The rest of the 2009 Audience Development Specialists Tweets Awards…

My goodness.  I spent hours going through my tweets and attempting to narrow each category down.  There were so many fabulous audience development tweets, this was not an easy task.  However, I was able to narrow to the best of my ability.  I wanted to use this blog as a place where you could refer back for some of the best ideas of 2009, so I didn’t narrow down to a best 3 or 5.

I can honestly say that I believe what follows were the best  tweets on audience development for 2009.  On Friday, I will announce the winners of each category.

Please do me a favor and post a comment.  What would you would vote for?   These are not easy decisions, especially since I know there was a great deal of heart and soul involved with each idea, discussion, etc.

So without further ado….

Audience Participation
The nominees are:

  • Fabulous! @davidsrebnik Vote for your favorite new piece. Last chance today: Digital- Composer-in-Residence
  • Audience development genius of the day – Audience plays ‘Bingo’ right along with the cast
  • Audience participation! …Oleanna Will Allow Audiences to “Take a Side” Following Broadway Previews
  • This could be genus of the day…Tony Winner Jbara Hosts Kids’ Night on Broadway ‘Town Hall Meeting’ Event 9/15
  • “Confessions of a First-Time Operagoer” host rings up big role – Seattle Opera
  • How did I miss this link? I’m voting! RT @cincinnatiopera We are at exactly 5,000 Opera Idol votes!

Best Collaborations
The nominees are:

  • Another way to collaborate with your library! … Listen to past City Arts & Lectures programs
  • Interesting collaboration! …The Harley-Davidson Museum and MIAD Partner to Retool the Art and Design of Helmets
  • Collaboration galas – great idea!!! Especially if you have a crosslist of donors. Costs are shared

Best Festivals
The nominees are:

  • When it comes to music, just remember the passion…Columbia University 10-day classical music and opera binge
  • I call it enthusiasm…Kennedy Center president says ArtPrize has built what non-profit arts needs: Excitement
  • Still hoping that there will be more of these types of events happening – ‘Culture Olympics’ open in South Korea

Best Use of Going Informal
The nominees are:

  • Love it! @palmbeachopera open mojito, prosecco, and wine bar with hor’s doeuvre by a celebrity chef for $25

Best New Programs
The nominees are:

  • Been waiting for someone to try this! RT @HouGrandOpera Going to the opera alone? Join the HGO Meet-up group!
  • Audience Development Genius of the day! “Internship: Summer Family Programs Volunteer Internship”

Best Discussions
The nominees are:

  • Seems like a reply from Kaiser to last week’s discussion on catch 22…Are We Forgetting the Mission of the Arts?
  • RT @stagedirections Part of a boo-ed speech from @StolenChairTC: “I don’t want to be a charity.”
  • Young audiences and the future of fim and tv …Tomorrow’s hit movies won’t rely on stars or studios, film forum told
  • Very cool conversation – transcript of live discussion for “New Ways for Arts Organizations to Finance Their Operations”
  • New Honesty: A symphony telling the public the real facts! …Backstage: Symphony ticket prices in line with other events

Best “Arts Make a Difference”
The nominees are:

  • Proving once again the arts help local economy! Durham’s arts center earns $400K for city in first eight months
  • Exciting!…Playing For Change & eTown – Live Show: Sunday, Nov 08, 2009,7:30 pm,Location:Paramount Theatre
  • The arts heal us! RT @lizajlee 17-year old girl recovers from cancer through art as therapy  one example:
  • RT@cincinnatiopera @EmcArts @spokanesymphony Arts helped save psyche in Great Depression.

Best Audience Development Quotes
The nominees are:

  • “There is a fundamental change happening in our lives. There’s a sense that we have an old way of defining participating in the arts and that the public is redefining what participation means,” Rosen said. “The challenge for us is to see where the public is and engage with them and adapt.” Jesse Rosen, president and CEO of the League of American Orchestras
  • “The arts are not just a nice thing to have or to do if there is free time or if one can afford it.  Rather, paintings and poetry, music and fashion, design and dialogue, they all define who we are as a people and provide an account of our history for the next generation. ”
    Michelle Obama
  • “It becomes an active listening experience [for the audience] when you’re allowed to stand up or clap your hands,” Music Director Marin Alsop, Baltimore Symphony Orchestra
  • “We all need the occasional reminder that there is nothing like the power of art to destroy artificial barriers of race and doctrine” ‘Opera Goes to Church’ a moving experience
  • Love this quote from the he(art) article: “Art has changed the way I look at things in the world. That change is profound and forever,” Buster Medeiros – Gotta have he(art) A hospital’s painting class places the focus on abilities, not disabilities
  • Storytellers enchant audiences “The most important part of the story, is the listener’s imagination,” storyteller Beth Horner
  • From the Archive: Bronx Street Art “The Bronx may have been burning, and city budgets busted, yet En Foco embraced the idea that the arts were not a luxury, but a necessary part of life — perhaps even more so in tough times. ”
  • “When you look at the realities of audiences, of marketing, of trying to fill a large hall, then it becomes obvious quickly that the best way to reinvest the resources you have is through collaborating with other groups.” Tim Sharp, Artistic Director Tulsa Oratorio Chorus
  • “I filled the house purely based on Facebook,” says da Cunha, one of the founders of Rage Productions. “Mentally, we were all being too lazy. Let’s not market in the traditional way any longer with an advertisement… Students may not get the paper, but they will be on the Internet…We’re mentally starting to seek new ways to get out there because if we continue with the old way of marketing, then we will die,” da Cunha (Rahul da Cunha)

Best Audience Development Studies
The nominees are:

  • Arts Participation 2008: Highlights from a National Survey (June 2009) – NEA
  • State and Regional Differences in Arts Participation: A Geographic Analysis of the 2008 SPPA (December 2009) NEA
  • NYC study links arts, high school graduation

Cheers to happy and loyal audiences,


Shoshana Fanizza
Audience Development Specialists
Facebook/twitter /E-mazing Newsletter /Blog

“Never treat your audience as customers, always as partners.”
~James Stewart



Filed under arts advocacy, arts management, arts marketing, Audience Development

4 responses to “The rest of the 2009 Audience Development Specialists Tweets Awards…

  1. Please comment. Thanks. :O)


  2. I vote for the En Foco Tweet because the words still resonate and ring as true today as they did then.

  3. I vote for En Foco to win the Best Tweets Award!

  4. Shoshana,
    First I need to say how inspirational it has been reading all these tweets. Michelle Obama’s hits at the heart of a very overlooked matter: artists often document their times through their work, yet are overlooked as important contributors to history.
    Your selection of tweets is very motivating too, and we’re honored that David Gonzalez’s quote about En Foco has been included among the best. Today, the fact remains that the South Bronx neighborhood comprises one of the most disadvantaged areas in the United States, with more than 40% of children living in families below poverty level. Bronx County is one of only four in the nation, where 30% of households are led by single women.
    Thirty-five years after En Foco’s inception, we are still doing what we can to provide uplifting and positive examples of what the arts means to a neighborhood.
    And getting back to the point about history: our Permanent Collection reflects four decades of works created by photographers of color, and En Foco is looking forward to exhibiting it in the Bronx and nationwide, in the near future.

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