example, I use the #auddev hashtag to highlight any article or comment about audience development for the arts.  If you go to this hashtag on Twitter, you will see a world of tweets about audience development for the arts!

This past Monday, I used the hashtag for a live chat session.  I chose an hour, asked a particular question, and anyone who wanted to participate could use the hashtag #auddev to become a part of the collective chat.

On Thursday, we had a bigger live event chat which I certainly would categorize under audience development for the arts.  #askaconductor day was born (hosted by @askthemusicians)!  This hashtag was the stamp of an all day (24 hour) event where people from all over the world could ask any question they wanted to be answered by music conductors from all over the world.  The international twitter conversation was just shy of 3,000 tweets with close to 500 contributors (via: What the Hashtag?!).  Being able to obtain more knowledge about conducting a classical music ensemble straight from the conductors was definitely a way for the classical music audience to get more in touch with classical music.  People could ask questions to a particular conductor or ask the panel in general.  This is live audience engagement people!   I personally had a great time.

I have also participated in a few weekly twitter chats.  One successful one is #artsed on Thursday evenings starting at 7:00 pm EST for one hour.

For theater folks, #2amt is a must!  This hashtag provides daily conversations about the ins and outs of  theater arts management.

The world is opening to us and becoming smaller and smaller at the same time.  Audience development is about building relationships and Twitter with their little hashtag feature is allowing us to communicate and build relationships in conjunction with particular topics.  This means that  it has now become easier to find others who are passionate about the arts, discuss particular arts topics, and build relationships with your new twitter friends.

If you are not using Twitter’s hashtag feature to get your audience more involved, it might be time to create your very own Twitter hashtag program.

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza
Audience Development Specialists
http://www.buildmyaudience.com
Facebook/twitter /E-mazing Newsletter /Blog

“Never treat your audience as customers, always as partners.”
~James Stewart

Workshops are available!

Does your arts organization or artists group need some new energy?  Our workshops can generate enthusiasm for audience development.

Contact us for more information!

Hourly Phone Sessions – Do you have a question about audience development or need feedback or advice on a project or challenge?  ADS can help!

Donate to the Audience Development Specialists Grant Fund!

YouTube Gallery – Do you have an amazing way you use YouTube to promote your art?  Let ADS know, and you might see your YouTube highlighted on our new gallery!

1 Comment

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Audience development and classical music chat via #auddev

Yesterday I had my first official #auddev chat on Twitter. Although it came spontaneously, arising from the moment instead of being a planned event, we had a handful of tweeters join in.  The topic for the chat was #classicalmusic and audiences.

I have been seeing this conversation come to the forefront of articles lately.  Many articles I have posted are challenging us with questions to ponder.  Questions such as:

  • Are we asking “How can we get people to step up to our level?” instead of, “How can we make ourselves relevant?”
  • What are the main reasons why classical music is having a challenging time obtaining new audiences?
  • Is the way we present classical music, both in marketing and concert presentation, a barrier to obtaining new and young audiences?
  • We used to be part of the community (rituals came up).  How can we become part of the community again?
  • Do we have the right people on our boards to create enthusiasm for classical music? Are they the right people to help reach new audiences?

The two main articles that inspired the conversation were:

  1. Aging Audiences, Elitism, Strong Bass, & Dumbed Down Ears: A Kind of Rant http://bit.ly/g4sGen
  2. Hanging by a string: Can classical music adapt? http://bit.ly/gb0zZG

Enjoy the transcript, and if you have anything to add, please feel free to comment!  Also, please feel free to comment on the best days and times for future #auddev chats.

