Friday YouTube kinda mood Part II – example of natural audience development

I’ve been waiting until I was inspired by another YouTube before doing part 2.  Today, a friend of mine posted this Youtube called Sand Dancer on Facebook.  It’s about a sand artist that creates some of the most amazing sand art I have ever seen, and he creates the art for…himself.

Lately I have been reading the book  Art & Fear, Observations on the Perils (and Rewards) of Artmaking by David Bayles and Ted Orland.  I got a feeling of synchronicity while watching the YouTube since it reminded so much of the comments in this book.  Two major observations from the book that you will see first-hand in the YouTube:

1. Art is best when it is done for yourself.  Art from the heart is the most amazing art of all.  If it is from the heart, for yourself, not for anyone else, the audience will see this and the ones that are meant to be your audience will want to come again.

2. The quality of art matters.  This sand artist could have been just anybody drawing pictures in the sand, but the quality of his art is noticable.  What he is doing is quite different, but if the quality wasn’t there, I don’t think people would take time out to make viewing his art a part of their vacation tour.  The quality of his work is drawing an audience, and it has inspired me to blog about him as well.

Here is the YouTube for your enjoyment.  It’s a dry documentary, but well worth taking 10 minutes out of your day to view.  Have a great weekend everyone!

Until next time, may your audiences be happy and loyal ones, and if they are not, feel free to contact me!


Shoshana Fanizza is the founder of Audience Development Specialists. Her mission is to introduce artists and arts organizations to their existing and potential audiences and to help them to form more rewarding relationships.

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