AudienceDevSpec: Spontaneous #auddev #classicalmusic chat starts now. For the next hour, tweets are dedicated to this chat. Hope I’m not alone! :O)
12:01 am AudienceDevSpec: So, what are the main reasons why #classicalmusic is having a challenging time obtaining new audiences in your opinion? #auddev
12:04 am AudienceDevSpec: @FOTJS @mlaffs what are the main reasons why #classicalmusic is having a challenging time obtaining new audiences in your opinion? #auddev
12:05 am AudienceDevSpec: @Stephen_P_Brown what are the main reasons why #classicalmusic is having a challenging time obtaining new audiences in your opinion? #auddev
12:08 am Kingston_Grand: RT @AudienceDevSpec: Spontaneous #auddev #classicalmusic chat starts now. For the next hour, tweets are dedicated to this chat. Hope I’m not alone! :O)
12:08 am AudienceDevSpec: Are we asking: “How can we get people to step up to our level?” instead of, How can we make ourselves relevant?? #auddev #classicalmusic
12:11 am AudienceDevSpec: 1 of the reasons I feel #classicalmusic is having a challenge is awareness factor. Our branding/messages are not reaching new aud. #auddev
12:14 am FOTJS: @AudienceDevSpec Losing touch w/ community. Lack of music ed in schools. Little to no coverage in local media. #auddev #classicalmusic
12:14 am PMoADan: RT @AudienceDevSpec: Are we asking: “How can we get people to step up to our level?” instead of, How can we make ourselves relevant?? #auddev #classicalmusic
12:14 am AudienceDevSpec: RT @FOTJS: @AudienceDevSpec Losing touch w/ community. Lack of music ed in schools. Little to no coverage in local media. #auddev #classicalmusic
12:15 am AudienceDevSpec: @FOTJS so lack of music ed and coverage may be outside of our control. Glad you sited losing touch w/comm. #classicalmusic #auddev
12:16 am AudienceDevSpec: To tie into “How can we make ourselves relevant?” What can we do to become a part of community again? #classicalmusic #auddev
12:18 am AudienceDevSpec: Are there other ways #classicalmusic used to be a part of the community, but is dwindling now? #auddev
12:20 am AudienceDevSpec: Perhaps the #classicalmusic used to be a main event in the community and now is not? #auddev chat
12:20 am AudienceDevSpec: The feel for gathering community for a #classicalmusic concert that is. #auddev chat (join us!)
12:21 am FOTJS: @AudienceDevSpec If can’t get media coverage, then it’s up to musicians & audience to talk it up. Share our love. #auddev #classicalmusic.
12:21 am SuziSteffen: RT @AudienceDevSpec: Spontaneous #auddev #classicalmusic chat starts now. For the next hour, tweets are dedicated to this chat. Hope I’m not alone! :O)
12:22 am AudienceDevSpec: @FOTJS yes! If no media coverage it does fall on us to generate audiences. #auddev #classicalmusic
12:23 am AudienceDevSpec: During a workshop w/ org , found that the marketing was flat w/only who, what, where, etc, but not compelling with why! #auddev
12:23 am FOTJS: @AudienceDevSpec Sometimes I wonder if we could choose Board members better. #auddev #classicalmusic
12:24 am AudienceDevSpec: @FOTJS I think board member choice is key to all of this too #classicalmusic #auddev
12:25 am AudienceDevSpec: @RachDminor did your parents go to concerts at that time? #classicalmusic #auddev
12:26 am FOTJS: @AudienceDevSpec Board mbrs may need 2 b more diversified. Not just $$ folks, but also those passionate about music.#auddev #classicalmusic
12:26 am AudienceDevSpec: I’m wondering if attracting the right kind of board members is challenging due to lack of the why, sharing the love 4#classicalmusic #auddev
12:27 am AudienceDevSpec: RT @FOTJS: @AudienceDevSpec Board mbrs may need 2 b more diversified. Not just $$ folks, but also those passionate about music.#auddev #classicalmusic
12:27 am FOTJS: @AudienceDevSpec. Agree. Board mbrs also need to know what mission is, & their role to accomplish it. #auddev #classicalmusic.
12:28 am AudienceDevSpec: Let’s pretend the board is good, what can the musician/org do to become a part of the community again? #classicalmusic #auddev
12:29 am leapingotter: @AudienceDevSpec Classical music used to be the sound of ritual: birth, death, celebration, mourning…less so now #auddev
12:29 am AudienceDevSpec: RT @leapingotter: @AudienceDevSpec Classical music used to be the sound of ritual: birth, death, celebration, mourning…less so now #auddev
12:30 am FOTJS: @AudienceDevSpec Parents never went to concerts. I learned my love of classical music thru piano lessons as a child.#auddev #classicalmusic
12:30 am leapingotter: @AudienceDevSpec Most boards are too OLD. we need to make allowances for younger gen to participate even if can’t raise as much $$ #auddev
12:30 am AudienceDevSpec: @leapingotter really good point! Could we become a part of rituals again? #classicalmusic #auddev
12:32 am AudienceDevSpec: @FOTJS your parents at least thought it important to expose you to music through lessons. #auddev #classicalmusic
12:32 am FOTJS: @RachDMinor @AudienceDevSpec And yet Polar Express concert for kids sold out on Sunday. #auddev #classicalmusic
12:32 am AudienceDevSpec: @leapingotter or it may be that the older gen. boards need to be able to think anew. #classicalmusic #auddev
12:34 am AudienceDevSpec: @RachDminor there was a time that going to a concert was more a part of people’s lives. #classicalmusic #auddev
12:34 am AudienceDevSpec: @FOTJS @RachDMinor so the parents still want their kids exposed to #classicalmusic #auddev
12:35 am AudienceDevSpec: @RachDminor I was tracking events that our Phil did years ago, they had more outreach events, benefits 4 comm. etc. #classicalmusic #auddev
12:36 am leapingotter: @AudienceDevSpec We need to take into acct trends: web 2.0, crowdsourcing and most of all, shorter attention spans. #auddev
12:36 am FOTJS: @AudienceDevSpec Most imptly, Board, Admin, Musicians, Conductors have 2 b listening 2 ea other, wrking together. #auddev #classicalmusic
12:37 am AudienceDevSpec: @leapingotter @FOTJS @RachDminor sounds like the orgs need to be more community oriented within #classicalmusic #auddev
12:37 am leapingotter: @AudienceDevSpec People now trust friends’ recommendations…focus marketing on enabling that. #auddev
12:38 am AudienceDevSpec: @FOTJS @leapingotter @RachDminor shorter attentions spans do keep coming up – shorter concerts? #classicalmusic #auddev
12:38 am AudienceDevSpec: RT @leapingotter: @AudienceDevSpec People now trust friends’ recommendations…focus marketing on enabling that. #auddev
12:39 am FOTJS: @AudienceDevSpec Lots audition 4 music program at arts magnet schools here. Arts HS is 2010 Grammy Signature School. #auddev #classicalmusic
12:40 am AudienceDevSpec: @Stephen_P_Brown we are actually talking about number 2 not integral to American life/community #classicalmusic #auddev
12:40 am Stephen_P_Brown: RT @leapingotter: @AudienceDevSpec People now trust friends’ recommendations…focus marketing on enabling that. #auddev
12:41 am FOTJS: @AudienceDevSpec Musicians cn reach out numerous ways: music lessons, community events, follow @soloflute’s example. #auddev #classicalmusic
12:42 am AudienceDevSpec: @RachDminor there is a smaller % that will like it. Is it the way you were exposed or only certain amount will like #classicalmusic #auddev
12:42 am AudienceDevSpec: RT @RachDminor OR look at who IS interested & give them huge doses of what diminishes w age: respect & warm welcome. #auddev #classicalmusic
12:43 am FOTJS: @AudienceDevSpec Maybe more evenly spaced music choices with breaks in between? #auddev #classicalmusic
12:43 am AudienceDevSpec: RT @FOTJS: @AudienceDevSpec Maybe more evenly spaced music choices with breaks in between? #auddev #classicalmusic
12:44 am FOTJS: @AudienceDevSpec Right now, sit for 45 min.-1hr, have 15 min. intermission, then sit for another 45 min.-1hr. #auddev #classicalmusic
12:44 am AudienceDevSpec: @RachDminor perhaps we are not as a whole treating our audiences to respect and warm welcomes as you put it. Need more! #auddev
12:45 am AudienceDevSpec: @FOTJS I’ve been speaking with people and 90 min. seems to be a good concert length total. #classicalmusic #auddev
12:46 am AudienceDevSpec: but that includes intermission. #classicalmusic #auddev
12:47 am FOTJS: @AudienceDevSpec Also mayb folks who r interested feel like only contacted when money is needed, & not otherwise. #auddev #classicalmusic
12:47 am Stephen_P_Brown: @AudienceDevSpec I have rehearsal in 15mins. #auddev Kreisler quote
12:48 am leapingotter: @AudienceDevSpec We have to own the fact that we set up barriers: dress, venue, timing, cost, language, messaging. much work! #auddev
12:48 am FOTJS: @RachDminor Mostly teens and early 20s – those who grew up with vid games since infancy. #classicalmusic #auddev
12:48 am AudienceDevSpec: From article: “How in the world are you going to grow listeners if u keep telling them they aren?t as good as u are?”#auddev #classicalmusic
12:48 am AudienceDevSpec: RT @leapingotter: @AudienceDevSpec We have to own the fact that we set up barriers: dress, venue, timing, cost, language, messaging. much work! #auddev
12:49 am AudienceDevSpec: @leapingotter @FOTJS @RachDminor are the very traditions of #classicalmusic then the barriers for today? #auddev
12:50 am FOTJS: @AudienceDevSpec Interesting u ask that… #auddev #classicalmusic
12:51 am AudienceDevSpec: @RachDminor a more human factor to all we do needs to happen – agree! #classicalmusic #auddev
12:51 am FOTJS: @AudienceDevSpec I don’t think classical music concerts started out to be the way they are now. #auddev #classicalmusic
12:52 am AudienceDevSpec: @FOTJS @leapingotter @Stephen_P_Brown @RachDminor Yes, a point I make – the traditions may not be the traditions of the beginning. #auddev
12:53 am AudienceDevSpec: Maybe we need new traditions. Maybe we need to find a way to be more relevant to what is wanted and needed now. #classicalmusic #auddev
12:53 am FOTJS: @AudienceDevSpec But I don’t think traditions are only barrier…just one part of it. #auddev #classicalmusic
12:53 am leapingotter: @AudienceDevSpec Traditions are not carved in stone. Brides used to wear red. We just need to let change happen. #auddev
12:53 am AudienceDevSpec: Agree! RT @FOTJS: But I don’t think traditions are only barrier…just one part of it. #auddev #classicalmusic
12:56 am AudienceDevSpec: @RachDminor @FOTJS scoring young audiences – not sure the boomers will replace numbers of generation lost.GenX&Y are not showing. #auddev
12:57 am seandaniels: RT @AudienceDevSpec: From article: “How in the world are you going to grow listeners if u keep telling them they aren?t as good as u are?”#auddev #classicalmusic
12:57 am AudienceDevSpec: @RachDminor in what way doesn’t make sense? #auddev #classicalmusic
12:57 am cindymariej: RT @AudienceDevSpec: Maybe we need new traditions…..nd a way to be more relevant to what is wanted and needed now. #classicalmusic #auddev
12:58 am leapingotter: @AudienceDevSpec trick is balancing the needs of the classical music “nerds” (don’t want change) with attracting new audiences #auddev
12:58 am AudienceDevSpec: RT @leapingotter: @AudienceDevSpec trick is balancing the needs of the classical music “nerds” (don’t want change) with attracting new audiences #auddev
12:59 am AudienceDevSpec: @leapingotter @cindymariej @RachDminor @FOTJS how do we balance that? needs of the (don’t want change) with attracting new audiences #auddev
1:01 am AudienceDevSpec: @FOTJS @RachDminor we may need to fill the gap then – maybe this is where we can become part of community again! #auddev
1:01 am leapingotter: @AudienceDevSpec Tough Love. 🙂 Mktg person has to keep the needs of the many in mind. #auddev
1:02 am FOTJS: @audiencedevspec I like UK/Eur prgms – not only have music ed, also required to learn & play instruments in school. #auddev #classicalmusic
1:02 am AudienceDevSpec: @leapingotter lol at tough love. We do need to keep in mind the needs of many or the many won’t return. #auddev #classicalmusic
1:02 am AudienceDevSpec: RT @FOTJS: @audiencedevspec I like UK/Eur prgms – not only have music ed, also required to learn & play instruments in school. #auddev #classicalmusic
1:03 am leapingotter: @AudienceDevSpec also need to rethink “accessible”. I’d chew my arms off before seeing Madama Butt, but would queue for S Reich #auddev
1:03 am AudienceDevSpec: RT @leapingotter: @AudienceDevSpec also need to rethink “accessible”. I’d chew my arms off before seeing Madama Butt, but would queue for S Reich #auddev
1:04 am AudienceDevSpec: @leapingotter @FOTJS @RachDminor @Stephen_P_Brown thanks for being a part of the first #auddev #classicalmusic chat.
1:05 am AudienceDevSpec: @RachDminor great question – would love to see a more diverse audience of all ages and backgrounds. #classicalmusic #auddev
1:05 am AudienceDevSpec: @leapingotter new music is key to the younger audience I think. #classicalmusic #auddev
1:07 am AudienceDevSpec: Please feel free to add more thoughts to #classicalmusic #auddev chat. This hour went fast! Thank you for participating. Are Mondays good?
1:07 am FOTJS: @AudienceDevSpec Wish I cld find article I read about no shortage of younger folks @ Eur concerts. I’ll keep looking.#auddev #classicalmusic
1:08 am leapingotter: @AudienceDevSpec Thank YOU for hosting.My days all different, but look fwd to another chat. #auddev
1:08 am AudienceDevSpec: Wondering if need to be spontaneous or set schedule. #auddev chat
1:11 am FOTJS: @AudienceDevSpec Thanks for hosting #auddev chat.
1:13 am mollyblock: @AudienceDevSpec Chats work well when they occur on a set schedule & prospective participants are made aware of it. #auddev
1:17 am FOTJS: @RachDminor I ❤ graying audience 🙂 Worried if don’t reach folks earlier thru music ed, etc, won’t get them whn they’re gray either.#auddev
1:45 am arts_marketing: And traditions can B part of fun 2. @AudienceDevSpec: Agree! @FOTJS: But I don’t think traditions R only barrier. #auddev #classicalmusic
2:11 am mlaffs: @AudienceDevSpec we are bound to our box of expectations, tradition, and institutions and supporters have a hard time re-thinking #auddev
2:11 am GCComposer: @mlaffs I agree. For too many, classical music is not a living art form (which is ridiculous but true). @AudienceDevSpec @LaceyH #auddev
2:11 am mlaffs: @AudienceDevSpec there’s a lot of desperation and bad ideas going around. #auddev
2:12 am GCComposer: @mlaffs It’s a fine line, but I prefer bad ideas to no ideas. You? @AudienceDevSpec #auddev
2:12 am mlaffs: @AudienceDevSpec @GCComposer desperation leads to bad ideas, and sheep follow 1 good idea rather than taking risks #auddev
2:13 am mlaffs: @GCComposer but we’ve had the same bad ideas floating around for a while and not much progress @AudienceDevSpec #auddev
2:13 am mlaffs: @GCComposer i have a manifesto on this topic that i’m not quite ready to share with the world…but stay tuned ok? @audiencedevspec #auddev
2:14 am GCComposer: @mlaffs Sounds good. Bad ideas are only good when we learn from them. #lessonsfromfailure @AudienceDevSpec #auddev
2:15 am mlaffs: @GCComposer that’s our fault in many ways #auddev @audiencedevspec
2:16 am mlaffs: @musicgirlnyc @audiencedevspec @gccomposer bad management is a key culprit #auddev
2:17 am GCComposer: @mlaffs Finding the balance between pinnacle artistic achievement in the art we know/love & getting the hell out of the box is hard. #auddev
2:30 am ArtsAppeal: Speaking of FB’s value, why they’ll be around in 10 years & how they are changing search. Arts orgs listen up. http://ow.ly/3kYUi #auddev
2:43 am AudienceDevSpec: @mollyblock thanks Molly. I happened to be available, but I think next time, I will schedule it. #auddev
2:45 am AudienceDevSpec: RT @mlaffs: @AudienceDevSpec @GCComposer desperation leads to bad ideas, and sheep follow 1 good idea rather than taking risks #auddev
2:46 am AudienceDevSpec: They can! But whether people want them all the time now…RT @arts_marketing: And traditions can B part of fun 2. #auddev #classicalmusic
2:48 am AudienceDevSpec: @GCComposer @mlaffs I do think bad ideas are better than no ideas to a point. If they are tweaked, yes, if implemented as bad, no. #auddev
2:50 am mlaffs: @AudienceDevSpec yes, we have a responsibility to challenge ourselves and others to get it *right* that’s good marketing #auddev
2:51 am mlaffs: @AudienceDevSpec there’s a lot of complacency in this business, and some think that existence justifies status quo #auddev
2:54 am Stephen_P_Brown: RT @mlaffs: @AudienceDevSpec there’s a lot of complacency in this business, and some think that existence justifies status quo #auddev

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza
Audience Development Specialists
http://www.buildmyaudience.com
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